Having Social Business Adoption Challenges? Check out this presentation on Adoption strategies using the best solutions and the best strategy as recommended by some of the biggest companies in the world. NOTE: THIS IS THE NON-ANIMATED VERSION. Come see me live at SharePoint Fest in Wash DC on Aug 12, 2011 to see the fully animated version.

1. Low Adoption

3. Adoption

4. utilizing their
Social Business

9. Look Familiar

11. So how do the …

12. ..knock these obstacles

16. Let‟s Get

17. Adoption obstacle
“No one is using
SharePoint so why
should I waste my
time using it?”

19. Did you know?
SharePoint is used in over 80% of
the Fortune 1000

21. Solution
IN ADOPTION
“Run internal SharePoint marketing
campaigns to complete out user profiles.”

22. Solution
IN ADOPTION
“This singlehandedly is one of the best adoption strategies and is
a leading indicator of user adoption success.”

23. Solution
ADOPTION
“Build incentives for creating profiles. Colliers will automatically add a
Broker‟s external profile to the colliers.com site if their SharePoint
profile is completed.

24. Adoption obstacle
“We‟re distracted
by too many
applications already.
I don‟t want to use
SharePoint”

27. Solution
To share documents
“With harmon.ie one can use SharePoint in context inside of Outlook or
Notes where people spend the majority of their day.”

28. Solution
SharePoint Usage
“Integrate as much information into one spot as possible (Docs, email,
social activity, etc.) Also, the more in context the better.”

29. Adoption Obstacle
“Our SharePoint site
looks like it was
designed by a
committee”

31. Did you know?
Most of the experts we talked to
believe „design by committee‟ to be
counterproductive

32. Solution
By Committee
“What we found is better than trying to get 10 people in a room and mold
the perfect world, it‟s faster and way more efficient to get three people in a room,
design something, build it, get it out there, start using it and then evolve it.”

33. Solution
Shouldn‟t build cars
“I do think in order to be able to make the decisions and move
forward you need to have one belly button, in my Southern terminology,
to be held accountable to push it forward.”

34. Adoption Obstacle
“Why should I
share my years of
experience with
everyone else?”

36. Did you know?
NewsGator was recognized as
Microsoft‟s 2011 Country Partner
of the Year for the United States

37. Solution
Avg Q&A answer time in „Hello‟
“Set up a Questions and Answers area using Newsgator to
give people an additional incentive to use SharePoint.”

38. Solution
Avg Q&A answer time in „Hello‟
“Most of our SharePoint questions go to our SharePoint community of practices in
“Hello”. There‟s 800 people that answer questions and on average there are 6-7
questions that are asked and answered within 15 minutes.”

39. Adoption Obstacle
“SharePoint is
just not for me. I
am not technical
enough to use it”

41. Did you know?
The Yammer for SharePoint 3.0 Web Part adds a real-
time social layer to SharePoint platform, making it more
social, mobile, and engaging.

42. Solution
Increase in social adoption
“Using Yammer in SharePoint and soon harmon.ie - is an easy
Social onramp for the non-tech savvy elite.”

43. Solution
Increase in social adoption
“You‟ll soon turn your even the most tech averse users into
content contributing employees.”

44. Adoption Obstacle
“For sharing
documents, email
is so much easier
to use than
SharePoint.”

46. Did you know?
ABB increased its number of SharePoint users by 43%,
doubled SharePoint team spaces within first months of
their harmon.ie deployment.

47. Solution
AMWAY: email reduction
“harmon.ie transforms Outlook and Notes into a document
collaboration console and social activity feed. No need to leave email.”

48. Solution
Instead of 11
“In our SharePoint Challenge testing, we found you can eliminate 10 SharePoint
steps with one click in harmon.ie”

49. Adoption Obstacle
“I have no idea how
effective we are
using information
in SharePoint. And
who cares?”

51. Did you know?
Sometimes you need to combine a strategy with a tool because as
Peter Drucker once said, “Neither Technology or People determines
the other, but each shapes the other.”

52. Solution
progress bars are motivating
“Publish stats about the percentage of your organization
That have completed profiles, lists, blogs, etc.”

53. Solution
Provides better results
“Using FAST in SharePoint will corral all of your data and
provide answers quickly. No data living in the wild.”

54. Adoption Obstacle
“I don‟t feel
motivated enough to
contribute to
SharePoint”

56. Did you know?
Accenture is working with NewsGator to define a next
generation game mechanics solution

57. Solution
Can be highly motivating
“Use game dynamics and badging to motivate and reward users
for contributing to the site.”

58. Adoption Obstacle
“So why are we using
SharePoint for this?”

60. Did you know?
Most employees don‟t understand how and why
SharePoint can help them with their responsibilities

61. Solution
# of Collier pilot users
“Pilot SharePoint with a small group of early adopters.
Those using Twitter, Google Plus, Facebook for business…”

62. Solution
No one has time
“Use internal marketing campaigns centered around
awareness of information on SharePoint – before crunch mode”

63. Adoption Obstacle
“Social Business
is
BullSh*t!”

65. Did you know?
“It's always fascinating to me that those very orgs that are
'mainstream'/ conservative (basically, not early adopters) have the
most meaningful usage scenarios and value points coming out of social
software, be that for customer or employee interaction”

66. Solution
The naysayers
Sita likes to say to naysayers,“You don‟t qualify to use
SharePoint. You can‟t use it”

67. Solution
The naysayers
And guess what, those same people come back
A few months later and demand to use it…

68. How can you tell if you
have high adoption?
“When everyone in the company
is saying put it on SharePoint or
(insert Social Platform name)”

69. EASY DRAG & DROP FILES

70. All your social feeds in
One spot - in email

72. On Social Business
1. Make sure the strategy fits your company

73. On Social Business
1. Make sure the strategy fits your company
2. As once said , “I don't think tools or
strategy are more valid than the other. Rather it highlights the
importance of designing solutions that fit the needs of users
and take into account the particular circumstances of each
organisation.

74. On Social Business
1. Make sure the strategy fits your company
2. As Peter Drucker once said , “I don't think tools or
strategy are more valid than the other. Rather it highlights the
importance of designing solutions that fit the needs of users
and take into account the particular circumstances of each
organisation.
3. Unfortunately, there is no single right fit or approach. And
both Strategy and solutions can be executed badly. Use
the advice herein as an

75. One more …

76. WERE YOU PAYING

77. I‟m giving away

78. To the first person that
the and
him in this presentation
Fine Print: You must Tweet “Hey @Teamharmonie” along with the twitter names or
full names of the 4 individuals & Also must include a link to this presentation.

79. DOWNLOAD THE PRESENTATION AT

80. Slide Sources Notes
1, 68 Image courtesy of http://mtspknwildcat.deviantart.com/ Deviant Art
7 Image Courtesy of http://abstract.desktopnexus.com/wallpaper/19411/
15 Image courtesy of AKM Designs
73 Courtesy of Rovio - Copyright
19,20,26,31, Courtesy of CocHawk: http://cochawk.deviantart.com/art/CityScape- Deviant Art
36,41,46,51,56, 63176475?q=sort%3Atime+gallery%3Acochawk&qo=3
60,65
8 Courtesy of http://www.freehdwallpapers.com/images/wmwallpapers/Big-
City-Life-1.jpeg
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