THE AGE OF SCALE

Al Arab‟ya News Channel

Michael Edson
@mpedson
slideshare.net/edsonm
Burj Dubai Aerial Shot 103 By Cart...
THE AGE OF SCALE

[ Speaking today as a private citizen, not representing the Smithsonian ]
What, exactly, are we doing here?

Burj Dubai Aerial Shot 103 By Carter S’ http://www.flickr.com/photos/sgtcaboose/3222454...
What, exactly, are we doing here?
Not here
What, exactly, are we doing here?
Here
What, exactly, are we doing here?
Your organizations have
public service missions.
What, exactly, are we doing here?
Beeld en Geluid
Media Wisdom
“…the whole of knowledge, skills
and mentality that citizen...
What, exactly, are we doing here?

http://fiatifta.org/awards/
What, exactly, are we doing here?
1 in 3 Americans can
neither name a single
Supreme Court justice
or identify the basic
t...
What, exactly, are we doing here?
25% percent of the
population have no
friends or emotional
ties to people in their
commu...
What, exactly, are we doing here?
28% percent of the
population don’t know
their next-door
neighbors

http://www.pewresear...
What, exactly, are we doing here?
19% of Americans
didn’t read a book last
year, in any format
(print, audio book, ebook)
...
What, exactly, are we doing here?
C02 in the atmosphere
is nearly 400ppm

http://c02now.org/
What, exactly, are we doing here?
At least 16,928 species
are threatened with
extinction
•
•
•
•
•

21% of mammals,
12% of...
What, exactly, are we doing here?
63 armed conflicts

http://conflictmap.org/
42 million refugees

http://www.unhcr.org/4a2fd52412d.html
42 million refugees
925 million people hungry

http://www.unhcr.org/4a2fd52412d.html
42 million refugees
925 million people hungry
1.4 billion people <$1.25 a day or less

http://www.unhcr.org/4a2fd52412d.ht...
42 million refugees
925 million people hungry
1.4 billion people <$1.25 a day or less
22,000 children die each year from p...
42 million refugees
925 million people hungry
1.4 billion people <$1.25 a day or less
22,000 children die each year from p...
42 million refugees
925 million people hungry
1.4 billion people <$1.25 a day or less
22,000 children die each year from p...
Globalization
Do-it-yourself biology
Genetic engineering
Trans-humanism
Artificial intelligence…
Globalism
Do-it-yourself biology
Genetic engineering
Trans-humanism
Artificial intelligence…
Fatty food
Sore feet
Male pat...
What, exactly, are we doing here?
What, exactly, are we doing here?
We are racing, lonely and uninformed, into a
future we can barely comprehend.
What, exactly, are we doing here?
We are racing, lonely and uninformed, into a
future we can barely comprehend.
We need to...
What, exactly, are we doing here?
Given these challenges,
are you getting enough
done?
We need to re-think
how we think about

SCOPE
SCALE
SPEED
WE FORGED OUR DREAMS IN SIMPLER TIMES
WHEN SUCCESS MEANT COLLECTIONS

http://www.flickr.com/photos/kulturarvsprojektet/6498637005/sizes/l/in/set-721576297301804...
BUILDINGS
AND STAFF

http://www.euscreen.eu/play.jsp?id=EUS_F40CA73F75EB43FCBE6FCAAB9BF7D056
1998
$70,000,000 budget

http://www.imdb.com/title/tt0120815/

Versus…
…3 graphic designers
Team Compost headed out to Omaha
Beach for 4 days armed with a Z1
camera, a pop up greenscreen, some
...
The broadcast model is broken
Resources

Outcomes
An “organization”
The broadcast model is incomplete
Resources

Outcomes
An “organization”
The broadcast model is incomplete
The broadcast model is incomplete

Not fast enough
Big enough
Not smart enough
The broadcast model is incomplete

“We are trying to pour the Web back into the
broadcast model”
133,000 km
The Chandra X-Ray Telescope
A Smithsonian Astrophysicist told me
“We won’t even consider a new project unless it
returns

10x better performance than ...
10x improvement lets us see
10x farther back to the beginning of the universe.”

returns
“Every
10x (simulation)
The Crab Nebula (composite) http://www.chandra.harvard.edu/photo/2013/w49b/
Let’s make some graphs
10 million people

1 year
National Gallery of Art, Washington, D.C.
Annual attendance
National Gallery of Art
1978 through 2011
Annual attendance
National Gallery of Art
1978 through 2011

-1% growth
over 33 years
People who don’t visit the NGA

People who do visit the NGA
How you feel about this depends
On what you think your mission is
and how you think about scale.
But either way…
How you feel about this depends
On what you think your mission is
and how you think about scale.
But either way…

There’s ...
“We won’t even consider a new project unless it
returns

10x better performance than the last one.”
Hypothetical Project X, starts where
the National Gallery of Art started,
grows at 10% a year for 33 years
Let’s adjust the vertical scale
(Zoom out to 500 million)
10 million
100 million people
10% annual growth gives you
102 million more visitors/year
after 33 years
Wikipedia Unique visits…
Wikipedia Unique visits…

Let’s adjust the vertical scale
(Zoom out to 6 billion)
10 million
100 million
1 billion people
Oops! Wrong scale! This is actually
Wikipedia Unique visits …A MONTH!
(Let’s adjust it to unique visits/year)
Wikipedia Unique visits!
(…extrapolated to 12 months, an
approximation)
2.4 billion Internet users
(34% of world population)
2.4 billion Internet users
(34% of world population)

4.6 million
National Gallery of Art visitors
…A 2.395 billion
person difference
6.8 billion mobile
phone subscribers
If visits followed
Moore’s Law
http://en.wikipedia.org/wiki/Moore's_law
Moore’s Law
via Ray Kurzweil
By 2019 a $1,000 PC will
have as much computing
power as the human brain
Moore’s Law
By 2029 a $1,000 PC will
be 1,000 times more
powerful than the human
brain
Moore’s Law
By 2045…
A $1,000 PC will be a billion
times more powerful
(“intelligent”) than the
brains of every human
bein...
By 2045…
A $1,000 PC will be a billion times
more powerful than the brains of
every human being on
earth, combined
2.4 billion Internet users
(34% of world population)

4.6 million
National Gallery of Art visitors
A global “audience”
of collaborators
(individuals, learners, fans, community)
of this scale was not imaginable to an
organ...
But it is now
108.4 million viewers for 2013 Super Bowl

http://www.flickr.com/photos/mbk/2241960032/ (CC BY-NC-SA 2.0)
2013 super bowl:...
108.4 million viewers for 2013 Super Bowl
1,341,882,399 views of Gangnam Style

http://www.youtube.com/user/officialpsy
108.4 million viewers for 2013 Super Bowl
1,341,882,399 views of Gangnam Style

http://www.youtube.com/user/officialpsy
1,799,601,912 views
108.4 million viewers for 2013 Super Bowl
1,341,882,399 views of Gangnam Style
http://blog.ted.com/2012/11/13/ted-reaches-its-billionth-video-view/
http://www.businessinsider.com/youtube-1billion-monthly-users-2013-3
http://www.businessinsider.com/youtube-1-billion-mont...
http://money.cnn.com/2012/10/04/technology/facebook-billion-users/
Wikipedia 2 billion edits
Wikipedia 1.8 billion edits

http://toolserver.org/~emijrp/wikimediacounter/
874,172 people taking
part worldwide

https://www.zooniverse.org/
Over 900,000 registered users
have contributed 14 million edits
and 1.6 billion locations

http://www.openstreetmap.org/ |...
April, 2013
Over 900,000 registered users
have contributed over
1.6 billion locations

Now, over 1,350,000 registered
user...
http://www.timeshighereducation.co.uk/news/edinburghs-coursera-based-moocs-attract-300000/2001288.article
“For every student physically studying in Edinburgh,
there are now ten online learners.”

http://www.timeshighereducation....
http://www.campusmoviefest.com/
20,000 films
6,000 Distinguished Filmmakers Network
http://www.campusmoviefest.com/
http://ideasunited.com/
http://www.slideshare.net/RealBranding/10-million-in-10-weeks-what-stanford-learned-building-facebook-apps-424542
http://www.kickstarter.com/year/2012
In 2012…
2,241,475 people
from 177 counties
pledged $319,786,629
to support 18,109 projects

http://www.kickstarter.com/ye...
http://www.kickstarter.com/year/2012
http://ocw.mit.edu/index.htm
This order of
magnitude is visible
at web scale

http://ocw.mit.edu/index.htm
http://openlibrary.org/
“without users,
our shelves are empty”
Brewster Kahle
“The people who are supposed
to be doing universal access
to knowledge, and are getting
$12b a year to do it, are not
gett...
http://www.librarything.com/
1.6 million members
81 million books
96 million tags
2.1 million reviews
3.9 million talk/comments
User “ending2012” has
added/cataloged 65,535 books
Institutions were important
when the catalog needed
a hard drive “the size of
your desk” …

Tim Spalding
Institutions were important
when the catalog needed
a hard drive “the size of
your desk” … But now it
fits on a thumb driv...
“Library is not an
institutional thing:
anyone who has a large
collection of books has
a library.”
Tim Spalding
IS SCALE JUST FOR BIG ORGANIZATIONS?
http://www.youtube.com/channel/UCO9Q5_D6tItyoilmDogexng
Public.Resource.Org is a small non-profit that helps make
public/government information available to all.
In one project, ...
20 million views on YouTube
20 million views on Internet Archive
MORE VIDEO than all but 3 U.S.A government agencies
“Me i...
http://smarthistory.khanacademy.org/
”A free, not-for-profit, multi-media webbook designed as a dynamic enhancement
(or even substitute) for the traditional ar...
512 videos
247 essays
6 million visits
Viewed in 200 countries
Tech budget of $700 + two laptops

http://smarthistory.khan...
http://www.youtube.com/user/smarthistoryvideos
”As professors, we reach 200 students a
semester.” -- Beth Harris
Last semester, Smarthistory content
reached 750,000 user...
”As professors, we reach 200 students a
semester.” -- Beth Harris
Last semester, Smarthistory content
reached 750,000 user...
1 million students /month
~200,000 videos /day

“But what we’re going to talk
about is how we’re going to
get to the next ...
OTHER KINDS OF SCALE
OTHER KINDS OF SCALE

Scale has a Z axis
The Z axis, depth, is for
emotion and impact on
individuals.

Z

Y

X
OTHER KINDS OF SCALE

Scale has a Z axis
The Z axis, depth, is for
emotion and impact on
individuals.
It scales, not in qu...
http://metrotimes.com/arts/behind-bars-with-the-bard-1.1371708
“Inmates who have been involved in the
program say they experience a profound
personal growth through it, first by
recogni...
AND MISSIONS CAN BE SHAPED
THE Z AXIS
IN DRAMATIC
Can you deepen the experiences NEW WAYS
of the people you already serve?...
AND MISSIONS CAN BE SHAPED
IN DRAMATIC NEW WAYS

http://www.yongestreetmedia.ca/features/humanbooks1208.aspx
AND MISSIONS CAN BE SHAPED
IN DRAMATIC NEW WAYS

“The Toronto Public Library held its
first Human Library event at five
br...
“Who are the users of archival content?
Well, our users are not just browsing through, looking for
media consumption.

As ...
SPECIAL KINDS OF SCALE

0 to 1

http://channelviewpublications.wordpress.com/2013/01/24/education-and-literacy-in-ethiopia...
SPECIAL KINDS OF SCALE

0 to 1

Going from the total
absence of something to
the basic presence of it
is its own kind of s...
The Metropolitan Opera: Live in HD
http://www.metoperafamily.org/en/news-and-features1/press-releases/releases/The-Met-Live-in-HDs-2012-13-Season-Features/
P...
1,700 theaters
54 countries
~12 million tickets

http://www.metoperafamily.org/en/news-and-features1/press-releases/releas...
40,000
students from
133 countries

http://chronicle.com/article/Teaching-to-the-World-From/134068/
“I had played down this kind of teaching as
inevitably a pale reflection of on-campus
learning…
Yet as I got to know some ...
“I had played down this kind of teaching as
inevitably a pale reflection of on-campus
learning…
Yet as I got to know some ...
“I had played down this kind of teaching as
inevitably a pale reflection of on-campus
learning…
Yet as I got to know some ...
Room to Read
Since 1998 Room to Read has…
Distributed 10 million books
Built 12,000 libraries
Built 3,200 schools
“There are no books for kids in some
languages, so we had to become a selfpublisher,” Wood explains. […]
Room to Read has,...
“In 20 years,” [founder John Wood] told
me, “I‟d like to have 100,000
libraries, reaching 50 million kids.

http://www.nyt...
“In 20 years,” [founder John Wood] told
me, “I‟d like to have 100,000
libraries, reaching 50 million kids. Our 50year goal...
CULTURAL IMPOVRISHMENT ISN‟T
JUST A 3RD WORLD THING

IT EXISTS EVERYWHERE
http://www.guardian.co.uk/books/2012/dec/10/uk-lost-200-libraries-2012
http://www.huffingtonpost.com/caitlin-moran/libraries-cathedrals-ofo_b_2103362.html?ncid=edlinkusaolp00000003&utm_hp_ref=f...
Everything I am is based on this ugly building on its lonely lawn--lit
up during winter darkness; open in the slashing rai...
No new libraries will be built to replace them. These libraries will be
lost forever.
And, in their place, we will have th...
No new libraries will be built to replace them. These libraries will be
lost forever.
And, in their place, we will have th...
http://danielsolisblog.blogspot.com/2011/01/cutting-libraries-in-recession-is-like.html
We love our museums, libraries, and archives
We want them to be successful
We love our museums, libraries, and archives
We want them to be successful

We need them to be super successful
PUT THE TOOLS OF KNOWLEDGE CREATION
INTO MORE HANDS
SHARE THE JOY AND MEANING OF ARTISTIC AND
CULTURAL EXPLORATION WITH MORE CITIZENS
DEEPEN ENGAGEMENT WITH THE CHALLENGES
THAT FACE OUR SPECIES
NURTURE THE HABITS OF A CIVIL
AND SUSTAINABLE SOCIETY

Beeld en Geluid
Media Wisdom
“…the whole of knowledge, skills
and m...
PUT THE TOOLS OF KNOWLEDGE CREATION

SHARE THE JOY AND MEANING OF ARTISTIC AND

INTO MORE HANDS

CULTURAL EXPLORATION WITH...
PUT THE TOOLS OF KNOWLEDGE CREATION

SHARE THE JOY AND MEANING OF ARTISTIC AND

INTO MORE HANDS

CULTURAL EXPLORATION WITH...
“Anything is scalable”
Larry Page
http://www.wired.com/business/2013/01/ff-qa-larry-page/all/
http://www.wired.com/business/2013/01/ff-qa-larry-page/all/
“Page expects his employees to create
products and services that are 10 times better
than the competition. That means he i...
“Page expects his employees to create
products and services that are 10 times better
than the competition. That means he i...
We have all this money, we have all these
people, why aren’t we doing more stuff? You may
say that Apple only does a very,...
We have all this money, we have all these
people, why aren’t we doing more stuff? You may
say that Apple only does a very,...
We have all this money, we have all these
people, why aren’t we doing more stuff? You may
say that Apple only does a very,...
We have all this money, we have all these
people, why aren’t we doing more stuff? You may
say that Apple only does a very,...
We have all this money, we have all these
people, why aren’t we doing more stuff? You may
say that Apple only does a very,...
We have all this money, we have all these
people, why aren’t we doing more stuff? You may
say that Apple only does a very,...
DON’T GET ME WRONG
I DON’T WANT LESS OF THE TRADITIONAL OUTPUTS
I WANT MORE OF EVERYTHING
MORE GLAMS
MORE VISITORS
DEEPER ENGAGEMENT
MORE WEB
MORE PARTICIPATION
BETTER OUTCOMES
WE CAN SUCCEED AT SCALE

And when we do,
new opportunities present themselves…
THANK YOU

Al Arab‟ya News Channel

Michael Edson
@mpedson
Slideshare.net/edsonm
The age of scale
The age of scale
The age of scale
The age of scale
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A keynote given by Michael Edson, dir. of web and new media strategy at the Smithsonian Institution, at the FIAT/IFTA world conference in Dubai 2013.

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  • Burj Dubai Aerial Shot 103By Carter S&apos;http://www.flickr.com/photos/sgtcaboose/3222454514/CC BY-NC 2.0
  • http://www.beeldengeluid.nl/en/about
  • http://www.beeldengeluid.nl/en/about
  • http://www.euscreen.eu/play.jsp?id=EUS_F40CA73F75EB43FCBE6FCAAB9BF7D056High Treason: Control Room
  • http://www.flickr.com/photos/kulturarvsprojektet/6498637005/sizes/l/in/set-72157629730180465/
  • Photo by Michael Edson, CC-BY
  • http://www.euscreen.eu/play.jsp?id=EUS_F40CA73F75EB43FCBE6FCAAB9BF7D056High Treason: Control Room
  • Team Compost headed out to Omaha Beach for 4 days armed with a Z1 camera, a pop up greenscreen, some soldier uniforms and 2 rubber rifles (we couldnt afford 3), and begun the process of covering the beach (with camera on the cliff top), and re-enacting the veterans moving accounts. When back in London (and back in our real day job) we began to piece together all wed shot using adobe after effects, (and a little 3d modelling in maya) turning the 3 of us into the invading U.S. army. 6 Weeks later the work was completed and provides a moving insight to the U.S veterans memories of storming Omaha beach, for BBC 2&apos;s Timewatch: Bloody Omaha.http://vimeo.com/68370703
  • http://www.chandra.harvard.edu/photo/2013/w49b/W49B is a highly distorted supernova remnant, produced by a rare type of explosion.
  • http://www.chandra.harvard.edu/photo/2013/w49b/W49B is a highly distorted supernova remnant, produced by a rare type of explosion.
  • Wikipedia data: http://reportcard.wmflabs.org/Unique visitors: worldWikipedia founded january 20012010-11 operating budget of $28.3M (http://wikimediafoundation.org/wiki/2011-2012_Annual_Plan_Questions_and_Answers#What.27s_the_total_budget_in_this_year.27s_annual_plan_and_how_does_it_compare_with_previous_years.3F)2011-12 plan assumes $25m in donations (
  • Wikipedia data: http://reportcard.wmflabs.org/Unique visitors: worldWikipedia founded january 20012010-11 operating budget of $28.3M (http://wikimediafoundation.org/wiki/2011-2012_Annual_Plan_Questions_and_Answers#What.27s_the_total_budget_in_this_year.27s_annual_plan_and_how_does_it_compare_with_previous_years.3F)2011-12 plan assumes $25m in donations (
  • Raymond &quot;Ray&quot; Kurzweil is an American author, inventor, futurist, and director of engineering at Google
  • 2013 super bowl: 108.4 million viewers. http://www.latimes.com/sports/sportsnow/la-sp-sn-super-bowl-ratings-20130204,0,4439351.story
  • Gangnam Style: 1,341,882,399 views http://www.youtube.com/user/officialpsy
  • Gangnam Style: 1,341,882,399 views http://www.youtube.com/user/officialpsy
  • http://money.cnn.com/2012/10/04/technology/facebook-billion-users/
  • Open Street Map Wiki: Statistics, http://wiki.openstreetmap.org/wiki/Stats. Edit number 14,947,636 million was made on February 7, 2013. http://www.openstreetmap.org/browse/changeset/14947636
  • Open Street Map Wiki: Statistics, http://wiki.openstreetmap.org/wiki/Stats. Edit number 14,947,636 million was made on February 7, 2013. http://www.openstreetmap.org/browse/changeset/14947636
  • http://www.timeshighereducation.co.uk/news/edinburghs-coursera-based-moocs-attract-300000/2001288.article
  • http://www.timeshighereducation.co.uk/news/edinburghs-coursera-based-moocs-attract-300000/2001288.article
  • http://www.slideshare.net/RealBranding/10-million-in-10-weeks-what-stanford-learned-building-facebook-apps-424542
  • Via conversation with the author, March, 2013
  • Via conversation with the author, March, 2013
  • http://www.librarything.com/zeitgeist
  • http://www.librarything.com/zeitgeist
  • Crystalline RadicalKazue AsanoOil refinery at nightCC BY-NC-SA 2.0http://www.flickr.com/photos/crystallineradical/1783352044/
  • http://smarthistory.khanacademy.org/about-smarthistory.html
  • http://smarthistory.khanacademy.org/about-smarthistory.html
  • Photo: Michael Edson CC-BY
  • http://usingdata.tumblr.com/post/32392150456/as-soon-as-they-encounter-archival-content-they
  • http://www.facebook.com/photo.php?fbid=10151408885550533&amp;set=a.10151408858335533.835593.20807115532&amp;type=3&amp;theater
  • Press releasehttp://www.metoperafamily.org/en/news-and-features1/press-releases/releases/The-Met-Live-in-HDs-2012-13-Season-Features/PhotoPre-show screen shot from Showcase Revere, © The Boston Music Intillegencerhttp://classical-scene.com/2011/11/03/to-hd-or-not-to-hd/
  • Press releasehttp://www.metoperafamily.org/en/news-and-features1/press-releases/releases/The-Met-Live-in-HDs-2012-13-Season-Features/PhotoPre-show screen shot from Showcase Revere, © The Boston Music Intillegencerhttp://classical-scene.com/2011/11/03/to-hd-or-not-to-hd/
  • http://chronicle.com/article/Teaching-to-the-World-From/134068/
  • http://chronicle.com/article/Teaching-to-the-World-From/134068/
  • http://chronicle.com/article/Teaching-to-the-World-From/134068/
  • http://chronicle.com/article/Teaching-to-the-World-From/134068/
  • http://www.nytimes.com/2011/11/06/opinion/sunday/kristof-his-libraries-12000-so-far-change-lives.html
  • http://www.nytimes.com/2011/11/06/opinion/sunday/kristof-his-libraries-12000-so-far-change-lives.html?_r=2&amp;partner=rssnyt&amp;emc=rss&amp;
  • http://www.nytimes.com/2011/11/06/opinion/sunday/kristof-his-libraries-12000-so-far-change-lives.html?_r=2&amp;partner=rssnyt&amp;emc=rss&amp;
  • Yet another view from the ArtScience MuseumBy williamchohttp://www.flickr.com/photos/adforce1/5470291921/CC BY-NC-SA 2.0
  • Yet another view from the ArtScience MuseumBy williamchohttp://www.flickr.com/photos/adforce1/5470291921/CC BY-NC-SA 2.0
  • By Sam FelderThe Louvre&apos;s Lobbyhttp://www.flickr.com/photos/samfelder/228387805/CC BY-SA 2.0
  • By Smithsonian Institution2005 PowwowNo known copyright restrictionshttp://www.flickr.com/photos/smithsonian/2574796111/
  • By Dom DadaBiodiversityhttp://www.flickr.com/photos/ogil/2540634421/(CC BY-NC-ND 2.0
  • By James Horan Shoots People(CC BY-NC-ND 2.0http://www.flickr.com/photos/jameshoran/658753710/Street life,Tokyo, Japan, June 2007.
  • UntitledBy dolanhhttp://www.flickr.com/photos/reneeanddolan/199561644/CC BY-NC-SA 2.0
  • Neon SilhouettesPhoto by Toshio Kishiyama© Toshio KishiyamaUsed by permission of the artisthttp://www.flickr.com/photos/toshio1/2968057382/
  • Neon SilhouettesPhoto by Toshio Kishiyama© Toshio KishiyamaUsed by permission of the artisthttp://www.flickr.com/photos/toshio1/2968057382/
  • Neon SilhouettesPhoto by Toshio Kishiyama© Toshio KishiyamaUsed by permission of the artisthttp://www.flickr.com/photos/toshio1/2968057382/
  • By Dan Nguyen @ New York CityCC-BY-NCMOMA: Last Day for Marina Abramovićhttp://www.flickr.com/photos/zokuga/4658358227/
  • By *katzGisella KleinDrents MuseumCC-BY-NChttp://www.flickr.com/photos/katzarella/8432234571/
  • Scene From a Galleryby Thomas Hawkhttp://www.flickr.com/photos/thomashawk/372324504CC-BY
  • By lipjinLip Jin Leehttp://www.flickr.com/photos/levoodoo/3109578001/CC-BY-NC
  • The age of scale

    1. 1. THE AGE OF SCALE Al Arab‟ya News Channel Michael Edson @mpedson slideshare.net/edsonm Burj Dubai Aerial Shot 103 By Carter S’ http://www.flickr.com/photos/sgtcaboose/3222454514/ CC BY-NC 2.0
    2. 2. THE AGE OF SCALE [ Speaking today as a private citizen, not representing the Smithsonian ]
    3. 3. What, exactly, are we doing here? Burj Dubai Aerial Shot 103 By Carter S’ http://www.flickr.com/photos/sgtcaboose/3222454514/ CC BY-NC 2.0
    4. 4. What, exactly, are we doing here? Not here
    5. 5. What, exactly, are we doing here? Here
    6. 6. What, exactly, are we doing here? Your organizations have public service missions.
    7. 7. What, exactly, are we doing here? Beeld en Geluid Media Wisdom “…the whole of knowledge, skills and mentality that citizens use to consciously, critically and actively take part in a complex, changing and fundamentally mediatized world.” http://www.beeldengeluid.nl/en/about
    8. 8. What, exactly, are we doing here? http://fiatifta.org/awards/
    9. 9. What, exactly, are we doing here? 1 in 3 Americans can neither name a single Supreme Court justice or identify the basic tenets of scientific reasoning… http://blogs.wsj.com/law/2012/08/20/most-americans-cant-name-a-u-s-supreme-court-justice-survey-says/?mod=e2tw http://www.nsf.gov/statistics/seind04/c7/c7s2.htm
    10. 10. What, exactly, are we doing here? 25% percent of the population have no friends or emotional ties to people in their communities http://www.nytimes.com/2006/07/02/weekinreview/02fountain.html?_r=1&
    11. 11. What, exactly, are we doing here? 28% percent of the population don’t know their next-door neighbors http://www.pewresearch.org/daily-number/do-you-know-your-neighbors/
    12. 12. What, exactly, are we doing here? 19% of Americans didn’t read a book last year, in any format (print, audio book, ebook) http://libraries.pewinternet.org/2012/04/04/part-2-the-general-reading-habits-of-americans/
    13. 13. What, exactly, are we doing here? C02 in the atmosphere is nearly 400ppm http://c02now.org/
    14. 14. What, exactly, are we doing here? At least 16,928 species are threatened with extinction • • • • • 21% of mammals, 12% of birds, 31% of reptiles, 30% of amphibians 37% of fish http://www.facingthefuture.org/GlobalIssuesResources/GlobalIssuesTours/Biodiversity/tabid/506/Default.aspx?gclid=CIGFoO6t7ICFcaiPAodLjIAaA
    15. 15. What, exactly, are we doing here? 63 armed conflicts http://conflictmap.org/
    16. 16. 42 million refugees http://www.unhcr.org/4a2fd52412d.html
    17. 17. 42 million refugees 925 million people hungry http://www.unhcr.org/4a2fd52412d.html
    18. 18. 42 million refugees 925 million people hungry 1.4 billion people <$1.25 a day or less http://www.unhcr.org/4a2fd52412d.html
    19. 19. 42 million refugees 925 million people hungry 1.4 billion people <$1.25 a day or less 22,000 children die each year from poverty http://www.unhcr.org/4a2fd52412d.html
    20. 20. 42 million refugees 925 million people hungry 1.4 billion people <$1.25 a day or less 22,000 children die each year from poverty 850 million people lack access to basic literacy (2/3 are women) http://www.unhcr.org/4a2fd52412d.html
    21. 21. 42 million refugees 925 million people hungry 1.4 billion people <$1.25 a day or less 22,000 children die each year from poverty 850 million people lack access to basic literacy (2/3 are women) 100 million primary age kids are not in school http://www.unhcr.org/4a2fd52412d.html
    22. 22. Globalization Do-it-yourself biology Genetic engineering Trans-humanism Artificial intelligence…
    23. 23. Globalism Do-it-yourself biology Genetic engineering Trans-humanism Artificial intelligence… Fatty food Sore feet Male pattern baldness
    24. 24. What, exactly, are we doing here?
    25. 25. What, exactly, are we doing here? We are racing, lonely and uninformed, into a future we can barely comprehend.
    26. 26. What, exactly, are we doing here? We are racing, lonely and uninformed, into a future we can barely comprehend. We need to use every tool at our disposal to create the best possible outcomes for society.
    27. 27. What, exactly, are we doing here? Given these challenges, are you getting enough done?
    28. 28. We need to re-think how we think about SCOPE SCALE SPEED
    29. 29. WE FORGED OUR DREAMS IN SIMPLER TIMES
    30. 30. WHEN SUCCESS MEANT COLLECTIONS http://www.flickr.com/photos/kulturarvsprojektet/6498637005/sizes/l/in/set-72157629730180465/
    31. 31. BUILDINGS
    32. 32. AND STAFF http://www.euscreen.eu/play.jsp?id=EUS_F40CA73F75EB43FCBE6FCAAB9BF7D056
    33. 33. 1998 $70,000,000 budget http://www.imdb.com/title/tt0120815/ Versus…
    34. 34. …3 graphic designers Team Compost headed out to Omaha Beach for 4 days armed with a Z1 camera, a pop up greenscreen, some soldier uniforms and 2 rubber rifles (we couldn’t afford 3), and begun the process of covering the beach (with camera on the cliff top), and re-enacting the veterans moving accounts. When back in London (and back in our real day job) we began to piece together …turning the 3 of us into the invading U.S. army. 6 Weeks later the work was completed and provides a moving insight to the U.S veterans memories of storming Omaha beach http://www.youtube.com/watch?v=WRS9cpOMYv0
    35. 35. The broadcast model is broken Resources Outcomes An “organization”
    36. 36. The broadcast model is incomplete Resources Outcomes An “organization”
    37. 37. The broadcast model is incomplete
    38. 38. The broadcast model is incomplete Not fast enough Big enough Not smart enough
    39. 39. The broadcast model is incomplete “We are trying to pour the Web back into the broadcast model”
    40. 40. 133,000 km
    41. 41. The Chandra X-Ray Telescope
    42. 42. A Smithsonian Astrophysicist told me “We won’t even consider a new project unless it returns 10x better performance than the last one.”
    43. 43. 10x improvement lets us see 10x farther back to the beginning of the universe.” returns “Every
    44. 44. 10x (simulation)
    45. 45. The Crab Nebula (composite) http://www.chandra.harvard.edu/photo/2013/w49b/
    46. 46. Let’s make some graphs
    47. 47. 10 million people 1 year
    48. 48. National Gallery of Art, Washington, D.C.
    49. 49. Annual attendance National Gallery of Art 1978 through 2011
    50. 50. Annual attendance National Gallery of Art 1978 through 2011 -1% growth over 33 years
    51. 51. People who don’t visit the NGA People who do visit the NGA
    52. 52. How you feel about this depends On what you think your mission is and how you think about scale. But either way…
    53. 53. How you feel about this depends On what you think your mission is and how you think about scale. But either way… There’s a lot of room at the top --Business proverb
    54. 54. “We won’t even consider a new project unless it returns 10x better performance than the last one.”
    55. 55. Hypothetical Project X, starts where the National Gallery of Art started, grows at 10% a year for 33 years
    56. 56. Let’s adjust the vertical scale (Zoom out to 500 million)
    57. 57. 10 million 100 million people
    58. 58. 10% annual growth gives you 102 million more visitors/year after 33 years
    59. 59. Wikipedia Unique visits…
    60. 60. Wikipedia Unique visits… Let’s adjust the vertical scale (Zoom out to 6 billion)
    61. 61. 10 million 100 million 1 billion people
    62. 62. Oops! Wrong scale! This is actually Wikipedia Unique visits …A MONTH! (Let’s adjust it to unique visits/year)
    63. 63. Wikipedia Unique visits! (…extrapolated to 12 months, an approximation)
    64. 64. 2.4 billion Internet users (34% of world population)
    65. 65. 2.4 billion Internet users (34% of world population) 4.6 million National Gallery of Art visitors
    66. 66. …A 2.395 billion person difference
    67. 67. 6.8 billion mobile phone subscribers
    68. 68. If visits followed Moore’s Law http://en.wikipedia.org/wiki/Moore's_law
    69. 69. Moore’s Law via Ray Kurzweil By 2019 a $1,000 PC will have as much computing power as the human brain
    70. 70. Moore’s Law By 2029 a $1,000 PC will be 1,000 times more powerful than the human brain
    71. 71. Moore’s Law By 2045… A $1,000 PC will be a billion times more powerful (“intelligent”) than the brains of every human being on earth, combined
    72. 72. By 2045… A $1,000 PC will be a billion times more powerful than the brains of every human being on earth, combined
    73. 73. 2.4 billion Internet users (34% of world population) 4.6 million National Gallery of Art visitors
    74. 74. A global “audience” of collaborators (individuals, learners, fans, community) of this scale was not imaginable to an organization 30 years ago…
    75. 75. But it is now
    76. 76. 108.4 million viewers for 2013 Super Bowl http://www.flickr.com/photos/mbk/2241960032/ (CC BY-NC-SA 2.0) 2013 super bowl: 108.4 million viewers. http://www.latimes.com/sports/sportsnow/la-sp-sn-super-bowl-ratings-20130204,0,4439351.story
    77. 77. 108.4 million viewers for 2013 Super Bowl 1,341,882,399 views of Gangnam Style http://www.youtube.com/user/officialpsy
    78. 78. 108.4 million viewers for 2013 Super Bowl 1,341,882,399 views of Gangnam Style http://www.youtube.com/user/officialpsy
    79. 79. 1,799,601,912 views 108.4 million viewers for 2013 Super Bowl 1,341,882,399 views of Gangnam Style
    80. 80. http://blog.ted.com/2012/11/13/ted-reaches-its-billionth-video-view/
    81. 81. http://www.businessinsider.com/youtube-1billion-monthly-users-2013-3 http://www.businessinsider.com/youtube-1-billion-monthly-users-2013-3
    82. 82. http://money.cnn.com/2012/10/04/technology/facebook-billion-users/
    83. 83. Wikipedia 2 billion edits Wikipedia 1.8 billion edits http://toolserver.org/~emijrp/wikimediacounter/
    84. 84. 874,172 people taking part worldwide https://www.zooniverse.org/
    85. 85. Over 900,000 registered users have contributed 14 million edits and 1.6 billion locations http://www.openstreetmap.org/ | http://wiki.openstreetmap.org/wiki/Stats | http://www.openstreetmap.org/browse/changeset/14947636
    86. 86. April, 2013 Over 900,000 registered users have contributed over 1.6 billion locations Now, over 1,350,000 registered users have contributed over 2 billion locations http://www.openstreetmap.org/ | http://wiki.openstreetmap.org/wiki/Stats | http://www.openstreetmap.org/browse/changeset/14947636
    87. 87. http://www.timeshighereducation.co.uk/news/edinburghs-coursera-based-moocs-attract-300000/2001288.article
    88. 88. “For every student physically studying in Edinburgh, there are now ten online learners.” http://www.timeshighereducation.co.uk/news/edinburghs-coursera-based-moocs-attract-300000/2001288.article
    89. 89. http://www.campusmoviefest.com/
    90. 90. 20,000 films 6,000 Distinguished Filmmakers Network http://www.campusmoviefest.com/
    91. 91. http://ideasunited.com/
    92. 92. http://www.slideshare.net/RealBranding/10-million-in-10-weeks-what-stanford-learned-building-facebook-apps-424542
    93. 93. http://www.kickstarter.com/year/2012
    94. 94. In 2012… 2,241,475 people from 177 counties pledged $319,786,629 to support 18,109 projects http://www.kickstarter.com/year/2012
    95. 95. http://www.kickstarter.com/year/2012
    96. 96. http://ocw.mit.edu/index.htm
    97. 97. This order of magnitude is visible at web scale http://ocw.mit.edu/index.htm
    98. 98. http://openlibrary.org/
    99. 99. “without users, our shelves are empty” Brewster Kahle
    100. 100. “The people who are supposed to be doing universal access to knowledge, and are getting $12b a year to do it, are not getting the job done” Brewster Kahle
    101. 101. http://www.librarything.com/
    102. 102. 1.6 million members 81 million books 96 million tags 2.1 million reviews 3.9 million talk/comments
    103. 103. User “ending2012” has added/cataloged 65,535 books
    104. 104. Institutions were important when the catalog needed a hard drive “the size of your desk” … Tim Spalding
    105. 105. Institutions were important when the catalog needed a hard drive “the size of your desk” … But now it fits on a thumb drive. Tim Spalding
    106. 106. “Library is not an institutional thing: anyone who has a large collection of books has a library.” Tim Spalding
    107. 107. IS SCALE JUST FOR BIG ORGANIZATIONS?
    108. 108. http://www.youtube.com/channel/UCO9Q5_D6tItyoilmDogexng
    109. 109. Public.Resource.Org is a small non-profit that helps make public/government information available to all. In one project, they ask US government entities to send them old analog videos, which they rip and put online. http://www.youtube.com/channel/UCO9Q5_D6tItyoilmDogexng
    110. 110. 20 million views on YouTube 20 million views on Internet Archive MORE VIDEO than all but 3 U.S.A government agencies “Me in my spare time and a couple of volunteers” --Carl Malamud http://www.youtube.com/channel/UCO9Q5_D6tItyoilmDogexng
    111. 111. http://smarthistory.khanacademy.org/
    112. 112. ”A free, not-for-profit, multi-media webbook designed as a dynamic enhancement (or even substitute) for the traditional art history textbook.” http://www.huffingtonpost.com/rebeccataylor/smarthistory_b_785154.html http://smarthistory.khanacademy.org/
    113. 113. 512 videos 247 essays 6 million visits Viewed in 200 countries Tech budget of $700 + two laptops http://smarthistory.khanacademy.org/
    114. 114. http://www.youtube.com/user/smarthistoryvideos
    115. 115. ”As professors, we reach 200 students a semester.” -- Beth Harris Last semester, Smarthistory content reached 750,000 users http://www.youtube.com/user/smarthistoryvideos
    116. 116. ”As professors, we reach 200 students a semester.” -- Beth Harris Last semester, Smarthistory content reached 750,000 users http://www.youtube.com/user/smarthistoryvideos
    117. 117. 1 million students /month ~200,000 videos /day “But what we’re going to talk about is how we’re going to get to the next level” Salman Khan, Kahn Academy http://www.ted.com/talks/salman_khan_let_s_use_video_to_reinvent_education.html
    118. 118. OTHER KINDS OF SCALE
    119. 119. OTHER KINDS OF SCALE Scale has a Z axis The Z axis, depth, is for emotion and impact on individuals. Z Y X
    120. 120. OTHER KINDS OF SCALE Scale has a Z axis The Z axis, depth, is for emotion and impact on individuals. It scales, not in quantities of individuals served, but in how deeply we affect them. Z Y X
    121. 121. http://metrotimes.com/arts/behind-bars-with-the-bard-1.1371708
    122. 122. “Inmates who have been involved in the program say they experience a profound personal growth through it, first by recognizing the depths of their own emotions, then by connecting with fellow prisoners through the camaraderie of sharing a stage.” http://metrotimes.com/arts/behind-bars-with-the-bard-1.1371708
    123. 123. AND MISSIONS CAN BE SHAPED THE Z AXIS IN DRAMATIC Can you deepen the experiences NEW WAYS of the people you already serve? http://www.yongestreetmedia.ca/features/humanbooks1208.aspx
    124. 124. AND MISSIONS CAN BE SHAPED IN DRAMATIC NEW WAYS http://www.yongestreetmedia.ca/features/humanbooks1208.aspx
    125. 125. AND MISSIONS CAN BE SHAPED IN DRAMATIC NEW WAYS “The Toronto Public Library held its first Human Library event at five branches on Nov. 6, attracting more than 200 users who checked out the likes of a police officer, a comedian, a sex-worker-turnedclub-owner, a model and a survivor of cancer, homelessness and poverty.” http://www.yongestreetmedia.ca/features/humanbooks1208.aspx
    126. 126. “Who are the users of archival content? Well, our users are not just browsing through, looking for media consumption. As soon as they encounter archival content, they become researchers.” Peder Andrén, Swedish National Archives, APENet (Archives Portal Europe)
    127. 127. SPECIAL KINDS OF SCALE 0 to 1 http://channelviewpublications.wordpress.com/2013/01/24/education-and-literacy-in-ethiopia/
    128. 128. SPECIAL KINDS OF SCALE 0 to 1 Going from the total absence of something to the basic presence of it is its own kind of scale. http://channelviewpublications.wordpress.com/2013/01/24/education-and-literacy-in-ethiopia/
    129. 129. The Metropolitan Opera: Live in HD
    130. 130. http://www.metoperafamily.org/en/news-and-features1/press-releases/releases/The-Met-Live-in-HDs-2012-13-Season-Features/ Photo by Lee Eiseman © Boston Musical Intelligencer (used by permission)
    131. 131. 1,700 theaters 54 countries ~12 million tickets http://www.metoperafamily.org/en/news-and-features1/press-releases/releases/The-Met-Live-in-HDs-2012-13-Season-Features/ Photo by Lee Eiseman © Boston Musical Intelligencer (used by permission)
    132. 132. 40,000 students from 133 countries http://chronicle.com/article/Teaching-to-the-World-From/134068/
    133. 133. “I had played down this kind of teaching as inevitably a pale reflection of on-campus learning… Yet as I got to know some of my students, I came to feel that the difference was not of the sort I had imagined. For most of them, the choice was not between an online course and a traditional university. It was, as one student put it, „a choice between online class versus no class.‟ Mitchell Duneier http://chronicle.com/article/Teaching-to-the-World-From/134068/
    134. 134. “I had played down this kind of teaching as inevitably a pale reflection of on-campus learning… Yet as I got to know some of my students, I came to feel that the difference was not of the sort I had imagined. For most of them, the choice was not between an online course and a traditional university. It was, as one student put it, „a choice between online class versus no class.‟ Mitchell Duneier http://chronicle.com/article/Teaching-to-the-World-From/134068/
    135. 135. “I had played down this kind of teaching as inevitably a pale reflection of on-campus learning… Yet as I got to know some of my students, I came to feel that the difference was not of the sort I had imagined. For most of them, the choice was not between an online course and a traditional university. It was, as one student put it, „a choice between online class versus no class.‟ Mitchell Duneier http://chronicle.com/article/Teaching-to-the-World-From/134068/
    136. 136. Room to Read
    137. 137. Since 1998 Room to Read has… Distributed 10 million books Built 12,000 libraries Built 3,200 schools
    138. 138. “There are no books for kids in some languages, so we had to become a selfpublisher,” Wood explains. […] Room to Read has, so far, published 591 titles in languages including Khmer, Nepalese, Zulu, Lao, Xhosa, Chhattisg arhi, Tharu, Tsonga, Garhwali and Bundeli. http://www.nytimes.com/2011/11/06/opinion/sunday/kristof-his-libraries-12000-so-far-change-lives.html
    139. 139. “In 20 years,” [founder John Wood] told me, “I‟d like to have 100,000 libraries, reaching 50 million kids. http://www.nytimes.com/2011/11/06/opinion/sunday/kristof-his-libraries-12000-so-far-change-lives.html
    140. 140. “In 20 years,” [founder John Wood] told me, “I‟d like to have 100,000 libraries, reaching 50 million kids. Our 50year goal is to reverse the notion that any child can be told „you were born in the wrong place at the wrong time and so you will not get educated.‟ That idea belongs on the scrapheap of human history.” http://www.nytimes.com/2011/11/06/opinion/sunday/kristof-his-libraries-12000-so-far-change-lives.html
    141. 141. CULTURAL IMPOVRISHMENT ISN‟T JUST A 3RD WORLD THING IT EXISTS EVERYWHERE
    142. 142. http://www.guardian.co.uk/books/2012/dec/10/uk-lost-200-libraries-2012
    143. 143. http://www.huffingtonpost.com/caitlin-moran/libraries-cathedrals-ofo_b_2103362.html?ncid=edlinkusaolp00000003&utm_hp_ref=fb&src=sp&comm_ref=false
    144. 144. Everything I am is based on this ugly building on its lonely lawn--lit up during winter darkness; open in the slashing rain--which allowed a girl so poor she didn't even own a purse to come in twice a day and experience actual magic: traveling through time, making contact with the dead--Dorothy Parker, Stella Gibbons, Charlotte Brontë, Spike Milligan. A library in the middle of a community is a cross between an emergency exit, a life raft and a festival. http://www.huffingtonpost.com/caitlin-moran/libraries-cathedrals-ofo_b_2103362.html?ncid=edlinkusaolp00000003&utm_hp_ref=fb&src=sp&comm_ref=false
    145. 145. No new libraries will be built to replace them. These libraries will be lost forever. And, in their place, we will have thousands more public spaces where you are simply the money in your pocket, rather than the hunger in your heart. Kids--poor kids--will never know the fabulous, benign quirk of self-esteem of walking into "their" library and thinking, "I have read 60 percent of the books in here. I am awesome." Libraries that stayed open during the Blitz will be closed by budgets. A trillion small doors closing. http://www.huffingtonpost.com/caitlin-moran/libraries-cathedrals-ofo_b_2103362.html?ncid=edlinkusaolp00000003&utm_hp_ref=fb&src=sp&comm_ref=false
    146. 146. No new libraries will be built to replace them. These libraries will be lost forever. And, in their place, we will have thousands more public spaces where you are simply the money in your pocket, rather than the hunger in your heart. Kids--poor kids--will never know the fabulous, benign quirk of self-esteem of walking into "their" library and thinking, "I have read 60 percent of the books in here. I am awesome." Libraries that stayed open during the Blitz will be closed by budgets. http://www.huffingtonpost.com/caitlin-moran/libraries-cathedrals-ofo_b_2103362.html?ncid=edlinkusaolp00000003&utm_hp_ref=fb&src=sp&comm_ref=false
    147. 147. http://danielsolisblog.blogspot.com/2011/01/cutting-libraries-in-recession-is-like.html
    148. 148. We love our museums, libraries, and archives We want them to be successful
    149. 149. We love our museums, libraries, and archives We want them to be successful We need them to be super successful
    150. 150. PUT THE TOOLS OF KNOWLEDGE CREATION INTO MORE HANDS
    151. 151. SHARE THE JOY AND MEANING OF ARTISTIC AND CULTURAL EXPLORATION WITH MORE CITIZENS
    152. 152. DEEPEN ENGAGEMENT WITH THE CHALLENGES THAT FACE OUR SPECIES
    153. 153. NURTURE THE HABITS OF A CIVIL AND SUSTAINABLE SOCIETY Beeld en Geluid Media Wisdom “…the whole of knowledge, skills and mentality that citizens use to consciously, critically and actively take part in a complex, changing and fundamentally mediatized world.” http://www.beeldengeluid.nl/en/about
    154. 154. PUT THE TOOLS OF KNOWLEDGE CREATION SHARE THE JOY AND MEANING OF ARTISTIC AND INTO MORE HANDS CULTURAL EXPLORATION WITH MORE CITIZENS NURTURE THE HABITS OF A CIVIL DEEPEN ENGAGEMENT WITH THE CHALLENGES AND SUSTAINABLE SOCIETY THAT FACE OUR SPECIES
    155. 155. PUT THE TOOLS OF KNOWLEDGE CREATION SHARE THE JOY AND MEANING OF ARTISTIC AND INTO MORE HANDS CULTURAL EXPLORATION WITH MORE CITIZENS This is our job in society… But can we do this quickly enough and at big enough SCALE to make a substantial difference in the lives of Individuals and the fate our our species? NURTURE THE HABITS OF A CIVIL DEEPEN ENGAGEMENT WITH THE CHALLENGES AND SUSTAINABLE SOCIETY THAT FACE OUR SPECIES
    156. 156. “Anything is scalable” Larry Page http://www.wired.com/business/2013/01/ff-qa-larry-page/all/
    157. 157. http://www.wired.com/business/2013/01/ff-qa-larry-page/all/
    158. 158. “Page expects his employees to create products and services that are 10 times better than the competition. That means he isn’t satisfied with discovering a couple of hidden efficiencies or tweaking code to achieve modest gains. Thousand-percent improvement requires rethinking problems entirely, exploring the edges of what’s technically possible, and having a lot more fun in the process.”
    159. 159. “Page expects his employees to create products and services that are 10 times better than the competition. That means he isn’t satisfied with discovering a couple of hidden efficiencies or tweaking code to achieve modest gains. Thousand-percent improvement requires rethinking problems entirely, exploring the edges of what’s technically possible…”
    160. 160. We have all this money, we have all these people, why aren’t we doing more stuff? You may say that Apple only does a very, very small number of things, and that’s working pretty well for them. But I find that unsatisfying. I feel like there are all these opportunities in the world to use technology to make people’s lives better. At Google we’re attacking maybe 0.1 percent of that space. And all the tech companies combined are only at like 1 percent. That means there’s 99 percent virgin territory.
    161. 161. We have all this money, we have all these people, why aren’t we doing more stuff? You may say that Apple only does a very, very small number of things, and that’s working pretty well for them. But I find that unsatisfying. I feel like there are all these opportunities in the world to use technology to make people’s lives better.scale/boutique” rationale This “small At Google we’re attacking maybe 0.1is often usedthatmany archivesall the tech percent of by space. And to avoid the challenge of scale and companies combined are only at like 1 percent. That speed means there’s 99 percent virgin territory.
    162. 162. We have all this money, we have all these people, why aren’t we doing more stuff? You may say that Apple only does a very, very small number of things, and that’s working pretty well for them. But I find that unsatisfying. I feel like there are all these opportunities in the world to use technology to make people’s lives better. At Google we’re attacking maybe 0.1 percent of that space. And all the tech companies combined are only at like 1 percent. That means there’s 99 percent virgin territory.
    163. 163. We have all this money, we have all these people, why aren’t we doing more stuff? You may say that Apple only does a very, very small number of things, and that’s working pretty well for them. But I find that unsatisfying. I feel like there are all these opportunities in the world to use technology to make people’s lives better. At Google we’re attacking maybe 0.1 percent of that space. And all the tech companies combined are only at like 1 percent. That means there’s 99 percent virgin territory.
    164. 164. We have all this money, we have all these people, why aren’t we doing more stuff? You may say that Apple only does a very, very small number of things, and that’s working pretty well for them. But I find that unsatisfying. I feel like there are all these opportunities in the world to use technology to make people’s lives better. At Google we’re attacking maybe 0.1 percent of that space. And all the tech companies combined are only at like 1 percent. That means there’s 99 percent virgin territory. Larry Page
    165. 165. We have all this money, we have all these people, why aren’t we doing more stuff? You may say that Apple only does a very, very small number There’s a working pretty at for them. But of things, and that’slot of room well the top! I find that unsatisfying. I feel like there are all these opportunities in the world to use technology to make people’s lives better. At Google we’re attacking maybe 0.1 percent of that space. And all the tech companies combined are only at like 1 percent. That means there’s 99 percent virgin territory. Larry Page
    166. 166. DON’T GET ME WRONG
    167. 167. I DON’T WANT LESS OF THE TRADITIONAL OUTPUTS
    168. 168. I WANT MORE OF EVERYTHING
    169. 169. MORE GLAMS MORE VISITORS DEEPER ENGAGEMENT
    170. 170. MORE WEB MORE PARTICIPATION BETTER OUTCOMES
    171. 171. WE CAN SUCCEED AT SCALE And when we do, new opportunities present themselves…
    172. 172. THANK YOU Al Arab‟ya News Channel Michael Edson @mpedson Slideshare.net/edsonm

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