Using Analytics to Figure Out What to Improve on your site(s)

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What tools? Getting beyond counting.

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  • Social media is not free.It takes people, technology and time all of which are finite resources
  • Using Analytics to Figure Out What to Improve on your site(s)

    1. 1. Social Media<br />Darlene Fichter<br />&<br />Jeff Wisniewski<br />
    2. 2. Why Measure?<br />Free puppies<br />Puppy photo by paul+photos=moodySome rights reserved<br />Dog ownship by ASPCA<br />
    3. 3. Investment in Social Media<br />Produces?<br />What are your goals? <br />Cost savings? More use? Library support?<br />Blog or flickr or youtube channel<br />Readers, commenting, following, linking<br />Useful to track but it’s just the start<br />And the result is ? Goals met or not met.<br />
    4. 4. Qualitative and Quantitative <br />Photo by findingthenowSome rights reserved<br />
    5. 5. Abundance of Counting Tools<br />How<br />Specific tools for specific channels<br />Message Boards<br />Facebook<br />Twitter<br />Flickr, YouTube, media/video <br />Social bookmarking<br />“Overview/Aggregate”<br />Who<br />When<br />Where<br />
    6. 6. Tools<br />Google Analytics<br />Facebook Insights<br />
    7. 7. Facebook Insights<br />
    8. 8. Indicators<br />Strength<br />likelihood of being discussed<br />do you have a fan base that repeated talk about you?<br />ration of positive mentions to negative ones<br />Passion<br />Sentiment<br />
    9. 9. Tools <br />Social mention<br />Twendz<br />
    10. 10.
    11. 11.
    12. 12. Discussion<br />

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