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anheuser-busch 2006AR_EntertainmentOperations


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anheuser-busch 2006AR_EntertainmentOperations

  1. 1. SeaWorld, Busch Gardens and Discovery Cove care for THE LARGEST zoological collection in the world 22
  2. 2. ENTERTAINMENT OPERATIONS EXCITEMENT IS BREWING New attractions, innovative marketing and a commitment to world-class guest service led to increased attendance at Busch Entertainment Corp.’s nine parks. Combined with higher admission prices and increased spending by park guests, the company’s entertainment subsidiary recorded its seventh consecutive year of record profits. The pretax Busch Gardens Europe will unveil Griffon, the world’s profit was up 13 percent to $233 million. tallest and only floorless dive coaster, in late spring 2007. More than 22 million guests visited Busch Entertainment’s family entertainment facilities: SeaWorld parks in Orlando, San Diego and San Antonio; Busch Gardens Africa in Tampa, Fla.; Busch Gardens Europe in Williamsburg, Va.; Discovery Cove in Orlando; Sesame Place near Philadelphia; Water Country USA in Williamsburg; and Adventure Island in Tampa. 23 ANHEUSER-BUSCH COMPANIES, INC.
  3. 3. guests with views of the whales and trainers from above- and below-water cameras. “Believe” contributed to significant attendance increases at all three SeaWorld parks, enhancing the division’s profit growth. In 2007, SeaWorld San Antonio will unveil Journey to Atlantis, a family ride that combines a roller coaster with a water ride. Busch Enter tainment Corp.’s 10th park, Aquatica, is under construction in Orlando and is scheduled to open in 2008. The water park will feature some of the industry’s most thrilling slides and attractions, set amid lush landscaping and theming. A key point of difference for Aquatica will be the presence of animals, most notably Commerson’s dolphins. One of the park’s water slides will feature an acrylic tube that allows riders to travel through the black and white animals’ habitat. Busch Gardens To better convey the experience visitors have at each destination, Busch Gardens in Tampa, SeaWorld and Busch Gardens Fla., and Williamsburg, Va., were relaunched as Busch Gardens Africa and Busch Gardens Conservation Fund Europe, respectively. Theme park fans around the world voted Busch The SeaWorld and Busch Gardens Conservation Fund suppor ts conser- Gardens Europe the “World’s Best Theme Park” vation initiatives around the world to find sustainable solutions to wildlife in 2006 as par t of the “Theme Park Insider challenges. Its four areas of focus are: species research, habitat protection, Awards.” Nearly 12,000 registered members of rescue and rehabilitation, and conservation education. Since its founding the Web site — theme in 2003, the fund has donated more than $2.2 million to 175 projects in park fans from all 50 states and 80 countries more than 40 countries. — cast ballots for this award. The park also was named the “World’s Most Beautiful Park” for the 16th consecutive year by the National Amusement Park Historical Association. SeaWorld, Busch Gardens and Discovery Cove Busch Gardens Europe will unveil Griffon, the care for the largest zoological collection in the world’s tallest and only floorless dive coaster, world, and the parks play a significant role in in late spring 2007. The mythically themed wildlife conservation and education. Over the Griffon will incorporate two Immelmann loops, past three decades, Anheuser-Busch Adventure a second 130-foot dive and a water feature Parks have rescued more than 14,000 animals. with viewing platforms. SeaWorld The most ambitious enter tainment project in the 43-year history of SeaWorld premiered in 2006. The show, called “Believe,” blends new killer whale behaviors with elaborate set pieces, music, choreography and multimedia technology. Sophisticated moving video screens provide 24 ENTERTAINMENT OPERATIONS
  4. 4. Our Commitment to the Environment For more than a century, Anheuser-Busch has been committed to conserving and protecting the environment for future generations. This commitment holds true today. Our facilities recycle more than 97 percent of all the waste they generate, and we continue to research and implement technologies that increase effi ciencies while reducing environmental impacts. For example, many Anheuser-Busch breweries use Bio-Energy Recovery Systems to convert wastewater into a renewable fuel to help meet their energy needs. In addition, Anheuser-Busch and its employees partner with leading environmental organizations such as Keep America Beautiful and the National Fish and Wildlife Foundation to implement programs that help protect the environment. Anheuser-Busch is one of the world’s largest recyclers of aluminum cans, recycling more than 125 PERCENT of the cans packaged at Anheuser-Busch’s U.S. breweries 25