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Improving your scientific visibility: From theory to practice

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Talk organised by Jane Scarrow and the Vicerrectorado de Garantía de la Calidad from the University of Granada. October 30, 2015

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Improving your scientific visibility: From theory to practice

  1. 1. From theory to practice Nicolás Robinson-GarcíaDaniel Torres-Salinas Universidad de Granada Vicerrectorado para la Garantía de la Calidad October 30, 2015
  2. 2. THEORY • Open Access & Online visibility • Digital Identity and reputation DEMOS • How-to guide: tools for disseminating scientific papers: repositories, Google Scholar & altmetrics HANDS-ON • Create your own Google Scholar Profile
  3. 3. Theory
  4. 4. • It is essential to disseminate our scientific activity through the Internet in order to gain visibility and social and scientific impact. • Part 1: We introduce the history of Open Access through its main figures and milestones and we define its main concepts and characteristics. • Part 2: We emphasize the need to develop a scientific and academic identity and we give some tips on how to manage our digital reputation correctly.
  5. 5. Part 1 OPEN ACCESS
  6. 6. • % share of journals indexed in the citation indexes from Thomson Reuters 9.000 elite journals Control over scientific information and its profits is exerted by few
  7. 7. AND THEY SELL IT TO US BY JOURNAL PACKAGES • academic libraries • consortial purchasing • big deal
  8. 8. Big deals increase the expenses on journal suscriptions • publishers impose their own collections • abusive increases on pricing, up to 20% • libraries acquire journals that are never used • all of this leads to the beginning of the Open Access
  9. 9. WRAPPING UP Government fund research Researchers publish their results in peer reviewed scientific journals Publishers edit these papers and sell them back to them through libraries THIS ARE OFFERED IN OPEN ACCESS GRATIS RESEARCHERS ACCESS THEIR PAPERS THROUGH SUSCRIPTION Researchers publish their papers in journals or repositories and the fall of the wall begins
  10. 10. we are witnessing an essential change in the way information is accessed, the way it is communicated to and from the general public, and among researchers Ginsparg Launches the ARXIV repository in 1991
  11. 11. An old tradition and a new technology have converged to make possible an unprecedented public good. The old tradition is the willingness of scientists and scholars to publish the fruits of their research in scholarly journals without payment, for the sake of inquiry and knowledge. The new technology is the internet. Budapest open access initiative 2002
  12. 12. The main mission of a read-write culture, is to provide universal access to knowledge, not exclusive access, in every part of the globe Lessig Developes the creative commons licenses in 2002
  13. 13. We realize that the process of moving to open access changes the dissemination of knowledge with respect to legal and financial aspects. Our organizations aim to find solutions that support further development of the existing legal and financial frameworks in order to facilitate optimal use and access. Berlin declaration on open access 2003
  14. 14. Launch of plos biology 2003 . Our aim is to catalyze a revolution in scientific publishing by providing a compelling demonstration of the value and feasibility of open-access publication.
  15. 15. The key to all these issues is the right of authors to achieve easily- accessible distribution of their work. If you would like to declare publicly that you will not support any Elsevier journal unless they radically change how they operate… The cost of knowledge 2013
  16. 16. We need to download scientific journals and upload them to file sharing networks. We need to fight for Guerilla Open Acces Swartz † 1986-2013 Condemmned to pay 4mill + 50 years of prison for unlocking jstor
  17. 17. Recommendation on access to and preservation of scientific information States that “Policies on open access to scientific research results should apply to all research that receives public funds. Ley 14/2011 de la Ciencia, la Tecnología y la Innovación Los agentes públicos del Sistema Español de Ciencia, Tecnología e Innovación impulsarán el desarrollo de repositorios, propios o compartidos, de acceso abierto a las publicaciones de su personal de investigación…. EU & Spanish Open Access policies
  18. 18. GREEN ROAD GOLD ROAD Self Archiving Journals
  19. 19. What is self archiving? The autor makes accesible their scientific work openly and for free How to self-archive WEBSITE SCIENTIFIC REPOSITORY
  20. 20. What is a repository? A repository, deposit or archive is a centralized place where digital information is stored and preserved, normally databases or digital files • Institutional • Thematic • Articles • Data
  21. 21. Advantages of Repositories 1. Metadata description 2.Compliance with international standards 3.Indexing by search engines 4.Long term preservation 5.Use of permanent DOIs and URLs
  22. 22. Metadata International standards Data exchange
  23. 23. WHAT DO WE UPLOAD differences between pre-print and post-print Peer Review Accepted for publication Published version PRE PRINT POST PRINT PUBLISHER VERSION SUBMIT TO JOURNAL
  24. 24. The best formula for self archiving Personal Website Repository+
  25. 25. Journals’ policies With regard to OPEN ACCESS
  26. 26. FULL OPEN ACCESS OPEN ACCESS AUTHOR PAYS OPEN ACCESS HYBRID MODEL MODELS
  27. 27. Author pays model JOURNAL Euros per article Articles 2010 Benefits 2010 Genome Biology (BMC) 1.800 € 155 279.000 € Breast Cancer Res. (BMC) 1.345 € 138 185.610 € PLoS One 987 € 6.690 6.603.030 € PLoS Medicine 2.120 € 85 180.200 € Hybrid Model: British Medical Journal>2.500 €
  28. 28. Number of papers in Open Access - gold open access – indexed in Web of Science IN 2004 papers in Open Access represented 3% IN 2013 Open Access papers represented 11%
  29. 29. “… Amount of use seems intuitively to be a test of quality. Amount of usage provides a reasonable measure of the scientific importance of a journal or a man´s work. Unfortunately we have no data for individual papers.. ” Price Downloads
  30. 30. What about GOOGLE? • Currently most of academic searches for scientific literatura take place in Google or Google Scholar • It is essential to position our work and make it more retrievable that similar papers on the same topic JUST UPLOAD IT TO THE REPOSITORY! (FOR NOW)
  31. 31. Who’s Afraid of Peer Review? A spoof paper concocted by Science reveals little or no scrutiny at many open-access journals Bohannon, Science, 2014
  32. 32. The Google scholar experiment: How to index false papers and manipulate bibliometric indicators Delgado, Robinson & Torres-Salinas, JASIST, 2014
  33. 33. ● If researchers were willing to they would be able to communicate their findings without publishing in journals ● There are no technological barriers to Open Access rather than those we impose to ourselves ● For many researchers science is not important, but their academic careers
  34. 34. ● Evaluation systems should include new metrics and communication channels ● You can publish in impact journals and still confront the system by making your papers available ● We must have a clear and well-defined strategy as researchers in the Internet: Digital identity + reputation
  35. 35. Part 2 Digital reputation
  36. 36. THE TWO REPUTATIONS
  37. 37. One cannot have a digital scientific reputation if they have no previous scientific reputation Moving our reputation to the Internet
  38. 38. Digital reputation = A - Digital identity+ B – What they say about us + C - Positioning
  39. 39. Digital reputation A Image Digital Identity
  40. 40. PRESENCE IN THE INTERNET
  41. 41. DIGITAL IDENTITY PRESENCE IN THE INTERNET
  42. 42. Digital reputation B How are we perceived What do they say about us
  43. 43. Digital reputation C How do we position ourselves Competitive Advantage
  44. 44. and how do we manage digital reputation? BY CONTROLLING THE OTHER THREE A + B + C
  45. 45. $ $$$
  46. 46. Lessons learned Our on-line reputation is build upon our off-line scientific reputation Internet does not forget malpractice Build first your scientific reputation with papers acknowledged by your community, then you can start to work on your on-line reputation Do not try to earn an on-line reputation dishonestly or with strategies from other sectors IT IS YOUR CONTRIBUTION TO SCIENCE THE STORY YOU HAVE TO TELL THROUGH SOCIAL NETWORKS
  47. 47. Plan Build Identity & Reputation
  48. 48. Type of profile Speaker Researcher Innovative Miscellaneous
  49. 49. Fernando Trujillo Teaching profile Paco Herrera Science communication
  50. 50. Channel Web Blogs Networks …there are hundreds of tools…
  51. 51. Francisco R. Villatoro uses a blog Álvaro Cabezas Clavijo uses Twitter
  52. 52. Personal style Formal vs Informal Scientific vs Personal Misc.
  53. 53. Rafael Repiso Caballero The formal type Jesús Tramullas A casual guy
  54. 54. Your audience Audience – ej. journalists community – ej. country contacts – ej. selective
  55. 55. Nicolás Robinson English + Researcher Javier Guallar Spanish + Professional
  56. 56. Objective Dissemination of publications Discuss results Alert Share resources
  57. 57. Online reputation New tyrannies? New opportunities?
  58. 58. DEMOS
  59. 59. › Where and how can I deposit my scientific results so that they are accesible to everyone? › How do I manage and disseminate complementary material and data sets related to our papers? › How can I position my scientific output within the top results in Google and Google Scholar? › How can I measure properly using altmetrics (alternative metrics) the impact of my research papers? › How can I create a personal identity where all my output is together in the same place?
  60. 60. 1) Analyze the OA policy of your journal 2) Choose a repository 3) Prepare the post-print: elements 4) Deposit!!
  61. 61. OA journals’ policies Journal’s website Sherpa/Romeo - Dulcinea Repository Institutional - Thematic Post-print Elements
  62. 62. › Where and how can I deposit my scientific results so that they are accesible to everyone? › How do I manage and disseminate complementary material and data sets related to our papers? › How can I position my scientific output within the top results in Google and Google Scholar? › How can I measure properly using altmetrics (alternative metrics) the impact of my research papers? › How can I create a personal identity where all my output is together in the same place?
  63. 63. 1) Analyze the journal’s policy 2) What do you want to share? data vs. material 1) Choose a repository 2) Deposit!!
  64. 64. Data policy of a journal Journal’s website Complementary material vs. datasets Material – Data set Where do I deposit the data Repository - Databank
  65. 65. › Where and how can I deposit my scientific results so that they are accesible to everyone? › How do I manage and disseminate complementary material and data sets related to our papers? › How can I position my scientific output within the top results in Google and Google Scholar? › How can I measure properly using altmetrics (alternative metrics) the impact of my research papers? › How can I create a personal identity where all my output is together in the same place?
  66. 66. 1) Metadata metadata and metadata Upload a paper to a repository
  67. 67. › Where and how can I deposit my scientific results so that they are accesible to everyone? › How do I manage and disseminate complementary material and data sets related to our papers? › How can I position my scientific output within the top results in Google and Google Scholar? › How can I measure properly using altmetrics (alternative metrics) the impact of my research papers? › How can I create a personal identity where all my output is together in the same place?
  68. 68. 1) Install the Altmetric.com plugin 2) Create a Mendeley profile and see who reads your work 3) Create your CV in ImpactStory $$$$
  69. 69. How to analyze the altmetric impact of a paper Altmetric.com Manage your Mendeley profile Perfil de ejemplo The alternative scientific CV ImpactStory
  70. 70. › Where and how can I deposit my scientific results so that they are accesible to everyone? › How do I manage and disseminate complementary material and data sets related to our papers? › How can I position my scientific output within the top results in Google and Google Scholar? › How can I measure properly using altmetrics (alternative metrics) the impact of my research papers? › How can I create a personal identity where all my output is together in the same place?
  71. 71. 1) Create a profile in Google Scholar 2) Add new publications 3) Manage your publications 4) Create citation alerts
  72. 72. BASIC TOOLS >> OA policies-> Sherpa/Romeo – Dulcinea >> Repositories -> ArXiV – Digibug >> Data -> Figshare >> Alternative impact -> Altmetric.com – Mendeley >> Scientific profiles -> Google Scholar Citations
  73. 73. From theory to practice Nicolás Robinson-GarcíaDaniel Torres-Salinas Universidad de Granada Vicerrectorado para la Garantía de la Calidad October 30, 2015 torressalinas@gmail.com http://sl.ugr.es/torressalinas @torressalinas elrobin@ugr.es http://wdb.ugr.es/~elrobin @nrobinsongarcia
  74. 74. de la teoría a la práctica Nicolás Robinson-GarcíaDaniel Torres-Salinas

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