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Fiona Marshall Modes conference September 2013

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Fiona Marshall Modes conference September 2013

  1. 1. Sharing collections information online Fiona Marshall
  2. 2.  People want to know what you have…  Public funding. ‘Open access’?  Participation and engagement 25 September 2013Fiona Marshall 2
  3. 3.  Accuracy / completeness of data  Copyright  Sales potential of images  Time to respond to queries  Institutional policies  Maintenance and sustainability 25 September 2013Fiona Marshall 3
  4. 4.  25-30% of website usage?  Improves your website ‘findability’  Increases dwell time on your site (Collections Trust) 25 September 2013Fiona Marshall 4
  5. 5. http://collections.wordsworth.org.uk/wtweb/home.asp?page=Collections search 5
  6. 6. http://collections.wordsworth.org.uk/wtweb/home.asp?page=Collections search 6
  7. 7. http://www.bda-collection.org 7
  8. 8. 25 September 2013 http://www.egyptcentre.org.uk 8
  9. 9. 25 September 2013 http://ehive.com/account/4162 9
  10. 10. 25 September 2013 http://ehive.com/account/4162/object/189837/Church_group 10
  11. 11. 25 September 2013 http://ehive.com/account/4162/object/189837/Church_group 11
  12. 12. 25 September 2013 http://rugbymoments.net 12
  13. 13. 25 September 2013 http://rugbymoments.net/object/78633 13
  14. 14. http://www.britishmuseum.org/explore/highlights/highlight_objects/pe_mla/h/helmet_from_sutton_hoo.aspx 14
  15. 15. http://www.britishmuseum.org/research/collection_online/search.aspx 15
  16. 16. 25 September 2013 http://collections.vam.ac.uk 16
  17. 17. http://collections.vam.ac.uk/item/O16718/queen-victoria-chromolithograph-nicholson-william-newzam 17
  18. 18. 25 September 2013 http://collections.vam.ac.uk/crowdsourcing 18
  19. 19. 25 September 2013 http://collection.cooperhewitt.org/objects/18448667/ 19
  20. 20.  Most people don’t pay for most pictures  Where they do, it’s for specific iconic pictures for commercial use  Nobody makes money running a picture liby ◦ Make 90% freely available for sharing ◦ Look after the 8% that might have commercial potential and ◦ Focus licensing & distribution on the 2% that you know will generate revenue (Nick Poole, The Digital Agenda in Museums) 25 September 2013Fiona Marshall 20
  21. 21. 25 September 2013 http://www.memoryprints.com/gallery/birmingham/1 21
  22. 22. 25 September 2013 http://en.wikipedia.org/wiki/Best_of_the_Web_awards 22
  23. 23. 25 September 2013 http://artnc.org/ 23
  24. 24. 25 September 2013 http://www.mylearning.org/ 24
  25. 25. 25 September 2013 http://www.mylearning.org/rise-of-the-midland-railway-/p-3903/ 25
  26. 26. 25 September 2013 https://www.rijksmuseum.nl/en/rijksstudio 26
  27. 27. 25 September 2013 http://www.culturegrid.org.uk/ 27
  28. 28. 25 September 2013 http://www.bbc.co.uk/arts/yourpaintings/ 28
  29. 29. 25 September 2013 http://www.bbc.co.uk/arts/yourpaintings/ 29
  30. 30. 25 September 2013 http://www.google.com/culturalinstitute/about/ 30
  31. 31. 25 September 2013 http://www.google.com/culturalinstitute/about/ 31
  32. 32.  Taking your information to places people go ◦ Wikipedia, Facebook, YouTube, Twitter  Making contact, communicating ◦ Blogs, Facebook, Twitter  What are people saying about your museum? ◦ Flickr, Twitter, Blogs etc etc… 25 September 2013Fiona Marshall 32
  33. 33. 24th September 2013 http://dulwichonview.org.uk/ 33
  34. 34. 25 September 2013 http://ashbydelazouchmuseum.org.uk/Talking%20objects.html 34
  35. 35.  Collections information ◦ Mobile compatible ‘responsive’ websites ◦ QR codes / RFID / NFC / BLE  Gallery trails ◦ GPS , TAP, Everytrail etc  Visitors creating stuff about your collections ◦ Adding photos to Facebook/Twitter/Instagram 25 September 2013Fiona Marshall 35
  36. 36. 25 September 2013 https://en.wikipedia.org/wiki/File:Derby_Museum_visitor_uses_QR_Code.jpg 36
  37. 37. 25 September 2013 https://en.wikipedia.org/wiki/A_Philosopher_Lecturing_on_the_Orrery 37
  38. 38.  % of V&A website visitors using mobiles: ◦ 9% in 2012, 18% 2013  V&A 2012: 60% museum visitors use their smartphone to access info about their visit  C.50% visitors travel with smartphones. ◦ 60% smartphone owners use them to take photos ◦ 50% to find more information  Tate: Some visitors strongly opposed to mobiles in the gallery  Tate et al: Many users expect same resources from mobile as website  Pattern differs between organisations  http://www.vam.ac.uk/b/blog/digital- media/museum-visitors-using-mobile 25 September 2013Fiona Marshall 38
  39. 39.  Evaluating impact  Demand not supply: ◦ ‘we have these ceramics, how can we tell people about them and improve access to them?’ ◦ ‘lots of people are interested in pottery, how can we start a conversation about our shared knowledge [based] around our ceramics collection?’  Audience segmentation,motivation,behaviour  User testing  Issues with browsing collections information  http://weareculture24.org.uk/projects/action- research 25 September 2013Fiona Marshall 39
  40. 40. 25 September 2013 https://wordsworth.org.uk/home.html 40
  41. 41.  Audience development strategy  Who are you targeting?  What are they doing? / What do they need?  Why would they be interested?  How will they use your stuff?  How will you evaluate?  How will you (continuously) improve? 25 September 2013Fiona Marshall 41
  42. 42.  fiona@fionamarshall.co.uk  http://museumsdigital.wordpress.com/ 25 September 2013Fiona Marshall 42
  43. 43.  http://www.hlf.org.uk/HowToApply/goodpra ctice/Pages/UsingDigitalTechnologyinHeritag eProjects.aspx#.UkL_dRlwZzk 25 September 2013Fiona Marshall 43

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