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Why Findability?
ScanJour Kundeseminar, 6 September 2012, Copenhagen
              Kristian Norling, Findwise
nathansnider
erikref
yeraze
svenwerk
KristianNorling
nathansnider
yeraze
Why Findability?
Amount of information is growing immensely
Finding right people and information is hard
I want to know something?
What am I trying to find out?
Where and how?
= Findability helps you with all of this
HOW CRITICAL IS FINDING
THE RIGHT INFORMATION
 TO BUSINESS GOALS AND
        SUCCESS?
EUROPE
       76.5%
IMPERATIVE/SIGNIFICANT
IS IT EASY TO FIND THE
  RIGHT INFORMATION
      WITHIN YOUR
ORGANISATION TODAY?
EUROPE
       77%
MODERATELY/VERY HARD
LEVEL OF SATISFACTION
EUROPE
      18.5%
MOSTLY/VERY SATISFIED
WHAT ARE THE OBSTACLES
 TO FINDING THE RIGHT
     INFORMATION?
Globally
63.4% POOR SEARCH FUNCTIONALITY
52.1% DON'T KNOW WHERE TO LOOK
51.4% INCONSISTENCY IN HOW WE TAG
       CONTENT
50.0% LACK OF ADEQUATE TAGS
33.1% DON’T KNOW WHAT TO LOOK
How Findability?
Improving the quality and
 experience of Findability
    is very important
Findability by Findwise

                     1. BUSINESS
Build solutions to support your business processes and
                         goals
                  2. INFORMATION
       Prepare information to make it findable
                      3. USERS
     Build usable solutions based on user needs
                  4. ORGANISATION
     Govern and improve your solution over time
              5. SEARCH TECHNOLOGY
Business
• Analyze how your business goals and
strategies can be met by improved
information access
• Set Findability goals. Examples; increase
the revenue on sales, raise productivity,
improve knowledge sharing, better
collaboration
• Specify your requirements
• Define KPI’s and measure the success of
Information
• Clean up and archive or delete
outdated/unrelevant information
• Ensure good quality of information by
adding structured and suitable metadata
• Create and use information models and
taxonomies
• Tagging?
Users
• Get to know your users and their needs
• Make sure your solution is easy to use
• Perform continuous usability
evaluations, like usage tests and expert
evaluations
• Make sure users find what they are
looking for
• Enable feedback loops for complaints,
feedback and praise
Organisation
• Resources!
• Define processes, roles and routines to
govern the solution
• Perform Search Analytics
• Create easy to use administration
interfaces
• Perform training, technical and editorial
• Help publishers get started with
processes for better findability
Search Technology
• Select a suitable search platform or
make the most of your current solution
• Design your architecture with search-
as-a-service in mind
• Utilise the full potential of the selected
technology
QUESTIONS?
THANKS!
   Kristian Norling
 kristian.norling@findwise.com
       @kristiannorling
          @findwise
          Slideshare
           LinkedIn

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The Why and How of Findability

  • 1. Why Findability? ScanJour Kundeseminar, 6 September 2012, Copenhagen Kristian Norling, Findwise
  • 9. Why Findability? Amount of information is growing immensely Finding right people and information is hard I want to know something? What am I trying to find out? Where and how? = Findability helps you with all of this
  • 10. HOW CRITICAL IS FINDING THE RIGHT INFORMATION TO BUSINESS GOALS AND SUCCESS?
  • 11. EUROPE 76.5% IMPERATIVE/SIGNIFICANT
  • 12. IS IT EASY TO FIND THE RIGHT INFORMATION WITHIN YOUR ORGANISATION TODAY?
  • 13. EUROPE 77% MODERATELY/VERY HARD
  • 15. EUROPE 18.5% MOSTLY/VERY SATISFIED
  • 16. WHAT ARE THE OBSTACLES TO FINDING THE RIGHT INFORMATION?
  • 17. Globally 63.4% POOR SEARCH FUNCTIONALITY 52.1% DON'T KNOW WHERE TO LOOK 51.4% INCONSISTENCY IN HOW WE TAG CONTENT 50.0% LACK OF ADEQUATE TAGS 33.1% DON’T KNOW WHAT TO LOOK
  • 19. Improving the quality and experience of Findability is very important
  • 20. Findability by Findwise 1. BUSINESS Build solutions to support your business processes and goals 2. INFORMATION Prepare information to make it findable 3. USERS Build usable solutions based on user needs 4. ORGANISATION Govern and improve your solution over time 5. SEARCH TECHNOLOGY
  • 21. Business • Analyze how your business goals and strategies can be met by improved information access • Set Findability goals. Examples; increase the revenue on sales, raise productivity, improve knowledge sharing, better collaboration • Specify your requirements • Define KPI’s and measure the success of
  • 22. Information • Clean up and archive or delete outdated/unrelevant information • Ensure good quality of information by adding structured and suitable metadata • Create and use information models and taxonomies • Tagging?
  • 23. Users • Get to know your users and their needs • Make sure your solution is easy to use • Perform continuous usability evaluations, like usage tests and expert evaluations • Make sure users find what they are looking for • Enable feedback loops for complaints, feedback and praise
  • 24. Organisation • Resources! • Define processes, roles and routines to govern the solution • Perform Search Analytics • Create easy to use administration interfaces • Perform training, technical and editorial • Help publishers get started with processes for better findability
  • 25. Search Technology • Select a suitable search platform or make the most of your current solution • Design your architecture with search- as-a-service in mind • Utilise the full potential of the selected technology
  • 27. THANKS! Kristian Norling kristian.norling@findwise.com @kristiannorling @findwise Slideshare LinkedIn

Editor's Notes

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  2. Search doesn’t work!\n\nI cannot find what I’m looking for!\n
  3. Where can I find the information I want?\nHow can I find it?\n\nThe problem of information silos with no information spillover\n
  4. This is how we would like to have information. Browsable, structured and highly findable!\n
  5. This is how many Content Management Systems look like... Empty...\n
  6. Many times we have the metadata, we just need to identify it!\n
  7. Search can work.\n\nI can find what I’m looking for!\n\nIf we use metadata and good data hygien.\n
  8. This is how we can make information findable with good metadata. Browsable, structured and highly findable!\n
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