El punto de vista holandés

Mr. Kees de Goejer.

5-6-2012

0
Kees de Gooijer
TKI Agri&Food, TKI-BBE
Kees = “case”
TKI = Topconsortium for Knowledge and Innovation
BBE = Biobased Econo...
Content
1. Why?
2. The current Dutch system
3. Some European thoughts (why is it difficult)
4. Governance
5. Q & A

6. NOG...
Woody Allen (1953): why food?
Three existential questions exist.
1. Why are we here?
2. Where do we go?

3. When do we eat...
Driver #1: Health

Many chronic diseases food-related
€ 2.3 billion
• Coronary
• Cancer
€ 0.4 billion
• COPD (w.o. astma/a...
Obesity..

5-6-2012

5
Michelangelo’s
David

After 2 years
in the US…

5-6-2012

6
Obesity Trends* Among U.S. Adults
BRFSS, 1985
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data

5-6-2012

<10...
Obesity Trends* Among U.S. Adults
BRFSS, 1986
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data

5-6-2012

<10...
Obesity Trends* Among U.S. Adults
BRFSS, 1987
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data

5-6-2012

<10...
Obesity Trends* Among U.S. Adults
BRFSS, 1988
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data

5-6-2012

<10...
Obesity Trends* Among U.S. Adults
BRFSS, 1989
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data

5-6-2012

<10...
Obesity Trends* Among U.S. Adults
BRFSS, 1990
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data

5-6-2012

<10...
Obesity Trends* Among U.S. Adults
BRFSS, 1991
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data

5-6-2012

<10...
Obesity Trends* Among U.S. Adults
BRFSS, 1992
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data

5-6-2012

<10...
Obesity Trends* Among U.S. Adults
BRFSS, 1993
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data

5-6-2012

<10...
Obesity Trends* Among U.S. Adults
BRFSS, 1994
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data

5-6-2012

<10...
Obesity Trends* Among U.S. Adults
BRFSS, 1995
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data

5-6-2012

<10...
Obesity Trends* Among U.S. Adults
BRFSS, 1996
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data

5-6-2012

<10...
Obesity Trends* Among U.S. Adults
BRFSS, 1997
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data

5-6-2012

<10...
Obesity Trends* Among U.S. Adults
BRFSS, 1998
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data

5-6-2012

<10...
Obesity Trends* Among U.S. Adults
BRFSS, 1999
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data

5-6-2012

<10...
Obesity Trends* Among U.S. Adults
BRFSS, 2000
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data

5-6-2012

<10...
Obesity Trends* Among U.S. Adults
BRFSS, 2001
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data

5-6-2012

<10...
Obesity Trends* Among U.S. Adults
BRFSS, 2002
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data

5-6-2012

<10...
Obesity Trends* Among U.S. Adults
BRFSS, 2003
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data

5-6-2012

<10...
Obesity Trends* Among U.S. Adults
BRFSS, 2004
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data

5-6-2012

<10...
Obesity Trends* Among U.S. Adults
BRFSS, 2005
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data

5-6-2012

<10...
Obesity Trends* Among U.S. Adults
BRFSS, 2006
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data

5-6-2012

<10...
Obesity Trends* Among U.S. Adults
BRFSS, 2007
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data

5-6-2012

<10...
Obesity Trends* Among U.S. Adults
BRFSS, 2008
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data

5-6-2012

<10...
Obesity Trends* Among U.S. Adults
BRFSS, 2009
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data

5-6-2012

<10...
Obesity Trends* Among U.S. Adults
BRFSS, 2010
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data

5-6-2012

<10...
Obesity Trends* Among U.S. Adults
BRFSS, 2011(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person, method changed)

No Data...
EU Trends
1980-2005
Females

5-6-2012

34
% Obesity
<5%
5-9.9%
10-14.9%
15-19.9%

Females
1980-1984

5-6-2012
© International Obesity TaskForce 2005

20-24.9%
≥ 25%...
% Obesity
<5%
5-9.9%
10-14.9%
15-19.9%

Females
1985-1989

5-6-2012
© International Obesity TaskForce 2005

20-24.9%
≥ 25%...
% Obesity
<5%
5-9.9%

Females
1990-1994

10-14.9%
15-19.9%
20-24.9%
≥ 25%

5-6-2012
© International Obesity TaskForce 2005...
% Obesity
<5%
5-9.9%

Females
1995-1999

10-14.9%
15-19.9%
20-24.9%
≥ 25%
Self Reported
data

5-6-2012
© International Obe...
% Obesity
<5%
5-9.9%

Females
2000-2005

10-14.9%
15-19.9%
20-24.9%
≥ 25%
Self Reported
data

5-6-2012
© International Obe...
EU Trends
1980-2005
Males

5-6-2012

40
% Obesity
<5%
5-9.9%
10-14.9%
15-19.9%

Males
1980-1984

5-6-2012
© International Obesity TaskForce 2005

20-24.9%
≥ 25%

...
% Obesity
<5%
5-9.9%
10-14.9%
15-19.9%

Males
1985-1989

5-6-2012
© International Obesity TaskForce 2005

20-24.9%
≥ 25%

...
% Obesity
<5%
5-9.9%

Males
1990-1994

10-14.9%
15-19.9%
20-24.9%
≥ 25%
Self Reported
data

5-6-2012
© International Obesi...
% Obesity
<5%
5-9.9%

Males
1995-1999

10-14.9%
15-19.9%
20-24.9%
≥ 25%
Self Reported
data

5-6-2012

44
% Obesity
<5%
5-9.9%

Males
2000-2005

10-14.9%
15-19.9%
20-24.9%
≥ 25%
Self Reported
data

5-6-2012
© International Obesi...
Top sector
Agri & Food
The Dutch growth
diamond

5-6-2012

46
Position of Top sector Agro & Food:
€ 29 billion direct added value

G€

Total contribution including distribution, retail...
Three opportunities

5-6-2012

48
Do more for less: develop sustainable, innovative
food production systems - Sustainability across the
whole Agro & Food ch...
Greater added value: focus innovation on health,
sustainability, taste and convenience
De consument wil...

Primary
produc...
Governance
Management team

Project team
EL&I
(secretary)
+
LTO
FNLI
CBL

Top team 2.0 Cees ‘t Hart

Casper Meijer
Hans Ho...
Governance TKI Agri&Food

5-6-2012

52
TKI’s position

Business

TKI

Science

5-6-2012

Government

53
industrial relevance,
scientific excellence
TI Food and Nutrition
Corporate Presentation
The innovation process

5-6-2012

55
TI Food and Nutrition: Our partners

5-6-2012

56
The building of the plan: Start with
consumer needs
Nutrition
& Health

Food &
Structure

Food &
Safety
Consumer
Behaviour...
The building of the plan: Link with
business opportunities
Main needs

Quality
of life for
the Elderly

Indication market ...
Scope of the Innovation Contract
• Industry-demand driven
• Public-private financing ratio; target: 50/50 in 2015
• Public...
Biggest change

Less free money to spend.
Much more money in the form of “bodies”.
Amazingly more money from the National ...
(Prototyping,
scaling, 25%
public)

Implementation

busines impact
review

(towards application,
50% public)

demonstratio...
5-6-2012

62
PPP: The Cultural Challenge

 The Industrialist
• Driven by external needs
• Clear goals with shareholder
commitments
• C...
“Managing” your relationship with a
university

You

The
University

 Like leading an elephant with a thin rubber band:
W...
Investments up to sales

5-6-2012

65
And SME’s ?

UM / Nutrim
U Twente
TU Delft

RUG

Green
Genetics

HAS Den
Bosch
TI Pharma

Aquamarijn
Resato

Friesland
Foo...
What good are those brokers?

•
•
•
•
•
•

Create a climate of open innovation and interaction.
Brokerage of concrete inno...
Brokers: call them!

Marc Oude Luttikhuis
Kees den Uijl Chain approaches
Frans vd Berg Wouter de Heij Sensory &
General
Pr...
Europe...

5-6-2012

69
Internationaal

A HEALTHY DIET FOR A
HEALTHY LIFE

5-6-2012

70
Kees de Gooijer
TKI Agri&Food, TKI-BBE

5-6-2012

71
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20131129 FFF El punto de vista holandés_Kees Gooijer

  1. 1. El punto de vista holandés Mr. Kees de Goejer. 5-6-2012 0
  2. 2. Kees de Gooijer TKI Agri&Food, TKI-BBE Kees = “case” TKI = Topconsortium for Knowledge and Innovation BBE = Biobased Economy 5-6-2012 1
  3. 3. Content 1. Why? 2. The current Dutch system 3. Some European thoughts (why is it difficult) 4. Governance 5. Q & A 6. NOG: START NATIONWIDE, ROLL OUT LATER (KIC) 5-6-2012 2
  4. 4. Woody Allen (1953): why food? Three existential questions exist. 1. Why are we here? 2. Where do we go? 3. When do we eat? Maybe to be added: What do we eat, Which wine to choose? 5-6-2012 3
  5. 5. Driver #1: Health Many chronic diseases food-related € 2.3 billion • Coronary • Cancer € 0.4 billion • COPD (w.o. astma/allergy) € 0.6 billion • Limbs € 1.0 billion • Obesity € 2.5 billion* • Sleep apneu VWS okt-2003 * McKinsey 2012: 0.5 direct, 2.5 indirect 5-6-2012 4
  6. 6. Obesity.. 5-6-2012 5
  7. 7. Michelangelo’s David After 2 years in the US… 5-6-2012 6
  8. 8. Obesity Trends* Among U.S. Adults BRFSS, 1985 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data 5-6-2012 <10% 10%–14% 7
  9. 9. Obesity Trends* Among U.S. Adults BRFSS, 1986 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data 5-6-2012 <10% 10%–14% 8
  10. 10. Obesity Trends* Among U.S. Adults BRFSS, 1987 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data 5-6-2012 <10% 10%–14% 9
  11. 11. Obesity Trends* Among U.S. Adults BRFSS, 1988 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data 5-6-2012 <10% 10%–14% 10
  12. 12. Obesity Trends* Among U.S. Adults BRFSS, 1989 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data 5-6-2012 <10% 10%–14% 11
  13. 13. Obesity Trends* Among U.S. Adults BRFSS, 1990 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data 5-6-2012 <10% 10%–14% 12
  14. 14. Obesity Trends* Among U.S. Adults BRFSS, 1991 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data 5-6-2012 <10% 10%–14% 15%–19% 13
  15. 15. Obesity Trends* Among U.S. Adults BRFSS, 1992 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data 5-6-2012 <10% 10%–14% 15%–19% 14
  16. 16. Obesity Trends* Among U.S. Adults BRFSS, 1993 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data 5-6-2012 <10% 10%–14% 15%–19% 15
  17. 17. Obesity Trends* Among U.S. Adults BRFSS, 1994 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data 5-6-2012 <10% 10%–14% 15%–19% 16
  18. 18. Obesity Trends* Among U.S. Adults BRFSS, 1995 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data 5-6-2012 <10% 10%–14% 15%–19% 17
  19. 19. Obesity Trends* Among U.S. Adults BRFSS, 1996 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data 5-6-2012 <10% 10%–14% 15%–19% 18
  20. 20. Obesity Trends* Among U.S. Adults BRFSS, 1997 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data 5-6-2012 <10% 10%–14% 15%–19% ≥20% 19
  21. 21. Obesity Trends* Among U.S. Adults BRFSS, 1998 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data 5-6-2012 <10% 10%–14% 15%–19% ≥20% 20
  22. 22. Obesity Trends* Among U.S. Adults BRFSS, 1999 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data 5-6-2012 <10% 10%–14% 15%–19% ≥20% 21
  23. 23. Obesity Trends* Among U.S. Adults BRFSS, 2000 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data 5-6-2012 <10% 10%–14% 15%–19% ≥20% 22
  24. 24. Obesity Trends* Among U.S. Adults BRFSS, 2001 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data 5-6-2012 <10% 10%–14% 15%–19% 20%–24% ≥25% 23
  25. 25. Obesity Trends* Among U.S. Adults BRFSS, 2002 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data 5-6-2012 <10% 10%–14% 15%–19% 20%–24% ≥25% 24
  26. 26. Obesity Trends* Among U.S. Adults BRFSS, 2003 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data 5-6-2012 <10% 10%–14% 15%–19% 20%–24% ≥25% 25
  27. 27. Obesity Trends* Among U.S. Adults BRFSS, 2004 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data 5-6-2012 <10% 10%–14% 15%–19% 20%–24% ≥25% 26
  28. 28. Obesity Trends* Among U.S. Adults BRFSS, 2005 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data 5-6-2012 <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30% 27
  29. 29. Obesity Trends* Among U.S. Adults BRFSS, 2006 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data 5-6-2012 <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30% 28
  30. 30. Obesity Trends* Among U.S. Adults BRFSS, 2007 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data 5-6-2012 <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30% 29
  31. 31. Obesity Trends* Among U.S. Adults BRFSS, 2008 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data 5-6-2012 <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30% 30
  32. 32. Obesity Trends* Among U.S. Adults BRFSS, 2009 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data 5-6-2012 <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30% 31
  33. 33. Obesity Trends* Among U.S. Adults BRFSS, 2010 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data 5-6-2012 <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30% 32
  34. 34. Obesity Trends* Among U.S. Adults BRFSS, 2011(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person, method changed) No Data 5-6-2012 <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30% 33
  35. 35. EU Trends 1980-2005 Females 5-6-2012 34
  36. 36. % Obesity <5% 5-9.9% 10-14.9% 15-19.9% Females 1980-1984 5-6-2012 © International Obesity TaskForce 2005 20-24.9% ≥ 25% 35
  37. 37. % Obesity <5% 5-9.9% 10-14.9% 15-19.9% Females 1985-1989 5-6-2012 © International Obesity TaskForce 2005 20-24.9% ≥ 25% 36
  38. 38. % Obesity <5% 5-9.9% Females 1990-1994 10-14.9% 15-19.9% 20-24.9% ≥ 25% 5-6-2012 © International Obesity TaskForce 2005 37
  39. 39. % Obesity <5% 5-9.9% Females 1995-1999 10-14.9% 15-19.9% 20-24.9% ≥ 25% Self Reported data 5-6-2012 © International Obesity TaskForce 2005 38
  40. 40. % Obesity <5% 5-9.9% Females 2000-2005 10-14.9% 15-19.9% 20-24.9% ≥ 25% Self Reported data 5-6-2012 © International Obesity TaskForce 2005 39
  41. 41. EU Trends 1980-2005 Males 5-6-2012 40
  42. 42. % Obesity <5% 5-9.9% 10-14.9% 15-19.9% Males 1980-1984 5-6-2012 © International Obesity TaskForce 2005 20-24.9% ≥ 25% 41
  43. 43. % Obesity <5% 5-9.9% 10-14.9% 15-19.9% Males 1985-1989 5-6-2012 © International Obesity TaskForce 2005 20-24.9% ≥ 25% 42
  44. 44. % Obesity <5% 5-9.9% Males 1990-1994 10-14.9% 15-19.9% 20-24.9% ≥ 25% Self Reported data 5-6-2012 © International Obesity TaskForce 2005 43
  45. 45. % Obesity <5% 5-9.9% Males 1995-1999 10-14.9% 15-19.9% 20-24.9% ≥ 25% Self Reported data 5-6-2012 44
  46. 46. % Obesity <5% 5-9.9% Males 2000-2005 10-14.9% 15-19.9% 20-24.9% ≥ 25% Self Reported data 5-6-2012 © International Obesity TaskForce 2005 45
  47. 47. Top sector Agri & Food The Dutch growth diamond 5-6-2012 46
  48. 48. Position of Top sector Agro & Food: € 29 billion direct added value G€ Total contribution including distribution, retail and hotel & catering € 48 billion 19.7 48.8 50 Distribution/Retail 54% 40 Hotel & catering 13.4 Industry and goods Services 46% 30 29.1 48% 20 52% 9.4 10 6.3 Primary production 5-6-2012 Processing Suppliers2 Direct added value Distribution Total added value 0 47
  49. 49. Three opportunities 5-6-2012 48
  50. 50. Do more for less: develop sustainable, innovative food production systems - Sustainability across the whole Agro & Food chain Primary production in NL Processing Industry Distribution Retail / Hotel & catering Water usage Energy usage CO2 reduction Waste flows Packaging Ecosystem / Recycling Animal Welfare Sustainable imports 5-6-2012 49
  51. 51. Greater added value: focus innovation on health, sustainability, taste and convenience De consument wil... Primary production Processing Distribution Retail/Hotel & catering Examples of value creation across the chain Improved/more healthy crops Hygienic distribution of fresh products Healthy preparation methods No animal suffering Optimisation of raw material use Minimisation of CO2 emissions Sustainable packaging, sustainable cooling Breeding for taste Optimal processing to retain aroma and flavour Packaging to retain maximum quality Improved preparation methods Production of long-life products 5-6-2012 Functional ingredients, less salt and saturated fats Ready sliced products Regular delivery Improved portion size for ease of use 1 Healthy food 2 Sustainable food 3 Tasty food 4 Convenient food 50
  52. 52. Governance Management team Project team EL&I (secretary) + LTO FNLI CBL Top team 2.0 Cees ‘t Hart Casper Meijer Hans Hoogeveen Jan van Rijsingen Noud Jansen Robert Smith Martin Kropff Workstream Leaders Emmo Meijer Knowledge & Innovation 5-6-2012 Michel Post Medy van der Laan Internatio nal Educati on & Labour market Paul Jansen Public support Jan van Rijsingen SMEs & Regions Vacancy Sustainability Bureau 51
  53. 53. Governance TKI Agri&Food 5-6-2012 52
  54. 54. TKI’s position Business TKI Science 5-6-2012 Government 53
  55. 55. industrial relevance, scientific excellence TI Food and Nutrition Corporate Presentation
  56. 56. The innovation process 5-6-2012 55
  57. 57. TI Food and Nutrition: Our partners 5-6-2012 56
  58. 58. The building of the plan: Start with consumer needs Nutrition & Health Food & Structure Food & Safety Consumer Behaviour/ Communicat ion 5-6-2012 Body shape Resistance Sense of well-being Quality of life for the Elderly Great taste Great texture Great convenience Kids Health Avoidance of chronic diseases Feel totally secure about food Best behaviour for own well-being Social interaction 57
  59. 59. The building of the plan: Link with business opportunities Main needs Quality of life for the Elderly Indication market size World market Above 1 billion and growing Underlying needs Maintain mental performance Avoid fractures Avoid sensory loss Maintain muscle function Avoid sleep disturbances Functional targets Prevent cognitive decline Improve mood ......... TIFN Progr. Dir. Scientific targets Optimised fatty acid composition Increase serotonergic activity Personalised diet composition Regulate inflammation Anti-oxidative networking Research programme ............ 5-6-2012 58
  60. 60. Scope of the Innovation Contract • Industry-demand driven • Public-private financing ratio; target: 50/50 in 2015 • Public budget 2012: 56 M€ (excl. Existing like TIFN): • DLO 34 M€ (Industrial research) • TNO 12 M€ (Industrial research) • NWO 10 M€ (Fundamental research, 2014/15: 30 M€ + ...) • In 2012 building on existing projects/programs of DLO, TNO and NWO • TKI benefit (8.6 m€) based on cash investment in public knowledge infrastructure • SME valorisation pilot (3.4 m€) for feasibility and SME innnovation project (SME contribution 60%) 5-6-2012 59
  61. 61. Biggest change Less free money to spend. Much more money in the form of “bodies”. Amazingly more money from the National Science Foundation – if we (the sector) get our act together. 5-6-2012 60
  62. 62. (Prototyping, scaling, 25% public) Implementation busines impact review (towards application, 50% public) demonstration assesment (knowledge creation, without application in sight, 85% public) Industrial Research assesment fundamental research assesment The Funnel – EU definition for R&D state support (law!) Knowledge Push Market Pull Long-term Vision: Large companies Short-term Dynamics: SME’s Note: Fundamental # universities, Industrial # GTI’s ! 5-6-2012 61
  63. 63. 5-6-2012 62
  64. 64. PPP: The Cultural Challenge  The Industrialist • Driven by external needs • Clear goals with shareholder commitments • Commercial confidentiality  “Academics never deliver”  The Academics • Self directed • Next step defined by yesterday’s results • Free exchange of ideas  “Industry tries to cheat us”  So it can be expected that it will be difficult to build a mutually trusting relationship… Source: Tim Cook, the ISIS project, Oxford 5-6-2012 63
  65. 65. “Managing” your relationship with a university You The University  Like leading an elephant with a thin rubber band: Walk along with the elephant In whatever direction it wants to go Until it gets used to you, Start to pull gently on your rubber band.  If you pull too hard, or too suddenly: You will break your rubber band, and Have no further influence over the elephant. 5-6-2012 64
  66. 66. Investments up to sales 5-6-2012 65
  67. 67. And SME’s ? UM / Nutrim U Twente TU Delft RUG Green Genetics HAS Den Bosch TI Pharma Aquamarijn Resato Friesland Foods WUR TIFN TNO Idea test 5-6-2012 Feasible? Innovate 66
  68. 68. What good are those brokers? • • • • • • Create a climate of open innovation and interaction. Brokerage of concrete innovation projects wsa SME: Define the business case: bring parties together, build the consortium, (make) create project(proposal). • Free. 5-6-2012 67
  69. 69. Brokers: call them! Marc Oude Luttikhuis Kees den Uijl Chain approaches Frans vd Berg Wouter de Heij Sensory & General Processing Structure Peter Sakkers Functional Ingredients 5-6-2012 Albert Zwijgers Food & Health Nico Heukels Consumer behaviour 68
  70. 70. Europe... 5-6-2012 69
  71. 71. Internationaal A HEALTHY DIET FOR A HEALTHY LIFE 5-6-2012 70
  72. 72. Kees de Gooijer TKI Agri&Food, TKI-BBE 5-6-2012 71

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