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Smart Marketing (AIESEC Indonesia - MBC 2014)

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Explanation to smart marketing and problems in AIESEC

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Smart Marketing (AIESEC Indonesia - MBC 2014)

  1. 1. Smart Marketing
  2. 2. This session will be a success if • • •
  3. 3. I got a story about a boy named Jazz
  4. 4. Meet Jazz
  5. 5. I’m currently busy with anything in between
  6. 6. Honestly, I’m searching for an opportunity Fun Friend Go global~ Challenging Completely new
  7. 7. Jazz got an idea
  8. 8. Jazz surfs international students’ organization on google
  9. 9. Jazz found an AIESEC website
  10. 10. Jazz can’t wait to be contacted back
  11. 11. But it takes forever…………….
  12. 12. So, Jazz decided to go to an AIESEC booth
  13. 13. Jazz took ages to fill in the form • • • •
  14. 14. Jazz cancelled to submit……..
  15. 15. Jazz don’t think it’s worth a time to wait….
  16. 16. In another world
  17. 17. Another Jazz got attracted to an AIESEC promotion
  18. 18. Jazz passed the selection & ready to go to Europe
  19. 19. Jazz is having freak-tons of interview with LCs in Europe
  20. 20. Jazz got nothing, 7 days to go to the deadline
  21. 21. Jazz gave up and find the left TNs, not in Europe
  22. 22. Jazz got matched and realized in 3 days • • •
  23. 23. Jazz is unsatisfied and screwed
  24. 24. In a different dimension…… another jazz passed by an AIESEC’s poster
  25. 25. The poster is really….. *uh*…….
  26. 26. Jazz thought it’s a travel agent, so he skips it.
  27. 27. Problem?
  28. 28. The world needs heroes, are we enough?
  29. 29. BUT JUST REACHING THEM WILL NOT CHANGE THE WORLD. THE WHOLE ORGANIZATION IS EVOLVING TO REACH MORE OF THE RIGHT PEOPLE Engagement
  30. 30. This session will be a success if • • •
  31. 31. Other than these faces….
  32. 32. • • •
  33. 33. How to Plan for Marketing Success at Every Stage of the Customer Journey Marketing does not have to be complicated Smart Marketing
  34. 34. Content Context Consistency Complicated
  35. 35. Smarketing
  36. 36. Awareness
  37. 37. Trust and Confidence Support Consideration
  38. 38. Convert
  39. 39. Delight and loyalty Develop Empower
  40. 40. Smart marketing visualization with Jazz <3
  41. 41. On earth, a guy named Jazman attracted to join a global youth organization
  42. 42. Awareness Jazz was inspired by a #BetterYou campaign in campus by AIESEC. He went to Youth Talk event.
  43. 43. Consideration Jazz come to an International Career Day of AIESEC, -Deeper explanation of AIESEC & IIP -Success stories of program -Questions & answers session
  44. 44. Convert Jazz got a booklet of how to fill in the application form, how much does he need to pay, how long is the program, and what are the benefits.
  45. 45. Delight and loyalty After realization, Jazz shares his experiences to another people who’s about to apply. Post a blog story Upload a video Tell stories Become the promoter
  46. 46. Success!
  • BibekAryal10

    Jan. 12, 2020
  • SiddharthDutt1

    Sep. 19, 2017
  • BhartenduBhaskar

    Oct. 29, 2016
  • vivekchelluri1

    Jul. 24, 2015

Explanation to smart marketing and problems in AIESEC

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