B2B New Media: Turning
  Buzz into Business
         Christopher S. Penn,
     CTO, Student Loan Network
     Founder, Fin...
Please think carefully
about environmental
impact before printing
this presentation.
Who Am I?
What is marketing?
Why are we here?
Why new media
 marketing?
ord
wor            ord
       w      w
   d
How to market
Brand
Simple
Unexpected
Concrete
Credible
Emotional
Story
The World’s
Shortest Great Story
   in just 6 words
by Ernest Hemingway
For sale: baby shoes,
     never used.
Plan
Audience


 Prospects


      Leads


     Customers


       Evangelists
Audience
Credit: Mandy Maarten
you@gmail.com
   groups.google.com/you
         myspace.com/you
facebook.com/groups/you
      linkedin.com/in/you
        ...
Prospects
Database
manystories@yahoo.com              pbrosmer@capitolhillbid.org
kyle.burgess@loftstel.com
                                 ...
Who am I?
Leads
SALES LETTER
My name is Christopher Penn, and I'm the CTO of the Student Loan Network, as well as host &
producer of the Financial Aid ...
How can I be helpful?
Customers
Evangelists
ord
wor            ord
       w      w
   d
Summary
Audience


 Prospects


      Leads


     Customers


       Evangelists
206-350-1208
FinancialAidPodcast@gmail.com
   StudentLoanNetwork.com
     ChristopherSPenn.com
   MarketingOverCoffee.com
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
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New Media B2B: Turning Buzz into Business

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A session about B2B marketing for social media

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New Media B2B: Turning Buzz into Business

  1. 1. B2B New Media: Turning Buzz into Business Christopher S. Penn, CTO, Student Loan Network Founder, Financial Aid Podcast Co-Host, Marketing Over Coffee
  2. 2. Please think carefully about environmental impact before printing this presentation.
  3. 3. Who Am I?
  4. 4. What is marketing?
  5. 5. Why are we here?
  6. 6. Why new media marketing?
  7. 7. ord wor ord w w d
  8. 8. How to market
  9. 9. Brand
  10. 10. Simple
  11. 11. Unexpected
  12. 12. Concrete
  13. 13. Credible
  14. 14. Emotional
  15. 15. Story
  16. 16. The World’s Shortest Great Story in just 6 words
  17. 17. by Ernest Hemingway
  18. 18. For sale: baby shoes, never used.
  19. 19. Plan
  20. 20. Audience Prospects Leads Customers Evangelists
  21. 21. Audience
  22. 22. Credit: Mandy Maarten
  23. 23. you@gmail.com groups.google.com/you myspace.com/you facebook.com/groups/you linkedin.com/in/you twitter.com/you jaiku.com/you pownce.com/you del.icio.us/you digg.com/profile/you flickr.com/profile/you youtube.com/profile/you
  24. 24. Prospects
  25. 25. Database
  26. 26. manystories@yahoo.com pbrosmer@capitolhillbid.org kyle.burgess@loftstel.com maravillosa@cox.net pcg@pcgloanfund.org lacroixr@fleishman.com marcia_garrett@aubonpain.com pecquc@afge.org laura.johnson@legalplacements.com margery.yeager@dc.gov peggyo@mothering.com laura@idea-tv.com mariemariegirl@hotmail.com personnel@halt.org lauram@washingtoninstitute.org marija@noras.com personnel@iona.org law@eli.org marion@takomachildren.org personnel@iri.org lazos.de.amistad@hotmail.com marishkautah@yahoo.com peter@ejfrealestate.com lbarrett@corestaff.com markandorlandos@verizon.net pg@corestaff.com lbrockman@s-n-h.com markc@whistleblower.org photodept@usnews.com lbullard@sportandhealth.com marketresearchguru@yahoo.com pietroanthony@hotmail.com lcrabb@ftc.gov marlon.brown24@yahoo.com pjs@intelliscanner.com legalstaffjobs@gmail.com marvinmoneymaker@yahoo.com plannedparenthood@cgcareers.org leonbrookes@gmail.com mary@helaspa.com plemmon@mentorsinc.org letswork@mail.com maryboltz@breuerconsulting.com pmcmaster@swrg.com level10photography@yahoo.com mashee@dbt-ent.com pmjobs@threespot.com lgooding@zpsearchpartners.com masterstouchspa@aol.com pmmexec@aol.com lhoppe@foodpantryltd.com masterthislife@gmail.com policyjobs@awea.org lhough87@yahoo.com matt@lauthorities.com policyjobs@dccadv.org liasjobs@gmail.com mbnjobs@alhurra.com positions@aalu.org liberatedmuseproductions@gmail.com mcdedich@gmail.com positions2008@gmail.com libralady19@hotmail.com mchan@aalead.org potter@silman.com lilmiss106@hotmail.com mdaw@keasthood.com pourians@guestservices.com liptondc@aol.com mela0220@yahoo.com pr@enerdesigns.com liquidateforyou@aol.com melissa_giacchino@tws.org pragtig@hotmail.com litcoop@gwu.edu metrojobs@brookings.edu prakash.nepal@digitalsystemsllc.com liz@hirestandard.com metropolitan_coop@yahoo.com prakashnepal7@yahoo.com ljones@checkbook.org mfarkas@msmg.com premiermatch@gmail.com lkurowski@rbpropertiesinc.com mgjohnson@cotton.org price@cbpp.org llewis@kauffmaninc.com mguevara@lado.com prince18dc@comcast.net llitvinchuk@cleanwater.org mhackley@mjarchitecture.com prjobopp08@gmail.com lminovi@yahoo.com mharrison@atsva.com productionjobs@inbox.com lmurphy@expresscourier.com mhigginb@gmail.com professionalstv@yahoo.com lnkonya@mysistersplacedc.org michele@bifanoassociates.com projresume@asee.org louisa_calloway@yahoo.com michelle.carhart@gmail.com promo@level1promotion.com lowashington@verizon.net michelle@finliteracy.org qmccord@nationaljournal.com lpearsonjr@gmail.com mid_eastjobs@yahoo.com rachel.ray@telegraph-usa.com lpeters@cyberlearning.org mileshoffman@mergisgroup.com rad1mgmt@aol.com lscinc@lscaldwell.com minekeytester1@gmail.com radcjobs@gmail.com lscrecruiting@bellsouth.net misterknowbody@hotmail.com radhikab@gwu.edu lswanson@lccc.wy.edu mith@umd.edu ralphweld@yahoo.com ltyson@cclc.com mix.usa@hotmail.com rasika@rasikarestaurant.com lucinda@lauthorities.com mjackson@jwv.org rbecker@sso.org luisferlinares@gmail.com mlinnen@mindspring.com rbrwak@erols.com lyf3_1982@yahoo.com mmackowey@expertsit.com realdealcater@yahoo.com lzajac@rbpropertiesinc.com
  27. 27. Who am I?
  28. 28. Leads
  29. 29. SALES LETTER
  30. 30. My name is Christopher Penn, and I'm the CTO of the Student Loan Network, as well as host & producer of the Financial Aid Podcast, a daily free Internet radio show (no iPod required). I'm reaching out to my contacts, local businesses, and professionals in my industries, as well as old contacts, and would love if we could bond our networks together. I'll promise not to flood you with garbage, though I've had the occasional request to introduce someone, mainly job hunters, which I usually pass along in good faith, since we've all been there at one point or another in our professional lives. If it helps, here's a quick page or two about me as an update: http://www.FinancialAidPodcast.com/about/ http://www.ChristopherSPenn.com/ Thanks in advance for letting me become one of your professional resources! Best regards, Christopher S. Penn Producer, the Financial Aid Podcast Daily free financial aid internet radio, no iPod required http://www.FinancialAidPodcast.com FinancialAidPodcast@gmail.com 206-350-1208
  31. 31. How can I be helpful?
  32. 32. Customers
  33. 33. Evangelists
  34. 34. ord wor ord w w d
  35. 35. Summary
  36. 36. Audience Prospects Leads Customers Evangelists
  37. 37. 206-350-1208 FinancialAidPodcast@gmail.com StudentLoanNetwork.com ChristopherSPenn.com MarketingOverCoffee.com

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