VON 2006 - Industry perspective

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VoIP and Web 2.0 = VOW

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VON 2006 - Industry perspective

  1. 2. Abbeynet, the Abbey in the net presents The real meaning of VoIP. Luca Filigheddu CEO - Abbeynet
  2. 3. P remier S ponsors Note: F.A.Q = Frequently Asked Question You are asking yourself: <ul><ul><li>who (the F.A.Q.) are Cisco and Verizon ?!? </li></ul></ul>
  3. 4. Jokes apart… I don’t want to spend time telling you what we are please join us at booth #302 to see WHAT WE DO
  4. 5. Q uestions for you folks are using Skype to complete eBay transactions? (don’t lie please!) H ow many of you are service providers? H ow many of you H ow many of you know Abbeynet?
  5. 6. VoIP During VON events usually we talk about VoIP <ul><ul><li>How many of you did attend VON Spring last March? </li></ul></ul>
  6. 7. During last VON Spring, Jeff said that “ V” stood for Video
  7. 8. VoIP That is V oice V ideo D ata M essaging P resence W ireless TVS omething E lse o ver IP To be honest all of you know that it should be VVDMPWTVSEoIP
  8. 9. VoIP? E verything o ver IP Better EoIP
  9. 10. VoIP? But, in the past and now, we were not used to saying <ul><ul><li>MailoIP </li></ul></ul><ul><ul><li>NewsoIP </li></ul></ul><ul><ul><li>PhotosoIP </li></ul></ul><ul><ul><li>… </li></ul></ul>
  10. 11. We just think of W EB emails, So, if we say WEB , what do you think? <ul><ul><li>you immediately think of </li></ul></ul>
  11. 12. We just think of W EB emails, portals with news, So, if we say WEB , what do you think? <ul><ul><li>you immediately think of </li></ul></ul>
  12. 13. We just think of W EB emails, portals with news, chatting, So, if we say WEB , what do you think? <ul><ul><li>you immediately think of </li></ul></ul>
  13. 14. We just think of W EB emails, portals with news, chatting, search for information etc. etc So, if we say WEB , what do you think? <ul><ul><li>you immediately think of </li></ul></ul>
  14. 15. We just think of W EB emails, portals with news, chatting, searching for information etc. So, if we say WEB , what do you think? <ul><ul><li>you immediately think of </li></ul></ul>
  15. 16. A big difference… email, www, blogs, maps, tags, web2.0, community etc., Internet Companies
  16. 17. A big difference… email, www, blogs, maps, tags, web2.0, community etc., Earn money from something (adv?!?) Internet Companies
  17. 18. A big difference… 1 2 3 Service First Internet Companies VCs second… Business later…
  18. 19. A big difference… 3 1 2 Business first Telecom Companies Telephone, traffic, telephone, traffic… customer dis-care, surplus services, confusing conditions Service.. ? 
  19. 20. New breed of VoIP <ul><ul><li>focused on the creation of new services as easily and quickly as web2.0 technologies allow; </li></ul></ul><ul><ul><li>these services must be pervasive </li></ul></ul>We need a new breed of VoIP
  20. 21. New breed of VoIP We need a new breed of VoIP <ul><ul><li>focused on the creation of new services as easily and quickly as web2.0 technologies allow; </li></ul></ul><ul><ul><li>these services must be effective </li></ul></ul>
  21. 22. New breed of VoIP We need a new breed of VoIP <ul><ul><li>focused on the creation of new services as easily and quickly as web2.0 technologies allow; </li></ul></ul><ul><ul><li>these services must be presence-enabled </li></ul></ul>
  22. 23. New breed of VoIP We need a new breed of VoIP <ul><ul><li>focused on the creation of new services as easily and quickly as web2.0 technologies allow; </li></ul></ul><ul><ul><li>these services must be generally available </li></ul></ul>
  23. 24. New breed of VoIP We need a new breed of VoIP <ul><ul><li>focused on the creation of new services as easily and quickly as web2.0 technologies allow; </li></ul></ul><ul><ul><li>these services must be able to compose heterogeneous information coming from different data sources </li></ul></ul>
  24. 25. New breed of VoIP We need a new breed of VoIP <ul><ul><li>focused on the creation of new services as easily and quickly as web2.0 technologies allow; </li></ul></ul><ul><ul><li>these services must be interoperable </li></ul></ul>
  25. 26. New breed of VoIP We need a new breed of VoIP <ul><ul><li>focused on the creation of new services as easily and quickly as web2.0 technologies allow; </li></ul></ul><ul><ul><li>these services must be open and customizable by the end user </li></ul></ul>
  26. 27. New breed of VoIP This is what we name V O W V oice Over W eb where V= V oice V ideo D ata M essaging P resence W ireless TVS omething E lse o ver IP
  27. 28. Voice Over Web Voice, Video, Presence, Messaging, IPTV etc. EVERYWHERE Pervasively integrated into users web experience, on users PC / internet enabled devices or TV Web + VoIP + Presence = V O W = New Services and Applications = VALUE
  28. 29. Voice over Web What if … only if I see they are available to receive my contact notice… I could contact people while I’m surfing the web…
  29. 30. Voice Over Web … I don’t care where they will take my call… or if
  30. 31. Voice Over Web … they answer to my contact notice by IM, voice, video… and
  31. 32. Voice Over Web … I don’t care in which way my mobile device is “connected”… and
  32. 33. Voice Over Web … receiving a real-time IM advise … while
  33. 34. Voice Over Web … map-based contact list … on my
  34. 35. Voice Over Web … from the bookshop (near the bar) where I am and
  35. 36. Voice Over Web … the voice&video-support of a customer care operator while buying my new LCD TV on the web … Waiting for…
  36. 37. Voice Over Web and
  37. 38. Voice Over Web What if you find a directory you find web 2.0 services you find presence
  38. 39. So, what to do? VoIP as digital POTS? Sure? France Telecom left Italy and sold its VoIP company Parla.it <ul><ul><li>H323 DIGITAL POTS </li></ul></ul><ul><ul><li>Do you think they could go forward and be successful?!? </li></ul></ul>
  39. 40. So, what to do? <ul><li>old business model? </li></ul>A new brand in the digital-POTS scenario? too many and too tough Vonage, Telecoms…
  40. 41. So, what to do? A new brand in the VoIP scenario? too many and too tough Skype, Yahoo, GTalk, Microsoft… YAVP Yet another VoIP player? NO, thanks
  41. 42. Communities are the real owners of the Web!
  42. 43. VOW - Communities Web is becoming user-centric
  43. 44. VOW - Communities Big portals want to keep their users… increase portfolio of their services… VoIP + Web: a winning union
  44. 45. VOW - Communities They want to push their brand-awareness and “squeeze” their communities communities have different interests, different habits, different needs! Any community is different from the others! They need to add new revenue streams to their business
  45. 46. VOW They need new applications tailored for their users <ul><ul><li>VoIP will be the 3rd dimension, the humanizing of the web </li></ul></ul><ul><ul><li>networks, numbers, routing, prefixes that we know will be hidden for the final users </li></ul></ul>
  46. 47. V o W is to VoIP what Web 2.0 is to Web V O W : VoIP = Web 2.0 : Web
  47. 48. For this very good reason: What about a meeting in front of a cup of good coffee at booth #302? V. O .W. is our V o w
  48. 49. Our work improves your business. Nostrum laborare your business improvare. E-mail: [email_address] Website: www.abbeynet.com Blog: www.lucafiligheddu.com

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