FIDELIA CARD - FTP VENTURE LAB 2012

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FIDELIA CARD - FINAL PRESENTATION PROJECT VENTURE LAB 2012

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FIDELIA CARD - FTP VENTURE LAB 2012

  1. 1. Testing Value Proposition VentureLab 2012 Final Team Presentation
  2. 2. FideliaCard Almost all of us loyalty cards. They allow us to obtain discounts, promotions, exclusive gifts in our favorite brands ... However in most cases do not obtain all of the performance we could and we would like. FideliaCard aims to be a common platform for clients and brands. Our goal is to increase the added value offered by the discount cards by developing a differentiating services.
  3. 3. FideliaCard How about having to use a loyalty card for each of your brands? Comfortable? Have you ever forgotten or lost the card when you most needed?
  4. 4. FideliaCard How do you feel? Imagine that with only one you could do everything, and FREE FOREVER!
  5. 5. FideliaCard As a customer you can manage the cardbenefits throughyourcomputer, smartphone, usingmobile applications…
  6. 6. FideliaCardAbletoaccumulatebenefits from other brands 17 € Brand1 70 points + 50 points (Brand2) + 25 points Brand2 17€ + 25€ (Brand1) + 145 (Brand3) = points 70 points 8€ (Brand3) = 50€ 70 points 17 € 1 pizza free Brand3 1 pizza free 1 pizza free + 2 combo menu (brand1 & brand2)
  7. 7. FideliaCard There is no excusesto buy your brands and inyour favorite places!
  8. 8. FideliaCardAs a brand can block, cutorincrease external brands 17 € Brand1 70 points + 0points (Brand2) + 25 points Brand2 17€ + 8€ (Brand1) + 95 (Brand3) = 16€ (Brand3) = points 70 -50 = 41€ 20 points 70 points 17 € 1 pizza free Brand3 2 pizzas free 1 pizza free + 2 combo menu (brand1 & brand2) Alliances and battles between different brands
  9. 9. FideliaCard Great dealforbigbrandsbutalsoveryuseful in… Shopping malls Publicmarkets Association of merchants
  10. 10. FideliaCardYou can get potential customers quickly and easily In addition, people call more people and brandscallmore brands!
  11. 11. FideliaCard Allthisonly for a small commission from the saleFideliaCard also offers services such as:- Management of marketing campaigns- Direct marketing services- Reportingandcampaignsanalysis

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