OPPORTUNITY
DOES NOT KNOCK
IT PRESENTS ITSELF*
*or how to make great presentations by @filipposelden
1.PREPARATION
2.CREATION
3.EXECUTION
1.PREPARATION
IT’S SCARY!
BIGGEST FEARS
Speaking to a group 41%
32%
24%
23%
22%
20%
19%
18%
Heights
Insects and bugs
Financial issues
Deep water
Sickness
Death
Fl...
FOR
AMERICANS
DEATH IS HALF
AS WORRYING
AS PUBLIC
SPEAKING
TYPICAL
MISTAKES
RUNNING
POINTLESSRESEARCH
BIG IDEA
EXCITEMENT
PC FRENZY
bad font choice
bad color scheme
Some people tend to put every
word they are going to say on their
slides. Although this eliminates
the need to memorize yo...
IT’S LAZINESS ON
THE PRESENTER TO
PUT EVERYTHING
ON A SLIDE
Nancy Duarte
everything
0
70.000
140.000
210.000
280.000
350.000
420.000
490.000
560.000
630.000
700.000
1998 1999 2000 2001 2002 2003 2004 2005 2...
• It’ amazing
• that so many
• still make
• endless
• presentations
• full of meaningless
• bullet points...
• you have to...
POINTLESS
GOING SLOW*
*TACKLE A PROJECT RIGHT AWAY AND WITH A CLEAR MIND
Too Many Animations
JUST
LOOKS
MISPELLED
WOTDS
SLIDE
SLAVERY
IS JUST A FILE
A FILE
YOU CAN BE
THE BEST
PRESENTATION
EVER*
*LOOK MA. NO HANDS! NO PC! NO TOOLS! JUST ME!
2.CREATION
HOW TO EXPLAIN
SOMETHING?
TELL A STORY
THE STORY NOT THE
SLIDES WILL BE
REMEMBERED
PERSUASION
THIS IS ARISTOTLE*
*ARISTOTLE (384 BC – 322 BC) GREEK PHILOSOPHER.
5 STEPS TO A
PERSUSIVE
ARGUMENT
BY ARISTOTLE
DELIVER A STATEMENT
THAT AROUSES THE
AUDIENCE INTEREST
ONE
POSE A PROBLEM
OR QUESTION THAT
NEEDS TO BE ANSWERED
OR SOLVED
TWO
OFFER A SOLUTION
TO THE PROBLEM
YOU RAISED
THREE
DESCRIBE THE BENEFITS
OF ADOPTING YOUR
ACTION
FOUR
STATE A
CALL TO ACTION
FIVE
IT’S AN OLD
THEORY BUT IT
WORKED WELL EVEN
FOR STEVE JOBS
KEYNOTES
THINK
SKETCH
SCRIPT
THINK OUT OF THE BOX
THINK ANALOG
A GOOD STORY
BEGINS, DEVELOPS
AND ENDS
IS BASED ON
OPPOSING
CHARACTERS
*THE BETTER THE ENEMY THE BETTER THE HERO.
IS BASED ON
EMOTIONS
AND CONFLICT
REVEAL YOUR STORY
IN GROUP OF THREE
THE MAGIC NUMBER
Today I say to you that the
challenges we face are
real, they are serious,
and they are many.
Barack Obama
FIND THE MEANING
OF YOUR STORY AND
THE BEST TOOLS TO
EXPRESS IT
THERE
IS LIFE
BEYOND
SLIDES
5W+1
WHO
WHAT
WHERE
WHEN
WHY
HOW
YOU WILL BE AMAZED
HOW MANY TIMES
THE 5W+1 RULE CAN
SAVE YOUR LIFE
PEOPLE LOVE
SOLUTIONS
PEOPLE CARE
ABOUT SOLVING
THEIR PROBLEMS
WHAT DO YOU DO?
WHAT PROBLEM YOU SOLVE?
HOW ARE YOU DIFFERENT?
WHY SHOULD I CARE?
EXPLAIN THE
PROBLEM BEFORE
REVEALING THE
SOLUTION
ANSWER THE
QUESTION THAT
MATTERS MOST
THE APPLE WAY
Time Capsule (2008)
With Time
Capsule, all your
irreplaceable photos,
movies, and documents are
automatically protected an...
iPhone 3G (2009)
Just one year after
launching the iPhone,
we’re launching the new
iPhone 3G. It’s twice
as fast at half
t...
Genius (2009)
Genius lets you
automatically create
playlists from songs in your
music library that go great
together, with...
Explain the
WHY
before the
HOW
SIMPLIFY
IF YOU CAN’T
EXPLAIN IT SIMPLY
THEN YOU DON’T
UNDERSTAND IT
WELL ENOUGH
YOU CAN ALWAYS FILL
AN EMPTY GLASS
MAKE TWITTER
STYLE
HEADLINES
The excitement of the Internet.
The simplicity of the Mac.
1000 songs in your pocket.
Today Apple reinvents the phone.
The world’s thinnest notebook.
Twice as fast. At half the price.
A GOOD TITLE
IT’S CONCISE
SPECIFIC AND OFFERS
A BENEFIT
GREAT TITLES RUN FASTER
IMAGES ADD POWER
IMAGES
ADD IMPACT
AND REINFORCE
THE MESSAGE
0%
17,5%
35%
52,5%
70%
Oral Textual Visual
65%
35%
10%
Retention Of Information
ORAL 10%
BRADD PITT IS SEXY*
*SAY IT WITHOUT READING IT (IF POSSIBLE).
BRADD PITT IS SEXY
TEXTUAL 35%
BRADD PITT IS SEXY
VISUAL 65%
MAKE NUMBERS
COME ALIVE
FOR SOME PEOPLE
NUMBERS ARE JUST
MEANINGLESS
USE ANALOGIES
1TB HARD DISK
1TB = 1.048.576MB
= 60MB
1TB = 17.500
17.500 Crysler Building
319METERS
319m of1TB equals to
INFOGRAPHICS
EVERYBODY IS USING
INFOGRAPHICS WHY
SHOULDN’T YOU?
CHARTS CAN BE
ENTERTAINING ONCE
YOU DECIDE WHAT TO
SHOW AND HOW
3.EXECUTION
REHEARSE
TIME DEVOTED
TO MAKE THE
PRESENTATION
REHEARSE
REHEARSING
IS NOT A MNEMONIC
EXERCISE
*IT’S YOUR LAST CHANCE TO UNDERSTAND WHAT WORKS AND WHAT NOT.
TIME YOURSELF*
*WHEN YOU ARE NERVOUS. YOU SPEAK FASTER. BE AWARE OF IT.
KILL WHATEVER
SLOWS YOU DOWN
USE COMMON WORDS
DRESS
CODE
LEVEL WITH
YOUR AUDIENCE*
*DOCTORS ARE DOCTORS. GEEKS ARE GEEKS. ETC. ETC. REMEMBER THAT!
ON THE STAGE
EYE CONTACT
OPEN POSTURE
POSITIVE ATTITUDE
BE YOURSELF*
*IF YOU ARE FUNNY GUY TELL JOKES. IF YOU ARE NOT, DON’T EVEN TRY.
LEARN TO
IMPROVISE
*STUFF HAPPENS. RELY ON WHAT YOU KNOW.
WALK AROUND
OWN THE PLACE
BE IN CONTROL
CHANGE TONE
OF VOICE*
*AVOID IMPRESSIONS. SORRY, YOU ARE NOT JIM CARREY.
RHYTHM IS KEY
BE PASSIONATE
(I MEAN REALLY)
PAUSE AND ASK
QUESTIONS
(PREPARE ANSWERS)
WOW MOMENT
EVERY STORY
HAS A CLIMAX
THE WOW
MOMENT SHOULD
COME AT THE
RIGHT TIME
USUALLY
PRESENTERS PUT
THE PUNCH AT
THE END*
*WHEN EVERYONE IS SLEEPING ALREADY.
SEEING IS BELIEVING
USE VIDEOS TO
CONNECT WITH
THE AUDIENCE
REASON
EMOTION
SHORT
ONE
TWO
THREE
STAY UNDER 90
SECONDS*
*ONE MINUTE OF VIDEO IS LIKE AN ETERNITY
USE VIDEOS TO
GET OVER
BORING OR
DIFFICULT TO
EXPLAIN
SUBJECTS
SHOW THE PRODUCT
DEMONSTRATIONS
ENGAGE THE
AUDIENCE
When you show that a computer can fit into an envelope.
Well, even grandma can understand that.
SHORT
SUBSTANTIAL
SIMPLE
DOUBLE* CHECK
*even TRIPLE
MAKE SURE
EVERYTHING IS OK
Murphy’s Law
If there is a possibility of
several things going wrong,
the one that will cause the
most damage will be the
...
+EXTRA COPY + EXTERNAL HDD + CLOUD SERVICE + PDF
BACK THE **** UP
THE BUCK STOPS
WITH YOU
THE PC THE PROJECTOR THE VIDEO THE AUDIO
THE USUAL SUSPECTS
CHECK IN ADVANCE
SEE THE PREMISES
ASK QUESTIONS
KEEP GOING
(YOU CAN’T FIX IT)
NEVER EVER
LOSE EYE CONTACT
GOOD LUCK!
@FILIPPOSELDEN
I HOPE YOU
ENJOYED IT
FEEL FREE TO
CONTACT ME
I AM EASY
TO FIND
Opportunity does not knock, it presents itself
Opportunity does not knock, it presents itself
Opportunity does not knock, it presents itself
Opportunity does not knock, it presents itself
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Opportunity does not knock, it presents itself

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Presenting is not an art, is a skill. You don't need a software, you need to learn how to make choices, simplify and tell your story.

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Opportunity does not knock, it presents itself

  1. 1. OPPORTUNITY DOES NOT KNOCK IT PRESENTS ITSELF* *or how to make great presentations by @filipposelden
  2. 2. 1.PREPARATION 2.CREATION 3.EXECUTION
  3. 3. 1.PREPARATION
  4. 4. IT’S SCARY!
  5. 5. BIGGEST FEARS
  6. 6. Speaking to a group 41% 32% 24% 23% 22% 20% 19% 18% Heights Insects and bugs Financial issues Deep water Sickness Death Flying
  7. 7. FOR AMERICANS DEATH IS HALF AS WORRYING AS PUBLIC SPEAKING
  8. 8. TYPICAL MISTAKES
  9. 9. RUNNING
  10. 10. POINTLESSRESEARCH
  11. 11. BIG IDEA EXCITEMENT
  12. 12. PC FRENZY
  13. 13. bad font choice bad color scheme
  14. 14. Some people tend to put every word they are going to say on their slides. Although this eliminates the need to memorize your speech, this makes your slides crowded, wordy and boring. Moreover the audience will tire itself to death reading what you wrote instead of listening to you. TEXT
  15. 15. IT’S LAZINESS ON THE PRESENTER TO PUT EVERYTHING ON A SLIDE Nancy Duarte everything
  16. 16. 0 70.000 140.000 210.000 280.000 350.000 420.000 490.000 560.000 630.000 700.000 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 4.00033.500 52.00084.000 141.000 10.000 7.000 9.000 12.000 83.000 74.000 10.00040.000 41.000 6.00013.00025.00037.00056.00040.000 217.500 626.000 250.000 0 5.000 10.000 15.000 20.000 25.000 30.000 35.000 40.000 1980 1983 1986 Cinema 1991 1994 1997 1998 Years OS 80 OS 90 OS DISCO OS NEW TOT 1998 250.000 250000 1999 626.000 74000 700000 2000 217.500 41000 83000 341500 2001 40.000 40000 12000 92000 2002 56.000 10000 9000 75000 2003 37.000 7000 44000 2004 25.000 25000 2005 141.000 141000 2006 13.000 84.000 97000 2007 6.000 52.000 58000 2008 33.500 33500 2009 4.000 4000 0 37.500 75.000 112.500 150.000 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 7%8% 10% 11% 29% 35% 2007 2008 2009 2010 2011 2012 MEGA CHARTS
  17. 17. • It’ amazing • that so many • still make • endless • presentations • full of meaningless • bullet points... • you have to learn • to synthesize • your work in • order to make • your bullet points...
  18. 18. POINTLESS
  19. 19. GOING SLOW* *TACKLE A PROJECT RIGHT AWAY AND WITH A CLEAR MIND
  20. 20. Too Many Animations
  21. 21. JUST LOOKS
  22. 22. MISPELLED WOTDS
  23. 23. SLIDE SLAVERY
  24. 24. IS JUST A FILE A FILE
  25. 25. YOU CAN BE THE BEST PRESENTATION EVER* *LOOK MA. NO HANDS! NO PC! NO TOOLS! JUST ME!
  26. 26. 2.CREATION
  27. 27. HOW TO EXPLAIN SOMETHING?
  28. 28. TELL A STORY
  29. 29. THE STORY NOT THE SLIDES WILL BE REMEMBERED
  30. 30. PERSUASION
  31. 31. THIS IS ARISTOTLE* *ARISTOTLE (384 BC – 322 BC) GREEK PHILOSOPHER.
  32. 32. 5 STEPS TO A PERSUSIVE ARGUMENT BY ARISTOTLE
  33. 33. DELIVER A STATEMENT THAT AROUSES THE AUDIENCE INTEREST ONE
  34. 34. POSE A PROBLEM OR QUESTION THAT NEEDS TO BE ANSWERED OR SOLVED TWO
  35. 35. OFFER A SOLUTION TO THE PROBLEM YOU RAISED THREE
  36. 36. DESCRIBE THE BENEFITS OF ADOPTING YOUR ACTION FOUR
  37. 37. STATE A CALL TO ACTION FIVE
  38. 38. IT’S AN OLD THEORY BUT IT WORKED WELL EVEN FOR STEVE JOBS KEYNOTES
  39. 39. THINK SKETCH SCRIPT
  40. 40. THINK OUT OF THE BOX
  41. 41. THINK ANALOG
  42. 42. A GOOD STORY BEGINS, DEVELOPS AND ENDS
  43. 43. IS BASED ON OPPOSING CHARACTERS
  44. 44. *THE BETTER THE ENEMY THE BETTER THE HERO.
  45. 45. IS BASED ON EMOTIONS AND CONFLICT
  46. 46. REVEAL YOUR STORY IN GROUP OF THREE
  47. 47. THE MAGIC NUMBER
  48. 48. Today I say to you that the challenges we face are real, they are serious, and they are many. Barack Obama
  49. 49. FIND THE MEANING OF YOUR STORY AND THE BEST TOOLS TO EXPRESS IT
  50. 50. THERE IS LIFE BEYOND SLIDES
  51. 51. 5W+1
  52. 52. WHO WHAT WHERE WHEN WHY HOW
  53. 53. YOU WILL BE AMAZED HOW MANY TIMES THE 5W+1 RULE CAN SAVE YOUR LIFE
  54. 54. PEOPLE LOVE SOLUTIONS
  55. 55. PEOPLE CARE ABOUT SOLVING THEIR PROBLEMS
  56. 56. WHAT DO YOU DO? WHAT PROBLEM YOU SOLVE? HOW ARE YOU DIFFERENT? WHY SHOULD I CARE?
  57. 57. EXPLAIN THE PROBLEM BEFORE REVEALING THE SOLUTION
  58. 58. ANSWER THE QUESTION THAT MATTERS MOST
  59. 59. THE APPLE WAY
  60. 60. Time Capsule (2008) With Time Capsule, all your irreplaceable photos, movies, and documents are automatically protected and incredibly easy to retrieve if they are ever lost.
  61. 61. iPhone 3G (2009) Just one year after launching the iPhone, we’re launching the new iPhone 3G. It’s twice as fast at half the price.
  62. 62. Genius (2009) Genius lets you automatically create playlists from songs in your music library that go great together, with just one click.
  63. 63. Explain the WHY before the HOW
  64. 64. SIMPLIFY
  65. 65. IF YOU CAN’T EXPLAIN IT SIMPLY THEN YOU DON’T UNDERSTAND IT WELL ENOUGH
  66. 66. YOU CAN ALWAYS FILL AN EMPTY GLASS
  67. 67. MAKE TWITTER STYLE HEADLINES
  68. 68. The excitement of the Internet. The simplicity of the Mac.
  69. 69. 1000 songs in your pocket.
  70. 70. Today Apple reinvents the phone.
  71. 71. The world’s thinnest notebook.
  72. 72. Twice as fast. At half the price.
  73. 73. A GOOD TITLE IT’S CONCISE SPECIFIC AND OFFERS A BENEFIT
  74. 74. GREAT TITLES RUN FASTER
  75. 75. IMAGES ADD POWER
  76. 76. IMAGES ADD IMPACT AND REINFORCE THE MESSAGE
  77. 77. 0% 17,5% 35% 52,5% 70% Oral Textual Visual 65% 35% 10% Retention Of Information
  78. 78. ORAL 10% BRADD PITT IS SEXY* *SAY IT WITHOUT READING IT (IF POSSIBLE).
  79. 79. BRADD PITT IS SEXY TEXTUAL 35%
  80. 80. BRADD PITT IS SEXY VISUAL 65%
  81. 81. MAKE NUMBERS COME ALIVE
  82. 82. FOR SOME PEOPLE NUMBERS ARE JUST MEANINGLESS
  83. 83. USE ANALOGIES
  84. 84. 1TB HARD DISK
  85. 85. 1TB = 1.048.576MB = 60MB 1TB = 17.500
  86. 86. 17.500 Crysler Building 319METERS
  87. 87. 319m of1TB equals to
  88. 88. INFOGRAPHICS
  89. 89. EVERYBODY IS USING INFOGRAPHICS WHY SHOULDN’T YOU?
  90. 90. CHARTS CAN BE ENTERTAINING ONCE YOU DECIDE WHAT TO SHOW AND HOW
  91. 91. 3.EXECUTION
  92. 92. REHEARSE
  93. 93. TIME DEVOTED TO MAKE THE PRESENTATION REHEARSE
  94. 94. REHEARSING IS NOT A MNEMONIC EXERCISE *IT’S YOUR LAST CHANCE TO UNDERSTAND WHAT WORKS AND WHAT NOT.
  95. 95. TIME YOURSELF* *WHEN YOU ARE NERVOUS. YOU SPEAK FASTER. BE AWARE OF IT.
  96. 96. KILL WHATEVER SLOWS YOU DOWN
  97. 97. USE COMMON WORDS
  98. 98. DRESS CODE
  99. 99. LEVEL WITH YOUR AUDIENCE* *DOCTORS ARE DOCTORS. GEEKS ARE GEEKS. ETC. ETC. REMEMBER THAT!
  100. 100. ON THE STAGE
  101. 101. EYE CONTACT OPEN POSTURE POSITIVE ATTITUDE
  102. 102. BE YOURSELF* *IF YOU ARE FUNNY GUY TELL JOKES. IF YOU ARE NOT, DON’T EVEN TRY.
  103. 103. LEARN TO IMPROVISE *STUFF HAPPENS. RELY ON WHAT YOU KNOW.
  104. 104. WALK AROUND OWN THE PLACE BE IN CONTROL
  105. 105. CHANGE TONE OF VOICE* *AVOID IMPRESSIONS. SORRY, YOU ARE NOT JIM CARREY.
  106. 106. RHYTHM IS KEY
  107. 107. BE PASSIONATE (I MEAN REALLY)
  108. 108. PAUSE AND ASK QUESTIONS
  109. 109. (PREPARE ANSWERS)
  110. 110. WOW MOMENT
  111. 111. EVERY STORY HAS A CLIMAX
  112. 112. THE WOW MOMENT SHOULD COME AT THE RIGHT TIME
  113. 113. USUALLY PRESENTERS PUT THE PUNCH AT THE END* *WHEN EVERYONE IS SLEEPING ALREADY.
  114. 114. SEEING IS BELIEVING
  115. 115. USE VIDEOS TO CONNECT WITH THE AUDIENCE
  116. 116. REASON EMOTION SHORT ONE TWO THREE
  117. 117. STAY UNDER 90 SECONDS* *ONE MINUTE OF VIDEO IS LIKE AN ETERNITY
  118. 118. USE VIDEOS TO GET OVER BORING OR DIFFICULT TO EXPLAIN SUBJECTS
  119. 119. SHOW THE PRODUCT
  120. 120. DEMONSTRATIONS ENGAGE THE AUDIENCE
  121. 121. When you show that a computer can fit into an envelope. Well, even grandma can understand that.
  122. 122. SHORT SUBSTANTIAL SIMPLE
  123. 123. DOUBLE* CHECK *even TRIPLE
  124. 124. MAKE SURE EVERYTHING IS OK
  125. 125. Murphy’s Law If there is a possibility of several things going wrong, the one that will cause the most damage will be the one to go wrong.
  126. 126. +EXTRA COPY + EXTERNAL HDD + CLOUD SERVICE + PDF BACK THE **** UP
  127. 127. THE BUCK STOPS WITH YOU
  128. 128. THE PC THE PROJECTOR THE VIDEO THE AUDIO THE USUAL SUSPECTS
  129. 129. CHECK IN ADVANCE SEE THE PREMISES ASK QUESTIONS
  130. 130. KEEP GOING (YOU CAN’T FIX IT)
  131. 131. NEVER EVER LOSE EYE CONTACT
  132. 132. GOOD LUCK!
  133. 133. @FILIPPOSELDEN I HOPE YOU ENJOYED IT FEEL FREE TO CONTACT ME I AM EASY TO FIND

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