Mobile apps boost employee efficiency, improve customer service, and extend mobile commerce. But, building your own app can be a nightmare without a well-planned design and strategy--even for the most skilled and seasoned technical teams.
Learn the mobile app life cycle from design through development and deployment.
Design: Learn how to design world-class mobile apps. Yael Alkalay will introduce the IBM Design Thinking framework, its value and best practices for mobile app design.
Develop: Creating successful mobile apps is a requires collaboration across creative, technology and business groups. Judy Robb will explain how IBM Interactive helps organizations create compelling user experiences.
Deploy: Get the right applications to the right users securely, easily and reliably. Kaushik Srinivas will discuss various deployment considerations such as app store and security concerns, as well as post-deployment app management and reporting.