Talk organised by Jane Scarrow and the Vicerrectorado de Garantía de la Calidad from the University of Granada. October 30, 2015

1. From theory to practice
Nicolás Robinson-GarcíaDaniel Torres-Salinas
Universidad de Granada
Vicerrectorado para la Garantía de la Calidad October 30, 2015

2. THEORY
• Open Access & Online visibility
• Digital Identity and reputation
DEMOS
• How-to guide: tools for disseminating scientific
papers: repositories, Google Scholar & altmetrics
HANDS-ON
• Create your own Google Scholar Profile

3. Theory

4. • It is essential to disseminate our scientific
activity through the Internet in order to gain
visibility and social and scientific impact.
• Part 1: We introduce the history of Open Access
through its main figures and milestones and we
define its main concepts and characteristics.
• Part 2: We emphasize the need to develop a
scientific and academic identity and we give some
tips on how to manage our digital reputation
correctly.

5. Part 1
OPEN
ACCESS

7. • % share of journals
indexed in the citation
indexes from Thomson
Reuters
9.000 elite journals
Control over
scientific
information and
its profits is
exerted by
few

8. AND THEY
SELL IT TO
US BY
JOURNAL
PACKAGES
• academic libraries
• consortial purchasing
• big deal

9. Big deals
increase
the
expenses on
journal
suscriptions
• publishers impose their own collections
• abusive increases on pricing, up to 20%
• libraries acquire journals that are never used
• all of this leads to the beginning of the Open Access

10. WRAPPING UP
Government fund research
Researchers publish
their results
in peer reviewed
scientific journals
Publishers
edit these
papers and
sell them
back to them
through
libraries
THIS ARE
OFFERED IN
OPEN
ACCESS
GRATIS
RESEARCHERS
ACCESS THEIR
PAPERS THROUGH
SUSCRIPTION
Researchers
publish their papers
in journals or
repositories
and the fall of the wall begins

11. we are witnessing an essential change
in the way information is accessed, the
way it is communicated to and from the
general public, and among researchers
Ginsparg
Launches
the ARXIV
repository
in 1991

12. An old tradition and a new technology have converged to make
possible an unprecedented public good. The old tradition is the
willingness of scientists and scholars to publish the fruits of their
research in scholarly journals without payment, for the sake of
inquiry and knowledge. The new technology is the internet.
Budapest open
access initiative
2002

13. The main mission of a read-write culture,
is to provide universal access to
knowledge, not exclusive access, in
every part of the globe
Lessig
Developes
the creative
commons
licenses in
2002

14. We realize that the process of moving to open access changes the
dissemination of knowledge with respect to legal and financial
aspects. Our organizations aim to find solutions that support
further development of the existing legal and financial frameworks
in order to facilitate optimal use and access.
Berlin declaration
on open access
2003

15. Launch
of plos biology
2003
.
Our aim is to catalyze a revolution in scientific
publishing by providing a compelling demonstration of
the value and feasibility of open-access publication.

17. The key to all these issues is the right of authors to achieve easily-
accessible distribution of their work. If you would like to declare
publicly that you will not support any Elsevier journal unless they
radically change how they operate…
The cost of
knowledge
2013

18. We need to download scientific
journals and upload them to file
sharing networks. We need to fight for
Guerilla Open Acces
Swartz
† 1986-2013
Condemmned to
pay 4mill +
50 years of
prison for
unlocking jstor

19. Recommendation on access to and
preservation of scientific information
States that “Policies on open access to scientific research results should apply to all
research that receives public funds.
Ley 14/2011 de la Ciencia, la Tecnología y la Innovación
Los agentes públicos del Sistema Español de Ciencia, Tecnología e
Innovación impulsarán el desarrollo de repositorios, propios o compartidos,
de acceso abierto a las publicaciones de su personal de investigación….
EU & Spanish
Open Access policies

20. GREEN
ROAD
GOLD
ROAD
Self Archiving Journals

21. What is
self archiving?
The autor makes accesible their
scientific work openly and for free
How to self-archive
WEBSITE SCIENTIFIC
REPOSITORY

22. What is
a repository?
A repository, deposit or archive is a
centralized place where digital information
is stored and preserved, normally
databases or digital files
• Institutional
• Thematic
• Articles
• Data

23. Advantages of
Repositories
1. Metadata description
2.Compliance with international standards
3.Indexing by search engines
4.Long term preservation
5.Use of permanent DOIs and URLs

24. Metadata
International
standards
Data
exchange

25. WHAT DO WE UPLOAD
differences between
pre-print and post-print
Peer
Review
Accepted
for
publication
Published
version
PRE
PRINT
POST
PRINT
PUBLISHER
VERSION
SUBMIT
TO
JOURNAL

26. The best formula
for self archiving
Personal Website Repository+

27. Journals’ policies
With regard to
OPEN ACCESS

28. FULL
OPEN
ACCESS
OPEN
ACCESS
AUTHOR
PAYS
OPEN
ACCESS
HYBRID
MODEL
MODELS

29. Author pays model
JOURNAL Euros per article Articles 2010 Benefits 2010
Genome Biology (BMC) 1.800 € 155 279.000 €
Breast Cancer Res. (BMC) 1.345 € 138 185.610 €
PLoS One 987 € 6.690 6.603.030 €
PLoS Medicine 2.120 € 85 180.200 €
Hybrid Model: British Medical Journal>2.500 €

30. Number of papers in Open Access
- gold open access – indexed in Web of Science
IN 2004 papers in Open Access represented 3%
IN 2013 Open Access papers represented 11%

31. “… Amount of use seems intuitively to
be a test of quality. Amount of usage
provides a reasonable measure of the
scientific importance of a journal or a
man´s work. Unfortunately we have no
data for individual papers.. ”
Price
Downloads

32. What about
GOOGLE?
• Currently most of academic searches for scientific literatura
take place in Google or Google Scholar
• It is essential to position our work and make it more
retrievable that similar papers on the same topic
JUST UPLOAD IT TO THE REPOSITORY! (FOR NOW)

33. Who’s Afraid of Peer Review?
A spoof paper concocted by Science reveals little
or no scrutiny at many open-access journals
Bohannon, Science, 2014

34. The Google scholar experiment:
How to index false papers and manipulate
bibliometric indicators
Delgado, Robinson & Torres-Salinas, JASIST, 2014

35. ● If researchers were willing to they would be able to
communicate their findings without publishing in journals
● There are no technological barriers to Open Access
rather than those we impose to ourselves
● For many researchers science is not important, but
their academic careers

36. ● Evaluation systems should include new metrics and
communication channels
● You can publish in impact journals and still confront the
system by making your papers available
● We must have a clear and well-defined strategy as
researchers in the Internet: Digital identity + reputation

37. Part 2
Digital
reputation

38. THE TWO
REPUTATIONS

39. One cannot have a digital scientific
reputation if they have no previous
scientific reputation
Moving our reputation
to the Internet

40. Digital
reputation
=
A - Digital identity+
B – What they say about us +
C - Positioning

41. Digital reputation
A
Image
Digital Identity

42. PRESENCE
IN THE
INTERNET

43. DIGITAL
IDENTITY
PRESENCE
IN THE
INTERNET

44. Digital reputation
B
How are we perceived
What do they say about us

45. Digital reputation
C
How do we position ourselves
Competitive Advantage

47. and how do we manage
digital reputation?
BY CONTROLLING THE
OTHER THREE
A + B + C

48. $
$$$

50. Lessons learned
Our on-line reputation is build upon
our off-line scientific reputation
Internet does not forget malpractice
Build first your scientific reputation with papers acknowledged by your
community, then you can start to work on your on-line reputation
Do not try to earn an on-line reputation dishonestly
or with strategies from other sectors
IT IS YOUR CONTRIBUTION TO SCIENCE
THE STORY YOU HAVE TO TELL THROUGH SOCIAL NETWORKS

51. Plan
Build
Identity & Reputation

52. Type of profile
Speaker
Researcher
Innovative
Miscellaneous

53. Fernando Trujillo
Teaching profile
Paco Herrera
Science communication

54. Channel
Web
Blogs
Networks
…there are hundreds of tools…

55. Francisco R. Villatoro
uses a blog
Álvaro Cabezas Clavijo
uses Twitter

56. Personal style
Formal vs Informal
Scientific vs Personal
Misc.

57. Rafael Repiso Caballero
The formal type
Jesús Tramullas
A casual guy

58. Your audience
Audience – ej. journalists
community – ej. country
contacts – ej. selective

59. Nicolás Robinson
English
+ Researcher
Javier Guallar
Spanish
+ Professional

60. Objective
Dissemination of publications
Discuss results
Alert
Share resources

61. Online reputation
New tyrannies?
New opportunities?

62. DEMOS

63. › Where and how can I deposit my scientific results so
that they are accesible to everyone?
› How do I manage and disseminate complementary
material and data sets related to our papers?
› How can I position my scientific output within the
top results in Google and Google Scholar?
› How can I measure properly
using altmetrics (alternative metrics) the impact of
my research papers?
› How can I create a personal identity where all my
output is together in the same place?

64. 1) Analyze the OA policy of your
journal
2) Choose a repository
3) Prepare the post-print: elements
4) Deposit!!

65. OA journals’ policies
Journal’s website
Sherpa/Romeo - Dulcinea
Repository
Institutional - Thematic
Post-print
Elements

66. › Where and how can I deposit my scientific results so
that they are accesible to everyone?
› How do I manage and disseminate complementary
material and data sets related to our papers?
› How can I position my scientific output within the
top results in Google and Google Scholar?
› How can I measure properly
using altmetrics (alternative metrics) the impact of
my research papers?
› How can I create a personal identity where all my
output is together in the same place?

67. 1) Analyze the journal’s policy
2) What do you want to share?
data vs. material
1) Choose a repository
2) Deposit!!

68. Data policy of a journal
Journal’s website
Complementary material vs. datasets
Material – Data set
Where do I deposit the data
Repository - Databank

69. › Where and how can I deposit my scientific results so
that they are accesible to everyone?
› How do I manage and disseminate complementary
material and data sets related to our papers?
› How can I position my scientific output within the
top results in Google and Google Scholar?
› How can I measure properly
using altmetrics (alternative metrics) the impact of
my research papers?
› How can I create a personal identity where all my
output is together in the same place?

70. 1) Metadata metadata and metadata
Upload a paper to a repository

71. › Where and how can I deposit my scientific results so
that they are accesible to everyone?
› How do I manage and disseminate complementary
material and data sets related to our papers?
› How can I position my scientific output within the
top results in Google and Google Scholar?
› How can I measure properly
using altmetrics (alternative metrics) the impact of
my research papers?
› How can I create a personal identity where all my
output is together in the same place?

72. 1) Install the Altmetric.com plugin
2) Create a Mendeley profile and see who
reads your work
3) Create your CV in ImpactStory $$$$

73. How to analyze the altmetric impact of
a paper
Altmetric.com
Manage your Mendeley profile
Perfil de ejemplo
The alternative scientific CV
ImpactStory

74. › Where and how can I deposit my scientific results so
that they are accesible to everyone?
› How do I manage and disseminate complementary
material and data sets related to our papers?
› How can I position my scientific output within the
top results in Google and Google Scholar?
› How can I measure properly
using altmetrics (alternative metrics) the impact of
my research papers?
› How can I create a personal identity where all my
output is together in the same place?

75. 1) Create a profile in Google Scholar
2) Add new publications
3) Manage your publications
4) Create citation alerts

76. BASIC TOOLS
>> OA policies-> Sherpa/Romeo – Dulcinea
>> Repositories -> ArXiV – Digibug
>> Data -> Figshare
>> Alternative impact -> Altmetric.com – Mendeley
>> Scientific profiles -> Google Scholar Citations

77. From theory to practice
Nicolás Robinson-GarcíaDaniel Torres-Salinas
Universidad de Granada
Vicerrectorado para la Garantía de la Calidad October 30, 2015
torressalinas@gmail.com
http://sl.ugr.es/torressalinas
@torressalinas
elrobin@ugr.es
http://wdb.ugr.es/~elrobin
@nrobinsongarcia

78. de la teoría a la práctica
Nicolás Robinson-GarcíaDaniel Torres-Salinas