SHIFT COMMUNICATIONS 2012 DIGITAL/SOCIAL AGENCY OF THE YEAR BOSTON 100+ PROFESSIONALSVOTED “SAVVIEST SOCIAL PR AGENCY” BY 500+ B2C AND B2B MARKETERS NEW YORK EMPLOYEE STOCK OPTION PLAN SHIFT IS AMONG THE TOP 5 FIRMS THAT “WILLFEATURE HEAVILY IN A FUTURE WHERE PR IS AT THE HUB OF A NEW ERA OF BRAND COMMUNICATIONS THAT TRANSCENDS MARKETING.” SAN FRANCISCO TECH AND CONSUMER EXPERIENCE AWARD-WINNING BI-COASTAL PRESENCE AGENCY FACTS
EARNED MEDIA STRATEGY OWNED MEDIA CREATIVE RESEARCH CONTENT EARNED MEDIA ANALYTICS MESSAGING PAID MEDIA • As Paid, Owned & Earned Media converge, the 3rd party praise of mainstream media, bloggers and consumers grow more important than ever.• Today we can use this Earned Media as a hub for Paid & Branded marketing efforts, extending the lifecycle of the company’s most trusted content.
SOCIAL STRATEGY IN ONE SLIDE Work right to left Social Media Strategy Who What Why Network Content Objectives Who is going to be your target What content are you going to What are the overall business audience? create or curate to gain interest? objectives and goals? What self-identiﬁed characteristics Where will that content come from? How will you measure them? will you look for? What schedule will you use? What indicators will you use to What networks are they on? determine when something’s not Who will be responsible for content working and who makes that call? How will you build the network? creation? Social Media Strategy in One Slide (www.ChristopherSPenn.com and @cspenn)
LINKEDIN IN 10 MINUTES A DAY 1. Say hello every morning. (30 seconds) 2. Share your blog post of the day. (30 seconds) 3. Using Buﬀer or Hootsuite, share 3-‐5 industry arbcles that are worthwhile. 4. Say hello to any ﬁrst degree connecbon you don’t know who shows up on your “Visited Your Proﬁle”. (2 minutes) 5. Check out your clients or prospects in Signal every day. (2-‐4 minutes)