SeaWorld, Busch Gardens and
Discovery Cove care for
zoological collection in the world
New attractions, innovative marketing and a commitment
to world-class guest service led to increased attendance
at Busch Entertainment Corp.’s nine parks. Combined with
higher admission prices and increased spending by park
guests, the company’s entertainment subsidiary recorded
its seventh consecutive year of record profits. The pretax Busch Gardens Europe will
unveil Griffon, the world’s
profit was up 13 percent to $233 million. tallest and only floorless dive
coaster, in late spring 2007.
More than 22 million guests visited Busch
Entertainment’s family entertainment facilities:
SeaWorld parks in Orlando, San Diego and
San Antonio; Busch Gardens Africa in
Tampa, Fla.; Busch Gardens Europe
in Williamsburg, Va.; Discovery
Cove in Orlando; Sesame Place
near Philadelphia; Water Country
USA in Williamsburg; and
Adventure Island in Tampa.
ANHEUSER-BUSCH COMPANIES, INC.
guests with views of the whales and trainers
from above- and below-water cameras. “Believe”
contributed to significant attendance increases at
all three SeaWorld parks, enhancing the division’s
profit growth. In 2007, SeaWorld San Antonio
will unveil Journey to Atlantis, a family ride that
combines a roller coaster with a water ride.
Busch Enter tainment Corp.’s 10th park,
Aquatica, is under construction in Orlando
and is scheduled to open in 2008. The water
park will feature some of the industry’s most
thrilling slides and attractions, set amid lush
landscaping and theming. A key point of
difference for Aquatica will be the presence
of animals, most notably Commerson’s dolphins.
One of the park’s water slides will feature an
acrylic tube that allows riders to travel through
the black and white animals’ habitat.
To better convey the experience visitors have
at each destination, Busch Gardens in Tampa,
SeaWorld and Busch Gardens Fla., and Williamsburg, Va., were relaunched
as Busch Gardens Africa and Busch Gardens
Conservation Fund Europe, respectively.
Theme park fans around the world voted Busch
The SeaWorld and Busch Gardens Conservation Fund suppor ts conser-
Gardens Europe the “World’s Best Theme Park”
vation initiatives around the world to find sustainable solutions to wildlife
in 2006 as par t of the “Theme Park Insider
challenges. Its four areas of focus are: species research, habitat protection,
Awards.” Nearly 12,000 registered members of
rescue and rehabilitation, and conservation education. Since its founding
the Web site ThemeParkInsider.com — theme
in 2003, the fund has donated more than $2.2 million to 175 projects in
park fans from all 50 states and 80 countries
more than 40 countries.
— cast ballots for this award. The park also
was named the “World’s Most Beautiful Park”
for the 16th consecutive year by the National
Amusement Park Historical Association.
SeaWorld, Busch Gardens and Discovery Cove
Busch Gardens Europe will unveil Griffon, the
care for the largest zoological collection in the
world’s tallest and only floorless dive coaster,
world, and the parks play a significant role in
in late spring 2007. The mythically themed
wildlife conservation and education. Over the
Griffon will incorporate two Immelmann loops,
past three decades, Anheuser-Busch Adventure
a second 130-foot dive and a water feature
Parks have rescued more than 14,000 animals.
with viewing platforms.
The most ambitious enter tainment project in
the 43-year history of SeaWorld premiered in
2006. The show, called “Believe,” blends new
killer whale behaviors with elaborate set pieces,
music, choreography and multimedia technology.
Sophisticated moving video screens provide
24 ENTERTAINMENT OPERATIONS
to the Environment
For more than a century, Anheuser-Busch
has been committed to conserving and
protecting the environment for future
generations. This commitment holds true
today. Our facilities recycle more than
97 percent of all the waste they generate,
and we continue to research and implement
technologies that increase efﬁ ciencies while
reducing environmental impacts. For
example, many Anheuser-Busch breweries
use Bio-Energy Recovery Systems to convert
wastewater into a renewable fuel to help
meet their energy needs.
In addition, Anheuser-Busch and
its employees partner with leading
environmental organizations such as
Keep America Beautiful and the
National Fish and Wildlife Foundation
to implement programs that help
protect the environment.
Anheuser-Busch is one
of the world’s largest
recyclers of aluminum
cans, recycling more than
of the cans packaged