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Ideas, Human Experience, & ROI

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Presentation for the Purdue Foundry Grounds (on Friday, June 9th 2017), by Frank Garofalo (Principal Consultant, Garofalo Studios)

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Ideas, Human Experience, & ROI

  1. 1. Ideas, Human Experience, & ROI Frank Garofalo Principal Consultant, Garofalo Studios @fgarofalo Purdue Foundry Grounds 9-June-2017 © 2017 Garofalo Studios. 2
  2. 2. © 2017 Garofalo Studios. 3 Innovative Flow of Ideas Human Element & Human Experience Agile friendly example flow of techniques Going from Ideas to Crafting Experiences Additional Resources
  3. 3. © 2017 Garofalo Studios. 4 Innovative Flow of Ideas Human Element & Human Experience Agile friendly example flow of techniques Going from Ideas to Crafting Experiences Additional Resources
  4. 4. © 2017 Garofalo Studios. 5 ...it all comes down to 4 simple aspects.
  5. 5. © 2017 Garofalo Studios. 6 People
  6. 6. © 2017 Garofalo Studios. 7 PlacePeople
  7. 7. © 2017 Garofalo Studios. 8 ProcessesPlacePeople
  8. 8. © 2017 Garofalo Studios. 9 Processes PurposePlacePeople
  9. 9. © 2017 Garofalo Studios. 10 …establishing a purpose to be a focal point for generating ideas Processes PurposePlacePeople
  10. 10. © 2017 Garofalo Studios. 11
  11. 11. © 2017 Garofalo Studios. 12
  12. 12. © 2017 Garofalo Studios. 13 Whatever you’re thinking... THINK BIGGER
  13. 13. © 2017 Garofalo Studios. 14 Life is short, build stuff that Matters ~Jay Samit Whatever you’re thinking... THINK BIGGER
  14. 14. © 2017 Garofalo Studios. 15 Life is short, build stuff that Matters ~Jay Samit Whatever you’re thinking... THINK BIGGER Strive not to be a success, but rather to be of value. ~Albert Einstein
  15. 15. Delivering Value © 2017 Garofalo Studios. 16
  16. 16. Delivering Value © 2017 Garofalo Studios. 17 Return On Investment Business Model Ideas & Brainstorm Unique Value Proposition
  17. 17. Delivering Value © 2017 Garofalo Studios. 18 Return On Investment Business Model Ideas & Brainstorm Unique Value Proposition Agile / Lean Incremental progress Proof of Concept
  18. 18. Delivering Value © 2017 Garofalo Studios. 19 Target Audience Return On Investment Business Model Ideas & Brainstorm Unique Value Proposition Agile / Lean Incremental progress Proof of Concept
  19. 19. © 2017 Garofalo Studios. 20 Any fool can know. The point is to understand. Albert Einstein
  20. 20. © 2017 Garofalo Studios. 21 Innovative Flow of Ideas Human Element & Human Experience Agile friendly example flow of techniques Going from Ideas to Crafting Experiences Additional Resources
  21. 21. Knowing your target Audience © 2017 Garofalo Studios. 22
  22. 22. Knowing your target Audience © 2017 Garofalo Studios. 23 What are their Challenges?
  23. 23. Knowing your target Audience © 2017 Garofalo Studios. 24 What worries them? What are their Challenges?
  24. 24. Knowing your target Audience © 2017 Garofalo Studios. 25 Is your product solving their needs? What worries them? What are their Challenges?
  25. 25. Knowing your target Audience © 2017 Garofalo Studios. 26 Is your product solving their needs? What worries them? What are their Challenges? Is the process to achieve the solution easy or complicated ?
  26. 26. © 2017 Garofalo Studios. 27 If you think good design is expensive, you should look at the cost of bad design. Dr. Ralf Speth, CEO Jaguar
  27. 27. © 2017 Garofalo Studios. 28 If you think good design is expensive, you should look at the cost of bad design. Dr. Ralf Speth, CEO Jaguar …good design can be inexpensive, if you incorporate the target audience from the beginning
  28. 28. © 2017 Garofalo Studios. 29 Innovative Flow of Ideas Human Element & Human Experience Agile friendly example flow of techniques Going from Ideas to Crafting Experiences Additional Resources
  29. 29. © 2017 Garofalo Studios. 30 User Experience (ux)
  30. 30. © 2017 Garofalo Studios. 31 User Experience (ux) ISO 9241-210 is a person's perceptions and responses that result from the use or anticipated use of a product, system or service.
  31. 31. © 2017 Garofalo Studios. 32
  32. 32. © 2017 Garofalo Studios. 33 Useful
  33. 33. © 2017 Garofalo Studios. 34 Useful Usable
  34. 34. © 2017 Garofalo Studios. 35 DelightfulUseful Usable
  35. 35. © 2017 Garofalo Studios. 36
  36. 36. © 2017 Garofalo Studios. 37 Golden Loop
  37. 37. © 2017 Garofalo Studios. 38 Golden Loop
  38. 38. © 2017 Garofalo Studios. 39 …an agile journey to discover the Golden Loop Golden Loop
  39. 39. © 2017 Garofalo Studios. 40 Innovative Flow of Ideas Human Element & Human Experience Agile friendly example flow of techniques Going from Ideas to Crafting Experiences Additional Resources
  40. 40. Agile friendly example flow of techniques © 2017 Garofalo Studios. 41 Experience Journey Hexagons Problem Solution Benefit UX Storyboarding
  41. 41. Agile friendly example flow of techniques © 2017 Garofalo Studios. 42 Experience Journey Hexagons Problem Solution Benefit UX Storyboarding
  42. 42. Experience Journey Hexagons © 2017 Garofalo Studios. 43 Goals “Current state” circumstances Complications & implications Key strengths & value propositions Key Target Audience Engage with your target audience Key Objectives & Metrics to gauge success Budget (costs & revenue)
  43. 43. Experience Journey Hexagons © 2017 Garofalo Studios. 44
  44. 44. Experience Journey Hexagons © 2017 Garofalo Studios. 45
  45. 45. Experience Journey Hexagons © 2017 Garofalo Studios. 46
  46. 46. Experience Journey Hexagons © 2017 Garofalo Studios. 47
  47. 47. Experience Journey Hexagons © 2017 Garofalo Studios. 48
  48. 48. Experience Journey Hexagons © 2017 Garofalo Studios. 49
  49. 49. Experience Journey Hexagons © 2017 Garofalo Studios. 50 Individual or Group Activity Individual Activity Each person captures ideas on sticky notes for each hexagon Group Activity Discuss with your group / team Within each hexagon, move similar ideas together (card sort) Goal: for your breakout group to achieve an understanding of a common customer journey
  50. 50. Agile friendly example flow of techniques © 2017 Garofalo Studios. 51 Experience Journey Hexagons Problem Solution Benefit UX Storyboarding
  51. 51. Problem Solution Benefit © 2017 Garofalo Studios. 52 Goals Top 2 problems your target audience is facing 3-key elements of your product’s / service’s solution Benefit does the target audience receives after using your product Aspects to be further researched / investigated
  52. 52. Problem Solution Benefit © 2017 Garofalo Studios. 53
  53. 53. Problem Solution Benefit © 2017 Garofalo Studios. 54
  54. 54. Problem Solution Benefit © 2017 Garofalo Studios. 55
  55. 55. Problem Solution Benefit © 2017 Garofalo Studios. 56
  56. 56. Problem Solution Benefit © 2017 Garofalo Studios. 57
  57. 57. © 2017 Garofalo Studios. 58 Problem Solution Benefit
  58. 58. © 2017 Garofalo Studios. 59 Example Problem Solution Benefit
  59. 59. Agile friendly example flow of techniques © 2017 Garofalo Studios. 60 Experience Journey Hexagons Problem Solution Benefit UX Storyboarding
  60. 60. UX Storyboarding © 2017 Garofalo Studios. 61 Goals Visual depictions of the user scenarios, workflows, & tasks Storyboard could illustrate your product’s Golden Loop
  61. 61. UX Storyboarding © 2017 Garofalo Studios. 62
  62. 62. UX Storyboarding © 2017 Garofalo Studios. 63
  63. 63. UX Storyboarding © 2017 Garofalo Studios. 64 Each Scene Can become a Scrum User Story
  64. 64. © 2017 Garofalo Studios. 65 Example UX Storyboarding
  65. 65. Agile friendly example flow of techniques © 2017 Garofalo Studios. 66 Experience Journey Hexagons Problem Solution Benefit UX Storyboarding
  66. 66. Combining with Other Techniques © 2017 Garofalo Studios. 67
  67. 67. Combining with Other Techniques © 2017 Garofalo Studios. 68 Heuristic Evaluation Task flow analysis Design studio Cognitive Walkthrough Dot Voting Personas
  68. 68. © 2017 Garofalo Studios. 69 Innovative Flow of Ideas Human Element & Human Experience Agile friendly example flow of techniques Going from Ideas to Crafting Experiences Additional Resources
  69. 69. Additional Resources © 2017 Garofalo Studios. 70 ▪ 18F.gov - Method Cards https://methods.18f.gov A collection of tools to bring human-centered design into your project. ▪ SmallBizMesh.com www.smallbizmesh.com community resource for small business owners ▪ SignatureUX.com www.signatureux.com
  70. 70. © 2017 Garofalo Studios. 71 Innovative Flow of Ideas Human Element & Human Experience Agile friendly example flow of techniques Going from Ideas to Crafting Experiences Additional Resources
  71. 71. © 2017 Garofalo Studios. 72 Do the best you can until you know better. Then, when you know better, do better. Maya Angelou
  72. 72. © 2017 Garofalo Studios. 73 @fgarofalo @garofalostudios Frank Garofalo
  73. 73. © 2017 Garofalo Studios. 74 Questions
  74. 74. garofalostudios.com © 2017 Garofalo Studios. 75

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