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Writing Copy for the Web                           Prepared by: Finn Digital
Finn Digital• Digital Agency• Regional clients with  global reach• Where marketing and  technology strategy  meet, we’ll b...
Content is King
Where do you find Web Content?    Mobile                Music       Blogs     Apps               Im ag es           Videos...
Title TagAlt Tag                      Meta                      DescriptionHeading 1Heading 2Tags
Finding the“right”keywords
For Example…Rendezvous Colorado• High End Vacations Homes by Winter Park  Colorado• $300,000 +• Let’s come up with some ke...
StrategicallyInsert PinnacleKeywords intoCopy
ABOUT (H1)Rendezvous is a wooded and inviting 750-acre resort community only 67miles from Denver near Winter Park Resort, ...
Measure Keyword Density• Divide the number of times a keyword phrase  (e.g., "search engine optimization") appears  in the...
Social Media & Press Releases• Replace pronouns or filler words with  keywords• Make the story vignette emotional• Balance...
Consistent and Regular Updates toContent
Editorial Calendar•   Blog•   YouTube•   Twitter•   Facebook•   Flickr•   Promotions•   Website
CONTENT.FORWARD.
Thank You!
Media Writing for SEO
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Media Writing for SEO

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Examples, techniques and tactics for search engine optimized content on your website. SEO.

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Media Writing for SEO

  1. 1. Writing Copy for the Web Prepared by: Finn Digital
  2. 2. Finn Digital• Digital Agency• Regional clients with global reach• Where marketing and technology strategy meet, we’ll be there• B2B and B2C
  3. 3. Content is King
  4. 4. Where do you find Web Content? Mobile Music Blogs Apps Im ag es Videos Websites PDFs Email Faceboo Twitter kSocial Media
  5. 5. Title TagAlt Tag Meta DescriptionHeading 1Heading 2Tags
  6. 6. Finding the“right”keywords
  7. 7. For Example…Rendezvous Colorado• High End Vacations Homes by Winter Park Colorado• $300,000 +• Let’s come up with some keywords to start with…
  8. 8. StrategicallyInsert PinnacleKeywords intoCopy
  9. 9. ABOUT (H1)Rendezvous is a wooded and inviting 750-acre resort community only 67miles from Denver near Winter Park Resort, Grand Lake, and Rocky MountainNational Park. Rendezvous is built for year-round living in the mountains withrespect for history and community traditions. This unique location is agathering place for family and friends to enjoy within the natural setting andbeauty of the area.A Tranquil and Convenient Respite (H2)Rendezvous is a place of renewal for full-time and getaway residents alike. Allthe joys of mountain living are here. Just minutes from the world-class WinterPark and Mary Jane ski area, Rendezvous is nestled in a tranquil forest. Youcan bask in the quiet mountain setting, fly fish in a clear mountain stream,race down ski runs or choose dining, concerts and art shows in nearby WinterPark or Fraser.Thoughtful and Attractive Architecture (H2)The architecture is inspired by old mining industry-including corrugated metal,steep roofs, and organic and vibrant colors. It has strict architectural anddesign guidelines to ensure an aesthetic cohesiveness within the community.And all homes are built to be versatile both in function and form in order to fitthe unique needs of your family.
  10. 10. Measure Keyword Density• Divide the number of times a keyword phrase (e.g., "search engine optimization") appears in the first 500 words of your copy, by 500• Then multiply by the number of words within the keyword phrase• 5/500 x 3 = 3%• 2.7% and higher is ideal
  11. 11. Social Media & Press Releases• Replace pronouns or filler words with keywords• Make the story vignette emotional• Balance – avoid keyword “stuffing”
  12. 12. Consistent and Regular Updates toContent
  13. 13. Editorial Calendar• Blog• YouTube• Twitter• Facebook• Flickr• Promotions• Website
  14. 14. CONTENT.FORWARD.
  15. 15. Thank You!

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