The Virtuous Cicle of Luxury Brands

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In the luxury arena brads size is a majour catalyst for growth

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The Virtuous Cicle of Luxury Brands

  1. 1. The virtuous circle of Luxury brands The bigger the brand the faster the growth, the faster the growth the bigger the brand Higher Return on PR Better Brand Lower Ad Rates Deployment Better Mega Brand Higher Ad Spend In-store Traffic Faster Conversion Growth Lower Retail Costs Better Returns Better Retail opportunities Better Retail/ Wholesale Mix 1

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