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MAKING THE CASE
FOR MOBILE INTELLIGENT CONTENT



    Mobile Intelligence



          By: Mark Fidelman/@markfidelman - MindTouch
726 MILLION!
3G Mobile Subscribers
726 MILLION!
3G Mobile Subscribers



14% GLOBAL
Market penetration
726 MILLION!
3G Mobile Subscribers



14% GLOBAL
Market penetration




35% GROWTH
Year over year
What is
  Mobile
Intelligent
 Content?
• Funny image of Einstein on a bike?
No
Seriously…
GPS Location
           +
    Social Profiles
           +
Mobile Social Networks
          +
  Mobile Commerce
& INTELLIGENT DESIGN

SOCIAL
ALL WORK
  IN CONCERT
  FOR A TRULY
 INTELLIGENT
MOBILE EXPERIENCE
BUT IT’S STILL
 ABOUT THE
  CONTENT
AGAIN




MILLION
 PEOPLE!
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
SHAZAM
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Location aware social dating
Location aware social dating




                               SKOUT.COM
Location aware social dating
Location aware social dating
Location aware social dating
Location aware social dating
Location aware social dating
Location aware social dating
Location aware social dating
Location aware social dating
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
AN
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
SHAZAM
O
PRAH
TO GET EXCITED
ABOUT
    DEVELOPING
INTELLIGENT
       CONTENT
BUT loss
 Fear of privacy WHAT


ABOUT OUR
  PRIVACY?
WHAT ABOUT PRIVACY?
Fear of privacy loss
                  "I don't know. We’re making
                       this up as we go."
WHAT ABOUT PRIVACY?
Fear of privacy loss
                  "I don't know. We’re making
                       this up as we go."



             “Come now, you have the grand gift of
            discourse Oprah; you deal in the business of
               exposing private matters yourself.”
WHAT ABOUT PRIVACY?
Fear of privacy loss
                  "I don't know. We’re making
                       this up as we go."



             Come now, you have the grand gift of
            discourse Oprah; you deal in the business of
               exposing private matters yourself.




              “Do you even have to ask my opinion?”
I know the credit
   card companies,
social networks like
     Facebook, and
    many others are
       collecting
  information about
 us, but please – let
 us have an opt out!
LESSONS LEARNED
REWARD PEOPLE FOR USAGE
THE RIGHT CONTENT AT THE
RIGHT TIME & PLACE
DESIGN INTELLIGENTLY IN
CONTEXT
DESIGN TO SELL

ALLOW FOR PRIVACY OPT OUTS
NOW EVERYONE




LOOK UNDER
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
LOOK HERE
         INSTEAD
MINDTOUCH.COM
 The Intelligent Content Solution for HELP
MARK FIDELMAN
DOWNLOAD THE PRESENTATION AT
SLIDESHARE.NET/FIDELMAN




        @markfidelman
CREDITS & ATTRIBUTION
Slide     Sources                                                                                Notes
6         California Institute of Technology - Copyright

9         http://research.nokia.com/research/sensing_and_data_intelligence


14        Fan Art by the Iconfactory – authorized by LucasFilms

42 - 44   Courtesy of Reuters - Copyright

47        Courtesy of Reuters - Copyright

51        http://www.filmofilia.com/2009/03/29/sherlock-holmes-teaser-poster/

52        Copyright Warner Brothers

61        http://lori-baxter.deviantart.com/art/Sherlock-Holmes-Wallpaper-                       Deviant Art
          159794784?qj=2&q=sort:time+favby:LauraZel&qo=480
65        http://www.dailymail.co.uk/tvshowbiz/article-1229446/Oprah-Winfrey-time-iconic-chat-
          2011.html

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Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content