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The proliferation of mobile across the globe has led to over 6 billion mobile subscribers vs 2 billion credit card subscribers. Operator billing offers the most frictionless payment on the market and has seen a massive up take globally in terms of monetising digital content and virtual goods. Popular in developed markets and gaining a vast amount of traction in emerging markets where there are high percentages of unbanked users. Mobile payments whether in-app or via Mobile or desktop web will offer higher conversion rates (up to 60% higher than traditional payment methods) and can help increase your average transaction value per user. Mobile payments also offer the added value of helping to convert users to higher paying methods.
Interested in learning more about how Carrier Billing can work for you. Drop me an email on firstname.lastname@example.org or alternatively feel free to add me on linkedIn.
Follow me on Twitter for everything mobile @finnmcaleer.