Design Matters: The modernization of Esri design

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Esri User Conference (UC) 2013: panel discussion with Cassidy Bishop, Steve Frizzell, Frank Garofalo, Kyle Heinemann, and James Hitchcock

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Design Matters: The modernization of Esri design

  1. 1. Design Matters Cassidy Bishop Steve Frizzell Frank Garofalo Kyle Heinemann James Hitchcock The modernization of Esri design
  2. 2. product
  3. 3. product messaging
  4. 4. product design messaging
  5. 5. product design messaging
  6. 6. design • Modernization • User Experience
  7. 7. So many icons, so many uses locationsapplication toolsconcepts
  8. 8. Complicated Icon Designs Extend the Challenges shadows 3D dimensions shading
  9. 9. CALCITE Calcite: The most amazing and yet, most common mineral. The crystals of calcite can form literally a thousand different shapes by combining the basic forms.
  10. 10. UX consistency

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