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Grab Brandbook

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Grab Brandbook

  1. 1. brandbook v1
  2. 2. Estamos em uma era de transparência, em que as pessoas não precisam mais aceitar padrões de comportamento. ! Fazemos o que gostamos, e vivemos bem assim. a evolução é inevitável
  3. 3. Os esportes radicais saíram da marginalidade e tornaram-se um estilo de vida. Essa tribo que é movida à adrenalina e alto astral está cada vez mais forte e quer se relacionar com marcas que entendem sua realidade. ! O Grab aparece como um spot jovem, sem frescura, cheio atitude e sabor. Viemos abraçar todas as tribos e criar um ambiente para curtir com os amigos e dar boas risadas.
  4. 4. Nossas raízes estão nas coisas simples da vida. Aquelas que realmente importam.
  5. 5. Ela é real e positiva. Aqui são pessoas lidando com pessoas. Somos de verdade. E nosso aperto de mão é firme. Nossa atitude vem da rua!
  6. 6. Um ambiente para trazer algumas ideias e voltar com outras. Combinar o rolê do final de semana ou passar pra tomar uma e comer algo com os brothers. Nossa proposta é ter um clima descontraído, de descompressão. A vontade de trazer um novo olhar para o dia a dia era grande.
  7. 7. Uma galera de bem com a vida, que valoriza a session de skate, um surfzinho no final de tarde, e sentem falta de parar e olhar o por do sol. Nossa audiência sabe que as coisas boas da vida são simples.
  8. 8. Fomos buscar inspiração no Que valoriza as formas simples. design gráfico japonês.
  9. 9. 16
  10. 10. com a linguagem do stencil, o lambe lambe e a tag. E misturamos isso
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  21. 21. Liberdade, raíz, rua, natureza evolução, adrenalina, tribos, ideia, rolê.
  22. 22. Por que não colar no Grab e comer um japa depois do rolê? ! É só chegar, a porta está sempre aberta. o tom de voz é próximo e descontraído O call to action sempre chama as pessoas a curtirem bons momentos com a gente. Abrace o novo com a gente. Enjoy, it’s sushi time! Go Grab!
  23. 23. aloha

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