Social Media ROI 101
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How to calculate the ROI of social media. Video will be posted at http://blog.edvisors.com
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Social Media ROI 101
- 1. ROI 101 Christopher S. Penn CMO, Edvisors, Inc.
- 3. Please consider whether you actually need to print this.
- 6. RETURN on INVESTMENT
- 8. $
- 9. $
- 10. $1.00
- 11. $?
- 12. Profitability
- 13. 2 things I hate
- 15. ROI
- 17. RETURN on INVESTMENT
- 18. INVESTMENT
- 21. Income / 2080 = hourly rate
- 22. $40,000 / year = $19.23 / hour
- 24. RETURN
- 25. Audience Prospects Leads Sales
- 28. What’s the ROI of social media and the steakhouse?
- 29. Audience Prospects Leads $458,700 Sales 5,924 checks
- 30. Audience Prospects Leads $77.43/check Sales
- 31. Audience Prospects 25/month Leads $77.43/check Sales
- 33. Audience 621/year Prospects 300/year Leads $77.43/check Sales
- 35. 9,933/year Audience 621/year Prospects 300/year Leads $77.43/check Sales
- 36. 9,933/year Audience Prospects $23,229 Leads $77.43/check Sales
- 37. 9,933/year Audience Prospects $23,229 Leads Sales Revenue per Visit: $2.34
- 38. $2.34
- 40. 143 visits from social media sites x $2.34/visit = $334.62
- 41. time and effort for the year
- 42. $? < $334.62
- 46. RETURN on INVESTMENT
- 47. how to improve RETURN on INVESTMENT
- 48. 9,933/year Audience 621/year Prospects 300/year Leads $77.43/check Sales
- 49. Audience Prospects Leads $77.43/check Sales
- 51. If you’d like to sell more stuff to 2 million college students a month, see me after this.
- 52. Audience Prospects 300/year Leads Sales
- 54. Audience 621/year Prospects Leads Sales
- 55. Google Optimizer
- 56. Clickheat
- 57. 9,933/year Audience Prospects Leads Sales
- 58. Google Analytics
- 61. Google Analytics
- 62. Google Analytics
- 63. Google Analytics
- 64. Google Analytics
- 65. Tools mentioned: • Google Analytics • Google Website Optimizer • Clickheat / Crazy Egg • Spreadsheet blog.edvisors.com
- 66. If you’d like to sell more stuff to 2 million college students a month, go here: www.Edvisors.com cspenn@edvisors.com @edvisors @cspenn
- 67. Christopher S. Penn www.Edvisors.com Twitter: @cspenn @edvisors Photo Credits: Geishaboy Michel Fillion AZRainMan tetsu Steve Snodgrass