Liberty%20Annual%20Report%202005

590 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
590
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Liberty%20Annual%20Report%202005

  1. 1. The Impossible Dream Liberty Tax Service 2005 Annual Report
  2. 2. To Our Shareholders, I am tempted to begin this letter by saying WOW!!! So I think I will….WOW!!! I have told literally hundreds of people that when we began this journey eight years ago, most would have described my vision as inane, or insane, I’m not sure which fits better. There were four of us and we wrote our “commandments” on the back of a napkin, finalized our business plan in a spare bedroom, because only one of us had a computer, and then rented an 800 square foot office so we’d have a business address. Today, almost eight years later, we have a clear mission and principles that are printed on posters that hang in Liberty Tax offices all across the United States and Canada, we employ over 200 people, (all of whom have access to a computer) and we have taken possession of a 30,000 square foot building in the heart of Virginia Beach. It’s no wonder I feel like saying WOW!! These are reasons that we are celebrating fiscal year 2005 as “Living the Dream.” In spite of our humble beginnings we have become the fastest growing retail tax business EVER! It is a great feeling to be able to say that and I say it as often as I can. We have recruited some of the best performing franchisees I have had the privilege to work with in my 36 years in this industry. In tax season 2005 our new franchisees opened offices in cities around the country and prepared record breaking numbers of tax returns. Liberty Tax Service has continued to grow and prosper and stayed on the forefront of the industry. John T. Hewitt ! Liberty Tax Service revenues increased to $51,011,000 CEO & Founder from $42,211,000. ! Liberty Tax Service income before taxes increased for the 8th Revenue consecutive year. (in $ millions) ! Again this year we faced uncertain economic indicators yet we increased shareholder equity by 34% and increased our operating income by 44%. ! Our revenue from franchise sales grew to $19,491,810. We added 326 new offices in the United States andCanada. ! We have embarked on a new initiative to offer proprietary software to our franchisees in the next two years. $51.0 $42.2 ! Guerrilla marketing efforts continue to bring us $28.5 $17.9 increased brand awareness in virtually every major $10.7 market. Everywhere I go, someone will tell me that they have seen our costumed statues on the 2002 2003 2004 2005 2001 streets of their town.
  3. 3. ! The Area Development program continues to thrive. We have approximately 75 Area Developers, repre- senting 650 franchisees. ! Liberty Tax Service was ranked by Entrepreneur magazine as the 15th best franchise opportunity in the world. We are also ranked the 8th fastest growing and the 6th best low investment opportunity. ! Inc. magazine has ranked Liberty Tax on their list of fastest growing privately held companies for the second consecutive year. ! For the sixth time, I have been named one of the top Liberty’s mission statement. 100 most influential people in the accounting profession by Accounting Today magazine. ! Accounting Today also ranks Liberty Tax Service on their list of top 100 accounting and tax firms, and over the last two years we are the fastest growing on that list. ! Black Enterprise magazine also recognizes Liberty Tax as one of the ten best “Hot Deals” in franchising. ! The Virginia Chamber of Commerce recognized Liberty Tax Service in their “Fabulous Fifty” businesses in the state for the second consecutive year. One of the most impactful things that happened to me personally and for the company overall was President Bush referring to me in a nationally televised speech he made in January, when he named his father and former President Clinton co-chairmen of the U.S. Tsunami relief effort. He called on the private sector to step forward and help the victims in Southeast Asia. Several days before EX VHV DQG WR ³EXLOG KRX FKDULWLHV WR IRRG´ J WR WR WHFKQROR LFHV $VLD FORWKHV DQG IURP 6RXWK RUV WXUQHG he made the speech, I was quoted on the front page of USA Today regarding our donation 2WKHU GRQ DWKROLF 5HOLHI 6HUY LPPLJUDQWV Q DOLIRUQLD WR 1HZ DUH WKHU DLG TXLFNO UDLVHG PRUH WKDQ LW¶V )URP 1RU LJUDQW FRPPXQLWLHV VHQG LW KDG DQG WKDW -HUVH LPP HFW PRQH UHSRUWHG WKDW WKDQ WKUHH GDV DWLRQV E FROO UXVKLQJ WR QHG IRRG DQG OHVV PLOOLRQ LQ ZKLFK DFFHSWV GRQ KHDY to tsunami relief through Stop Hunger Now. The President was making examples of FDQ EODQNHWV RI ² %XVK DQG :HE VLWH ² FUDVKHG EHFDXVH 3UHVLGHQW HVW IRU FORWKLQJ XSV RQ :HGQHVGD SRVWHG D UHTX UWHG FUHGLW FDUG D]RQFRP UHSR FKDULW JUR WR VHQG RQO WUDIILF $P LWV KRPH SDJH DQG KRXUV RUV XVHG WR RQ XUJHG GRQ LQ businesses that had responded quickly to the disaster, and he picked up on my pledge. I GRQDWLRQV H WKDQ PLOOLRQ LW FDQ EH DXVH PRQH EHF PRUH LPPHGLDWHO ZKHUH UDLVLQJ PRU Q DOLIRUQLD DLG ,Q 1RUWKHU SURYLGH GRZQ KWV WRXFKHG $V UHOLHI IOLJ H RI WKH ZRUVW KLW ND never imagined that I would be recognized by the President of the United States. LQ VRP 6UL /DQ :HGQHVGD LQ ,QGRQHVLD DQG UWLQJ D FRPPXQLWLHV WKH 86$ ZHUH UHSR WVXQDPL -DQ VV WKH JURXSV DFUR QJ IRU YLFWLPV RI IODWWHQHG 'HF 7KXU6XQ RXUL HOHVV DQG KXJH RXWS Needless to say I am bursting with pride for all that we have accomplished. Our PLOOLRQV KRP G IUHVK ZDWHU ZKLFK OHIW WKDW QRZ QHH HQW FRPPXQLWLHV LFDO VXSSOLHV WR SUHY DVHV 5XVK RI GLVH PHG DQG RWKHU IRRG DQG RI FKROHUD HYHUWKLQJ´ VDV RXWEUHDNV franchisees and employees possess the kind of drive and motivation that is only found RQV IURP 6UL /DQND H ORVW ³3HRSOH KDY QWU GLUHFWRU LQ GRQDWL WKH FRX SRYHUW H D 6FRWW )DLL DQ LQWHUQDWLRQDO DQWL HGLDWH HRXW´ 6RP IRU $5( MXVW D FRPSOHWH ZLS KDV EHHQ 86$ LV LPP in a company that has an excellent corporate culture. I believe we demonstrate a V JURXS ³,W¶ H FRPSODLQHG WKDW DLG ³P YLFWLPV KDY YLQJ )DLLD VDV EXW Q ZRUNLQJ VH VORZ LQ DUUL LQJ ² DQG ,¶YH EHH HDUV ² LV DQG LPPHQIRU GLVDVWHU SHUVRQDO IHHO GHYHORSPHQW IRU culture that is fun and infectious. We have created a new word, INTAXICATED, and LQ UHOLHI DQG W JRRG UHVSRQVH´ V SOHGJHG LW ZDV D SUHW IRU WKH VRXO 0LOOLRQ :HGQHVGD VKH VROG DNXO SUDV DV .XVRO :HWFK LQ 6XQGD¶V WVXQDPL GLHG LQ 7KDLODQG H WR VHD ,Q .KDR /DN SHRSO VZHSW RXW UHOLHI W 0RUH WKDQ ZKR ZDV :HE everyone at Liberty is! RI KLV VLVWHU WV DW D EHDFK UHVRU DQG RQ WKH UDLVLQJ JRRGV WR WRXULV ,Q SHUVRQ 8QLWHG 6WDWHV IXQG SHUVRQDO 7KDLODQG GHHSO ,Q WKH D DQG H UDQJHG IURP QWV IURP ,QGL DPL HIIRUWV KDY LO PHPEHUV RI WVXQ GRQDWLRQV 6ODYLQ RI LPPLJUD WVXQDPL KDYH % %DUEDUD WKRXVDQGV IDP VWU D E WKH RXV HIIRUWV E Thank you for your support in 2005. We look forward to an even more exciting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¶V WVXQ RQVH VR IDU KDV KDUGKLW FKDULWDEOH UHOLHI IXQG DOD ZKR LV IURP WKH OHDUQHG KDV SURYLGH DV WKH WVXQDPL WKDW RQW ³7KH UHVS 0FOP H[SHFWV WR KH RI :DGKRJ ´ VDV 0DU FXWLYH RIILFHU RI GHYDVWDWHG *DOOH VDV DQG XQFOH IRU YLFWLPV WUHPHQGRXV FKLHI H[H WRZQ RI SHRSOH DQG WKH ,QGLDQ EX IRRG W H WKDQ 6UL /DQNDQ DPL VZHSW KLV DXQ UHODWLYHV UO DQG SUHVLGHQW LXP RI PRU RQV WKDW ULP NLOOHG QHD HU WKDW WKH WVXQ RQ 6XQGD 2WK EHUV KDYH D FRQVRUW GR]HQ QDWL SDUWV RI D ,QWHU$FWLRQ FKDULWLHV ³2XU PHP $PHULFDQ DOO WKHLU GHDWKV RI WR WKHLU I H[HFXWLYH UO VXUYLYH EXW VDV +H SODQV HURXV 86EDVHG 2FHDQ UH RI WKH JHQ KHDUW HU DQG FKLH DOLYH WKH KH QHD G´ +HZLWW RZQ LFH ZKLFK SUHSDUHG ³DUH DZD DUH GDPDJH ORQJ EHHQ REYLRXVO LW¶V D PRQH WR SURSHUWLHV OH VRRQ WR JLYH WKH RQ 79 KH ZLOO 6HUY WKH LPDJHV SXEOLF %XW /LEHUW 7D[ UHWXUQV ODVW HDU VDV UHWXUQ ZH DQG JUDYH WUDJHG DQG WR JR WR *DO ZUHQFKLQJ SOH RI WKH GHYDVWDWLRQ PLOOLRQ WD[ HWKLQJ IRU HYHU WD[ LQ WHQGV WR KLV HVLD $ IDWKHU ULW $FHK ,QGRQ UHPLQG SHR ³GRQDWH VRP+XQJHU 1RZ D FKD HQV RI 86 ,Q %DQGD RI 0HUF WHU LQMXUHG GDXJK SUHVLGHQW GR´ WR 6WRS WKDW LV DPRQJ GR] WKHUQ $VLD QHHG´ /LQGERUJ G 2UHEDVHG 1DQF 5DOHLJK 1V UXVKLQJ DLG WR VRX WKDW 3RUWODQ HG PRUH WKDQ WKDW *RG RUJDQL]DWLRQ LFD ³0 IHHOLQJ LV LWW ³, RUSV VDV QL]DWLRQ KDV UDLV HVW RUJD DQG (DVW $IUJLYH EDFN´ VDV +HZLO µRX FKDULWDEOH RI WKH ELJJ VR IDU RQH ZDQWV XV WR *RG MXVW VDV DUELWUDU HDU KLVWRU VWHU VKH PLOOLRQ LQ LWV FROOHFWLRQV WKH VFRSH RI WKH GLVD WKDW N GRQ¶W WKLQ VDQGV RI ¶´ H WR WKH IDFW ZLQ RX ORVH DPRQJ WHQV RI WKRX %HVLGHV WR RQH WKH UHVSRQV UHODWLYHV DQG IULHQGV +HZLWW LV DUH SOHGJLQJ VXSSRUW DWWULEXWHV H HULFDQV KDY DQG WKDW GXULQJ WKH UWV LQ ZKR $PHULFDQV GLVDVWHUUHOLHI HIIR PDQ $P NHQ UHJLRQ U*HQHUDO Q DQG HVW LQ WKH VWULF RSOH DUH IHHOLQJ RSH RI WKH ODUJ WHG 1DWLRQV 6HFUHWD DUV ZLOO EH ³SH KLVWRU 8QL VDV ELOOLRQV RI GROO HQW WKH KROLGDV WR RWKHUV LGHQW .HQ .RIL $QQDQ FRQQHFWHG´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oday article quoting John Hewitt concerning Tsunami Relief
  4. 4. Number of Offices 1735 1409 “Never before in the history of the retail income tax 919 industry has a company been able to achieve what we 551 611 have. We are the tax company of the present, and most certainly, the tax company of the future.” JTH 2001 2002 2003 2004 2005 The Ultimate Dream…..To be the Biggest Tax Preparation Company in the Universe. How will Liberty Tax Service realize this dream? We will continue to provide the best service and develop the best brand. We will know our customers and we will offer a consistent system on which they can depend. At the very heart of Liberty’s success is the delicate balance between growing value and strengthening the brand. For eight years our system of doing business has enabled the Company to generate increased revenue and earnings. The lifeblood of this demonstrated performance is the incredible power of the Liberty brand and the Company’s determination to continuously protect and strengthen it. Working in seamless balance, Liberty’s increasing profitability, along with our unique and prophetic brand, fuels exciting new opportunities that entice and excite our customers. Together, they create a passionate following and ensure the Company’s legacy for many years to come. In fiscal 2005 Liberty Tax Service grew in number of offices by 326. The number of returns prepared continues to increase. This year it took 20% more returns for a franchise to make it onto the list of the top 50 offices. Our same store sales increased over 27.8% from 2004 and second year offices grew by 53.4%. Liberty Tax Service is helping hundreds of people to realize their dream of financial independence through the success of our franchise system. Throughout the Liberty system we are focused on getting and keeping more customers. Brand superiority, sales expansion and customer retention are the fundamentals for success; we continue to mine deeper for each. What are we doing to keep the million customers we have today? We are taking advantage of every customer’s experience as an opportunity to distinguish our brand. Whether it is tax preparation, business-to-business marketing or a visit to our website, we are making every customer contact count. How are we reaching the customers we want tomorrow? • We offer superior service that wins customers from our competition. • We create a brand experience so powerful that it brings new customers in our door. • We leverage our growing name recognition and reputation to reach customers that we have not been able to reach. • We practice neighborhood marketing. • We employ more sophisticated use of targeted marketing. • We expand our commitment to cause related marketing that makes us better corporate citizens. Above and left: Liberty was mentioned in hundreds of newspapers around the country in 2005. Marketers willing to work throughout the winter was a great hook.
  5. 5. Number of Franchisees 1097 “I often think that back in 1996 when we started this journey, people said I was insane. There was 804 no way I could build another tax company. But I 551 did and it’s even better than the last one.” JTH 376 248 2005 2001 2002 2003 2004 Creating the Dream……We were “tilting” at windmills. When John Hewitt decided it was time to start a new income tax preparation company, customer service was already the hallmark of his plan. He learned to cultivate strong customer service ideals during his tenure as a regional director for HR Block and as founder of Jackson Hewitt Tax Service. By doing so, he established a culture of “setting the standard” for his employees and franchisees. He then continued to expand it. That fanatical commitment to provide an excellent experience for his customers, along with his keen analytical understanding of the tax industry, served him well when the idea of Liberty Tax Service was born. Today the industry has expanded a bit and so has our business. We’ve grown to 1735 offices in just eight short years. Never before in the history of the tax business has this milestone been met. But we still offer the outstanding customer service that was the keystone to our beginning. Since the beginning we’ve been involved in preparing taxes, but we are not your average, ordinary tax company. In fact we’re extraordinary. Our goal to become the biggest tax preparation company in the universe boils down to one simple thing…commitment. We are committed to our franchisees and our franchisees are committed to getting customers. In virtually every market in the United States and Canada our Liberty wavers can be seen on numerous street corners. It has become our trademark and the thing that sets us apart from our competition. This is the type of scrappiness and innovation Above right: Liberty costumed characters take part in parades all around the country during off- that has made Liberty Tax Service the company season to create brand awareness. Above left: A contingent of Lady Libertys and Uncle Sams go to that people are talking about. But more than Las Vegas. that, the competition is starting to imitate us, the most sincere form of flattery! It took John Hewitt’s know-how, entrepreneurial spirit and hard work to develop a solid foundation, but the tax industry hasn’t stood still and neither has the Company. Our forty member management team has over 400 combined years of experience and continue to build upon what John has started, transforming our service, our system and our software to adapt to emerging market trends and competitive advances. Today the transformation continues as we build upon what’s made us successful in the past. We’re aggressively marketing our core services to new customers and developing a network of franchisees that are literally “in love” with Liberty. Our franchisees have taken the Liberty message and culture “to the streets” by employing the unconventional marketing machine that has become our signature. The army is now over 1000 strong and growing every day. Last year we awarded 630 new territories and opened 326 new offices. Our increase in raw number of tax returns prepared was over 200,000. HR Block opened approximately 1200 new offices and they experienced a decrease in number of returns prepared for the third year in a row. We have created the dream.
  6. 6. The Results of the Dream(so far)... The Proof is in the Pudding. In fiscal year 2005, Liberty Tax Service continued to set the standard for the tax industry. Companywide we prepared over 1 million returns. We had the largest increase in raw number of returns prepared of all three branded tax companies. We continue to be recognized by the investment community and have been invited to make presentations at several of the large investment firms. During tax season we conducted a series of conference calls for investment analysts to assess the tax season. As a result, John Hewitt has established himself as the tax industry expert for analysts nationwide. Our media exposure this year has been phenomenal. During tax season we generated over 700 media exposures on radio, television and newspaper. The costumed characters that wave on the street corners are attention getting and certainly attract a lot of attention from the media. For our tsunami relief efforts, we were also featured on ABC Nightly News, Neil Cavuto’s Your World show on the Fox network and countless local television stations. One of the big cause-related marketing programs we rolled out this year was a National Premier Partnership with a program called Cell Phones For Soldiers. The concept was the brainstorm of thirteen year old Brittany Bergquist and her twelve year old brother Robbie of Norwell, Massachusetts. They were disturbed after hearing a Above: Soldiers in Afghanistan thank Liberty for supporting Cell Phones For Soldiers. Left: The founders of Cell Phones for Soldiers, Brittany and Robbie Bergquist, spoke at the opening ceremonies of the 2005 Liberty Convention.
  7. 7. “Results are what count…it’s not how you start, but how you finish.” JTH news story about an American soldier in Iraq with a staggering phone bill. They started Cell Phones For Soldiers with snack money and have subsequently recruited sponsors and cell phone companies to help. Liberty franchisees promoted the program and asked people to drop off their old cell phones at offices across the country. Each phone donated buys a calling card of up to 100 minutes. The cards are then sent to Iraq for distribution to the service men and woman. During fiscal 2005, Liberty franchisees collected over 25,000 cell phones resulting in 2,500,000 minutes of calling time for our troops. We are continuing the program this year. We believe that throughout 2005 we continued to build momentum, setting ourselves up for 2006 and beyond. The heart and soul of our business is, and will continue to be tax preparation. We are expanding in existing areas and branching out to new markets every day. We now have franchisees in all 50 states and have a presence in 155 television markets out of a total of 210. Our plan is simple but tough. Every day we get closer to our ultimate goal of being the biggest tax preparation company in the universe. Right and below: Liberty sent costumed franchisees and employees to New York City to celebrate the reopening of the Statue of Liberty in August 2004. Hundreds of Liberty crowns were handed out at the ferry and newspapers all over the country picked up the story. (Mario Tama/Getty Images)
  8. 8. 1999 1997 John Hewitt’s non-compete clause ends Liberty officially begins operations in Canada 1998 Liberty opens 35 offices in the U.S., 214 offices are opera- UR name changes to Liberty tional in Canada Tax Service. Pictured-the statue in Las Vegas that gave John Hewitt the idea for the name. Entrepreneur magazine ranks Liberty #405 on its Franchise 500 list 2000 Liberty moves its world headquarters to Bonney Road in Virginia Beach, VA Five Liberty offices open in U.S. in Columbus, Ohio. John Hewitt is named one of the top 100 most influential people in accounting by Accounting Today
  9. 9. 2001 2003 Liberty wins a lawsuit against HR ® Block, forcing Block to stop misrepresenting tax loans as refunds or refund amounts Liberty is ranked #15 on Entrepreneur’s list of Top Low-Cost Franchises and #50 on the list of Fastest Growing Franchise Opportunities 2002 John Hewitt is named Virginia Entrepre- Liberty makes neur of the Year by Ernst Young. Here, NBC Today Show John’s son Danny accepts the award. debut appearance 2004 Liberty is ranked #106 on Inc. Magazine’s Inc. 500 list of privately-held WEDNESDAY, AUGUST 4,2004 companies Lady Liberty Opens Her Doors nice plug, and mentioned our “guerrilla marketing tactics.” We continued to create a visual display of Liberty Tax Service support when we had a picnic in Bryant Park, rode the ferry to Liberty Island, and the subway Liberty is ranked #28 on to the Yankees game. Our Lady Libertys were the toast of New York and photo opportunities for not only the media, but others curious and excited about seeing so many of us together. Everywhere we went people were stopping and asking to take Entrepreneur’s Franchise Liberty franchisees pictures of us. We handed out over 8,000 crowns in NYC on Tuesday alone. This was truly our greatest team effort in Liberty history, with so much support from the franchisees and headquarters 500; #12 on their list of staff to bring this concept to fruition. To and staff visit New all who helped, we could not have done it Lovely Lady Liberty Tax Service franchisee Tina Napolitano of Queens in front of without you! Thanks to all who truly the Statue of Liberty, which opened yesterday for the first time since the September helped Liberty market outrageously, and 11 attacks have lots of fun in the brand-building process on a great day for America! huddled and costumed Miss Liberty When the Statue of Liberty officially Top Low-Cost Franchises masses, some of our franchisees were reopened August 3rd, Liberty Tax Service York City on the day clearly visible on the program. The LTS was a part of it in New York, New York. A delegation then headed to Good delegation of 100 costumed LTS Lady Morning America, and the Fox morning Libertys and Mr. Libertys converged on news program where we were also New York City. Headquarters staffers filled featured. four vans and hit the road to meet up with and #9 on the list of Fastest of the reopening of Local and national media spread local New York franchisees and other the news, and featured pictures and franchisees who traveled from as far away mentions about us. We got ink and/or as Utah, Florida and Tennessee. Our pictures and mentions in the New York diverse group was not only “mighty Times, the New York Sun (Front page), women with a torch,” but tiny Lady The Financial Times, Newsday, Detroit Libertys and Mr. Libertys of various ages Growing Franchise the Statue of Liberty Free Press, Palm Beach Post (Front and races. page), Washington Post, www.npr.com, Our full day August 3rd started with a Call Me Liberty Liberty Tax Service franchisees Walter www.peopledaily.com, Associated 2:00 a.m. wake-up call, and a subway ride and Norma Icker are among those dressed as the Press and the San Antonio Express to Rockefeller Plaza to be outside The Statue of Liberty yesterday as the monument partially reopened to the public. News. National Public Radio gave us a Today Show. Although our original plan was foiled to show the NBC viewers our Opportunities in August 2005 Liberty is ranked #15 on Entrepreneur’s Fran- Tax Wars chise 500; #6 on their heated up list of Top Low-Cost when HR Block® tried to Franchises and #8 on Liberty Tax Service operates the list of Fastest compete with 1,735 offices. It took our Growing Franchise Liberty in competitors 13 years to reach Opportunities guerrilla that number. marketing
  10. 10. Liberty Directors and Officers Directors John Hewitt President, Chief Executive Officer and Chairman John Garel Steven Lepkowski Director Director Gary Golding Ross N. Longfield Director Director Steven Ibbotson George Robson Director Director Officers Mark Baumgartner Mark Johnson Chief Financial Officer Vice President of Area Development Dennis Bowerman Charles Kirkpatrick Vice President of Field Operations Chief Information Officer Kathleen Curry Steven Lepkowski Vice President of Legal Vice President of Sales Marketing Donna Halligan Martha O’Gorman Vice President of Area Developer Operations Vice President of Marketing and Corporate Secretary T. Rufe Vanderpool Vice President of Software Development
  11. 11. Liberty Convention Snapshots Where can you find a beach concert featuring Motown greats Martha Reeves and the Vandellas, fireworks, golf tournaments, a nationally acclaimed marketing guru, breakout sessions, a casino night and about 200 Lady Libertys and Uncle Sams? At the 2005 Liberty Tax Convention, of course. Record numbers of franchisees came to Virginia Beach in May to help celebrate the year’s successes. Excitement mounted during the opening ceremonies of the 2005 Convention as the lights went down. The chorus from Green Run High School sang the National Anthem. Then the Lady Libertys took over the stage. Tom Feltenstein, author of the 10-minute Marketer and the convention’s keynote speaker, delivered a rousing speech about neighborhood marketing and gave Liberty’s guerrilla marketing The last night efforts high marks. culminated in lucky San Antonio, Texas franchisee, Lana Lee, winning a Jeep Liberty during Casino Night.

×