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Pay pal


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Pay pal

  1. 1. PayPal<br />By <br />Fred Foster and Nene Oruche<br />
  2. 2. Agenda<br />Company Background<br />Problem PayPal is facing<br />Possible Solutions<br />Evaluation<br />Recommended Solution<br />
  3. 3. PayPal Background<br />
  4. 4. Where it all started<br />1998<br />
  5. 5. PayPal and Ebay<br />JAN of 2000 = 100K Accounts<br />OCT of 2002<br />1.5 Billion<br />MAR of 2000 = 1 Million Accounts!<br />
  6. 6. How PayPal works<br />
  7. 7. Competition<br />
  8. 8. PayPal goes International<br />2007<br />ASIA<br />190<br />EUROPE<br />232 Million<br />Accounts<br />
  9. 9. Other Innovations<br />CAPTCHAS<br />Y<br />P<br />A<br />A<br />P<br />L<br />
  10. 10. Problem<br />
  11. 11. PayPal Goes International<br />
  12. 12. Localized Content and Translations<br />Czech<br />České<br />German<br />Deutsch<br />Thai<br />ภาษาไทย<br />French<br />Français<br />Korean<br />한국<br />
  13. 13. Customer Expectations<br />
  14. 14. Language Problem<br />Courses of Action<br />
  15. 15. Human Translation<br />Pros:<br />More natural<br />Increased customer satisfaction<br />Multiple language options for customers<br />Focus on core business<br />Cons:<br />Expensive<br />Slow<br />Quality concerns<br />Industry standard – No market advantage<br />
  16. 16. Machine Translation<br />Pros:<br />Much faster translations<br />Cheaper than translators<br />No software to develop<br />Focus on core business<br />Cons:<br />Software not customizable<br />Stilted website – not natural feeling<br />No significant market advantage<br />
  17. 17. Hybrid Translation<br />Pros:<br />Customized solution<br />Existing staff capable of development<br />Centralized solution for all PayPal locations<br />Much faster translations<br />Cheaper than translators<br />Potential for market advantage<br />Cons:<br />Large investment in time, manpower, and money<br />Focus moves away from core business<br />Software or service to buy <br />Organizational concerns<br />Project may fail<br />
  18. 18. Decision Matrix <br />Simple placement scoring<br />1 thru 3 with three being the best <br />Importance <br />Value consideration to company<br />1 thru 10 with 10 being highly important to the company<br />
  19. 19. Simple Scoring<br />
  20. 20. Business Importance<br />
  21. 21. Recommended Solution<br />Hybrid Translation<br />
  22. 22. Reasons for Hybrid Translation<br />Reduced costs over time<br />Translation speed and quality<br />Customer usability <br /> and satisfaction<br />
  23. 23. References<br />Articles<br />Balko, R. (2005). Who killed PayPal?. Reason Magazine, August/September 2005. Retrieved from<br />Bodow, S. (2001). The money shot. Wired, September. Retrieved from <br />Schneider, B. How PayPal Makes Money With Your Money.  About PayPal. Retrieved from<br />Weinberg, A. (2002). PayPal runs up against competition. Forbes, August 8. Retrieved from<br />Wilson, R. (2002). Assessing criticism of PayPal. Web Commerce Today, March 15. Retrieved from<br />PayPal Inc. (2011). Corporate Backgrounder. Retrieved from<br />PayPal Inc. (2011). History. Retrieved from<br />Locklear, F. (2001). PayPal picks up steam. arstechnica, December 5. Retrieved from<br />Logos and Images <br />Stanford Logo, Big S. Retrieved from<br />Stanford Logo, School name. Retrieved from<br />PayPal Logo. Retrieved from<br />EbayLogo. Retrieved from<br />Yahoo logo. Retrieved from -<br />Western Union logo. Retrieved from -<br />Internet Explorer logo. Retrieved from -<br />Iphone image. Retrieved from -<br />PayPal website screenshots retrieved 10 Mar 2011 from ; ;<br />Photo of Peter Thiel. Retrieved from -<br />Photo of Max Levchin. Retrieved from -<br />Photo of Luke Nosek. Retrieved from -<br />Photo of Ken Howery. Retrieved from -<br />Palm Pilot image. Retrieved from -<br />Prius image. Retrieved from -<br />