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The mooc agency - Web-conférence du FFFOD du 10/12/13

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Présentation de Paul Farnet de The MOOC Agency lors de la web-conférence du FFFOD du 10/12/13 "MOOC, un nouveau marché pour de nouveaux acteurs ?"
L'enregistrement de la web-conférence : http://livesession.adobeconnect.com/p19rw9h5dz3/

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The mooc agency - Web-conférence du FFFOD du 10/12/13

  1. 1. VARIABLE - 2013
  2. 2. 1. The MOOC Agency 2. Nos Métiers 3. Notre démarche L’équipe Equipe Développement Paul FARNET Aurélien CROQ - Directeur Président de Variable Diplômé HEC 2013 Samuel KAY - Développeur Aurélien CROQ Pierre MARCHAND - Développeur Directeur Général de Variable Diplômé Polytechnique 2012 et 3 autres contributeurs… Yves LEHMANN Business Angel et Conseiller Diplômé Polytechnique et Télécom ParisTech Equipe Ingénierie Pédagogique Paul FARNET - Directeur Sophie ANFRAY- Ingénieur pédagogique Alexandre CABRERA – Community Manager Julie JOLY Directrice du CFJ Partenaire du Projet The MOOC Agency Diplômée HEC Equipe Réalisation Audiovisuelle Julie JOLY - Directrice Equipe professionnelle du CFJ Côme FOUQUES – Enrichissement vidéo
  3. 3. 1. The MOOC Agency 2. Nos Métiers 3. Notre démarche Nos Références Conception, Réalisation audiovisuelle, et mise en place d’une plateforme open-edx pour un MOOC de Logique Comptable porté par Joëlle LEVOURC’H Développement de fonctionnalités pour la plateforme FUN MOOC Conception en cours d’un MOOC porté par le PMI Chapter France
  4. 4. 1. The MOOC Agency 2. Nos Métiers 3. Notre démarche Nos Partenaires • Equipes professionnelles de tournage et de montage • Matériel de très bonne qualité • Studio de tournage à disposition : La NewsRoom du CFJ Enrichissement des vidéos avec la technologie d’interaction « in-video » :
  5. 5. 1. The MOOC Agency Nos activités     2. Nos Métiers 3. Notre démarche
  6. 6. 1. The MOOC Agency 2. Nos Métiers 3. Notre démarche Nos activités      
  7. 7. 1. The MOOC Agency Nos activités      2. Nos Métiers 3. Notre démarche
  8. 8. 1. The MOOC Agency Open EdX 2. Nos Métiers 3. Notre démarche
  9. 9. 1. The MOOC Agency 2. Nos Métiers 3. Notre démarche The MOOC Agency et Open EdX  Premier acteur a avoir mis en place une plateforme basée sur open-edx en France  Participe au déploiement de fonctionnalités sur FUN MOOC  6 développeurs / contributeurs travaillent actuellement sur des fonctionnalités supplémentaires pour nos plateformes :  Outils de coaching/tutorat : créer une classe virtuelle dans laquelle un tuteur peut coacher des apprenants en suivant leur parcours et en leur conseillant des contenus supplémentaires  Outil de travail en groupe : un apprenant peut inviter d’autres apprenants dans un groupe de travail qui permet des interactions communautaires au niveau du groupe.  Activité de formation des enseignants sur les fonctionnalités de la plateforme. Notre Objectif : Améliorer l’expérience utilisateur pour dépasser le ‘‘Modèle Coursera ’’
  10. 10. 1. The MOOC Agency 2. Nos Métiers 3. Notre démarche Nos activités   
  11. 11. 1. The MOOC Agency 2. Nos Métiers Une démarche flexible 3. Notre démarche
  12. 12. 1. The MOOC Agency 2. Nos Métiers 3. Notre démarche Une démarche globale : Prise en charge de l’ensemble du Projet MOOC MOOC Innovation MOOC Type MOOC Performance MOOC Business Objectif : Proposer un MOOC de référence mondiale pour accompagner la transformation digitale de votre activité de formation Objectif : Proposer une formation innovante MOOC pour une communauté prédéfinie Objectif : Former et communiquer avec un nouvel outil et une expérience utilisateur enrichie 3 000 5 1 1 Contenu existant 3 000 5 1 5 Contenu existant 50 000 10 3 5 Contenu existant Format Standard 1 pedagogy manager Format Personnalisé 1 pedagogy managers Format Personnalisé 3 pedagogy managers Classic Media Enriched Media Enriched Media DIMENSIONNEMENT DU MOOC Community Size Duration Language Knowledge provider Content en nombre cible de personnes inscrites sur le MOOC Nb of Weeks Nbr of languages Size of the team (nbr of people) PROJETS PRINCIPAUX Pedagocial Project Studio Project This is the heart of the MOOC project. It defint the content, the script, content frame, course facilitation, etc. Production of all content frame : Video, Html, audio, Photo, texte,… Technical Project Web, Technical Architecture, Plateform, development Community Project Site facilitation, Collaboration & social network related to the MOOC Solution "Petits Volumes" avec des fonctions de référence sur Open EdX Animation standard 1 community manager Marketing & Communication Project Marketing, Communication, Web social network Certification Project Solution "Petits Volumes" avec Solution "Grands Volumes" avec des fonctions enrichies sur des fonctions enrichies Open EdX sur OpenEdX Animation Optimale Animation Optimale 3 community manager 6 community managers Communication élargie et Communication restreinte internationale Certification interne Author rights, Privacy, Analytics, Data Confidentiality Project value creation trhough other services and MOOC Business Model Project other sources of revenues. Proposal completion, Kick off, Coordination and Project Management & Coordination Project management, Partners, Human Ressources, Legals, next step DATA Project Tarif indicatif Analytics (Light) Certification externe Analytics Analytics Objectifs de ROI du MOOC (light) Gestion complète Gestion complète Gestion complète 20 000 € 50 000 € 150 000 €
  13. 13. Merci de votre attention

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