There are 726 million 3G mobile phone subscribers. Yet most companies are not designing intelligent content for them. It's a huge opportunity. As part of a Keynote I gave at ICC 2011, I highlight three companies that are doing it well (SCVNGR, Flirt.com, and Shazam.com). Come follow along as I highlight the reasons why you need to be developing intelligent content for mobile devices.

1. MAKING THE CASE
FOR MOBILE INTELLIGENT CONTENT
Mobile Intelligence
By: Mark Fidelman/@markfidelman - MindTouch

2. 726 MILLION!
3G Mobile Subscribers

3. 726 MILLION!
3G Mobile Subscribers
14% GLOBAL
Market penetration

4. 726 MILLION!
3G Mobile Subscribers
14% GLOBAL
Market penetration
35% GROWTH
Year over year

5. What is
Mobile
Intelligent
Content?

6. • Funny image of Einstein on a bike?

7. No
Seriously…

8. GPS Location
+
Social Profiles
+
Mobile Social Networks
+
Mobile Commerce

9. & INTELLIGENT DESIGN
SOCIAL

10. ALL WORK
IN CONCERT
FOR A TRULY
INTELLIGENT
MOBILE EXPERIENCE

11. BUT IT’S STILL
ABOUT THE
CONTENT

12. AGAIN
MILLION
PEOPLE!

27. SHAZAM

32. Location aware social dating

33. Location aware social dating
SKOUT.COM

34. Location aware social dating

35. Location aware social dating

36. Location aware social dating

37. Location aware social dating

38. Location aware social dating

39. Location aware social dating

40. Location aware social dating

41. Location aware social dating

46. AN

64. SHAZAM

65. O
PRAH

66. TO GET EXCITED

67. ABOUT
DEVELOPING
INTELLIGENT
CONTENT

68. BUT loss
Fear of privacy WHAT
ABOUT OUR
PRIVACY?

69. WHAT ABOUT PRIVACY?
Fear of privacy loss
"I don't know. We’re making
this up as we go."

70. WHAT ABOUT PRIVACY?
Fear of privacy loss
"I don't know. We’re making
this up as we go."
“Come now, you have the grand gift of
discourse Oprah; you deal in the business of
exposing private matters yourself.”

71. WHAT ABOUT PRIVACY?
Fear of privacy loss
"I don't know. We’re making
this up as we go."
Come now, you have the grand gift of
discourse Oprah; you deal in the business of
exposing private matters yourself.
“Do you even have to ask my opinion?”

72. I know the credit
card companies,
social networks like
Facebook, and
many others are
collecting
information about
us, but please – let
us have an opt out!

73. LESSONS LEARNED
REWARD PEOPLE FOR USAGE
THE RIGHT CONTENT AT THE
RIGHT TIME & PLACE
DESIGN INTELLIGENTLY IN
CONTEXT
DESIGN TO SELL
ALLOW FOR PRIVACY OPT OUTS

74. NOW EVERYONE
LOOK UNDER

76. LOOK HERE
INSTEAD
MINDTOUCH.COM
The Intelligent Content Solution for HELP

77. MARK FIDELMAN
DOWNLOAD THE PRESENTATION AT
SLIDESHARE.NET/FIDELMAN
@markfidelman

78. CREDITS & ATTRIBUTION
Slide Sources Notes
6 California Institute of Technology - Copyright
9 http://research.nokia.com/research/sensing_and_data_intelligence
14 Fan Art by the Iconfactory – authorized by LucasFilms
42 - 44 Courtesy of Reuters - Copyright
47 Courtesy of Reuters - Copyright
51 http://www.filmofilia.com/2009/03/29/sherlock-holmes-teaser-poster/
52 Copyright Warner Brothers
61 http://lori-baxter.deviantart.com/art/Sherlock-Holmes-Wallpaper- Deviant Art
159794784?qj=2&q=sort:time+favby:LauraZel&qo=480
65 http://www.dailymail.co.uk/tvshowbiz/article-1229446/Oprah-Winfrey-time-iconic-chat-
2011.html