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Fintech Belgium Summit 2018 - AI & Machine Learning - 0smosis by Geert Vankerckhoven

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by Geert Vankerckhoven

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Fintech Belgium Summit 2018 - AI & Machine Learning - 0smosis by Geert Vankerckhoven

  1. 1. BEYOND THE HYPE Hello Personalization !
  2. 2. Big Data > Machine Learning > Artificial Intelligence Personalization
  3. 3. Big Data > Machine Learning > Artificial Intelligence Personalization
  4. 4. 4 We had personalization before!
  5. 5. 5 Open banking will give us access to transactional data
  6. 6. 6 Social media data knows us better than ourselves 😜 Social media data can make it personal
  7. 7. 7
  8. 8. 8 This guy just became better, faster and 24/7 available Outcompetes your private banker at a fraction of the cost Faster as it can automatically execute transactions 24/7 as you might be sleeping on both ears
  9. 9. 9
  10. 10. 10 We learned there are similarities here
  11. 11. 11 1. Privacy
  12. 12. 12 Consumers don’t give up their privacy that easily…
  13. 13. 13 5% Would link banking data + social Data 200 live tests 🤔…This didn’t work
  14. 14. 14 1. Privacy 2. Emotionality+
  15. 15. 15 Which app do you prefer?
  16. 16. 16Our journey… Once Now
  17. 17. 17 1. Privacy 2. Emotionality+ = Personalization
  18. 18. 18 1. Privacy 2. Emotionality+ = Personalization (transaction + social data)
  19. 19. 19 Who will you trust? Transactional Data Social Data
  20. 20. 20 Transactional Data Social Data 👑 Personalization 👑 Heaven Release your horses! The race is on…
  21. 21. 21 Thank you! Geert Van Kerckhoven Co-founder geert@0smosis.com @_GeertVK

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