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What should you be focusing on as you build your 2014 enterprise mobility plan? Your Enterprise Mobility Management (EMM) strategy must evolve beyond basic Mobile Device Management (MDM) to include all aspects of mobile as a first point of contact between your business and your customers and employees.
Ovum analyst, Richard Absalom, highlights EMM trends to watch and consider in 2014 to stay ahead of the mobile consumerization curve such as:
- Multi-screening: Meeting employee expectations and productivity needs
- Mobile first: Defining a mobility policy that addresses how employees are already using mobile (hint: it's so much more than email)
- Mobile apps: Creating easy-to-use modern business apps to mobilize core tasks
Ovum is the leading independent global IT & Telecoms Research & Analysis firm based in London. Ovum provides strategic advice to telecom operators, IT vendors, service providers and enterprise IT leaders.
Richard Absalom is an analyst with Ovum's Enterprise Mobility and Productivity practice, particularly focusing on mobile consumerization. His research examines the impact that mobile devices and applications designed for consumers are having on the corporate environment: identifying the challenges and opportunities it creates for both the enterprise and supply-side vendors; defining the vendor competitive landscape; and providing best-practice recommendations for enterprises and vendors alike.