Google Analytics is an everyday part of most people's lives now in the web world. And it's just one of many third-party tools you might be using to manage your website. However, with large sites and disparate groups, it's common place to do little more beyond implementing basic tracking. It turns out, Tag Manager can vastly simplify how you enable people to track their websites without needing to intervene with extra coding, as well as enabling additional tools, features, and embeds for a site. Everything from analytics to live chat, from form tracking to social media conversions can all be tied together with this simple tool - all without adding any extra code to your side (besides the Tag Manager code, obviously). Let's make your life a little bit easier, and a lot cooler, by digging into Google complementary tool, Tag Manager, and look at ways you can streamline your site tracking process (and much, much more). We'll look at some real-world use cases, and maybe take some audience questions to do live demos, because that's just how we do, right?