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36 Best Landing Pages (That Convert Like Crazy)

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An in-depth look at the best, highest converting landing pages from companies like Frehsbooks, Tony Robbins, Organifi, Sumo, Basecamp and Daniel Wellington.

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Published in: Marketing

36 Best Landing Pages (That Convert Like Crazy)

  1. 1. 36 BEST LANDING That Convert Like Crazy PAGES
  2. 2. THE AVERAGE LANDING PAGE CONVERTS AT JUST 2.35%
  3. 3. THE TOP 10% OF LANDING PAGES, HOWEVER, CONVERT AT 11.45%
  4. 4. THAT’S A 487%DIFFERENCE!
  5. 5. SO HOW ARE THE BEST LANDING PAGES DIFFERENT?...
  6. 6. TO ANSWER THAT QUESTION, LET’S LOOK AT THE ABSOLUTE BEST LANDING PAGES EVER CREATED.
  7. 7. CLICK BELOW FOR OUR BEST CONTENT: Using Upsells, Downsells, & Cross Sells to Improve Customer Loyalty Growth Hacking With Exit Popups, Lightbox Overlays & Squeeze Pages BEFORE WE CONTINUE...
  8. 8. BEST LANDING PAGE #1 MEETEDGAR.COM
  9. 9. WHY IT CONVERTS SO WELL: ● SINGLE CALL TO ACTION ● BENEFIT-DRIVEN HEADLINE ● USE OF THE WORD “FREE” ON CTA
  10. 10. BEST LANDING PAGE #2 NETFLIX.COM
  11. 11. WHY IT CONVERTS SO WELL: ● RISK REVERSAL TEXT - “CANCEL ANY TIME” ● STRONG OFFER (ONE MONTH FREE) ● SINGLE CALL TO ACTION
  12. 12. BEST LANDING PAGE #3 FRESHBOOKS.COM
  13. 13. WHY IT CONVERTS SO WELL: ● SOCIAL PROOF (97% RECOMMENDED) ● EXCELLENT SCREENSHOT OF PRODUCT ● PAGE ANSWERS ALL PROSPECT QUESTIONS WITHOUT HAVING TO NAVIGATE
  14. 14. BEST LANDING PAGE #4 TONYROBBINS.COM
  15. 15. WHY IT CONVERTS SO WELL: ● SINGLE CALL TO ACTION (AN ASSESSMENT) ● EXCITING VIDEO BACKGROUND ● CREDIBILITY BELOW THE FOLD (“WORLD AUTHORITY ON LEADERSHIP PSYCHOLOGY”)
  16. 16. BEST LANDING PAGE #5 HUBSPOT.COM/PRODUCTS/CRM
  17. 17. WHY IT CONVERTS SO WELL: ● HIGH VALUE PRODUCT (CRM) FOR $0 ● QUESTION-BASED HEADLINE ● EXCELLENT 1 MIN PRODUCT VIDEO
  18. 18. BEST LANDING PAGE #6 BAMBOOHR.COM
  19. 19. WHY IT CONVERTS SO WELL: ● STRONG CREDIBILITY (#1 HR SOFTWARE) ● TWO CALLS TO ACTION - QUOTE OR DEMO ● LOGOS OF WELL-KNOWN CUSTOMERS
  20. 20. BEST LANDING PAGE #7 HISMILETEETH.COM
  21. 21. WHY IT CONVERTS SO WELL: ● “THE APPLE OF TEETH WHITENING” ● 30% COUPON TO USE IMMEDIATELY ● CREDIBILITY (PHOTOS OF CELEBRITY USERS)
  22. 22. BEST LANDING PAGE #8 ORGANIFISHOP.COM
  23. 23. WHY IT CONVERTS SO WELL: ● SOCIAL PROOF (LIVE ORDER WIDGET) ● TRUST (1,047 5-STAR REVIEWS WIDGET) ● 60-DAY MONEY BACK GUARANTEE
  24. 24. BEST LANDING PAGE #9 WHENIWORK.COM
  25. 25. WHY IT CONVERTS SO WELL: ● HEADLINE (SCHEDULE IN MINUTES) ● ONLY 2 FIELDS ON SIGN UP FORM ● EXTREMELY HIGH VALUE PROP (“FREE FOREVER FOR UP TO 75 USERS”)
  26. 26. BEST LANDING PAGE #10 OBERLO.COM
  27. 27. WHY IT CONVERTS SO WELL: ● PRODUCT SOLVES A HUGE PROBLEM (“WHAT DO I SELL ONLINE?”) ● CREDIBILITY (85M PRODUCTS SOLD) ● EASY TO TRY (“ADD OBERLO TO SHOPIFY”)
  28. 28. BEST LANDING PAGE #11 DANIELWELLINGTON.COM
  29. 29. WHY IT CONVERTS SO WELL: ● LUXURY DESIGN BUT LOW PRICES ● CREDIBILITY (KENDALL JENNER PHOTO) ● SINGLE CALL TO ACTION (“SHOP NOW”)
  30. 30. BEST LANDING PAGE #12 DIGITALMARKETER.COM
  31. 31. WHY IT CONVERTS SO WELL: ● STRONG HEADLINE (“YOU BELONG HERE”) ● “GET YOUR INVITATION” CTA IS LOW-EFFORT RELATIVE TO “SIGN UP”, ETC ● LEADS WITH CONTENT (GREAT BLOG) -> EMAIL LIST -> OFFERS
  32. 32. BEST LANDING PAGE #13 CHARTIO.COM
  33. 33. WHY IT CONVERTS SO WELL: ● ANIMATED PRODUCT DEMO THAT AUTO-PLAYS ON HOME PAGE ● AWARD BADGES FROM G2CROWD ● STRONG TESTIMONIAL RELATED TO KEY BENEFIT (SPEND LESS TIME)
  34. 34. BEST LANDING PAGE #14 YOUFOODZ.COM
  35. 35. WHY IT CONVERTS SO WELL: ● TIME BOUND OFFER CREATES URGENCY (“10% OFF UNTIL 7:30 ON SEP 20TH”) ● PRODUCTS ON DISPLAY IMMEDIATELY ● FREE DELIVERY FOR ALL ORDERS
  36. 36. BEST LANDING PAGE #15 ROCKETLAWYER.COM
  37. 37. WHY IT CONVERTS SO WELL: ● CREDIBILITY (“40M DOCUMENTS CREATED” & “50,000 QUESTIONS ANSWERED”) ● 3 SIMPLE CALLS TO ACTION (CREATE, ASK, INCORPORATE) ● BRANDING FOCUSED ON TRUST
  38. 38. BEST LANDING PAGE #16 MYCUSTOMCANDY.COM
  39. 39. WHY IT CONVERTS SO WELL: ● HIGH QUALITY, UNCLUTTERED PHOTOS ● CREDIBILITY (VIDEO OF KIM KARDASHIAN SHARING THEIR PRODUCT) ● SIMPLE 3-STEP “HOW IT WORKS” EXPLAINED CLEARLY
  40. 40. BEST LANDING PAGE #17 MISHIBOX.COM
  41. 41. WHY IT CONVERTS SO WELL: ● “SOLD OUT” IMPLIES EXCESSIVE DEMAND AND SOCIAL PROOF OF QUALITY ● HARD TO FIND BEAUTY PRODUCTS FROM KOREA (“BRAGABILITY” TO FRIENDS) ● COUNTDOWN TIMER TO CREATE URGENCY
  42. 42. BEST LANDING PAGE #18 BASECAMP.COM
  43. 43. WHY IT CONVERTS SO WELL: ● CREDIBILITY (“100,000 PAYING CUSTOMERS”) ● SIMPLE SIGN UP (EMAIL ONLY) ● EXCELLENT ARTICULATION OF PROBLEM AND EXACTLY HOW THEY HELP SOLVE IT
  44. 44. BEST LANDING PAGE #19 BAREMETRICS.COM
  45. 45. WHY IT CONVERTS SO WELL: ● ASPIRATIONAL PRODUCT SCREENSHOT (SHOWS 50,000 IN MONTHLY REVENUE) ● STRONG CTA (“GET STARTED FREE”) ● IMPLIES EASE-OF-USE (“ZERO SETUP”)
  46. 46. BEST LANDING PAGE #20HOTELTONIGHT.CO M
  47. 47. WHY IT CONVERTS SO WELL: ● LARGE, COMPELLING PRODUCT SHOTS ● BENEFIT-DRIVEN HEADLINE (“DOWNLOAD TO SCORE AMAZING LAST-MINUTE DEALS”) ● EXCELLENT COPY “SERIOUSLY, GET THE APP”
  48. 48. BEST LANDING PAGE #21 MYFITNESSPAL.COM
  49. 49. WHY IT CONVERTS SO WELL: ● SIMPLE HEADLINE PROMISING HUGE BENEFIT (“LOSE WEIGHT WITH MYFITNESSPAL”) ● EASY TWO-CLICK SIGN UP VIA FACEBOOK ● SOCIAL PROOF (“MILLIONS OF PEOPLE HAVE LOST WEIGHT WITH MYFITNESSPAL”)
  50. 50. BEST LANDING PAGE #22 EVERNOTE.COM
  51. 51. WHY IT CONVERTS SO WELL: ● EXTREMELY CLEAN DESIGN + MINIMAL NAV ● EMAIL FIELD RECEIVES FOCUS AUTOMATICALLY (ONE LESS CLICK TO SIGN UP) ● ONE-CLICK SIGN UP VIA GOOGLE ACCOUNT
  52. 52. BEST LANDING PAGE #23 USEPROOF.COM
  53. 53. WHY IT CONVERTS SO WELL: ● STRONG, RESULT-ORIENTED HEADLINE ● SOCIAL PROOF - BOTTOM LEFT (“90 PEOPLE ARE VIEWING THIS SITE”) ● CREDIBILITY (“WHY DO SO MANY OF THE WORLD’S LEADING MARKETERS USE PROOF?”)
  54. 54. BEST LANDING PAGE #24 MIXERGY.COM
  55. 55. WHY IT CONVERTS SO WELL: ● CURIOSITY SUBHEADLINE (“WHAT DO THE TOP STARTUP FOUNDERS KNOW THAT YOU DON’T?”) ● PHOTOS OF WELL-KNOWN ENTREPRENEURS ● ALL INTERVIEWS LISTED ON HOME PAGE
  56. 56. BEST LANDING PAGE #25 AMYPORTERFIELD.COM
  57. 57. WHY IT CONVERTS SO WELL: ● FRIENDLY, REASSURING PHOTO OF AMY ● FIRST-PERSON COPY (“HI, I’M AMY…”) ● CALL TO ACTION PROVIDES FREE CONTENT IN EXCHANGE FOR EMAIL ADDRESS
  58. 58. BEST LANDING PAGE #26 APPLE.COM/MUSIC
  59. 59. WHY IT CONVERTS SO WELL: ● STRONG CALL TO ACITON (3 MONTH TRIAL) ● VALUE PERCEPTION (“40 MILLION SONGS”) ● PRODUCT SCREENSHOTS USED EXCESSIVELY BELOW THE FOLD WITH MINIMAL TEXT
  60. 60. BEST LANDING PAGE #27 PANDADOC.COM
  61. 61. WHY IT CONVERTS SO WELL: ● FOUR STRONG BENEFITS BELOW HERO IMAGE ● CREDIBILITY BELOW THE FOLD (“$16B OF DEALS CLOSED USING PANDADOC”) ● TWO CALLS TO ACTION DEPENDING ON YOUR ROLE (FREE TRIAL OR DEMO)
  62. 62. BEST LANDING PAGE #28 THETILEAPP.COM
  63. 63. WHY IT CONVERTS SO WELL: ● 4-IMAGE CAROUSEL SHOWS DIFFERENT WAYS TO USE THE PRODUCT ● HEADLINE SPEAKS TO RIGHT AUDIENCE (“FIND YOUR THINGS WITH STYLE AND SPORT”) ● EXCELLENT EXPLAINER VIDEO BELOW FOLD
  64. 64. BEST LANDING PAGE #29 KAJABI.COM
  65. 65. WHY IT CONVERTS SO WELL: ● “ACTION SHOT” OF PRODUCT IN USE ● SIMPLE FREE TRIAL WITH JUST YOUR EMAIL ● LONG-FORM HOME PAGE ANSWERS ALL QUESTIONS WITHOUT LEAVING
  66. 66. BEST LANDING PAGE #30 CONVERTKIT.COM
  67. 67. WHY IT CONVERTS SO WELL: ● HEADLINE SPEAKS TO A VERY SPECIFIC MARKET (PROFESSIONAL BLOGGERS) ● EXCELLENT UNDERSTANDING OF THEIR CUSTOMER’S PAIN POINTS (“THERE’S NO SUCH THING AS ONE SIZE FITS ALL”)
  68. 68. BEST LANDING PAGE #31 NYTIMES.COM/SUBSCRIPTION
  69. 69. WHY IT CONVERTS SO WELL: ● DISCOUNT & URGENCY IN ONE HEADLINE (“GET 60% OFF. SALE ENDS SOON.”) ● LAYOUT MIMMICKS A HIGH-CONVERTING SOFTWARE PRICING PAGE ● 3 PLANS TO DRIVE INCREASED REVENUE
  70. 70. BEST LANDING PAGE #32 SUMO.COM
  71. 71. WHY IT CONVERTS SO WELL: ● SIMPLE BUT POWERFUL BENEFIT IN HEADLINE ● SOCIAL PROOF IN SUBHEADLINE (“POWERING 637,769 SITES”) ● ADDITIONAL SOCIAL PROOF SHOWN IN LEFT SHARE WIDGET (23K SHARES)
  72. 72. BEST LANDING PAGE #33 PATREON.COM
  73. 73. WHY IT CONVERTS SO WELL: ● MAKES IT EASY TO SELF-IDENTIFY WITH CREATORS IN THE VIDEO (“I’M LIKE THEM!”) ● A SIMPLE, FOCUSING HEADLINE IN 4 WORDS (“CREATORS, COME GET PAID”) ● TWO CALLS TO ACTION (LEARN MORE, SIGN UP)
  74. 74. BEST LANDING PAGE #34 OPENTABLE.COM
  75. 75. WHY IT CONVERTS SO WELL: ● NO NAV MENU TO KEEP DEISGN CLEAN ● CONTRASTING CALL TO ACTION (RED “FIND A TABLE” BUTTON) THAT STANDS OUT ● INTENT-FOCUSED HEADLINE (“MAKE A FREE RESERVATION”)
  76. 76. BEST LANDING PAGE #35 BUZZSPROUT.COM
  77. 77. WHY IT CONVERTS SO WELL: ● 60 SECOND EXPLAINER VIDEO ON HOME PAGE ● A FOCUS ON EASY FOR SOMETHING MOST PEOPLE FIND HARD (LAUNCHING A PODCAST) ● CLEAN, MINIMAL DESIGN WITH ONLY ONE BLUE CALL TO ACTION BUTTON
  78. 78. BEST LANDING PAGE #36 HANDY.COM
  79. 79. WHY IT CONVERTS SO WELL: ● A CLEAN DESIGN REFLECTS THE OUTCOME VISITORS WANT (A CLEAN HOME) ● 3 BIG BENEFITS LISTED ABOVE THE FOLD (VETTED PRO'S, NEXT DAY & GUARANTEE) ● SOCIAL PROOF (3,000,000+ BOOKINGS)
  80. 80. CLICK BELOW FOR OUR BEST CONTENT: Email Onboarding Tricks Used By Drift & Dropbox To Boost Conversions Insanely Effective Sales Techniques To Sell More To Existing Customers
  81. 81. Brought to you by Fieldboom Fieldboom helps you capture more leads and customer feedback so you can grow your business faster. Try It FREE

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