Media Planning
Dimas Kurniantoro Aji
Elements of Media Plan
• Client Request & Marketing Objective
• Media Objective
• Media Strategies
• Media Tactics & Media...
Client Request &
Marketing Objective
• Business/Sales Objective
• Strategies for Upcoming Year
• Initiatives
• Research/In...
Media Objective
• Who? Define Target Audience
• How Often?
* Communication Goals
* Reach/Frequency
* Continuity/Flighting/...
Media Strategies
• Where? Geography and Markets
• When? Timing and Seasonality
• What? Media Mix (Channels)
Media Tactics & Media
Vehicle Selection
• Digital
• Magazines
• Newspapers
• Radio
• TV & Cable
• Out-of-Home
Plan Recommendation
• Execute
• Evaluate
• Adjust if needed
Thank You 
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Media planning

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Media planning

  1. 1. Media Planning Dimas Kurniantoro Aji
  2. 2. Elements of Media Plan • Client Request & Marketing Objective • Media Objective • Media Strategies • Media Tactics & Media Vehicle Selection • Plan Recommendation
  3. 3. Client Request & Marketing Objective • Business/Sales Objective • Strategies for Upcoming Year • Initiatives • Research/Industry Trends
  4. 4. Media Objective • Who? Define Target Audience • How Often? * Communication Goals * Reach/Frequency * Continuity/Flighting/Pulsing • Budget Consideration
  5. 5. Media Strategies • Where? Geography and Markets • When? Timing and Seasonality • What? Media Mix (Channels)
  6. 6. Media Tactics & Media Vehicle Selection • Digital • Magazines • Newspapers • Radio • TV & Cable • Out-of-Home
  7. 7. Plan Recommendation • Execute • Evaluate • Adjust if needed
  8. 8. Thank You 

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