Facebook For Business


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Chad Richards "Facebook for Business" presentation at Hoosier PRSA's 2010 Social Media Bootcamp.

Published in: Self Improvement, Technology
  • thank sir
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  • Hello, thanks for sharing this. Please can I have permission to download this. My email is hengsophea@gmail.com
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  • wow...this slideshow is awesome! and alos very useful...thank you!
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  • This was a very informative article and I believe that the facts found are really reliable I mean with the boost in social media I really don't see an end to users clamoring to acheive online ppopularity of some fashion. Many users don't have the patience to build strong quality relationships on these sites because many users today are shallow and are hardly interested in hehearing something or even following someone they don't know and if they don't know them the best chance at getting a follow is to entice them to follow you by having a large number followers. Today some form of a Follower Increase is almost essential to ones success online. You measure your own success so if buying followers gives you the feeling of success tthen who's to say that you are unsuccessful. Just a Thought! Great blog and great topic. www.followerincrease.com
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  • very nice
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  • Facebook For Business

    1. The Landscape
    2. How People Share Online Social Media is 21st Century “Word of Mouth”
    3. More than 400 million active users. If Facebook was a country it would be the 3rd largest. 50% of users logon every day Average user spends more than 7 hours per month on Facebook (more than Google, Yahoo, YouTube, Microsoft. Wikipedia & Amazon COMBINED) Average user has 130 friends and “fans” 2 pages per month #1 site for photo sharing. #2 for user generated video. More than 700,000 businesses have Pages - creating more than 5.3 billion fans 1 in 4 of all page views on the Internet are on a Facebook page 100 million people access Facebook from mobile devices
    4. Businesses should use Pages instead of Profiles & Pages allow multiple admins
    5. Pages provide analytics & Pages are always publicly visible
    6. Pages allow custom landing tabs (Static FBML) & Updates to Fans (like mass emailing)
    7. Facebook Ads can be created for Pages & Contests can be run on Pages
    8. Is my audience on Facebook?
    9. What incentive is there for people to become a fan of my Page? How can I add value?
    10. What are my goals?
    11. What is the strategy to achieve those goals?
    12. How will I measure success?
    13. What existing content do I have to share?
    14. What kinds of content will I need to create?
    15. Who will manage it all?
    16. Page Interface
    17. Profile Photo
    18. Status Box
    19. Create Ads
    20. “Toolbox”
    21. Wall
    22. Analytics
    23. Edit Page
    24. Edit Page
    25. Top Half
    26. Page Settings
    27. News & Updates from Facebook
    28. Analytics
    29. Wall Settings
    30. Change Landing Tab
    31. Change Landing Page
    32. Landing Page Examples
    33. Edit Page (cont)
    34. Promotion Info
    35. Update to Fans
    36. Update to Fans
    37. Target Update > Compose Message
    38. Edit Page (cont)
    39. Bottom Half
    40. Admins
    41. Tips from Facebook
    42. Apps
    43. Static FBML App
    44. Static FBML - Custom Tabs
    45. Change Tab Title > Edit FBML
    46. Vanity URL
    47. facebook.com/username
    48. Syndicate to Twitter
    49. facebook.com/twitter
    50. Understanding Insights
    51. Access Analytics
    52. Insights Dashboard
    53. Active Fans
    54. Graph Drop Down
    55. All Fans
    56. Graph Drop Down
    57. Promotions
    58. Facebook Video
    59. Sharing Embedding “Fan”-ing
    60. Edit > Title, Tag, Select Thumbnail
    61. Wall Posts
    62. Status Box
    63. Standard Update Update with link
    64. Only 12-20% of fans will see a wall post in their Live Feed.
    65. 90-9-1 Rule
    66. 100 Fans 12 20 10.8 read 18 read 1.08 like 1.8 like .12 comment .2 comment
    67. Wall Posts Click Thru Rate
    68. Facebook Ads
    69. Access Ads
    70. Design > Text & Image
    71. Target
    72. Set Daily Budget & Pricing
    73. Review & Pay
    74. 5 ways to promote your Page on Facebook (without Ads)
    75. #1 Become a Fan
    76. #2 Suggest Page to Friends
    77. #3 Share photos, videos, notes your Page posts
    78. #4 Include “@ link” to Page in status updates
    79. #5 Link to Page in status updates
    80. Promote your Page outside of Facebook too!
    81. So remember...
    82. If you build it, the will NOT come. Promote your Page. Be responsive. Make data-driven decisions regarding posts - especially media. Don’t just talk about yourself. Ask questions. Use contests and promotions to generate traffic and build excitement. Consider targeted Ads to increase traffic and fan #s. Set quarterly goals with steps to achieve them. Give it time.You’re in this for the long run.