Real AchieversSEVEN days, Seven people, Seven storiesWindonw 7 is a tool that enables you to achieve, It can be personal, professional etc…But how do we convince the public?Through real recommendation, and real examples from real peopleIn this campaign we will use real,influential, creative, SOCIABLE people. We’ll givethem the chance to try windows 7 through an optimized computer according to theirneeds, and we film their experience, their honesty, and their originality.Being social in nature, these people will promote themselves through word ofmouth, and will be promoting windows 7 too, especially since they will be connected tothe world, with our state of the art tools.
Our People will spontaneously act in our TVC, and should have the following profiles.
Information & Links Channeled through the site
Corporate Press AdIn our printed communication, we will expose our heroes to thepublic, and render their achievement a public celebration.With windows seven, we transformed an everyday person to apublic figure, because of his achievement with windows 7The final press ad will be more natural, spontaneous and realistic.Even the headline will be quoted from our ambassadors.
Tactical Press AdOur heroes are now windows 7 spokes people. They have thepublic’s attention and trust, and they will advise them in eachservice we need to promote.