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Avoiding a costly divorce: Improving relationships between designers and developers

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An irreverent exploration of the neurological divide between those who develop and those who design, with practical advice on how to get along better. Starting with a survey we conducted on stereotypes designers and developers have of one another, I look into the neurological reasons why this might be and how we might work around it.

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Avoiding a costly divorce: Improving relationships between designers and developers

  1. 1. AVOIDING A COSTLY DIVORCE Improving relationships between designers and developers
  2. 2. Meet face to faceACCEPT DIFFERENCES WHAT WE’LL COVER 1. Differences between developers and designers 2. Differences of perspective 3. Difficulties in communication 4.How to overcome these
  3. 3. DEVELOPERDESIGNER
  4. 4. PRECIOUS CREATIVE IMPULSIVE ARTY PERFECTIONIST TRENDY EXPERIMENTAL VISUAL THINKERS ILLOGICAL SCARVES WEED
  5. 5. PARTICULAR MATHEMATICAL STUBBORN ALOOF DIFFICULT BAD COMMUNICATORS LONELY ISOLATED OVERWORKED LOGICAL ANALYTICAL INFLEXIBLE
  6. 6. Meet face to faceACCEPT DIFFERENCES DESIGNERS AND DEVELOPERS ARE DIFFERENT
  7. 7. 80% Of creatives in her study suffered from mood disorders 30% Of the control group did Dr Nancy Andreasen
  8. 8. INVENTOR“INVENTOR” BRAINS
  9. 9. CONTROL GROUP Secrets of the creative brain Nancy C. Andreasen, 2014
  10. 10. CONTROL GROUP Secrets of the creative brain Nancy C. Andreasen, 2014 Association cortices
  11. 11. Secrets of the creative brain Nancy C. Andreasen, 2014 Association cortices “INVENTOR” BRAINS
  12. 12. Precuneus INVENTOR BRAINS Drawing on the right side of the brain: A voxel-based morphometry analysis of observational drawing Chamberlain et al, 2014 Creatives have more grey matter
  13. 13. Precuneus INVENTOR BRAINS Drawing on the right side of the brain: A voxel-based morphometry analysis of observational drawing Chamberlain et al, 2014 Creatives have more grey matter
  14. 14. "This region is involved in a range of functions but potentially in things that could be linked to creativity, like visual imagery - being able to manipulate visual images in your brain, combine them and deconstruct them," Dr Rebecca Chamberlain
  15. 15. INVENTOR“ENGINEER” BRAINS
  16. 16. Engineers
  17. 17. Middle frontal gyrus Attention 
 Division of attention 
 Language
 Silent word reading Working memory 
 Problem solving Value retention Engineers Understanding understanding source code with Functional Magnetic Resonance Imaging 
 Siegmund et al, 2014
  18. 18. Inferior frontal gyrus Working memory 
 Verbal / numeric Engineers Understanding understanding source code with Functional Magnetic Resonance Imaging 
 Siegmund et al, 2014
  19. 19. Inferior frontal gyrus Language
 Silent word reading 
 Working memory 
 Problem solving Engineers Understanding understanding source code with Functional Magnetic Resonance Imaging 
 Siegmund et al, 2014
  20. 20. Inferior parietal lobule Working memory 
 Verbal / numeric 
 Problem solving Engineers Understanding understanding source code with Functional Magnetic Resonance Imaging 
 Siegmund et al, 2014
  21. 21. Middle temporal gyrus Semantic memory retrieval Categorisation Engineers Understanding understanding source code with Functional Magnetic Resonance Imaging 
 Siegmund et al, 2014
  22. 22. “ENGINEER” BRAINS Attention 
 Division of attention 
 Language
 Silent word reading Working memory 
 Problem solving Value retention Verbal / numeric Semantic memory retrieval Categorisation Understanding understanding source code with Functional Magnetic Resonance Imaging 
 Siegmund et al, 2014
  23. 23. INVENTORS ENGINEERS
  24. 24. PARTICULAR MATHEMATICAL STUBBORN ALOOF DIFFICULT BAD COMMUNICATORS LONELY ISOLATED OVERWORKED LOGICAL ANALYTICAL INFLEXIBLEPRECIOUS CREATIVE IMPULSIVE ARTY PERFECTIONIST TRENDY EXPERIMENTAL VISUAL THINKERS SCARVES WEED ILLOGICAL
  25. 25. Meet face to face COMMUNICATION IS OFTEN DIFFICULT
  26. 26. “By using stale metaphors, similes, and idioms, you save much mental effort, at the cost of leaving your meaning vague, not only for your reader but for yourself. This is the significance of mixed metaphors. The sole aim of a metaphor is to call up a visual image. When these images clash… it can be taken as certain that the writer is not seeing a mental image of the objects he is naming; in other words he is not really thinking.” GEORGE ORWELL POLITICS AND THE ENGLISH LANGUAGE
  27. 27. “When you open that Pandora's box, you will find it full of Trojan horses” ERNEST BEVIN LABOUR FOREIGN SECRETARY
  28. 28. “SIMPLE”
  29. 29. How much money you have
  30. 30. How much your money has increased
  31. 31. Your goal
  32. 32. Are you going to meet your goal
  33. 33. How long you’ve got to reach it
  34. 34. UI is simple and intuitive, shows the minimum information useful to the user
  35. 35. Each figure will take up to 3 calls to different legacy systems and /or 3rd party services to calculate
  36. 36. Each figure will take up to 3 calls to different legacy systems and /or 3rd party services to calculate Would take over 20 seconds to generate the page.
  37. 37. Has Y user seen this message before?
  38. 38. Retrieve value for Y user
  39. 39. Calculate exact value of pension fund at X point in time for Y user
  40. 40. Calculate current value vs historic value at X date for Y user
  41. 41. Calculate months left until user defined retirement date
  42. 42. Project future values of pension fund based on user Y’s desired retirement date using multiple 3rd party services
  43. 43. Design Team Developers
  44. 44. MEET FACE TO FACE & USE DIAGRAMS!
  45. 45. THE FIRST “DIAGRAMS” c.80,000 years ago
  46. 46. THE FIRST “DIAGRAMS” c.80,000 years ago
  47. 47. Meeting place Paths between camps Stream between waterholes ABORIGONAL PICTOGRAMS c.40,000 BCE? - present
  48. 48. USE DIAGRAMS UNDERSTANDING
  49. 49. Meet face to faceACCEPT DIFFERENCES 1. Go to lunch, have a pint 2. Discuss your mutual constraints and concerns 3. Explain why you something isn’t possible 4.Help people see things from your point of view 5. Be open to having your mind changed 6. Look for new possibilites STRENGHENING TIES
  50. 50. TYRANNY OF DESIGN
  51. 51. DESPOTISM OF DEVELOPERS
  52. 52. “We don't live in a shared reality, we each live in a reality of our own, and causing upset is often the price of trying to reach each other. It's always easier to dismiss other people than to go through the awkward and time consuming process of understanding them.”
  53. 53. “We don't live in a shared reality, we each live in a reality of our own, and causing upset is often the price of trying to reach each other. It's always easier to dismiss other people than to go through the awkward and time consuming process of understanding them.”
  54. 54. fin @fluentux @djamiestanton

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