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Users' Story: UX Storyboarding

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Users' Story: UX Storyboarding

  1. 1. Esri User Experience Team The Users’ Story: UX Storyboarding Frank Garofalo Esri User Experience Team
  2. 2. CREDIT • Derived from a SxSW 2011 presentation by: • Joseph O’Sullivan, Intuit • Rachel Evans, Intuit • http://schedule.sxsw.com/events/event_IAP7349 • http://www.slideshare.net/IntuitInc/conserve-code- storyboard-experiences-with-customers-first
  3. 3. STORY BOARD
  4. 4. STORY BOARD A panel or series of panels of rough sketches outlining the sequence of events a customer will experience before, during, and after using our product.
  5. 5. OUR STORYBOARD STRUCTURE Problem Solution Benefit
  6. 6. OUR STORYBOARD STRUCTURE
  7. 7. OUR STORYBOARD STRUCTURE Problem Problem
  8. 8. OUR STORYBOARD STRUCTURE SolutionSolution Solution
  9. 9. OUR STORYBOARD STRUCTURE Benefit
  10. 10. EXAMPLE • Scenario: - Small Café – serving soups, salads, sandwiches - 5-10 employees - Currently only excepts Cash payments - Limited Budget - Trying to be “high-tech” & “going green”
  11. 11. END-USER • Be specific • Don’t be everything to no one
  12. 12. END-USER • Be specific • Don’t be everything to no one
  13. 13. END-USER • Be specific • Don’t be everything to no one 1 minCafé Owner & Employees For example:
  14. 14. PROBLEM • I am trying to: ____________ BUT ____________________ • Prior to use • CAREFUL: Don’t insert your solutions as the problem Problem Problem
  15. 15. PROBLEM Problem Problem • I am trying to: ____________ BUT ____________________ • Prior to use • CAREFUL: Don’t insert your solutions as the problem
  16. 16. PROBLEM Problem Problem • I am trying to: ____________ BUT ____________________ • Prior to use • CAREFUL: Don’t insert your solutions as the problem 3 min I’m trying to offer credit card payments, but I can’t afford monthly payments for traditional CC service
  17. 17. SOLUTION • What are the important moments that need to occur for the solution to execute • “Trigger Moments” Solution Solution
  18. 18. SOLUTION • What are the important moments that need to occur for the solution to execute • “Trigger Moments” 4 min Solution Solution Smartphone app & reader device to accept POS transactions and online service for transaction ledger & reports
  19. 19. BENEFIT • What would a customer say is great about your solution. • Do not regurgitate the feature list. Benefit
  20. 20. BENEFIT • What would a customer say is great about your solution. • Do not regurgitate the feature list. 3 min Benefit Customers are now happy they can pay by credit card. Café owner finds the app easy to use and increased productivity.
  21. 21. LEARNING • Goal: Gather as much new feedback as possible Customer Problem Do you understand the problem? Is it an important problem? Solution Does your solution solve the problem completely? Customer Benefit What is good about your idea from the user’s perspective?
  22. 22. LEARNING • Goal: Gather as much new feedback as possible What is the familiarity of the Café Owner & employees with Smartphone applications? Customer Problem Do you understand the problem? Is it an important problem? Solution Does your solution solve the problem completely? Customer Benefit What is good about your idea from the user’s perspective?
  23. 23. TIME TO DRAW
  24. 24. BUT, I CAN’T DRAW
  25. 25. 1 MINUTE DRAWING LESSON 1 min
  26. 26. Quick Drawing Lesson
  27. 27. Quick Drawing Lesson
  28. 28. Quick Drawing Lesson
  29. 29. Quick Drawing Lesson
  30. 30. Quick Drawing Lesson
  31. 31. Quick Drawing Lesson
  32. 32. Quick Drawing Lesson
  33. 33. Quick Drawing Lesson
  34. 34. Quick Drawing Lesson
  35. 35. My Example Storyboard Handheld device, credit card processing Café Owner & Employees Cash Only ? Easy Set-up & Configuration Process Frustrated Customers b/c can only pay with cash Limited budget to afford traditional CC processing Employees use reader device & smartphone for transactions Café Owner can see ledger & generate reports online Café Owner’s & employee familiarity with smartphone apps? Customers can pay with credit cards, revenue increase
  36. 36. DRAW 5 min
  37. 37. SHARE 4 min

Editor's Notes

  • Start with an hypothesis and use wireframes through storyboards to explore the story.Try to get more honest feedbackGo broad to go narrow – a funnelRapid experimentation with customers
  • For this presentation, we will refer to a storyboard as a panel or series of panels of rough sketches outlining the sequence of events a customer will experience before, during, and after using our product.
  • Our basic structure for the storyboard to tell the end-users’ storyFocus on the idea / concept, not the artwork3-4 bullet points will go into each cell block
  • What actually is the end-users’ problem, prior to use?Do you understand the problem?Is it an important problem?
  • Mad Lib: I’m trying to (insert end-users’ goal), but (insert end-users’ problem)
  • Mad Lib: I’m trying to (insert end-users’ goal), but (insert end-users’ problem)
  • Does the solution solve the problem completely?What are the important, “trigger” moments that need to occur for the solution to execute?
  • Does the solution solve the problem completely?What are the important, “trigger” moments that need to occur for the solution to execute?
  • What is good about your idea from the users’ perspective?What would a user say is great about your solution? (Do not repeat the feature list)If they are currently using something else, would they switch to your solution? Would they never go back to their previous solution?
  • What is good about your idea from the users’ perspective?What would a user say is great about your solution? (Do not repeat the feature list)If they are currently using something else, would they switch to your solution? Would they never go back to their previous solution?
  • What do you want to learn about this?Which components are you concerned about?Which components do you feel need further exploration?
  • What do you want to learn about this?Which components are you concerned about?Which components do you feel need further exploration?
  • Focus on the idea / concept, not the artwork
  • Focus on the idea / concept, not the artwork
  • Focus on the idea / concept, not the artwork
  • Focus on the idea / concept, not the artwork
  • Focus on the idea / concept, not the artwork
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