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Going DigitalGoing Digital workshopFiona Marshall
Workshop content• Example projects• HLF and digital projects• Digital Engagement Network• Museum Development East Midlands...
Heritage Lottery Fund Digital projects“HLF can fund projects where the creationof, and public engagement with, digitalmate...
HLF terms of grant• Copyright• Licensing• Digital resource accessible for 5 years• Digital files available on request c.10...
More information‘Using digital technology in heritage projects: Goodpractice guidance’http://www.hlf.org.uk/HowToApply/goo...
Digital Engagement Network• ‘DEN’• Newsletter, meetings, training, blog• http://www.digitalengagementnetwork.org• EMMS now...
5th June 2013 7
Museums Computer Group• Email discussion list• Searchable email archive• Events• Website, Twitter etc5th June 2013 8
Digital communications• Email newsletters• Blogs• Twitter• Facebook• Flickr?5th June 2013 9
5th June 2013 10
Emails / e-newsletters• Templates• Convert Word/PDF files• Maintain lists of recipients• Tell you who opens your newslette...
5th June 2013 12
Twitter• Start by ‘lurking’– Monitor mentions of your town & museum– Follow tourism, other museums etc• Build followers– R...
5th June 2013 14
5th June 2013 15
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5th June 2013 17
Wordpress• Originally used for blogging, Wordpress is also aContent Management / publishing system• ‘Open Source’ (= free ...
5th June 2013 19
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5th June 2013 21
5th June 2013 22
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Mobile, mobile, mobile• Mobile versions of websites / Apps• Audio tours etc etc…• Creswell Crags: cave tours/augmented rea...
Collections & digital• Collections information & images– Website / Mobile– Social media: Flickr, Historypin, Pinterest?– W...
5th June 2013 28
5th June 2013 29
5th June 2013 30
Other commercial• Ticket sales• Venue hire• Fundraising• Contact Relationship Management5th June 2013 31
Digital Strategies programmecould also help you plan …• Virtual audience strategy• User experience / testing• Content audi...
Thank you…• … for your ideas for projects & support• Also to Emma Buckler• All the museums featured - and apologies tothem...
5th June 2013 34
HLF terms of grant: Copyrighta. Give HLF an irrevocable, perpetual and royalty-free licenceto use, copy, keep and dissemin...
HLF terms of grant: Preservationd. Ensure that the Digital Outputs are kept up-to-date, function as intended and do notbec...
HLF terms of grant: Licencesf. Grant licences in respect of the Digital Outputsunder the Creative Commons model licenceAtt...
HLF other expectations• Accessible to users with disabilities• Open technologies where possible• Contribute to appropriate...
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Launch of Museum Development East Midlands' Digital Strategies programme June 2013

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Workshop at EMMS/Museum Development East Midlands' Heritage Conference 5th and 6th June 2013.

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Launch of Museum Development East Midlands' Digital Strategies programme June 2013

  1. 1. Going DigitalGoing Digital workshopFiona Marshall
  2. 2. Workshop content• Example projects• HLF and digital projects• Digital Engagement Network• Museum Development East Midlands– Digital Strategies programme• Ideas for projects?• Support needs?5th June 2013 2
  3. 3. Heritage Lottery Fund Digital projects“HLF can fund projects where the creationof, and public engagement with, digitalmaterials is the main focus as well as those inwhich digital technology is used for onespecific element, for example, explaining aheritage site to visitors.”5th June 2013 3
  4. 4. HLF terms of grant• Copyright• Licensing• Digital resource accessible for 5 years• Digital files available on request c.10 years5th June 2013 4
  5. 5. More information‘Using digital technology in heritage projects: Goodpractice guidance’http://www.hlf.org.uk/HowToApply/goodpractice/Pages/UsingDigitalTechnologyinHeritageProjects5th June 2013 5
  6. 6. Digital Engagement Network• ‘DEN’• Newsletter, meetings, training, blog• http://www.digitalengagementnetwork.org• EMMS now runs DEN• Ideas for support/training toinfo@emms.org.uk5th June 2013 6
  7. 7. 5th June 2013 7
  8. 8. Museums Computer Group• Email discussion list• Searchable email archive• Events• Website, Twitter etc5th June 2013 8
  9. 9. Digital communications• Email newsletters• Blogs• Twitter• Facebook• Flickr?5th June 2013 9
  10. 10. 5th June 2013 10
  11. 11. Emails / e-newsletters• Templates• Convert Word/PDF files• Maintain lists of recipients• Tell you who opens your newsletter/email• CharityeMail (http://www.charityemail.co.uk)• Campaign Monitor• Mailchimp5th June 2013 11
  12. 12. 5th June 2013 12
  13. 13. Twitter• Start by ‘lurking’– Monitor mentions of your town & museum– Follow tourism, other museums etc• Build followers– Re-tweet. Reply.– Tweet interesting facts as well as events etc– Monitor re-tweets & mentions.• Get re-tweeted by the big players– Re-tweet them, mention them, favourite them5th June 2013 13
  14. 14. 5th June 2013 14
  15. 15. 5th June 2013 15
  16. 16. 5th June 2013 16
  17. 17. 5th June 2013 17
  18. 18. Wordpress• Originally used for blogging, Wordpress is also aContent Management / publishing system• ‘Open Source’ (= free licence)• Use ‘posts’ to promote events and news• More static ‘pages’ for other information• Links easily to Twitter, Facebook etc• Dizzy array of plug-ins – eg– e-newsletters– Collections information (eg e-Hive)5th June 2013 18
  19. 19. 5th June 2013 19
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  23. 23. 5th June 2013 23
  24. 24. 5th June 2013 24
  25. 25. 5th June 2013 25
  26. 26. Mobile, mobile, mobile• Mobile versions of websites / Apps• Audio tours etc etc…• Creswell Crags: cave tours/augmented reality• Derby, Ashby: QR codes in gallery• Ashbourne, Buxton Museum: outside gallery• National Trust: Apps• DH Lawrence: Videos/flashmobs5th June 2013 26
  27. 27. Collections & digital• Collections information & images– Website / Mobile– Social media: Flickr, Historypin, Pinterest?– Wikipedia• Documentation• Digitisation• Asset management, metadata• Digital preservation5th June 2013 27
  28. 28. 5th June 2013 28
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  30. 30. 5th June 2013 30
  31. 31. Other commercial• Ticket sales• Venue hire• Fundraising• Contact Relationship Management5th June 2013 31
  32. 32. Digital Strategies programmecould also help you plan …• Virtual audience strategy• User experience / testing• Content audits• User-generated content, Crowdsourcing• Requirements analysis and procurement• Digital project management• Partnerships and syndication, eg Google CulturalInstitute, Europeana, universities, Wikipedia• Internet / social media usage policies5th June 2013 32
  33. 33. Thank you…• … for your ideas for projects & support• Also to Emma Buckler• All the museums featured - and apologies tothem if I got anything wrong• Apologies to the many museums who aredoing great digital work that I’ve missed out• Don’t forget to complete the form!5th June 2013 33
  34. 34. 5th June 2013 34
  35. 35. HLF terms of grant: Copyrighta. Give HLF an irrevocable, perpetual and royalty-free licenceto use, copy, keep and disseminate the Digital Outputs …and to grant sub-licences of the same kind;b. Obtain and maintain in force all authorisations of any kindrequired for you to use, copy, keep and disseminate theDigital Outputs and to grant such licence to us;c. Contract to the effect that any creation by you or on yourbehalf of material which forms Digital Outputs isundertaken on terms that either the copyright in the digitalmaterial is assigned to you or that the copyright owner maynot commercially exploit it;5th June 2013 35
  36. 36. HLF terms of grant: Preservationd. Ensure that the Digital Outputs are kept up-to-date, function as intended and do notbecome obsolescent before the fifthanniversary of the Grant Expiry Date;e. … ensure that the digital files are heldsecurely and are available on request …5th June 2013 36
  37. 37. HLF terms of grant: Licencesf. Grant licences in respect of the Digital Outputsunder the Creative Commons model licenceAttribution Non-Commercial but not on otherterms without our prior written consent;g.Not otherwise exploit the Digital Outputscommercially without HLF’s consent.5th June 2013 37
  38. 38. HLF other expectations• Accessible to users with disabilities• Open technologies where possible• Contribute to appropriate digital collectionsHeritage Grants >£200,000 of digital:• 10-year Management/Maintenance plan• increased costs management & maintenancecan be partnership funding5th June 2013 38

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