Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media Freshness via Editorial Calendar


Published on

Delivered at #BlogitSATX number two, @Geekdom, by @Firecatsue

Published in: Marketing, Technology, Business
  • Be the first to like this

Social Media Freshness via Editorial Calendar

  1. 1. Editorial Calendar Workshop Firecat Studio November 9, 2013
  2. 2. Editorial Calendar Workshop Agenda • Intro: Why fresh content is important — and why it’s hard to do well • Touchpoints: List channels where you need fresh content • Sources: Internal • Sources: External • Cultural Zeitgeist: Staying in sync with your community
  3. 3. Freshness
  4. 4. Firecat’s Touchpoints Grid Channel Focus Website The Full Story, Business Firecat Studio Blog Articles, In-Depth Expertise Facebook San Antonio Community, Personal Twitter, Instagram Mix – bit of everything FourSquare, Yelp, FB Places Travel, Movement EventBrite Events & Registration LinkedIn, Quora Events, Q&A, Business, Groups TPR Community Events Cal Events KENS Events Calendar Events Silicon Hills News Events San Antonio Bloggers Events, Community TEDxSanAntonio Community
  5. 5. Content Channels = Mouths to Feed
  6. 6. Internal Content Sources & Triggers • • • • • • • • • Events Hirings, Promotions New Product New Service New Client Charity Work Community Involvement Sponsorship Participation in Trade Show/Conference
  7. 7. Content Triggers, External • • • • World events Local events Client events Community events
  8. 8. Calendar Tools
  9. 9. WordPress Plugin
  10. 10. Editorial Calendar Spreadsheets
  11. 11. OPC = Other People’s Content
  12. 12. BRING IT! Your Favorite Techniques?
  13. 13. Firecat Studio Susan Price, CEO & Chief Strategist Firecat Studio LLC 918 Nolan #104 San Antonio, TX 78202 210.320.2391 studio 210.872.0445 mobile Firecat Studio on Facebook @FirecatSue