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Social Media Job Search with @cspenn

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Learn how to use social media to find employment with Christopher Penn, professor of Advanced Social Media at the University of San Francisco.

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Social Media Job Search with @cspenn

  1. 1. How to find ajob usingsocial mediaChristopher S. Penn@cspennchristopherspenn.com
  2. 2. Fortune favors only the prepared mind. - Louis Pasteur, 1854Which means you can blog, tweet, etc. the URL but the room has a 50 person limit, and by registeringyou showed your commitment to being prepared and planning ahead. I want to make absolutely sure that you, the registered attendee, get priority.
  3. 3. NOT how to find asocial media job
  4. 4. social media jobs in 2 years
  5. 5. TweetAwayJob hunting is a sales job
  6. 6. Step 1: Have something worth selling
  7. 7. know yourstory
  8. 8. Step 2: Packaging You
  9. 9. This is your first impression
  10. 10. www.YOU.com
  11. 11. Reputation Managementbe careful what’s findable.
  12. 12. This is your second impression
  13. 13. http://bit.ly/diyheadshots
  14. 14. Dial intoPhone: (949) 202-4265Attendee PIN: 81609#
  15. 15. Step 3: Prospecting
  16. 16. TweetAwaySerendipity, like hope, is a great gift and a crappy strategy.
  17. 17. TweetAwayBuild your networkbefore you need it
  18. 18. Build your base!
  19. 19. Metcalfe’s Law: v=A*N^2
  20. 20. 13% of LinkedIn
  21. 21. Why don’t I care about network quality?Because people change.
  22. 22. then
  23. 23. thennow
  24. 24. Ask!
  25. 25. Christopher S. Penn | cspenn@gmail.com Feed: http://www.ChristopherSPenn.com Read: http://cspenn.com/book Send: http://www.WhatCounts.comListen: http://www.MarketingOverCoffee.com Attend: http://www.PodCampBoston.org Link: http://cspenn.com/l Tweet: http://cspenn.com/t Face: http://cspenn.com/f G+: http://cspenn.com/g
  26. 26. The inside secret of job sites
  27. 27. Example exercise
  28. 28. Step 4: The Pitch
  29. 29. Don’t be this guy
  30. 30. http://ar.gy/copy1http://ar.gy/copy2
  31. 31. http://ar.gy/closes
  32. 32. The Alternate Advance
  33. 33. Use the data!
  34. 34. 2,000 emails a day for free
  35. 35. make a powerful first impression
  36. 36. Reciprocity
  37. 37. Social Media forHiring Managers What to look for when hiring in the 21st century Christopher S. Penn
  38. 38. the rest is up to you
  39. 39. How much too much
  40. 40. while I do not write recommendations for people I haven’t actually worked with in the workplace... ... I will forward ANY legitimatejob inquiry connection request on LinkedIn to my network of 6,928 connections, so ask.
  41. 41. www.ChristopherSPenn.com Connect on LinkedIn: http://cspenn.com/l

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