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Representation of women in music videos


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A Powerpoint Presentation developed to explain Representation of women in Music videos. Explores stereotypes and development.

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Representation of women in music videos

  2. 2. What is Representation? Representation refers to the construction in any medium (especially the mass media ) of aspects of ‘reality’ such as people, places, objects, events, cultural identities and other abstract concepts. Such representations may be in speech or writing as well as still or moving pictures.
  3. 3. What is Representation? Representation describes the signs that stand in for and take the place of something else. It is through representation people know and understand the world and reality through the act of naming it Signs are manipulated in order to make sense of the world.
  4. 4. Representation VS Reality Different media producers ‘pick up’ aspects of ‘REALITY ’ society AND reshapes them to suit current trends in society that will foster profit-money making for the medium they occur in or for the product they are going to sell. In doing this, media producers use STEREOTYPES as they are a quick, if distorted way, of conveying information because they are easily recognised by audiences. NORMAL PEOPLE IN THE ‘REAL’ WORLD
  5. 5. Reality TO Representation in music videos THIS THIS TO
  6. 6. How did this happen? Using Stereotypes from the ‘real’ world. <ul><li>the music video producers of today represent girls by ‘borrowing’ an old Stereotype from the Showgirls of the silent film era in the 1920s and Burlesque girls from even earlier. </li></ul>
  7. 7. Stereotype 1 – an old image: The Burlesque Girl TO THIS THIS 1899 Burlesque girls 1920s Burlesque girls
  8. 8. Characteristics of the ‘Burlesque Girl’ Stereotype <ul><li>Corsets </li></ul><ul><li>Feather boas </li></ul><ul><li>Fishnet Stockings </li></ul><ul><li>Top Hats or ‘show’ hats </li></ul><ul><li>Accessories like canes or microphone used as a cane </li></ul><ul><li>Elbow length gloves </li></ul>
  9. 9. From Burlesque to Music video 2000s THIS THIS TO Lady Gaga ‘Bad Romance’
  10. 10. <ul><li>Stereotype 2– The Stripper </li></ul>THIS THIS THIS TO TO Real Stripper in a nightclub Beyonce Candy Girls Music video
  11. 11. Characteristics of the ‘Stripper’ Stereotype in music videos <ul><li>The ‘open’ crouch </li></ul><ul><li>Using actual poles or walls like poles </li></ul><ul><li>Bra and G-Strings </li></ul><ul><li>The bum shot – wiggle </li></ul><ul><li>Stripper shoes </li></ul><ul><li>Glitter on clothing/body; strobe lights </li></ul>
  12. 12. Stereotype 3– The Gansta Hoe THIS THIS TO Gangsta girl in the ‘real’ world-America 50 cent music video stills
  13. 13. Characteristics of the ‘Gangsta Hoe’ Stereotype in music videos <ul><li>Afro-American women and girls </li></ul><ul><li>Bikini Tops and torn shorts – 95% skin exposure </li></ul><ul><li>The backward cap </li></ul><ul><li>The ‘Krumping’ moves </li></ul><ul><li>Simulated sexual positions </li></ul><ul><li>The use of water/oil on bodies </li></ul><ul><li>The ‘Bling’ </li></ul><ul><li>Tattoos and blatant body jewellery/piercings </li></ul>
  14. 14. Gangsta Hoe meets the Stripper in the music video Top rap music videos female artists 2010
  15. 15. Representation Now
  16. 16. Representation Now
  17. 17. Representation Now
  18. 18. Representation Now
  19. 19. The effect of the Representation on girls in the ‘real’ world Gangsta Babies for sale 10 year olds going to a party - America
  20. 20. The effect of the Representation on girls in the ‘real’ world
  21. 21. The effect of the Representation on girls in the ‘real’ world Pole Dancing Doll Toy
  22. 22. Messages of Representation <ul><li>The objectification of women and girls </li></ul><ul><li>Women and girls are disposable and interchangeable </li></ul><ul><li>Women’s own sexuality only exists in relation to men </li></ul><ul><li>Women and girls are passive and acted upon - there to be watched (The Male Gaze) </li></ul><ul><li>Women and girls only have ascribed meaning in relation to men (either directly or implied) </li></ul>
  23. 23. Values of Representation <ul><li>Women and girls are ‘cheap’ and ‘easy’ </li></ul><ul><li>Women and girls are their bodies </li></ul><ul><li>Women and girls are powerless </li></ul><ul><li>Women get rewarded for sexual behaviour (either through money or through ‘fame’) </li></ul><ul><li>Women are commodities on the open market </li></ul><ul><li>Women who don’t fit the stereotype are not women </li></ul>
  24. 24. How does this representation FIT with this Post- Feminist age? <ul><li>Largely educated female population in Western World </li></ul><ul><li>Independent and disposable income </li></ul><ul><li>Sexual freedom from pregnancy </li></ul><ul><li>‘ Gansta’ represents only a small proportion of selected areas of the USA-but influence of American media organisations is worldwide. E.g. MTV; Sky; Cable and Digital TV delivery </li></ul><ul><li>The legitimisation of prostitution- legal in NZ since 2003; parts of Africa; Asia; Europe; South America and Australia – any link? </li></ul>
  25. 25. Representation in the Future in music videos? <ul><li>Where could this representation go? </li></ul><ul><li>What kind of music videos will we see? </li></ul><ul><li>What kind of music videos will your children see? </li></ul>