Calculating Your Marketing ROI in 3 Easy Steps Webinar
1. Calculating Your
Marketing ROI
in 3 Easy Steps
Christopher S. Penn, VP Strategy and Innovation
www.BlueSkyFactory.com
2. Do try this at home.
blueskyfactory.com/webinars
3. The corporate plug:
If you send a lot of email (or want to),
we can help you make more money and
reach more customers. Ask us how.
www.BlueSkyFactory.com
25. Worksheet 1
Money Earned: $_______
Money Spent: $_______
Hourly Rate: $_______
Time Spent: _______
Time Spent in Money: $_______
Total Spent: $_______
Total Earned-Total Spent _______%
Total Spent
58. Case Study
Method Web Site Facebook Twitter
Money Earned
Money Spent
Hourly Rate
Time Spent
Time as Money
Total Spent
Earned - Spent / Spent
59. Case Study
Method Web Site Facebook Twitter
Money Earned $264,600.00
Money Spent $4,000.00
Hourly Rate $40.00
Time Spent 260
Time as Money $10,400.00
Total Spent $14,400.00
Earned - Spent / Spent 1,737.50%
60. Case Study
Method Web Site Facebook Twitter
Money Earned $264,600.00 $7,200.00
Money Spent $4,000.00 $0.00
Hourly Rate $40.00 $40.00
Time Spent 260 260
Time as Money $10,400.00 $10,400.00
Total Spent $14,400.00 $10,400.00
Earned - Spent / Spent 1,737.50% -30.77%
61. Case Study
Method Web Site Facebook Twitter
Money Earned $264,600.00 $7,200.00 $1,800.00
Money Spent $4,000.00 $0.00 $0.00
Hourly Rate $40.00 $40.00 $40.00
Time Spent 260 260 260
Time as Money $10,400.00 $10,400.00 $10,400.00
Total Spent $14,400.00 $10,400.00 $10,400.00
Earned - Spent / Spent 1,737.50% -30.77% -82.69%