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james.finn@o2.com or @finnstrThursday, 23 August 12
STARTUP or fall over                           Case Studies in FailureThursday, 23 August 12
CALL ANYONE ON FB IN ONE CLICK                         Launch / Learn / Iterate - how not to do it...Thursday, 23 August 12
ANATOMY OF A BAD FAIL    • Write              a 3000 page high level description...(we didn’t do this)    • Get           ...
Fail             Fail                   Fail         ANATOMY OF A GOOD FAIL                 Failing fast and iterating vio...
Free&calls&to&                                                      anybody&that&has&                                     ...
Thomas Edison - As a boy   Beethoven - His music                he was told by his teacher          Charles Darwin - His f...
EXPLORING APP CONCEPTION                         One method to help you on the journey...Thursday, 23 August 12
LOOK AT THE LEADER & COPY THEIR APPROACH*                     Apple builds amazing products...how do they do it?          ...
THEY DO WITH THE A.D.S.*                                                                                               *Le...
APPLE PHOTOS APP    An easy to use photo sharing application for casual iPhone users             Special        What it do...
Special                                   MOBILE MIM           Who its for...               An secure photo viewing applic...
BUBBLE LEVEL APP            An fun & accurate level application for casual iPhone users                         Special   ...
HOW TO BUILD AN APP...           First figure out your ADS: Application Definition StatementThursday, 23 August 12
"Whats special about my app"                          "What does it do"                           "Who is it for"         ...
NOW WHAT?                         Now you got it then you gotta use it.Thursday, 23 August 12
USE THE ADS AS A FILTER     Get the list of all of the features everyone ones wants then run                       it thro...
LAUNCH THE MVP                           Minimum Viable ProductThursday, 23 August 12
Version 1 will disprove                              most of your                              assumptions. Example       ...
Only difference between a successful entrepreneur and a                    failure is the failure gave up.                ...
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Startup or fall over campus party berlin

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Presentation from Campus Party in Berlin on how to fail spectacularly and how to build an app.

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Startup or fall over campus party berlin

  1. 1. james.finn@o2.com or @finnstrThursday, 23 August 12
  2. 2. STARTUP or fall over Case Studies in FailureThursday, 23 August 12
  3. 3. CALL ANYONE ON FB IN ONE CLICK Launch / Learn / Iterate - how not to do it...Thursday, 23 August 12
  4. 4. ANATOMY OF A BAD FAIL • Write a 3000 page high level description...(we didn’t do this) • Get a committee to review and give feedback • Ask opinions of your friends and family before you have something to showThursday, 23 August 12
  5. 5. Fail Fail Fail ANATOMY OF A GOOD FAIL Failing fast and iterating violently to get to something...Thursday, 23 August 12
  6. 6. Free&calls&to& anybody&that&has& TU&Me& Share&photos& for&free&& Share&your& loca0on& &for&free& Free&texts&to& anybody&& that&has&TU& Me& Send&voice& messages&for&free& 500K DOWNLOADS / 6 WEEKS Social Call 2.0? - take what you learn and make it workThursday, 23 August 12
  7. 7. Thomas Edison - As a boy Beethoven - His music he was told by his teacher Charles Darwin - His father teacher once told him that he that he was too stupid to told him he would amount to was a hopeless composer. learn anything nothing and would be a disgrace to himself and his family Walt Disney - He was fired by the editor of a newspaper for lacking in ideas Soichiro Honda - The founder of Honda was turned down for an engineering job by Toyota after World War Two. Steven Spielberg - This household name dropped out of high school and applied to attend film school three times but was Henry Ford - The Ford unsuccessful due to his C grade average Motor Co was Henry Ford’s third business, the first two didn’t work out. FAILING IS COOL Lots of people have done it and its global...Thursday, 23 August 12
  8. 8. EXPLORING APP CONCEPTION One method to help you on the journey...Thursday, 23 August 12
  9. 9. LOOK AT THE LEADER & COPY THEIR APPROACH* Apple builds amazing products...how do they do it? *They don’t get it right the first always time eitherThursday, 23 August 12
  10. 10. THEY DO WITH THE A.D.S.* *Learned from Paul Burford @pburford • Whats an ADS? Its an Application Definition Statement • The goal of an ADS is to define in the simplest possible terms what we want our app to be. • An ADS usually looks like this: "Whats special about my app" "What does it do" "Who is it for" http://developer.apple.com/library/ios/#documentation/userexperience/conceptual/mobilehig/AppDesign/AppDesign.htmlThursday, 23 August 12
  11. 11. APPLE PHOTOS APP An easy to use photo sharing application for casual iPhone users Special What it does.... Who its for...Thursday, 23 August 12
  12. 12. Special MOBILE MIM Who its for... An secure photo viewing application for doctors to review medical images What it does....Thursday, 23 August 12
  13. 13. BUBBLE LEVEL APP An fun & accurate level application for casual iPhone users Special What it does.... Who its for...Thursday, 23 August 12
  14. 14. HOW TO BUILD AN APP... First figure out your ADS: Application Definition StatementThursday, 23 August 12
  15. 15. "Whats special about my app" "What does it do" "Who is it for" WHATS YOUR ADS?Thursday, 23 August 12
  16. 16. NOW WHAT? Now you got it then you gotta use it.Thursday, 23 August 12
  17. 17. USE THE ADS AS A FILTER Get the list of all of the features everyone ones wants then run it through the filter of the ADSThursday, 23 August 12
  18. 18. LAUNCH THE MVP Minimum Viable ProductThursday, 23 August 12
  19. 19. Version 1 will disprove most of your assumptions. Example from Hiyalife and Hiya moments. What you think your MVP is may not actually be your MVP ADD FEATURES FROM LIST Once you have the MVP live then you can start to prioritize the nice to havesThursday, 23 August 12
  20. 20. Only difference between a successful entrepreneur and a failure is the failure gave up. Its easy to give up.Thursday, 23 August 12

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