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UX: More than a Buzz Word

Esri DevSummit 2013 SpeedGeeking

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UX: More than a Buzz Word

  1. 1. UX: More than a Buzz Term Frank Garofalo @fgarofalo #devsummit #esriux @fgarofalo #devsummit #esriux
  2. 2. what is UX?(…Frank, it’s an acronym for “user experience”) @fgarofalo #devsummit #esriux
  3. 3. User experience (n.)a persons perceptions andresponses that result fromthe use or anticipated use of aproduct, system or servicesource: ISO 9241-210 @fgarofalo #devsummit #esriux
  4. 4. Development &User Experience @fgarofalo #devsummit #esriux
  5. 5. “we need to build this system for anyone to use” @fgarofalo #devsummit #esriuxImage Source: http://images.elephantjournal.com/wp-content/uploads/2012/09/ashleymbhs6.edublogs.org-Disney-Chicken-Little-Sky-Falling1.jpg
  6. 6. When you build somethingfor anyone… @fgarofalo #devsummit #esriux
  7. 7. When you build somethingfor anyone… …you end up building it for no one. @fgarofalo #devsummit #esriux
  8. 8. ( …the who? ) @fgarofalo #devsummit #esriux
  9. 9. Image source: http://ecodaddyo.com/computer-recycling @fgarofalo #devsummit #esriux
  10. 10. Image source: http://nika-newmedia.blogspot.com/2011/04/grandma-is-going-online.html @fgarofalo #devsummit #esriux
  11. 11. Image source: http://profesorbaker.com/2011/01/20/day-4-wheres-waldo-cck11/ @fgarofalo #devsummit #esriux
  12. 12. ( …a specific “target audience” ?)Image source: http://profesorbaker.com/2011/01/20/day-4-wheres-waldo-cck11/ @fgarofalo #devsummit #esriux
  13. 13. “Good experiences are invisible… give the audience enough to work with and they will do the rest” - Jim Henson (Creator of the Muppets) @fgarofalo #devsummit #esriuxImage Source: http://westmountgreenscene.files.wordpress.com/2011/02/kermit2.jpg
  14. 14. ..try to keep 3 principles in mind for the target audience @fgarofalo #devsummit #esriux
  15. 15. •Decrease confusion @fgarofalo #devsummit #esriux
  16. 16. •Decrease confusion•Decrease frustration @fgarofalo #devsummit #esriux
  17. 17. •Decrease confusion•Decrease frustration•Increase productivity @fgarofalo #devsummit #esriux
  18. 18. •Decrease confusion•Decrease frustration•Increase productivity…and minimize opinionated feedback @fgarofalo #devsummit #esriux
  19. 19. “Every project… starts with people” - RJ Owen, effectiveUI @fgarofalo #devsummit #esriuxImage Source: http://westmountgreenscene.files.wordpress.com/2011/02/kermit2.jpg
  20. 20. Validate with the real peoplewho will be using the system @fgarofalo #devsummit #esriux
  21. 21. Validate with the real peoplewho will be using the system…not just the stakeholders who are paying for it @fgarofalo #devsummit #esriux
  22. 22. validate observing real peopleperform real scenarios @fgarofalo #devsummit #esriux
  23. 23. validate observing real people perform real scenariosusing a proof of concept or prototype @fgarofalo #devsummit #esriux
  24. 24. validate observing real people perform real scenarios using a proof of concept or prototype…and minimize opinionated feedback @fgarofalo #devsummit #esriux
  25. 25. Balance business needs withyour users’ real needs @fgarofalo #devsummit #esriux
  26. 26. … to create extraordinary experiencesImage Source: http://marriagemattersjackson.files.wordpress.com/2010/12/fist-pump-baby.jpg?w=476&h=314 @fgarofalo #devsummit #esriux
  27. 27. …UX is more than just a buzz word @fgarofalo #devsummit #esriux
  28. 28. …UX is more than just a buzz word #ux #esriux #devsummit @fgarofalo @fgarofalo #devsummit #esriux
  29. 29. @fgarofalo #devsummit #esriux

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