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Pay pal

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Pay pal

  1. 1. PayPal<br />By <br />Fred Foster and Nene Oruche<br />
  2. 2. Agenda<br />Company Background<br />Problem PayPal is facing<br />Possible Solutions<br />Evaluation<br />Recommended Solution<br />
  3. 3. PayPal Background<br />
  4. 4. Where it all started<br />1998<br />
  5. 5. PayPal and Ebay<br />JAN of 2000 = 100K Accounts<br />OCT of 2002<br />1.5 Billion<br />MAR of 2000 = 1 Million Accounts!<br />
  6. 6. How PayPal works<br />
  7. 7. Competition<br />
  8. 8. PayPal goes International<br />2007<br />ASIA<br />190<br />EUROPE<br />232 Million<br />Accounts<br />
  9. 9. Other Innovations<br />CAPTCHAS<br />Y<br />P<br />A<br />A<br />P<br />L<br />
  10. 10. Problem<br />
  11. 11. PayPal Goes International<br />
  12. 12. Localized Content and Translations<br />Czech<br />České<br />German<br />Deutsch<br />Thai<br />ภาษาไทย<br />French<br />Français<br />Korean<br />한국<br />
  13. 13. Customer Expectations<br />
  14. 14. Language Problem<br />Courses of Action<br />
  15. 15. Human Translation<br />Pros:<br />More natural<br />Increased customer satisfaction<br />Multiple language options for customers<br />Focus on core business<br />Cons:<br />Expensive<br />Slow<br />Quality concerns<br />Industry standard – No market advantage<br />
  16. 16. Machine Translation<br />Pros:<br />Much faster translations<br />Cheaper than translators<br />No software to develop<br />Focus on core business<br />Cons:<br />Software not customizable<br />Stilted website – not natural feeling<br />No significant market advantage<br />
  17. 17. Hybrid Translation<br />Pros:<br />Customized solution<br />Existing staff capable of development<br />Centralized solution for all PayPal locations<br />Much faster translations<br />Cheaper than translators<br />Potential for market advantage<br />Cons:<br />Large investment in time, manpower, and money<br />Focus moves away from core business<br />Software or service to buy <br />Organizational concerns<br />Project may fail<br />
  18. 18. Decision Matrix <br />Simple placement scoring<br />1 thru 3 with three being the best <br />Importance <br />Value consideration to company<br />1 thru 10 with 10 being highly important to the company<br />
  19. 19. Simple Scoring<br />
  20. 20. Business Importance<br />
  21. 21. Recommended Solution<br />Hybrid Translation<br />
  22. 22. Reasons for Hybrid Translation<br />Reduced costs over time<br />Translation speed and quality<br />Customer usability <br /> and satisfaction<br />
  23. 23. References<br />Articles<br />Balko, R. (2005). Who killed PayPal?. Reason Magazine, August/September 2005. Retrieved from http://www.reason.com/0508/cr.rb.who.shtml<br />Bodow, S. (2001). The money shot. Wired, September. Retrieved from http://www.wired.com/wired/archive/9.09/paypal.html?pg=5&topic=&topic_set= <br />Schneider, B. How PayPal Makes Money With Your Money.  About PayPal. Retrieved from http://www.aboutpaypal.org/how_paypal_makes_money_with_your_money<br />Weinberg, A. (2002). PayPal runs up against competition. Forbes, August 8. Retrieved from http://www.forbes.com/2002/03/08/0308paypalPayPal_2.html<br />Wilson, R. (2002). Assessing criticism of PayPal. Web Commerce Today, March 15. Retrieved from http://www.wilsonweb.com/wct5/paypal_assess.htm<br />PayPal Inc. (2011). Corporate Backgrounder. Retrieved from https://www.paypal-media.com/assets/pdf/fact_sheet/CorporateBackgrounder2010.pdf<br />PayPal Inc. (2011). History. Retrieved from https://www.paypal-media.com/history<br />Locklear, F. (2001). PayPal picks up steam. arstechnica, December 5. Retrieved from http://arstechnica.com/old/content/2001/12/2499.ars<br />Logos and Images <br />Stanford Logo, Big S. Retrieved from http://www.stanford.edu/~djenter/<br />Stanford Logo, School name. Retrieved from http://www.gostanford.com/index-main.html<br />PayPal Logo. Retrieved from https://www.paypal.com/uk/cgi-bin/webscr?cmd=xpt/Marketing/general/AcceptanceMarkLogos-outside<br />EbayLogo. Retrieved from http://symbolphotos.blogspot.com/2010/07/ebay-logo-photos.html<br />Yahoo logo. Retrieved from - http://www.digitaltrends.com/computing/yahoo-confirms-more-less-drastic-layoffs/<br />Western Union logo. Retrieved from - http://menexis.com/payment-news/2010/07/26/family-dollar-and-western-union-ink-agreement-to-offer-western-union-gocash/<br />Internet Explorer logo. Retrieved from - http://thenextweb.com/microsoft/2011/01/28/internet-explorer-9-rc-set-to-launch-on-february-10/<br />Iphone image. Retrieved from - http://www.mclibrary.duke.edu/training/mobiledevices/apple<br />PayPal website screenshots retrieved 10 Mar 2011 from http://www.paypal.de/de ; https://www.paypal.com/cn ; http://www.paypal.jp/jp<br />Photo of Peter Thiel. Retrieved from - http://www.nypost.com/p/news/business/thiel_facing_big_loss_5uBnDnncMbzrf1yL6cFbOI<br />Photo of Max Levchin. Retrieved from - http://money.cnn.com/galleries/2009/fortune/0910/gallery.biggest_mistake_40_under_40.fortune/7.html<br />Photo of Luke Nosek. Retrieved from - http://halcyonmolecular.com/2009/09/24/paypal-co-founder-luke-nosek-joins-halcyon-as-president/<br />Photo of Ken Howery. Retrieved from - http://blogs.reuters.com/small-business/2010/08/04/hot-prospects-ken-howery-founders-fund/<br />Palm Pilot image. Retrieved from - http://mrwriteon.wordpress.com/2010/01/03/hows-your-palm-pilot-working-these-days/<br />Prius image. Retrieved from - http://www.toyota.com/sem/prius.html?srchid=K610_p394130994<br />

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