Presentation for DASL (Division of Academic & Special Libraries of Suffolk County Library Association) on using new technologies to market library services and resources to freshman students.
2. What is Web 2.0 & Why Use It?
Characteristics of Freshmen/Millenials
Old School Outreach
Personal Librarians
Laptop Loan Program
A Brief Overview of Web 2.0 Tools
Social Networking Sites Next-Generation Library Catalogs
Course Management Systems
Social Bookmarking/Tagging
Web Conferencing
Using Videos & Photos
Clickers
Virtual Reference
LibX
Zotero
Thoughts on Instruction
Questions/Success Sharing
3. quot;Web 2.0quot; refers to a perceived second generation of web
development and design, that facilitates
communication, secure information
sharing, interoperability, and collaboration on the World
Wide Web. Web 2.0 concepts have led to the development
and evolution of web-based communities, hosted
services, and applications; such as social-networking
sites, video-sharing sites, wikis, blogs, and folksonomies.
(“Web 2.0”, 2009)
4. It’s all about discovery and sharing resources
It’s about exposure and connecting to users
It’s about interaction and allows for a dialog
between users and librarians
It’s about participation, trust and allowing
users to collaborate with librarians
It’s dynamic & keeps users interested
5. Expect entertainment, engagement and
variety in their education
Parallel processors of information rather than
linear processors
Prefer to learn through trial and error
Prefer informal instruction
Accustomed to peer learning
Quickly adapt to unexpected situations
Martin, J. & Ewing, R. (2008)
6. Use horizontal skimming or power browsing
Click links extensively
Don’t spend much time evaluating for
relevancy, accuracy or authority
Poor understanding of their information
needs
”Have unsophisticated mental maps of what
the Internet is”
(CIBER, 2007)
8. At Yale each incoming freshman is assigned
•
a Personal Librarian (PL)
• Students are initially notified by mail
• Ongoing communication by email
• PL acts as the single point of contact for
the library until a major is declared
9. Acts as an ice breaker and reduces library
anxiety
Opportunity to introduce library services
Proactive introduction to the library before
student arrives on campus
Opportunity for marketing library services to
parents
11. Available at the following libraries:
• Cornell University
• LaGuardia Community College
• Queens College
• Syracuse University
• University at Albany
• University of North Texas
• and many, many more
12. Reinforces the idea that the library provides
something useful
Gets students into the library
Fosters social relationships between library staff
and students
Plants familiar faces in library instructions
Provides opportunity to “cross-sell” other library
services
Funding from IT/student tech fees
Students sign agreements and are responsible for
laptops while checked out
14. “The quot;social networking sitequot; is the 21st century term for quot;virtual
community,quot; a group of people who use the Internet to communicate
with each other about anything and everything.”
(“Social Networking Site”, 2007)
• Facebook •Twitter
• MySpace •Bebo
• LinkedIn • Live Journal
• Ning • and many, many more
15. Provide additional ways for students to find the library – go
to where your users are
Library pages can be used to market library events and
services
Opportunity to highlight collections
Librarians can create profiles and provide chat reference
through the site
Allows patrons to participate and feel part of the library
community, for example by sharing photos or comments
May make libraries & librarians less intimidating
Remember: Inundating fans = SPAM
16. Create a library page
Encourage students to “fan” the page
Notify fans of library workshops and news
Link to the Facebook page from the library
homepage to increase awareness
Add WorldCat CiteMe and other useful
applications
Add an RSS reader application to minimize
redundancies when updating information
18. Sites designed to allow users:
• To store bookmarks and access them from any computer
• To tag bookmarks non-hierarchially rather than using
folders, using folksonomies rather than taxonomies
• To share bookmarks with friends, co-workers or other
networks
• To discover new resources by exploring other users’ tags
19. Set up an account for the library
Use tag bundles for subject areas
Allows users to discover library resources while
using del.icio.us
Allow users to add their favorite links
Use RSS to “push” lists of websites to relevant
library pages or to users
Keep links in a course module on Blackboard fresh
Can update multiple sites without manual
intervention
20. Popular social bookmarking sites:
Delicious (http://del.icio.us)
Digg (www.digg.com)
Reddit (www.reddit.com)
StumbleUpon (www.stumbleupon.com)
21. • Supplement traditional instruction with media
• Encourage instructors to provide assignments using video mashups
allowing students to express creativity in new ways
• Provide opportunities for students to be active participants in the
library by contributing videos & photos
• Create a Flickr account , let students add photos and include them as a
slideshow on the library blog
Picture Sharing Sites Video Sharing Sites
• Flickr • Picasa • Blip.tv
• Fotki • Snapfish • Google Video
• Photobucket • Shutterfly • Vimeo
• YouTube
22. Many database publishers provide video, flash or
other slick tutorials for their products
Devote staff time to creating tutorials that cover
unique, local collections or services
Use Camtasia, Captivate or similar software to
create tutorials using screencasting
Narrate powerpoints or convert them to Flash for a
more engaging user experience
Incorporate quizzes to make more interactive &
assess student learning
23. Consider having a video or photo tour of the
library
Post on library website, social networking and
other sites to increase exposure & chance of
discovery
Encourage students to share their own videos
& photos of the library on the library’s
Facebook page – see the library through a
student’s eyes
24. Have a library tour video contest with an online vote
Let students do marketing for you by encouraging
other students to watch their videos
Have a contest each semester/year for student
created videos that promote an aspect of the library
Relinquish control – let students drive the content,
they are more likely to create something of interest
to their peers
Share videos on YouTube or similar sites
Have a cool prize
26. Provide IM (Instant Messaging) widgets where
users are likely to encounter problems
Highlight IM widgets in instruction sessions
Provide a way for students to email a question
when the service is not available
Our IM reference statistics doubled after adding
widgets to three pages – Ask A Librarian, Article
Linker no match page and the e-Journals page
29. LibX is a browser extension (plug-in or add-on) that allows users to
•
search library resources easily from anywhere on the Internet
LibX was initially developed in 2005 @ Virginia Tech by Annette
•
Bailey, Godmar Back, and Mike Doyle as a “virtual librarian” tool
Goal was to let users take the library with them on the Internet
•
Puts the library right on students’ browsers!
LibX provides:
• A browser toolbar
• A right-click menu
• Embedded cues or icons
• Autolinks for ISBNs, ISSNs, PubMed IDs and DOIs
30. No need to navigate to the library website
Easily integrates library searches into students
workflow
Search results open in a new tab or window
No need to cut & paste search terms –highlight text
on page and drag & drop
Individuals can customize toolbar to include their
favorite resources or those most relevant
Get IT to install LibX on all computer lab machines
Promote to all incoming freshmen and transfer
students at orientations
31. Lets you search library catalogs or databases
from any web page
Supports simple or complex queries
33. Websites like Amazon, Barnes and Noble, Google, the New
York Times Book Reviews and Yahoo support the display of
embedded cues or icons
Clicking on the icon will initiate a search for the selected
book in the library catalog
34. ISBNs, ISSNs, DOIs, PubMed IDs and other
identifiers are recognized and made into links
to the catalog or Article Linker
35. Browser extension for Firefox which:
• Automatically captures citations
• Cite from within Word and OpenOffice
• Stores PDFs, images, and web pages
• Automatically grabs metadata from PDFs
• Allows users to include annotations
• Organizes resources with collections and tags
• Allows for remote back up and syncing
• Lets you access your library from anywhere
• Supports a variety of style guide formats
• Provides its interface in over 30 languages
(“Zotero”, 2009)
36. Intuitive, easy-to-use
Open source - no fees
Students’ access doesn’t end when they
graduate
Platform independent
Combine with LibX and browser search boxes
to make the browser a powerful research tool
38. “… this catalog is not really a catalog at all but more like a tool
designed to make it easier for students to learn, teachers to instruct,
and scholars to do research. It provides its intended audience with a
more effective means for finding and using data and information… It’s
designed less like a “catalog” — an inventory list — and more like a
finding aid… It is built using open standards, open source software, and
open content in an effort to increase interoperability, modularity, and
advocate the free sharing of ideas.”
(Morgan ,2007)
39. Provide more meaningful display of results
Federated searching combines library
holdings and non-holdings in one display
Incorporate tagging, ratings and reviews
allowing students to collaborate with the
library, librarians, other students and faculty
Faceted search results
Context sensitive linking
40. Aquabrowser (http://www.medialab.nl/)
Encore (http://www.iii.com/products/encore.shtml)
Endeca (http://endeca.com/)
Primo (http://www.exlibrisgroup.com/primo.htm)
Open Source:
Koha (www.koha.org)
44. Get a dedicated library page or tab
Incorporate a library catalog, research
database or federated search widget to allow
users to access library resources from within
the Course Management System
Incorporate IM reference widget
Include RSS feeds from library blogs
(events, news)
45. Encourage faculty to link directly to articles
available in research databases (use proxied URL)
Embed librarians in course modules
Link to relevant databases & subject guides
Include relevant video tutorials & bibliographies
Use wiki to allow students to contribute to a
bibliography
Consider breaking down library instruction into
short, manageable sections incorporated
throughout the course, rather than one long
session, in order to increase relevancy and retention
48. Works in conjunction with CMS to provide
interactive online learning experience
Instructors can share their desktop with students
allowing them to easily share websites, Word
documents and other applications
Instructors use web cams to provide a “face-to-face”
session online
Instructors have options to help control class
flow, for example, hand raise mode
49. Librarians can use for online instruction
Can provide an in-class session outside of regular class
hours, for example, “let’s all meet online on Tuesday @ 7 pm”
Can help ease classroom resource issues or provide hands-on
sessions for large classes
Sessions can be recorded so attendees can review information
as needed and non-attendees can catch up on what was
missed
A/V and chat dialog recorded
Students can interact via web cam w/ microphone or use chat
51. • A clicker is a handheld remote control used to
convey answers to questions
• Personal Response System (PRS) technology
combines wireless hardware and presentation
software
• Presentation software aggregates student
responses and displays results graphically
52. Increases interactivity
Improves attentiveness
Facilitates discussion
Provides low anxiety, non-graded testing
Display results immediately so students can self-
assess their understanding of concept in relation to
their peers
Allows instructors to assess students understanding
immediately and modify instruction accordingly
54. Students suffer from information overload just as
much as we do
Help them get the most out of your instruction
sessions by making connections for them; don’t
assume they can make the leap on their own
Always provide plenty of time for students searches
Sit in on other librarians’ instructions so that you
can steal ideas that work and learn about new
database features & other tools
55. Make the instruction a win-win situation for
students by including a “gift” in each session
Gifts can be tips on how to use:
The “cite me” feature of a database
The use of quotes to indicate a phrase
The Library Links preference in Google Scholar
The library’s link resolver, ie, SFX, Article Linker
The ILL link from WorldCat
Anything practical that will save the student time
56. CIBER (2008). Information behaviour of the researcher of the future. Retrieved April 13,
2009 from
http://www.ucl.ac.uk/infostudies/research/ciber/downloads/ggexecutive.pdf.
Kipnis, D., & Childs, G. (2004, Winter ). Educating generation X and generation Y: Teaching
tips for librarians. Medical Reference Services Quarterly, 23(4), 25-33. Retrieved April 16,
2009, from Library, Information Science & Technology Abstracts database.
Martin, J., & Ewing, R. (2008). Power up! Using digital gaming techniques to enhance
library instruction. Internet Reference Services Quarterly, 13 (2), 209-225. Retrieved April
21, 2009, from http://www.informaworld.com/10.1080/10875300802103874.
Social networking site. (2007). In PCMAG.com Encyclopedia. Retrieved October 22, 2007,
from http://www.pcmag.com/encyclopedia/.
Web 2.0. (2009, April 12). In Wikipedia, The Free Encyclopedia. Retrieved April 12, 2009, from
http://en.wikipedia.org/wiki/Web_2.0.
Links to tools discussed and other resources used for this presentation available @
http://delicious.com/FionaGrady.