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They Can't Hear You on Mute

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They Can't Hear You on Mute

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Donald Raab, BNY Mellon: They Can't Hear You on Mute.

Congratulations! Your code is on GitHub. Now what? Open source is about openness and building communities, not just source code. Do you want developers to discover, learn and contribute to your software? Do you have a social and traditional media strategy that will enable you to effectively build an open source community? Would it be better for your project move to a foundation? In this session, Donald will describe his experience open sourcing a successful Java Collections framework, and the discovery that code + internet does not equal success. He regularly blogs, tweets, writes articles, presents at conferences and meetups and posts answers on StackOverflow. Are you prepared to have your developers participating in open communities such as these? Come to this session and find out if you need to be thinking about more than just code.

Donald Raab, BNY Mellon: They Can't Hear You on Mute.

Congratulations! Your code is on GitHub. Now what? Open source is about openness and building communities, not just source code. Do you want developers to discover, learn and contribute to your software? Do you have a social and traditional media strategy that will enable you to effectively build an open source community? Would it be better for your project move to a foundation? In this session, Donald will describe his experience open sourcing a successful Java Collections framework, and the discovery that code + internet does not equal success. He regularly blogs, tweets, writes articles, presents at conferences and meetups and posts answers on StackOverflow. Are you prepared to have your developers participating in open communities such as these? Come to this session and find out if you need to be thinking about more than just code.

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They Can't Hear You on Mute

  1. 1. They Can’t Hear You On Mute Achieving Success Through Social Engagement in Open Source Donald Raab (@TheDonRaab) November 8, 2017 BNY Mellon
  2. 2. 2 Instructional Coach and Open Source Advocate in Application Platforms and Services Who am I? • iDeveloper – Clipper ‘89 – ’95, Smalltalk ‘94 – ’00, Java ‘00 - Present • Active in Java Community – Member of Java Specification Request (JSR) 335 (Lambdas for Java) Expert Group since 2011 – Previously a member of Java Community Process (JCP) Executive Committee (EC) – Conference speaker - 4x JavaOne, JVM Language Summit, Devoxx US, EclipseCon, Great Indian Developer Summit (GIDS) – Presenter at New York Java User Group, London Java Community, Pittsburgh Java User Group • Active in Open Source – Creator of Eclipse Collections – open source Java Collections Framework - https://github.com/eclipse/eclipse-collections – Open source contributor since 2012 – Project Lead and Committer at Eclipse Foundation since 2015 – Creator of BNY Mellon Code Katas - https://github.com/BNYMellon/CodeKatas Twitter:@TheDonRaab Medium: @donraab
  3. 3. 3 • Welcome to open source! • Now what? Agenda
  4. 4. 4 Congratulations on the wonderful success you will now achieve after solving for Step 2! Welcome to Open Source! Open Source Step 2 Success!
  5. 5. 5 Best Practices to Plan for Success Goals Measurements Marketing Strategy Community Committed Engineers Funding OSS Foundation
  6. 6. 6 Here are my goals for Eclipse Collections Establish your Goals Goal Status Result Improve Java programming language On-going Java 8, Java 9… Achieve productivity level I had in Smalltalk in Java Complete GS Collections Get Lambdas into Java programming language Complete Java 8 (JSR 335) Build and grow a community of users On-going GS / Eclipse Collections ”Free as in speech” – Open to external contributors Complete Migrate to Eclipse Foundation Teach several million Java developers how to code On-going Eclipse Collections Katas Create Java Specification Request for Collections 2 Needs JSR & Spec Lead http://www.eclipse.org/collections/
  7. 7. 7 Proven ways to track success with Eclipse Collections on different channels “Measure, Execute, Repeat” – A former Mentor of Mine Source Metrics Frequency History Referrers? Demographics? GitHub Stars, Watchers, Forks, Visits, Unique Visitors, Clones Real-time Two weeks Yes No Maven Central Downloads, Unique Ips, Dependencies Monthly 12 Months No No StackOverflow Question Views, Votes, Reputation, Tagged Questions Real-time Unlimited No No Twitter Followers, Impressions, Engagements, Likes, RTs, Replies Real-time Unlimited No Yes LinkedIn Views, Likes Real-time Unlimited No Yes Medium Claps, Views, Reads, Fans Real-time Unlimited Yes No InfoQ.com Metrics available upon request Adhoc None No No Other channels: YouTube, Github Pages, Document Hosting, Meetup.com, Store Fronts
  8. 8. 8 There are tools available to show you how you are doing • Tracking Star Growth in GitHub – https://porter.io/github.com/goldmansachs/gs-collections (Top 1000) – https://porter.io/github.com/eclipse/eclipse-collections (Top 4000) • How’s your competition doing? – https://porter.io/github.com/google/guava (Top 10) – https://porter.io/github.com/apache/commons-collections (Top 6000) – https://porter.io/github.com/vigna/fastutil (Top 4000) – https://porter.io/github.com/leventov/Koloboke (Top 3000) – https://porter.io/github.com/carrotsearch/hppc (Top 4000) – https://porter.io/github.com/vavr-io/vavr (Top 1000) – https://porter.io/github.com/functionaljava/functionaljava (Top 2000) • Deprecated (as of 10-24-2017) – https://bitbucket.org/trove4j/trove Are you trending positively?
  9. 9. 9 My Strategy • Present and demo at Java related conferences • Write articles and give interviews on Eclipse Collections • Answer questions on StackOverflow • Write blogs on Medium • Develop and teach code katas internally and conferences • Market all of the above – Twitter, LinkedIn, Facebook, Direct Messaging, Email, Planet Eclipse – Talk to people What’s your Marketing Strategy?
  10. 10. 10 The work that happens after open source • Money • Conferences, Travel, Foundations, etc. • Time Funding Activity Count Releases 10 Major / 32 Minor Commits / Reviews 1,483 Issue Requests 53 Open / 95 Closed Articles >5 Conference Talks >20 Blogs >10 Tweets >500
  11. 11. 11 Both time and code Have a clear social media policy covering multiple channels Encourage developers to be social and contribute to open source Allow your developers time to be successful Recognize developers positively for contributing Getting Engineers to Commit
  12. 12. 12 With bi-directional communication Train your developers on how to engage the community Help and hire developers who want to engage Respond to issues, requests, emails in the open Invite developers to adopt, contribute and participate Follow active developers in your community on social media Talk to developers in person and on social media Your active participation and support can make a difference Engage the Community
  13. 13. 13 Benefits • Learn from seasoned developers and mentors on how to manage a project • Leverage process from the foundation for managing Contributor License Agreements (CLAs) • Raise awareness with community of developers already working with the foundation • Co-branding / Marketing opportunities with the foundation • Trademarks managed and approved and hopefully defended by the foundation • Management and tracking of IP of contributors • Leverage hosted infrastructure at the foundation Lessons Learned • Issue of awareness on the difference between Foundation and Branded Product – e.g. Eclipse Foundation and Eclipse IDE • The release process has a ceremony that needs to be followed • More mature foundations may be slow to adopting and supporting newer infrastructure (e.g. GitHub, Issue Trackers, build infra, etc.) Create a level playing field for the community Join a Foundation
  14. 14. 15 BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation and may be used as a generic term to reference the corporation as a whole and/or its various subsidiaries generally. Products and services may be provided under various brand names in various countries by duly authorized and regulated subsidiaries, affiliates, and joint ventures of The Bank of New York Mellon Corporation. Not all products and services are offered in all countries. BNY Mellon will not be responsible for updating any information contained within this material and opinions and information contained herein are subject to change without notice. BNY Mellon assumes no direct or consequential liability for any errors in or reliance upon this material. This material may not be reproduced or disseminated in any form without the express prior written permission of BNY Mellon. ©2017 The Bank of New York Mellon Corporation. All rights reserved. Disclosure

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