YOU INC
FOLLOW YOUR PASSIONS.

BUILD YOUR BRAND.

CARLA ECHEVARRIA, FACEBOOK
YOUR
BRAND
NAME
THIS
BRAND
NAME
THIS
BRAND
NAME
THIS
BRAND
BRAND
SIGNALS
WHY
I’M
HERE
ONE
HALLOWEEN...
BRAND
GUIDELINES
A GREAT BRAND IS

SURPRISING
VIRGIN
VIRGIN
A GREAT BRAND

STANDS OUT
APPLE
APPLE
A GREAT BRAND IS

TRUTHFUL
ZAPPOS
ZAPPOS
WHAT
MAKES YOUR
BRAND?
ABILITIES

PASSIONS
WHAT
CAN
I DO?

WHAT DO
I CARE
ABOUT?
DESIGN
& TECH THIRD
WORLD
MANILA,
PHILIPPINES
ECONOMIC
OBSTACLES
LACK OF
INFRASTRUCTURE
COMMITMENT
TO EDUCATION
NEED FOR
CONNECTION
DESIGN
TECH FOR
SOLU- THIRD
TIONS WORLD
CITIZENS
WHO
YOU
ARE
WHO
YOU
ARE
NOT
CURATE
LEARN TO
YOUR CV
SAY NO
LEARN TO
SAY NO
DOES IT
FIT YOUR
BRAND?
“BE YOURSELF.
EVERYONE
ELSE IS
ALREADY
TAKEN.”
#FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook
#FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook
#FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook
#FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook
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#FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook

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We're beyond thrilled to announce that the fourth installment of our full-day career conference Find & Follow Your Passion will take place on Saturday, November 9th, in partnership with the Eugene Lang College The New School for Liberal Arts.

Published in: Career, Business, Technology
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#FindPassion Keynote by Carla Echevarria, Creative Strategy Lead at Facebook

  1. 1. YOU INC FOLLOW YOUR PASSIONS. BUILD YOUR BRAND. CARLA ECHEVARRIA, FACEBOOK
  2. 2. YOUR BRAND
  3. 3. NAME THIS BRAND
  4. 4. NAME THIS BRAND
  5. 5. NAME THIS BRAND
  6. 6. BRAND SIGNALS
  7. 7. WHY I’M HERE
  8. 8. ONE HALLOWEEN...
  9. 9. BRAND GUIDELINES
  10. 10. A GREAT BRAND IS SURPRISING
  11. 11. VIRGIN
  12. 12. VIRGIN
  13. 13. A GREAT BRAND STANDS OUT
  14. 14. APPLE
  15. 15. APPLE
  16. 16. A GREAT BRAND IS TRUTHFUL
  17. 17. ZAPPOS
  18. 18. ZAPPOS
  19. 19. WHAT MAKES YOUR BRAND?
  20. 20. ABILITIES PASSIONS
  21. 21. WHAT CAN I DO? WHAT DO I CARE ABOUT?
  22. 22. DESIGN & TECH THIRD WORLD
  23. 23. MANILA, PHILIPPINES
  24. 24. ECONOMIC OBSTACLES
  25. 25. LACK OF INFRASTRUCTURE
  26. 26. COMMITMENT TO EDUCATION
  27. 27. NEED FOR CONNECTION
  28. 28. DESIGN TECH FOR SOLU- THIRD TIONS WORLD CITIZENS
  29. 29. WHO YOU ARE
  30. 30. WHO YOU ARE NOT
  31. 31. CURATE LEARN TO YOUR CV SAY NO
  32. 32. LEARN TO SAY NO
  33. 33. DOES IT FIT YOUR BRAND?
  34. 34. “BE YOURSELF. EVERYONE ELSE IS ALREADY TAKEN.”

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