Start to talk about writing. Have any of you heard this phrase? For the web this statement is absolutely true. The more content you have the more you are considered an “expert”. The more content you have the better search results you will have.
When we talk about web content we aren’t just talking about websites or blogs. There are so many other opportunities for growing your web content. Each of these items provides a channel to expand your knowledge and get your brand name out into the WWW. No matter the medium, web copy should have one main goal: SEO
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the &quot;natural&quot; or un-paid (&quot; organic &quot; or &quot;algorithmic&quot;) search results . This is done by: - Link Building your web address to different sites (.gov, .edu .org’s have the most weight). Most post to paid/free directories, partnerships and sponsorships - Inserting keywords into Meta Data (title tags, meta descriptions, header tags and alt tags) and web copy.
What is Meta Data: Heading and Title tags currently hold the most weight for search engine spiders Less so for alt and Meta Descriptions
So now we need to determine WHAT keywords we should include in our Meta Data and Web Copy… Steps: Write down all applicable keywords for the content Use Google Ad Words Keyword Tool (https://adwords.google.com/) to narrow your list The Sweet spot = lower competition and higher traffic For a press release your goal = 3 pinnacle keywords The final “pinnacle” keywords will be content, audience and channel specific. Tools like Wordtracker (http://www.wordtracker.com/) will help you find hidden keywords/synonyms that you might not have thought of
Establish schedule for reviewing specific copy and keywords.
Make sure that your content is not only keyword rich, but is easily and readily available to your audience. Use it to showcase your thought leadership and expertise.
Media Writing for SEO
Writing Copy for the Web Prepared by: Finn Digital
Finn Digital• Digital Agency• Regional clients with global reach• Where marketing and technology strategy meet, we’ll be there• B2B and B2C
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Measure Keyword Density• Divide the number of times a keyword phrase (e.g., "search engine optimization") appears in the first 500 words of your copy, by 500• Then multiply by the number of words within the keyword phrase• 5/500 x 3 = 3%• 2.7% and higher is ideal
Social Media & Press Releases• Replace pronouns or filler words with keywords• Make the story vignette emotional• Balance – avoid keyword “stuffing”