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fifty-five’s solution Rank drives
3Suisses’ overall revenue by 15%
Rank is entirely customisable
Rank is designed for e-re...
Machine learning algorithm
Rank’s statistical calculations continuously learn from the data they
analyse, so that the prec...
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55 | fifty-five | Case Study: fifty-five's solution Rank drives 3Suisses' overall revenue by 15%

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3Suisses is a leading e-commerce player that operates in over 20 countries. Their website www.3Suisses.fr is the third French fashion website, with millions of visitors and clients everyday.

Considering the large size of their inventory and the diversity of the products they offer, optimising the display of merchandise online is essential for maximising performance.

fifty-five created Rank: a solution that calculates the optimal ranking of inventory on a website, in order to quickly prompt customer interest and increase click-through rates, ultimately uplifting conversion rates and overall revenue.

How can we uplift revenue by optimising the ranking of products displayed on our website?

Published in: Data & Analytics
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55 | fifty-five | Case Study: fifty-five's solution Rank drives 3Suisses' overall revenue by 15%

  1. 1. fifty-five’s solution Rank drives 3Suisses’ overall revenue by 15% Rank is entirely customisable Rank is designed for e-retailers and can adapt to their specific context and objectives. Working with 3Suisses, fifty-five selected 3 KPIs to focus on: the click-through rate, the add-to-cart rate, and the conversion rate Efficient use of web-analytics and back office data Rank bases its statistical calculations on selected variables. In order to optimise the ordering of products on 3Suisses, fifty-five selected 3 variables: • Web analytics signals • Merchandising and pricing data • Stock data This allows fifty-five to predict product performance and sales potential based on both popularity and availability, in order to produce the exact ranking of products that will prompt visitors to click and buy. 3Suisses is a leading e-commerce player that operates in over 20 countries. Their website www.3Suisses.fr is the third French fashion website, with millions of visitors and clients everyday. Considering the large size of their inventory and the diversity of the products they offer, optimising the display of merchandise online is essential for maximising performance. fifty-five created Rank: a solution that calculates the optimal ranking of inventory on a website, in order to quickly prompt customer interest and increase click-through rates, ultimately uplifting conversion rates and overall revenue. How can we uplift revenue by optimising the ranking of products displayed on our website? CLIENT 3Suisses SECTOR Online Retail www.fifty-five.com | contact@fifty-five.com | Paris • London • Hong Kong fifty-five proprietary +20% +15% in add-to-cart rate in overall revenue SIZE #3 French fashion website
  2. 2. Machine learning algorithm Rank’s statistical calculations continuously learn from the data they analyse, so that the precision of the predictions made on product performance keeps improving over time. A/B testing to measure real benefits In order to precisely measure Rank’s performance increment, the traffic exposed to Rank is randomly divided into lots. One share of visitors is exposed to Rank’s ordering (population A), while another share is exposed to sections ordered with the previous system (population B). A smaller share of traffic is exposed to products randomly ordered (population C). These A/B tests allow fifty-five to: 1. Measure Rank’s performance by comparing KPIs for population A against population B 2. Collect data that is independent from algorithmic or human choices, in order to improve performance by gathering exploration data sets (population C) Results By optimising the ordering of products on their website with Rank, 3Suisses increased their add-to-cart rate by 20%, ultimately increasing their overall revenue by 15%. fifty-five, the data agency fifty-five helps brands leverage their data to increase marketing, advertising, and sales effectiveness. We help businesses collect, enrich, and activate their data to find new customers, foster engagement, increase conversion, and drive sales across online and offline channels. We work with our clients to achieve these goals using a combination of consulting, software, and managed services. Co-founded by former Google executives, fifty-five has offices in Paris, London and Hong Kong. www.fifty-five.com | contact@fifty-five.com | Paris • London • Hong Kong fifty-five proprietary

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