SOCIAL BRAND GUIDELINES (PT 2)
Respond quickly Solve problems Be open Be conversational We will not bribe people with free food Will not overload Joe’s personality in approach
SET COMMUNITY EXPECTATIONS Our common
values: we all love Indy, we appreciate original food, we’re a sometimes irreverent group. Please be a part of our community. It’s for you and us. Tell us how you feel. Tell us what you want. Talk to each other. Make plans. Be happy.
SET COMMUNITY EXPECTATIONS On Facebook,
our efforts exist for many reasons: To exchange information To understand each other better To offer access behind the scenes on occasion To provide special promotions To solve problems
SET COMMUNITY EXPECTATIONS Our community
is vital to us. We care about our community both online and in the real world. Joe has always said, “We’re in the people business ﬁrst. We serve food second.” Our work is simple. We’re a community restaurant.
SHARED VALUES The essence of
community is this! It starts with Cajun food “Our common values are we all love Indianapolis, we appreciate original food, and we’re a sometimes irreverent group of people.”