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A PILOT OPPORTUNITY     RepairPal and Filene i3
WHAT IS THIS?                c Worldpac 2006
EGR VALVE   • Controls passageway between     intake and exhaust manifolds.   • Dilutes incoming air/fuel     mixture   • ...
A PROBLEM    LABOR:    PARTS:             c Worldpac 2008
A PROBLEM    LABOR:   $44    PARTS:                   c Worldpac 2008
A PROBLEM    LABOR:   $44    PARTS:   $157                    c Worldpac 2008
ANOTHER PROBLEM
ANOTHER PROBLEM27% Unhappy with service received                                 Consumer Reports 2012
ANOTHER PROBLEM38%Price was too high                        Consumer Reports 2012
ANOTHER PROBLEM28%Job wasn’t done right                           Consumer Reports 2012
SAVE MONEY, AVOID BEING      RIPPED OFF
A SOLUTION
WHAT’S THE FIT?:                i3   PROJECT    Betsy Sommers    VP-Staff Development Seasons Federal Credit Union       i...
i3   PROJECT                        My Team           Chris Chippindale, Ent Federal Credit Union             Sharon Gaugl...
i3   FINDINGS                I value help from            credit union in managing67%              the car purchase and   ...
i3    FINDINGS    I value help from    my credit union inbudgeting for and financing                               48% main...
Andrew DrakeSVP - Business Development
OWNING CARS LONGER                                                                                                        ...
AUTO SERVICE RESEARCH0.6                                            52%      32%0.3 0      2010                           ...
WOMEN43%Feel they receive worse service                                  Source: Kanetix
WOMEN42%Feel they get charged more.                              Source: Kanetix
FIND A FAIR PRICE
FIND A FAIR PRICE
RepairPrice   EstimateTM
FIND A TOP SHOP
FIND A TOP SHOP
REPAIRPAL DELIGHTS USERSDate:	  Tue,	  Oct	  16,	  2012	  at	  8:00	  AMSubject:	  ComplimentI	  just	  want	  you	  to	  ...
REPAIRPAL TOOLKIT                                                                                                         ...
THE REPAIRPAL PILOT
PILOT PLAYERS AND ROLES            Credit Union                   RepairPal                     Filene                    ...
CREDIT UNION PROPOSITIONBenefits                             Requirements• Opportunity to develop closer     • Be active au...
WHAT WE’RE STUDYING• Traffic boost• Brand/NPS• Business Results?• New SEGs?• Ease of Use
CREDIT UNIONS IN PILOT    15  Maximum
PILOT START DATE     1March
NEXT STEPS1. Sign up2. Get trained3. Get started
QUESTIONS?
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Filene RepairPal Pilot

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Filene RepairPal Pilot

  1. 1. A PILOT OPPORTUNITY RepairPal and Filene i3
  2. 2. WHAT IS THIS? c Worldpac 2006
  3. 3. EGR VALVE • Controls passageway between intake and exhaust manifolds. • Dilutes incoming air/fuel mixture • Keeps nitrogen oxides within acceptable limits to control urban air pollution c Worldpac 2008
  4. 4. A PROBLEM LABOR: PARTS: c Worldpac 2008
  5. 5. A PROBLEM LABOR: $44 PARTS: c Worldpac 2008
  6. 6. A PROBLEM LABOR: $44 PARTS: $157 c Worldpac 2008
  7. 7. ANOTHER PROBLEM
  8. 8. ANOTHER PROBLEM27% Unhappy with service received Consumer Reports 2012
  9. 9. ANOTHER PROBLEM38%Price was too high Consumer Reports 2012
  10. 10. ANOTHER PROBLEM28%Job wasn’t done right Consumer Reports 2012
  11. 11. SAVE MONEY, AVOID BEING RIPPED OFF
  12. 12. A SOLUTION
  13. 13. WHAT’S THE FIT?: i3 PROJECT Betsy Sommers VP-Staff Development Seasons Federal Credit Union i3 Class of 2013
  14. 14. i3 PROJECT My Team Chris Chippindale, Ent Federal Credit Union Sharon Gaugler, A+ Federal Credit Union Adam Marlowe, Georgia’s Own Credit Union Joni Walker, Missoula Federal Credit Union
  15. 15. i3 FINDINGS I value help from credit union in managing67% the car purchase and ownership process.
  16. 16. i3 FINDINGS I value help from my credit union inbudgeting for and financing 48% maintenance and major repairs.
  17. 17. Andrew DrakeSVP - Business Development
  18. 18. OWNING CARS LONGER 10.811 years 9 8 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Average Vehicle Age (Light Vehicles)
  19. 19. AUTO SERVICE RESEARCH0.6 52% 32%0.3 0 2010 2011 People Usinge Internet to Research Auto Service
  20. 20. WOMEN43%Feel they receive worse service Source: Kanetix
  21. 21. WOMEN42%Feel they get charged more. Source: Kanetix
  22. 22. FIND A FAIR PRICE
  23. 23. FIND A FAIR PRICE
  24. 24. RepairPrice EstimateTM
  25. 25. FIND A TOP SHOP
  26. 26. FIND A TOP SHOP
  27. 27. REPAIRPAL DELIGHTS USERSDate:  Tue,  Oct  16,  2012  at  8:00  AMSubject:  ComplimentI  just  want  you  to  know  I  have  used  this  site  for  approximately  one  year  now  and  used  two  of  the  shops  recommended  by  you  with  great  success.I  appreciate  this  site  very  much  and  am  a  true  believer.  Please  keep  your  standards  high  and  keep  up  the  good  work.  Thank  you!Kind  RegardsBob  OBrienDate:  October  16,  2012  9:39:42  AM  PDTSubject:  My  results!!!!!!!!!!!!!!!!!I  just  posted  the  following;    as  a  result  of  your  website,  I  saved  a  pile  of  money  and  a  lot  of  aggravaRon.  Needless  to  say,  I  have  bookmarked  your  website  for  the  future  -­‐-­‐-­‐-­‐-­‐      just  in  case.Many  thanks.Liz  Magill
  28. 28. REPAIRPAL TOOLKIT CA R care LAST CALL You know where you want to go in life but struggle with figuring out the financial steps to get there. Developed by A+FCU , How to Keep Your Teen Driver Safe YourGuideTo.org is a free online learnin g center to help guide you to financial freedom with information, best practices, tips, tricks, and practical advice you can A+FCU has partnered with Repa irPal—the definitive source for use today. auto maintenance and repair—to trusted help our members manage their Log on today to start down the Learning This article is an example of cars. the sort of automotive advice Path toward your next Destination. offers. To learn more, please that RepairPal visit: aplusfcu.repairpal.com $10 off First Visit — Service or Repair Think about reliability buy — Get your car inspected BEFORE you and safety first, and then $10 off Comprehensive Pre-Purchase choose the safest car Inspection Look for our newly designed mySpending debit card. Currently available at some you can afford to buy. branches, the new design will soon appear on all new and replacement debit cards. Tue, Mar 26 Receive 100 PlusPoints for each worksh op you attend and 50 PlusPoints for bringin Workshop registration fee is $5. Worksh g a guest. op space is limited, and registration is require Unfortunately, workshops with too few d. As an A+FCU Visa cardholder you now registrants may be canceled. Help us avoid register early and bring your friends! this... have access to Visa’s new online secure purchasing service, V.me by Visa. You See aplusfcu.org or call 512-421-2818 for details. can sign up for the service to make simple and secure online payments, without the bother of repeatedly entering your accoun COMING IN APRIL... We can help you make t number, bill-to and ship-to information. This April, we encourage all our youth membe rs (ages 0-18) to become “Saving This new service allows you to pay online Sleuths” to solve the mystery of how to save the right choices for repairing for things they want in celebration of by simply entering your username and National Credit Union Youth Week (April 21-27) password when you check out at V.me and National Financial Literacy Month. enabled merchants. Another great benefi During the month, our young sleuths will embark on a financial mystery where they and maintaining your car. t will discover good savings habits and deduce of registering your card through V.me the meaning of money. Investigating this — the definitive source for trusted is the Alerts option. This allows you to mystery will offer great rewards and fun for those who participate. receive a notice by text, email, or bothauto maintenance and repair — to help find the at the time your card is authorized for a More clues will unravel closer to April, so be sure to follow aplusfcu.org.right mechanic for you. transaction. Special alerts are available to let you know if your card is used internationally or when your card is not WELCOMEVisit to learn more. presented/used at time of purchase. NEW SELECT EMPLOYEE GROUPS TO A+FCU! 3
  29. 29. THE REPAIRPAL PILOT
  30. 30. PILOT PLAYERS AND ROLES Credit Union RepairPal Filene • Product and business vision • Emerging network of • Project management resources Trusted relationship with trust repair shops Brings thousands of members. • Industry leading repair • Credit union support price estimator • Rigorous study of program results • Repair data and related content • Leading auto An interesting ownership content innovation topic toReceives • Member benefit Audience for top shops. cover for the benefit of program credit unions. • Co-branding
  31. 31. CREDIT UNION PROPOSITIONBenefits Requirements• Opportunity to develop closer • Be active automotive lender relationship with members with car loans • Agree to market a co-branded auto ownership site to members• Provides comparative advantage using RepairPal provided tools vs. other lenders and marketing plan.• Helps members maintain car that • Provide feedback for study is credit union collateral
  32. 32. WHAT WE’RE STUDYING• Traffic boost• Brand/NPS• Business Results?• New SEGs?• Ease of Use
  33. 33. CREDIT UNIONS IN PILOT 15 Maximum
  34. 34. PILOT START DATE 1March
  35. 35. NEXT STEPS1. Sign up2. Get trained3. Get started
  36. 36. QUESTIONS?

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