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From theory to practice
Nicolás Robinson-GarcíaDaniel Torres-Salinas
Universidad de Granada
Vicerrectorado para la Garantí...
THEORY
• Open Access & Online visibility
• Digital Identity and reputation
DEMOS
• How-to guide: tools for disseminating s...
Theory
• It is essential to disseminate our scientific
activity through the Internet in order to gain
visibility and social and s...
Part 1
OPEN
ACCESS
• % share of journals
indexed in the citation
indexes from Thomson
Reuters
9.000 elite journals
Control over
scientific
in...
AND THEY
SELL IT TO
US BY
JOURNAL
PACKAGES
• academic libraries
• consortial purchasing
• big deal
Big deals
increase
the
expenses on
journal
suscriptions
• publishers impose their own collections
• abusive increases on p...
WRAPPING UP
Government fund research
Researchers publish
their results
in peer reviewed
scientific journals
Publishers
edi...
we are witnessing an essential change
in the way information is accessed, the
way it is communicated to and from the
gener...
An old tradition and a new technology have converged to make
possible an unprecedented public good. The old tradition is t...
The main mission of a read-write culture,
is to provide universal access to
knowledge, not exclusive access, in
every part...
We realize that the process of moving to open access changes the
dissemination of knowledge with respect to legal and fina...
Launch
of plos biology
2003
.
Our aim is to catalyze a revolution in scientific
publishing by providing a compelling demon...
The key to all these issues is the right of authors to achieve easily-
accessible distribution of their work. If you would...
We need to download scientific
journals and upload them to file
sharing networks. We need to fight for
Guerilla Open Acces...
Recommendation on access to and
preservation of scientific information
States that “Policies on open access to scientific ...
GREEN
ROAD
GOLD
ROAD
Self Archiving Journals
What is
self archiving?
The autor makes accesible their
scientific work openly and for free
How to self-archive
WEBSITE SC...
What is
a repository?
A repository, deposit or archive is a
centralized place where digital information
is stored and pres...
Advantages of
Repositories
1. Metadata description
2.Compliance with international standards
3.Indexing by search engines
...
Metadata
International
standards
Data
exchange
WHAT DO WE UPLOAD
differences between
pre-print and post-print
Peer
Review
Accepted
for
publication
Published
version
PRE
...
The best formula
for self archiving
Personal Website Repository+
Journals’ policies
With regard to
OPEN ACCESS
FULL
OPEN
ACCESS
OPEN
ACCESS
AUTHOR
PAYS
OPEN
ACCESS
HYBRID
MODEL
MODELS
Author pays model
JOURNAL Euros per article Articles 2010 Benefits 2010
Genome Biology (BMC) 1.800 € 155 279.000 €
Breast ...
Number of papers in Open Access
- gold open access – indexed in Web of Science
IN 2004 papers in Open Access represented 3...
“… Amount of use seems intuitively to
be a test of quality. Amount of usage
provides a reasonable measure of the
scientifi...
What about
GOOGLE?
• Currently most of academic searches for scientific literatura
take place in Google or Google Scholar
...
Who’s Afraid of Peer Review?
A spoof paper concocted by Science reveals little
or no scrutiny at many open-access journals...
The Google scholar experiment:
How to index false papers and manipulate
bibliometric indicators
Delgado, Robinson & Torres...
● If researchers were willing to they would be able to
communicate their findings without publishing in journals
● There a...
● Evaluation systems should include new metrics and
communication channels
● You can publish in impact journals and still ...
Part 2
Digital
reputation
THE TWO
REPUTATIONS
One cannot have a digital scientific
reputation if they have no previous
scientific reputation
Moving our reputation
to th...
Digital
reputation
=
A - Digital identity+
B – What they say about us +
C - Positioning
Digital reputation
A
Image
Digital Identity
PRESENCE
IN THE
INTERNET
DIGITAL
IDENTITY
PRESENCE
IN THE
INTERNET
Digital reputation
B
How are we perceived
What do they say about us
Digital reputation
C
How do we position ourselves
Competitive Advantage
and how do we manage
digital reputation?
BY CONTROLLING THE
OTHER THREE
A + B + C
$
$$$
Lessons learned
Our on-line reputation is build upon
our off-line scientific reputation
Internet does not forget malpracti...
Plan
Build
Identity & Reputation
Type of profile
Speaker
Researcher
Innovative
Miscellaneous
Fernando Trujillo
Teaching profile
Paco Herrera
Science communication
Channel
Web
Blogs
Networks
…there are hundreds of tools…
Francisco R. Villatoro
uses a blog
Álvaro Cabezas Clavijo
uses Twitter
Personal style
Formal vs Informal
Scientific vs Personal
Misc.
Rafael Repiso Caballero
The formal type
Jesús Tramullas
A casual guy
Your audience
Audience – ej. journalists
community – ej. country
contacts – ej. selective
Nicolás Robinson
English
+ Researcher
Javier Guallar
Spanish
+ Professional
Objective
Dissemination of publications
Discuss results
Alert
Share resources
Online reputation
New tyrannies?
New opportunities?
DEMOS
› Where and how can I deposit my scientific results so
that they are accesible to everyone?
› How do I manage and dissemin...
1) Analyze the OA policy of your
journal
2) Choose a repository
3) Prepare the post-print: elements
4) Deposit!!
OA journals’ policies
Journal’s website
Sherpa/Romeo - Dulcinea
Repository
Institutional - Thematic
Post-print
Elements
› Where and how can I deposit my scientific results so
that they are accesible to everyone?
› How do I manage and dissemin...
1) Analyze the journal’s policy
2) What do you want to share?
data vs. material
1) Choose a repository
2) Deposit!!
Data policy of a journal
Journal’s website
Complementary material vs. datasets
Material – Data set
Where do I deposit the ...
› Where and how can I deposit my scientific results so
that they are accesible to everyone?
› How do I manage and dissemin...
1) Metadata metadata and metadata
Upload a paper to a repository
› Where and how can I deposit my scientific results so
that they are accesible to everyone?
› How do I manage and dissemin...
1) Install the Altmetric.com plugin
2) Create a Mendeley profile and see who
reads your work
3) Create your CV in ImpactSt...
How to analyze the altmetric impact of
a paper
Altmetric.com
Manage your Mendeley profile
Perfil de ejemplo
The alternativ...
› Where and how can I deposit my scientific results so
that they are accesible to everyone?
› How do I manage and dissemin...
1) Create a profile in Google Scholar
2) Add new publications
3) Manage your publications
4) Create citation alerts
BASIC TOOLS
>> OA policies-> Sherpa/Romeo – Dulcinea
>> Repositories -> ArXiV – Digibug
>> Data -> Figshare
>> Alternative...
From theory to practice
Nicolás Robinson-GarcíaDaniel Torres-Salinas
Universidad de Granada
Vicerrectorado para la Garantí...
de la teoría a la práctica
Nicolás Robinson-GarcíaDaniel Torres-Salinas
Improving your scientific visibility: From theory to practice
Improving your scientific visibility: From theory to practice
Improving your scientific visibility: From theory to practice
Improving your scientific visibility: From theory to practice
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Improving your scientific visibility: From theory to practice

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Talk organised by Jane Scarrow and the Vicerrectorado de Garantía de la Calidad from the University of Granada. October 30, 2015

Published in: Education

Improving your scientific visibility: From theory to practice

  1. 1. From theory to practice Nicolás Robinson-GarcíaDaniel Torres-Salinas Universidad de Granada Vicerrectorado para la Garantía de la Calidad October 30, 2015
  2. 2. THEORY • Open Access & Online visibility • Digital Identity and reputation DEMOS • How-to guide: tools for disseminating scientific papers: repositories, Google Scholar & altmetrics HANDS-ON • Create your own Google Scholar Profile
  3. 3. Theory
  4. 4. • It is essential to disseminate our scientific activity through the Internet in order to gain visibility and social and scientific impact. • Part 1: We introduce the history of Open Access through its main figures and milestones and we define its main concepts and characteristics. • Part 2: We emphasize the need to develop a scientific and academic identity and we give some tips on how to manage our digital reputation correctly.
  5. 5. Part 1 OPEN ACCESS
  6. 6. • % share of journals indexed in the citation indexes from Thomson Reuters 9.000 elite journals Control over scientific information and its profits is exerted by few
  7. 7. AND THEY SELL IT TO US BY JOURNAL PACKAGES • academic libraries • consortial purchasing • big deal
  8. 8. Big deals increase the expenses on journal suscriptions • publishers impose their own collections • abusive increases on pricing, up to 20% • libraries acquire journals that are never used • all of this leads to the beginning of the Open Access
  9. 9. WRAPPING UP Government fund research Researchers publish their results in peer reviewed scientific journals Publishers edit these papers and sell them back to them through libraries THIS ARE OFFERED IN OPEN ACCESS GRATIS RESEARCHERS ACCESS THEIR PAPERS THROUGH SUSCRIPTION Researchers publish their papers in journals or repositories and the fall of the wall begins
  10. 10. we are witnessing an essential change in the way information is accessed, the way it is communicated to and from the general public, and among researchers Ginsparg Launches the ARXIV repository in 1991
  11. 11. An old tradition and a new technology have converged to make possible an unprecedented public good. The old tradition is the willingness of scientists and scholars to publish the fruits of their research in scholarly journals without payment, for the sake of inquiry and knowledge. The new technology is the internet. Budapest open access initiative 2002
  12. 12. The main mission of a read-write culture, is to provide universal access to knowledge, not exclusive access, in every part of the globe Lessig Developes the creative commons licenses in 2002
  13. 13. We realize that the process of moving to open access changes the dissemination of knowledge with respect to legal and financial aspects. Our organizations aim to find solutions that support further development of the existing legal and financial frameworks in order to facilitate optimal use and access. Berlin declaration on open access 2003
  14. 14. Launch of plos biology 2003 . Our aim is to catalyze a revolution in scientific publishing by providing a compelling demonstration of the value and feasibility of open-access publication.
  15. 15. The key to all these issues is the right of authors to achieve easily- accessible distribution of their work. If you would like to declare publicly that you will not support any Elsevier journal unless they radically change how they operate… The cost of knowledge 2013
  16. 16. We need to download scientific journals and upload them to file sharing networks. We need to fight for Guerilla Open Acces Swartz † 1986-2013 Condemmned to pay 4mill + 50 years of prison for unlocking jstor
  17. 17. Recommendation on access to and preservation of scientific information States that “Policies on open access to scientific research results should apply to all research that receives public funds. Ley 14/2011 de la Ciencia, la Tecnología y la Innovación Los agentes públicos del Sistema Español de Ciencia, Tecnología e Innovación impulsarán el desarrollo de repositorios, propios o compartidos, de acceso abierto a las publicaciones de su personal de investigación…. EU & Spanish Open Access policies
  18. 18. GREEN ROAD GOLD ROAD Self Archiving Journals
  19. 19. What is self archiving? The autor makes accesible their scientific work openly and for free How to self-archive WEBSITE SCIENTIFIC REPOSITORY
  20. 20. What is a repository? A repository, deposit or archive is a centralized place where digital information is stored and preserved, normally databases or digital files • Institutional • Thematic • Articles • Data
  21. 21. Advantages of Repositories 1. Metadata description 2.Compliance with international standards 3.Indexing by search engines 4.Long term preservation 5.Use of permanent DOIs and URLs
  22. 22. Metadata International standards Data exchange
  23. 23. WHAT DO WE UPLOAD differences between pre-print and post-print Peer Review Accepted for publication Published version PRE PRINT POST PRINT PUBLISHER VERSION SUBMIT TO JOURNAL
  24. 24. The best formula for self archiving Personal Website Repository+
  25. 25. Journals’ policies With regard to OPEN ACCESS
  26. 26. FULL OPEN ACCESS OPEN ACCESS AUTHOR PAYS OPEN ACCESS HYBRID MODEL MODELS
  27. 27. Author pays model JOURNAL Euros per article Articles 2010 Benefits 2010 Genome Biology (BMC) 1.800 € 155 279.000 € Breast Cancer Res. (BMC) 1.345 € 138 185.610 € PLoS One 987 € 6.690 6.603.030 € PLoS Medicine 2.120 € 85 180.200 € Hybrid Model: British Medical Journal>2.500 €
  28. 28. Number of papers in Open Access - gold open access – indexed in Web of Science IN 2004 papers in Open Access represented 3% IN 2013 Open Access papers represented 11%
  29. 29. “… Amount of use seems intuitively to be a test of quality. Amount of usage provides a reasonable measure of the scientific importance of a journal or a man´s work. Unfortunately we have no data for individual papers.. ” Price Downloads
  30. 30. What about GOOGLE? • Currently most of academic searches for scientific literatura take place in Google or Google Scholar • It is essential to position our work and make it more retrievable that similar papers on the same topic JUST UPLOAD IT TO THE REPOSITORY! (FOR NOW)
  31. 31. Who’s Afraid of Peer Review? A spoof paper concocted by Science reveals little or no scrutiny at many open-access journals Bohannon, Science, 2014
  32. 32. The Google scholar experiment: How to index false papers and manipulate bibliometric indicators Delgado, Robinson & Torres-Salinas, JASIST, 2014
  33. 33. ● If researchers were willing to they would be able to communicate their findings without publishing in journals ● There are no technological barriers to Open Access rather than those we impose to ourselves ● For many researchers science is not important, but their academic careers
  34. 34. ● Evaluation systems should include new metrics and communication channels ● You can publish in impact journals and still confront the system by making your papers available ● We must have a clear and well-defined strategy as researchers in the Internet: Digital identity + reputation
  35. 35. Part 2 Digital reputation
  36. 36. THE TWO REPUTATIONS
  37. 37. One cannot have a digital scientific reputation if they have no previous scientific reputation Moving our reputation to the Internet
  38. 38. Digital reputation = A - Digital identity+ B – What they say about us + C - Positioning
  39. 39. Digital reputation A Image Digital Identity
  40. 40. PRESENCE IN THE INTERNET
  41. 41. DIGITAL IDENTITY PRESENCE IN THE INTERNET
  42. 42. Digital reputation B How are we perceived What do they say about us
  43. 43. Digital reputation C How do we position ourselves Competitive Advantage
  44. 44. and how do we manage digital reputation? BY CONTROLLING THE OTHER THREE A + B + C
  45. 45. $ $$$
  46. 46. Lessons learned Our on-line reputation is build upon our off-line scientific reputation Internet does not forget malpractice Build first your scientific reputation with papers acknowledged by your community, then you can start to work on your on-line reputation Do not try to earn an on-line reputation dishonestly or with strategies from other sectors IT IS YOUR CONTRIBUTION TO SCIENCE THE STORY YOU HAVE TO TELL THROUGH SOCIAL NETWORKS
  47. 47. Plan Build Identity & Reputation
  48. 48. Type of profile Speaker Researcher Innovative Miscellaneous
  49. 49. Fernando Trujillo Teaching profile Paco Herrera Science communication
  50. 50. Channel Web Blogs Networks …there are hundreds of tools…
  51. 51. Francisco R. Villatoro uses a blog Álvaro Cabezas Clavijo uses Twitter
  52. 52. Personal style Formal vs Informal Scientific vs Personal Misc.
  53. 53. Rafael Repiso Caballero The formal type Jesús Tramullas A casual guy
  54. 54. Your audience Audience – ej. journalists community – ej. country contacts – ej. selective
  55. 55. Nicolás Robinson English + Researcher Javier Guallar Spanish + Professional
  56. 56. Objective Dissemination of publications Discuss results Alert Share resources
  57. 57. Online reputation New tyrannies? New opportunities?
  58. 58. DEMOS
  59. 59. › Where and how can I deposit my scientific results so that they are accesible to everyone? › How do I manage and disseminate complementary material and data sets related to our papers? › How can I position my scientific output within the top results in Google and Google Scholar? › How can I measure properly using altmetrics (alternative metrics) the impact of my research papers? › How can I create a personal identity where all my output is together in the same place?
  60. 60. 1) Analyze the OA policy of your journal 2) Choose a repository 3) Prepare the post-print: elements 4) Deposit!!
  61. 61. OA journals’ policies Journal’s website Sherpa/Romeo - Dulcinea Repository Institutional - Thematic Post-print Elements
  62. 62. › Where and how can I deposit my scientific results so that they are accesible to everyone? › How do I manage and disseminate complementary material and data sets related to our papers? › How can I position my scientific output within the top results in Google and Google Scholar? › How can I measure properly using altmetrics (alternative metrics) the impact of my research papers? › How can I create a personal identity where all my output is together in the same place?
  63. 63. 1) Analyze the journal’s policy 2) What do you want to share? data vs. material 1) Choose a repository 2) Deposit!!
  64. 64. Data policy of a journal Journal’s website Complementary material vs. datasets Material – Data set Where do I deposit the data Repository - Databank
  65. 65. › Where and how can I deposit my scientific results so that they are accesible to everyone? › How do I manage and disseminate complementary material and data sets related to our papers? › How can I position my scientific output within the top results in Google and Google Scholar? › How can I measure properly using altmetrics (alternative metrics) the impact of my research papers? › How can I create a personal identity where all my output is together in the same place?
  66. 66. 1) Metadata metadata and metadata Upload a paper to a repository
  67. 67. › Where and how can I deposit my scientific results so that they are accesible to everyone? › How do I manage and disseminate complementary material and data sets related to our papers? › How can I position my scientific output within the top results in Google and Google Scholar? › How can I measure properly using altmetrics (alternative metrics) the impact of my research papers? › How can I create a personal identity where all my output is together in the same place?
  68. 68. 1) Install the Altmetric.com plugin 2) Create a Mendeley profile and see who reads your work 3) Create your CV in ImpactStory $$$$
  69. 69. How to analyze the altmetric impact of a paper Altmetric.com Manage your Mendeley profile Perfil de ejemplo The alternative scientific CV ImpactStory
  70. 70. › Where and how can I deposit my scientific results so that they are accesible to everyone? › How do I manage and disseminate complementary material and data sets related to our papers? › How can I position my scientific output within the top results in Google and Google Scholar? › How can I measure properly using altmetrics (alternative metrics) the impact of my research papers? › How can I create a personal identity where all my output is together in the same place?
  71. 71. 1) Create a profile in Google Scholar 2) Add new publications 3) Manage your publications 4) Create citation alerts
  72. 72. BASIC TOOLS >> OA policies-> Sherpa/Romeo – Dulcinea >> Repositories -> ArXiV – Digibug >> Data -> Figshare >> Alternative impact -> Altmetric.com – Mendeley >> Scientific profiles -> Google Scholar Citations
  73. 73. From theory to practice Nicolás Robinson-GarcíaDaniel Torres-Salinas Universidad de Granada Vicerrectorado para la Garantía de la Calidad October 30, 2015 torressalinas@gmail.com http://sl.ugr.es/torressalinas @torressalinas elrobin@ugr.es http://wdb.ugr.es/~elrobin @nrobinsongarcia
  74. 74. de la teoría a la práctica Nicolás Robinson-GarcíaDaniel Torres-Salinas

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