The digital strategies programme will help you to think about your audiences and their needs, prioritise and develop a sustainable plan.This workshop aims to:1. Provide ideas for digital projects & 2. Seek your ideas for support that you might need in developing a digital plan. Digital technology can be used across all museums’ operations: audience development, collections information, communications, exhibitions, learning, sales. This short session can only scratch the surface of the surface but almost everything I’m going to show you today was built with ‘free’ software (and I’ll tell you when it wasn’t) & most by small museums. In the current digital world, independent museums have a big advantage over local authority and some national museums in that they are not subject to restrictive policies on use of social networking and free software. So they can have a go.Obviously there a lots of other issues to do with time, priorities, funds, sustainability etc, but if you get involved with the digital strategies programme, Museum Development East Midlands will help you to think about your audiences and their needs, prioritise and develop a sustainable plan.Before I show you some example projects, let’s talk briefly about funding. Museum Development East Midlands has some grant funding for small digital projects and if you want to know more about that, please talk to Danni or Claire afterwards.
HLF has recently started funding digital projects – this is their overall policy.Strong emphasis on working with audiences (eg volunteers) to create digital material.
There are a few standard conditions.In practice, you must obtain fairly comprehensive copyright permissions from rights holders and ideally have copyright in all new material assigned to your museum.
See list of addresses.
In addition to Museum Development East Midlands’ Digital Strategies support programme, support is available from DEN – previously ‘DAN’.
This blog post from DEN shows the wide spread of digital projects taking place in the East Midlands. http://www.digitalengagementnetwork.org/support/2013/03/01/case-studies-on-the-den-site/
https://www.jiscmail.ac.uk/cgi-bin/webadmin?A0=MCGSupport for the moretechy amongst you.The MCG email Archive is great for searching for users of particular web tools / software.
Most of the examples I will show you today use tools freely available on the internet to engage museum audiences.These are the most well known tools for marketing and communications.I will concentrate on the first four.Flickr has been used by museums to distribute images, but it’s also a good way to make contact with people who are interested enough in your museum/objects to photograph them. Can you get them even more involved?
…did you know that there are several tools out there that can provide you with this and much more? And depending on the number of subscribers or frequency of emails, this might be free!CharityeMail free under 500 emails per monthMailChimp free under 2,000 subscribersIssuu creates online magazine from a PDF or Word.
https://twitter.com/Culture2425,712 followersNote the much larger number of followers. If you can get someone like Culture24 to ‘retweet’ your message, it will be read by a much larger number of people who may have never heard of your museum but may be interested in your message.
Interesting facts: Titanic (Maritime Museum Atlantic), MuBu trial (Chopper bike) and evaluation
Monitor your webstats (eg Google Analytics) for hits from Twitter.
http://northamptonmuseums.wordpress.com/DEN provides a blog facility, but is very easy to set up your own blog site using free software.Wordpress (used here) is highly recommended. Need to monitor & reply to comments - & remove anything offensive(Blogs – short for web logs – contain longer news items, usually in reverse chronological order.)
http://dulwichonview.org.uk/Another WordPress blog.This site was voted Best Small Museum Project at the Museums and the Web conference 2011Run by volunteers with pretty much no budget. Marvellous example of integrating museum into local community.Most articles written by volunteers with minimal editing.Note that people can sign up to receive email updates.
http://en.wikipedia.org/wiki/Best_of_the_Web_awards Another category not shown here is best small museum project.Well worth looking at previous winners of these awards.
http://rugbymoments.net/Uses eHiveMODES online:Egypt Centre Swansea, British Dental Association Museum
http://collections.vam.ac.uk/Currently thought to be one of the best collections information websites: high quality images, great metadata, API.Note the Help and other guidance at the bottom of the screen.
http://www.quornmuseum.com/Very good and active community archive website. Comprehensive list of topics helps understand what they have on the site. I think it was produced by a local website company to a templated design – so was probably not very expensive.
https://www.facebook.com/pages/Erewash-MuseumErewash working with young volunteers to research and photograph objects for Facebook. Note the quirky images and questions.
http://ashbydelazouchmuseum.org.uk/Talking%20objects.html Ashby filmed volunteers & local experts talking about some objects. Films are on YouTube (a free film hosting service) with links to each film on Ashby’s website. QR codes next to the gallery label can be scanned by a mobile phone QR code reader to bring up the film.This work may bebased on a much larger US museum’s work, showing that even the smallest museum can apply ideas from larger institutions.Other films: http://www.cottagemuseum.co.uk/
http://www.jodiawards.org.uk/awards-listing?item=132&itemoffset=3Ashby and Carillon Loughborough also developing use of PenFriends.(Note the Jodi awards: an excellent source of ideas for accessible projects – not just for visitors with disabilities.)
http://txtilecity.caVoted Best Small Museum Project at the Museums and the Web conference 2013.Uses Google maps to display video and audio interviews with textile workers. Two design companies with expertise in video and audio developed the website and app, but the budget was apparently small.
Mobile is the big thing at the moment, with so many museum visitors bringing powerful smartphones into the gallery & hoping to be able to access information about objects (eg via QR codes), tour guides, videos etc. These are just a small flavour of some of the things going on/planned around the region.
The Digital Strategies programme can also help you to plan behind the scenes aspects of collections care.Wikipedia: ask Emma Buckler
Art North Carolina: another Best of the Web award winnerhttp://artnc.org/My Learning
http://www.surveymonkey.com/Users and non usersEvaluation
http://www.memoryprints.com/gallery/birmingham/1Many large museums outsource sales of their images, both prints and digital imagesMemoryprints and Magnolia are two examples.Specialise in e-commerce and understand and attract a much larger audience than a small museum website. Also deal with time consuming printing, packaging and delivery.Companies may set up the museum’s site for free and take a percentage of the sales income.Note also potential for ticket sales, venue hire and fundraising through third party websites.
This presentation has only scratched the surface.
Heritage grants: standard terms of grant
The timescale for e will be specified in your grant letter.
Launch of Museum Development East Midlands' Digital Strategies programme June 2013
Going DigitalGoing Digital workshopFiona Marshall
Workshop content• Example projects• HLF and digital projects• Digital Engagement Network• Museum Development East Midlands– Digital Strategies programme• Ideas for projects?• Support needs?5th June 2013 2
Heritage Lottery Fund Digital projects“HLF can fund projects where the creationof, and public engagement with, digitalmaterials is the main focus as well as those inwhich digital technology is used for onespecific element, for example, explaining aheritage site to visitors.”5th June 2013 3
HLF terms of grant• Copyright• Licensing• Digital resource accessible for 5 years• Digital files available on request c.10 years5th June 2013 4
More information‘Using digital technology in heritage projects: Goodpractice guidance’http://www.hlf.org.uk/HowToApply/goodpractice/Pages/UsingDigitalTechnologyinHeritageProjects5th June 2013 5
Digital Engagement Network• ‘DEN’• Newsletter, meetings, training, blog• http://www.digitalengagementnetwork.org• EMMS now runs DEN• Ideas for support/training email@example.com June 2013 6
Twitter• Start by ‘lurking’– Monitor mentions of your town & museum– Follow tourism, other museums etc• Build followers– Re-tweet. Reply.– Tweet interesting facts as well as events etc– Monitor re-tweets & mentions.• Get re-tweeted by the big players– Re-tweet them, mention them, favourite them5th June 2013 13
Wordpress• Originally used for blogging, Wordpress is also aContent Management / publishing system• ‘Open Source’ (= free licence)• Use ‘posts’ to promote events and news• More static ‘pages’ for other information• Links easily to Twitter, Facebook etc• Dizzy array of plug-ins – eg– e-newsletters– Collections information (eg e-Hive)5th June 2013 18
Other commercial• Ticket sales• Venue hire• Fundraising• Contact Relationship Management5th June 2013 31
Digital Strategies programmecould also help you plan …• Virtual audience strategy• User experience / testing• Content audits• User-generated content, Crowdsourcing• Requirements analysis and procurement• Digital project management• Partnerships and syndication, eg Google CulturalInstitute, Europeana, universities, Wikipedia• Internet / social media usage policies5th June 2013 32
Thank you…• … for your ideas for projects & support• Also to Emma Buckler• All the museums featured - and apologies tothem if I got anything wrong• Apologies to the many museums who aredoing great digital work that I’ve missed out• Don’t forget to complete the form!5th June 2013 33
HLF terms of grant: Copyrighta. Give HLF an irrevocable, perpetual and royalty-free licenceto use, copy, keep and disseminate the Digital Outputs …and to grant sub-licences of the same kind;b. Obtain and maintain in force all authorisations of any kindrequired for you to use, copy, keep and disseminate theDigital Outputs and to grant such licence to us;c. Contract to the effect that any creation by you or on yourbehalf of material which forms Digital Outputs isundertaken on terms that either the copyright in the digitalmaterial is assigned to you or that the copyright owner maynot commercially exploit it;5th June 2013 35
HLF terms of grant: Preservationd. Ensure that the Digital Outputs are kept up-to-date, function as intended and do notbecome obsolescent before the fifthanniversary of the Grant Expiry Date;e. … ensure that the digital files are heldsecurely and are available on request …5th June 2013 36
HLF terms of grant: Licencesf. Grant licences in respect of the Digital Outputsunder the Creative Commons model licenceAttribution Non-Commercial but not on otherterms without our prior written consent;g.Not otherwise exploit the Digital Outputscommercially without HLF’s consent.5th June 2013 37
HLF other expectations• Accessible to users with disabilities• Open technologies where possible• Contribute to appropriate digital collectionsHeritage Grants >£200,000 of digital:• 10-year Management/Maintenance plan• increased costs management & maintenancecan be partnership funding5th June 2013 38