1
Survey of Love and Forgiveness
in American Society
prepared for the Fetzer Institute by StrategyOne
October 2010
2
Methodology
•Influencers are defined as follows:
-Business Influencer: currently holds a professional title of director ...
3
Key Findings
A Growing Desire for Love and Forgiveness
American adults recognize a need for more meaningful love and
for...
4
Key Findings
Americans Seek Greater Connection Globally
Americans express a universal desire for a more loving and unifi...
5
Key Findings
An Increasingly Fearful and Violent World
The belief is prevalent in the United States that the world is in...
6
Key Findings
The Complexity of Forgiveness in America
Sixty-seven percent of Americans agree that the US population is
c...
7
Key Findings
Americans Live with Distrust and Long to Belong
While most Americans describe their personal communities as...
8
Key Findings
Americans Are Becoming More Spiritual
The United States is becoming an increasingly spiritual country. Seve...
9
Meaningful Love
10
Being
compassionate
Helping others Sacrifices Acts of kindness Anticipating
needs
Respect Spending time Community
invol...
11
Ways “meaningful love” is part of industry/field
Americans believe that meaningful love is not part of
the workplace.
•...
12
Americans indicate a strong desire for more meaningful
love in their lives, particularly at the community and
societal ...
13
Forgiveness
14
Americans see an increasing need for forgiveness,
particularly at the community and societal levels.
•How much do you a...
15
Attitudes about forgiveness are mixed, and more than
half of Americans agree there are instances that do not
warrant fo...
16
Americans believe that forgiveness is not part of
the workplace.
Workplace is not
the setting
Money Difficulty
forgivin...
17
Americans are more comfortable seeking help to forgive
others than in seeking help to forgive themselves.
•Have you eve...
18
Influencers demonstrate similar attitudes to the general
public, but they are more comfortable turning to a variety of
...
19
92%
2%
6%
Most Americans seek help from friends and family when
grappling with a personal problem.
•To which of the fol...
20
Religion & Spirituality
21
Americans are uniformly committed to leading spiritual,
connected lives.
•How important would you say each of the follo...
22
Most Americans consider themselves “spiritual.”
•Thinking about religion and spirituality, which of the following best ...
23
Spiritual only Religious only Both Spiritual only Religious only Both Spiritual only Religious only Both
79%
77%
90%
84...
24
Spiritual only Religious only Both Spiritual only Religious only Both Spiritual only Religious only Both
47%
35%
50%
35...
25
Belief/Faith in God Practices/Worship System of beliefs Organized/Structured
faith
Belief in higher power Sharing of be...
26
Americans understand spirituality to be more personal
than religion.
•What does the term “spirituality’” mean to you? (...
27
Religion is largely old-fashioned and out of date
Spirituality is largely old-fashioned and out of date
Science and rel...
28
Those who are both religious and spiritual are most likely to
participate in religious/spiritual practice.
•How often d...
29
Americans have a growing interest in spirituality and are
searching for guidance.
•How much do you agree or disagree wi...
30
Many Americans believe their religion is the right one.
•How much do you agree or disagree with the following statement...
31
Community & Self
32
47%
41%
4% 2%
6%
The people and houses in my neighborhood
The broader locale or city in which I live
The state in which...
33•Thinking about your personal community, whom do you include…
My neighbors
My family
The people and groups with whom I
s...
34•Thinking about this personal community, how well do you agree that each of these terms describes your community now?
•W...
35•How important would you say each of the following is in your personal life?
•For each of the following statements, plea...
36
Americans believe that both the United States and the world
are too divided and apart.
•For each of the following state...
37
The majority of Americans have similar perceptions of
themselves as they do of people around the world.
•How much do yo...
38
Detailed Findings
by City
39
Dallas
93% 90% 91% 88% 87% 87% 83% 87%
77% 80%
36%
27% 24% 16%
35%
22%
35%
28% 21% 23%
28%
12%
24% 20%
0% 1% 0% 0%
Curr...
40
Detroit
92% 85% 86% 86% 84% 81% 84%
75% 72% 74%
37%
24% 20% 18%
30% 25% 30% 25% 20% 20% 20% 13% 17% 17%
1% 2% 1% 1%
Cur...
41
New York City
89% 88% 86% 84% 81% 79% 82% 84%
67% 68%
49%
34% 32% 25%31% 29% 33% 27% 21% 17%
23%
9% 14% 16%
5% 2% 1% 2%...
42
San Francisco
92% 88% 91% 91% 89% 83% 85% 88%
58%
67%
40%
24% 23% 17%
30% 25%
38%
30% 26%
20% 24%
14% 12% 17%
2% 1% 1% ...
43
Seattle
92% 88% 90% 89% 86% 84% 83% 84%
62% 65%
33%
20% 21% 13%
31%
19%
30% 24% 18% 15% 19% 14% 12% 13%
0% 1% 1% 0%
Cur...
44
Washington, D.C.
91% 87% 88% 86% 80% 82% 81% 88%
68% 71%
35% 29% 27% 19%
28% 21%
36%
23% 16% 17%
23%
13% 13% 15%
1% 2% ...
45
Demographics
46
Demographics
Gen Pop
Business
Influencers
Community
Influencers
Age
18-24 14% 4% 10%
25-29 10% 9% 7%
30-34 10% 13% 8%
3...
47
Demographics
Gen Pop
Business
Influencers
Community
Influencers
Ethnicity
Caucasian 76% 78% 79%
African-American 8% 6% ...
48
Demographics
Gen Pop
Business
Influencers
Community
Influencers
Professional
Titles
C-Suite 5% 31% 6%
President 3% 20% ...
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Fetzer Institute Survey on Love and Forgiveness in American Society

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At a time when significant emphasis is placed on the issues that divide Americans, the Fetzer Institute’s “Survey of Love and Forgiveness in American Society” reveals the commonalities that bind us together. The report uncovers the deeply held beliefs and attitudes individuals have about love, forgiveness, and their connection to the world beyond our borders. The Fetzer Institute commissioned the research in 2010 in an effort to explore these complex topics that are central to its mission and to learn more about where love and forgiveness are present in American life.

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Fetzer Institute Survey on Love and Forgiveness in American Society

  1. 1. 1 Survey of Love and Forgiveness in American Society prepared for the Fetzer Institute by StrategyOne October 2010
  2. 2. 2 Methodology •Influencers are defined as follows: -Business Influencer: currently holds a professional title of director or above -Community Influencer: has participated in at least three community activities like volunteering or charities or nonprofit organizations, attending public meetings, contacting politicians, or others in the past 12 months Who n=1,000 US Adults age 18+ (Margin of Error: 3.1% in 95 out of 100 cases) n=200 Oversample of influencers* (Margin of Error: 6.9% in 95 out of 100 cases) n=300 Oversample in six geographic markets (Margin of Error: 5.7% in 95 out of 100 cases) Dallas; Detroit; New York City; San Francisco; Seattle; Washington, D.C. How Online Data Collection When August 4–15, 2010
  3. 3. 3 Key Findings A Growing Desire for Love and Forgiveness American adults recognize a need for more meaningful love and forgiveness. Sixty-eight percent of Americans agree (strongly or somewhat) that they need more meaningful love in their personal lives, and this number increases to 89% in their communities, 94% in America, and 95% in the world. Sixty-two percent of Americans agree (strongly or somewhat) that they need more forgiveness in their personal lives, and this number increases to 83% in their communities, 90% in America, and 90% in the world.
  4. 4. 4 Key Findings Americans Seek Greater Connection Globally Americans express a universal desire for a more loving and unified world. For example, most (61%) claim that if they better understood the values of people in other countries, there would be less conflict in the world, which indicates a need in our country for better understanding of foreign cultures and values and how those values align with our own. Additionally, 9 in 10 Americans agree that the world is too divided and apart, and 95% agree that we need more meaningful love in the world.
  5. 5. 5 Key Findings An Increasingly Fearful and Violent World The belief is prevalent in the United States that the world is increasingly becoming more fearful and violent. Ninety-one percent of Americans feel this way, and the majority of Americans also believe that both the United States and the world today are too divided and apart (87% and 90% respectively).
  6. 6. 6 Key Findings The Complexity of Forgiveness in America Sixty-seven percent of Americans agree that the US population is composed of generally forgiving people, but 58% also agree that there are instances where people should never be forgiven. The unforgiveable instances are murder (41%), abuse or sexual crimes (26%), or any intentionally committed crime (22%), suggesting that most Americans focus on crimes against an individual as being unforgiveable. Additionally, 60% of Americans believe that forgiving someone would first depend on the offender apologizing and making changes.
  7. 7. 7 Key Findings Americans Live with Distrust and Long to Belong While most Americans describe their personal communities as friendly, peaceful, respectful, and compassionate, 74% agree that most people would take advantage of others if they had the chance. In addition, 40% of Americans describe their communities as divided; 31% claim their communities are intolerant; and 27% state their communities are untrusting. The data also points to a clear majority who long to belong. 82% of Americans agree that it’s personally important to feel part of a community, and 58% say that they want to be a part of something bigger than themselves but don’t know how to begin.
  8. 8. 8 Key Findings Americans Are Becoming More Spiritual The United States is becoming an increasingly spiritual country. Seventy- six percent of American adults consider themselves to be spiritual, and 60% of American adults say they are becoming more spiritual as compared to five years ago. Furthermore, nearly three-quarters of American adults believe spirituality can help solve misunderstandings between cultures. Still, there is a segment of the population that doesn’t know where to turn to address their spiritual needs. Around one-third of American adults spend a lot of time grappling with spirituality, and more than one-in four have spiritual needs and don’t know where to turn for help.
  9. 9. 9 Meaningful Love
  10. 10. 10 Being compassionate Helping others Sacrifices Acts of kindness Anticipating needs Respect Spending time Community involvement Physical affection 21% 20% 8% 7% 7% 6% 6% 5% 5% Meaningful love in Americans’ personal lives is primarily about compassion and supporting others. Asked among US Population •Thinking about the term “meaningful love,” how would you define this in the context of your personal life? •What are some ways you demonstrate “meaningful love” in your personal life? Defining “meaningful love” Ways to demonstrate “meaningful love” US Population
  11. 11. 11 Ways “meaningful love” is part of industry/field Americans believe that meaningful love is not part of the workplace. •In what ways do you think “meaningful love” is part of the industry or field in which you currently work? •What do you think is the main obstacle to having more “meaningful love” in the industry or field in which you currently work? Inappropriate in the workplace Profits Selfishness Competition Lack of communication Bureaucracy 11% 9% 7% 5% 5% 5% 13% 13% 5% 5% 5% 5% US Population Business influencers Topmentions Main obstacle to “meaningful love” in the workplace US Population
  12. 12. 12 Americans indicate a strong desire for more meaningful love in their lives, particularly at the community and societal levels. •How much do you agree or disagree with the following statements? We need more meaningful love in the world We need more meaningful love in America We need more meaningful love in my community We need more meaningful love in the industry or field in which I work I need more meaningful love in my personal life 62% 58% 42% 29% 28% 33% 36% 47% 48% 40% 3% 4% 9% 14% 22% 2% 2% 2% 9% 10% Strongly agree Somewhat agree Somewhat disagree Strongly disagree % AGREE, Key Groups US Population Community Influencers Business Influencers 68% 67% 66% 77% 77% 75% 89% 87% 85% 94% 94% 92% 95% 95% 92% US Population Perceived Need for Meaningful Love
  13. 13. 13 Forgiveness
  14. 14. 14 Americans see an increasing need for forgiveness, particularly at the community and societal levels. •How much do you agree or disagree with the following statements? We need more forgiveness in the world We need more forgiveness in America We need more forgiveness in my community We need more forgiveness in the industry or field in which I currently work I need more forgiveness in my personal life 55% 51% 37% 27% 22% 35% 39% 46% 45% 40% 7% 7% 13% 18% 28% 2% 3% 4% 10% 9% Strongly agree Somewhat agree Somewhat disagree Strongly disagree % AGREE, Key Groups US Population Community Influencers Business Influencers 62% 63% 61% 72% 73% 72% 83% 83% 84% 90% 91% 89% 90% 93% 89% Perceived Need for Forgiveness US Population
  15. 15. 15 Attitudes about forgiveness are mixed, and more than half of Americans agree there are instances that do not warrant forgiveness. •How much do you agree or disagree with the following statements? •What are these instances where people should never be forgiven? There are instances where people should never be forgiven In general, my forgiving someone should depend upon the offender first apologizing and making changes 24% 22% 34% 38% 23% 24% 19% 16% Strongly agree Somewhat agree Somewhat disagree Strongly disagree % AGREE, Key Groups US Population Community Influencers Business Influencers 60% 49% 58% 58% 50% 60% Situations of Forgiveness Murder Abuse / Sexual crimes Intentional crimes Betrayal Terrorism / War crimes 41% 26% 22% 10% 4% US Population Unforgiveable Instances US Population
  16. 16. 16 Americans believe that forgiveness is not part of the workplace. Workplace is not the setting Money Difficulty forgiving People's behavior Selfishness Competitiveness Don't Know 12% 11% 7% 6% 6% 4% 10% 13% 11% 5% 5% 6% 6% 18%US Population Business influencers Topmentions Main obstacle to forgiveness in the workplace •In what ways do you think forgiveness is part of the industry or field in which you currently work? •What do you think is the main obstacle to having more forgiveness in the industry or field in which you currently work? Ways forgiveness is part of industry/field US Population
  17. 17. 17 Americans are more comfortable seeking help to forgive others than in seeking help to forgive themselves. •Have you ever turned to anyone for help or guidance in trying to forgive others? •Have you ever turned to anyone for help or guidance in trying to forgive yourself? •Which of the following have you turned to? Friend Family member Spouse Mental health professional Parent Clergy Support group Teacher Colleague God 54% 41% 30% 29% 27% 26% 12% 7% 7% 6% 69% 54% 41% 22% 37% 27% 12% 10% 15% 4% To forgive yourself To forgive othersForgive othersForgive yourself 53% 43% Turn to others for help to… Turn to: US Population
  18. 18. 18 Influencers demonstrate similar attitudes to the general public, but they are more comfortable turning to a variety of support sources. Community and Business Influencers •Have you ever turned to anyone for help or guidance in trying to forgive others? •Have you ever turned to anyone for help or guidance in trying to forgive yourself? •Which of the following have you turned to? Friend Family member Mental health professional Clergy Spouse Parent Support group Colleague Teacher God 53% 40% 35% 33% 30% 25% 21% 14% 8% 6% 69% 54% 27% 37% 39% 33% 18% 21% 10% 4% To forgive yourself To forgive othersForgive othersForgive yourself 59% 47% Turn to others for help to… Turn to:
  19. 19. 19 92% 2% 6% Most Americans seek help from friends and family when grappling with a personal problem. •To which of the following do you turn for support when you are struggling with a personal problem? 87% 3% 10% I have resources I don't know where to turn I don't look for help Community and Business Influencers US Population Family Friends Physical activity or hobby Religion or spirituality Meditation Published materials Personal indulgences A personal advisor Online communication 62% 56% 32% 27% 22% 18% 17% 13% 10% Family Friends Physical activity or hobby Religion or spirituality Meditation Published materials Personal indulgences A personal advisor Online communication 66% 64% 42% 35% 31% 29% 19% 17% 15% Where You Turn for Personal Guidance
  20. 20. 20 Religion & Spirituality
  21. 21. 21 Americans are uniformly committed to leading spiritual, connected lives. •How important would you say each of the following is in your personal life? To feel part of a community To find meaning in my life To lead a life of high moral value To find inner peace 33% 62% 60% 63% 49% 32% 35% 32% 15% 4% 3% 4% 3% 2% 1% 1% Very important Somewhat important Not very important Not at all important % IMPORTANT, Key Groups US Population Community Influencers Business Influencers 95% 96% 95% 95% 95% 95% 94% 95% 93% 82% 90% 87% Importance of Values US Population
  22. 22. 22 Most Americans consider themselves “spiritual.” •Thinking about religion and spirituality, which of the following best describes you? US Population Business Influencers Community Influencers 35% 37% 39% 6% 10% 6% 41% 34% 42% 18% 19% 13% Spiritual, but not religious Religious, but not spiritual Both Neither
  23. 23. 23 Spiritual only Religious only Both Spiritual only Religious only Both Spiritual only Religious only Both 79% 77% 90% 84% 86% 95% 88% 74% 91% Americans who are both religious and spiritual lead lives more aligned with their beliefs. •How well connected is your life with your spiritual beliefs? (Asked among spiritual only.) •How well connected is your life with your religious beliefs? (Asked among religious only.) •How well connected is your life with your spiritual/religious beliefs? (Asked among both spiritual and religious.) US Population Community Influencers Business Influencers % Life is well connected with beliefs
  24. 24. 24 Spiritual only Religious only Both Spiritual only Religious only Both Spiritual only Religious only Both 47% 35% 50% 35% 19% 35% 63% 51% 59% Spirituality is a common factor in Americans having more trust and openness to others. Forgiveness not conditional Trust of others Positive global views % DISAGREE “In general, my forgiving someone should depend upon the offender first apologizing and making changes in their behavior” % DISAGREE “Most people would take advantage of others if they had the chance” % DISAGREE “People in other countries are generally intolerant people” •How much do you agree or disagree with the following statements?
  25. 25. 25 Belief/Faith in God Practices/Worship System of beliefs Organized/Structured faith Belief in higher power Sharing of beliefs Dogma/Defined beliefs 23% 21% 17% 16% 10% 9% 8% Americans understand religion as a set of beliefs and practices of faith. •What does the term “religion” mean to you? (Mentions less than 10% omitted from table.) Participation in an organized, structured version of spirituality. Believing in God, going to my church, having the right to go to my choice of church. Religious does not necessarily mean you attend church every Sunday. It means you believe in a greater power. Religion for me is the practice of rituals that connect me with my spiritual beliefs. Religion is a gateway, though not the only gateway, to spirituality. A dogma or set of rules that people band together to follow. Having a belief in God and living by example. Attending a local church..being a part of that church community. Definition of Religion Religions are the greatest lie ever told to mankind. Its a tool used by people to gain and/or maintain power and control. Religion is man's attempt to explain his existence and his connection to the universe of which he is a part. US Population
  26. 26. 26 Americans understand spirituality to be more personal than religion. •What does the term “spirituality’” mean to you? (Mentions less than 5% omitted from table.) Spirituality means the love and worship of GOD. Having a personal relationship with God. Religion is for people who are afraid of going to hell, Spirituality is for the people who have already lived through it. To me, it means having faith in a higher power or in something greater than you. Spirituality is the feeling of peace and serenity you get knowing there is a power greater than yourself who knows what is best for you. You live your life in the 'spirit' of Christ. That you are kind, and compassionate, and you think about broader things than yourself, like making the world a better place, and having a moral code that you live by, and being good to others. Belief/Faith in God Belief in higher power Faith (general) Self-awareness Inner peace 22% 21% 10% 7% 6% Definition of Spirituality US Population
  27. 27. 27 Religion is largely old-fashioned and out of date Spirituality is largely old-fashioned and out of date Science and religion are in direct conflict Science and spirituality are in direct conflict Religion can help solve misunderstandings and gaps between cultures Spirituality can help solve misunderstandings and gaps between cultures Science and religion are both useful Science and spirituality are both useful Science and religion are compatible Science and spirituality are compatible 42% 22% 19% 13% 54% 72% 39% 40% 18% 22% Attitudes about religion and spirituality differ. Americans are more likely to see spirituality as relevant and useful. •How much do you agree or disagree with the following statements? Perceived Relevance of Religion and Spirituality % Agree NegativeattitudesPositiveattitudes US Population
  28. 28. 28 Those who are both religious and spiritual are most likely to participate in religious/spiritual practice. •How often do you do each of the following activities? Pray privately outside of church Meditate Attend a church Spiritual activity not connected with a church 59% 36% 28% 27% % FREQUENTLY, Key Groups US Population Community Influencers Business Influencers Spiritual only Religious only Both 59% 62% 61% 50% 62% 87% 36% 46% 52% 41% 35% 49% 28% 37% 38% 12% 46% 54% 27% 36% 41% 29% 29% 38% Religious/Spiritual Practice % Once per week or more US Population
  29. 29. 29 Americans have a growing interest in spirituality and are searching for guidance. •How much do you agree or disagree with the following statements? I believe the events in my life unfold according to a divine or greater plan Compared to 5 years ago, I am becoming more spiritual I want to join and be a part of something bigger than myself but I don’t know how to begin I have spiritual needs that are not addressed by a traditional religious institution Compared to 5 years ago, I am becoming more religious I spend a lot of time grappling with the issue of spirituality I have spiritual needs and I don’t know where to turn 69% 60% 58% 48% 41% 31% 27% % AGREE, Key Groups US Population Community Influencers Business Influencers Spiritual only Religious only Both 69% 67% 69% 63% 71% 89% 60% 63% 67% 66% 42% 77% 58% 52% 56% 56% 58% 57% 48% 52% 56% 70% 45% 39% 41% 41% 44% 22% 55% 67% 31% 30% 39% 30% 45% 31% 27% 22% 32% 27% 43% 24% Connection to Spirituality % Agree US Population
  30. 30. 30 Many Americans believe their religion is the right one. •How much do you agree or disagree with the following statements? •Do you believe that your children should be raised with… (Asked of respondents with children.) I believe interfaith marriage is wrong The religion I believe in is the right religion 7% 30% 13% 33% 27% 16% 52% 20% Strongly agree Somewhat agree Somewhat disagree Strongly disagree % AGREE, Key Groups US Population Community Influencers Business Influencers 63% 57% 60% 21% 16% 25% How Religious Preference Affects Lifestyle Organized religion Spiritual guidance Both Neither 9% 24% 46% 12% Children should be raised with… US Population
  31. 31. 31 Community & Self
  32. 32. 32 47% 41% 4% 2% 6% The people and houses in my neighborhood The broader locale or city in which I live The state in which I live The country in which I live The world in which I live For many, “community” is defined by close geographic proximity. •Thinking about the word “community,” geographically, do you define this primarily as… Community and Business Influencers US Population 34% 53% 5% 2% 7% Community as neighborhood or city 88% Community as neighborhood or city 87%
  33. 33. 33•Thinking about your personal community, whom do you include… My neighbors My family The people and groups with whom I spend the greatest amount of time My church/local religious group My company/co-workers Organizations and associations I am a member of My online social networks 76% 72% 60% 40% 36% 34% 23% Key Groups US Population Community Influencers Business Influencers 76% 82% 75% 72% 80% 78% 60% 75% 69% 40% 53% 49% 36% 46% 56% 34% 56% 52% 23% 32% 34% Definition of Personal Community Influencers have a wider definition of their personal community than other Americans. US Population
  34. 34. 34•Thinking about this personal community, how well do you agree that each of these terms describes your community now? •Which of the following do you wish your personal community was more of? Preference for Personal Community Americans recognize the positive qualities of their communities, but also identify room for improvement. 92% 89% 89% 85% 83% 82% 81% 77% 73% 73% 40% 31% 27% 20% 33% 25% 35% 26% 22% 18% 21% 13% 16% 16% 1% 2% 2% 1% Currently describes community Wish my community was more US Population
  35. 35. 35•How important would you say each of the following is in your personal life? •For each of the following statements, please indicate how much you agree or disagree. Americans want to be a part of a community and are looking to belong to something bigger than themselves. US Population Community Influencers Business Influencers US Population Community Influencers Business Influencers 82% 87% 90% 58% 56% 52% Importance of Community Joining Something Bigger % IMPORTANT “To feel part of a community” % AGREE “I want to join something bigger than myself, but I don’t know how to begin.”
  36. 36. 36 Americans believe that both the United States and the world are too divided and apart. •For each of the following statements, please indicate how much you agree or disagree. America today is too divided and apart The world today is too divided and apart The world is increasingly becoming more fearful and violent Most people would take advantage of others if they had the chance 42% 46% 48% 29% 45% 44% 43% 45% 10% 8% 7% 23% 3% 3% 2% 3% Strongly agree Somewhat agree Somewhat disagree Strongly disagree Perception of Social Health US Population
  37. 37. 37 The majority of Americans have similar perceptions of themselves as they do of people around the world. •How much do you agree or disagree with the following statements? (Total % Agree shown) Perceptions of Foreign Cultures Question split sampled [Americans] [People in other countries] Are generally intolerant people If they understood others' values better, there would be less conflict Are generally spiritual people Are generally forgiving people Are generally religious people Are generally loving people Are generally compassionate people 43% 52% 76% 61% 76% 71% 72% 49% 61% 65% 67% 75% 76% 77% Americans People in other countries US Population
  38. 38. 38 Detailed Findings by City
  39. 39. 39 Dallas 93% 90% 91% 88% 87% 87% 83% 87% 77% 80% 36% 27% 24% 16% 35% 22% 35% 28% 21% 23% 28% 12% 24% 20% 0% 1% 0% 0% Currently describes community Wish my community was more We need more forgiveness in the world We need more forgiveness in America We need more forgiveness in my community I need more forgiveness in my personal life We need more meaningful love in the world We need more meaningful love in America We need more meaningful love in my community I need more meaningful love in my personal life 59% 54% 33% 22% 65% 60% 40% 26% 35% 40% 49% 43% 28% 33% 44% 44% 5% 5% 16% 26% 3% 3% 12% 19% 1% 1% 2% 9% 3% 3% 4% 11% Strongly agree Somewhat agree Somewhat disagree Strongly disagreeThe world is increasingly more fearful and violent I have spiritual needs and I don't know where to turn 90% 22% % Agree
  40. 40. 40 Detroit 92% 85% 86% 86% 84% 81% 84% 75% 72% 74% 37% 24% 20% 18% 30% 25% 30% 25% 20% 20% 20% 13% 17% 17% 1% 2% 1% 1% Currently describes community Wish my community was more We need more forgiveness in the world We need more forgiveness in America We need more forgiveness in my community I need more forgiveness in my personal life We need more meaningful love in the world We need more meaningful love in America We need more meaningful love in my community I need more meaningful love in my personal life 54% 50% 35% 20% 61% 56% 36% 26% 38% 39% 47% 40% 33% 39% 52% 42% 7% 9% 16% 34% 4% 3% 9% 24% 1% 2% 2% 6% 2% 2% 2% 8% Strongly agree Somewhat agree Somewhat disagree Strongly disagreeThe world is increasingly more fearful and violent I have spiritual needs and I don't know where to turn 92% 24% % Agree
  41. 41. 41 New York City 89% 88% 86% 84% 81% 79% 82% 84% 67% 68% 49% 34% 32% 25%31% 29% 33% 27% 21% 17% 23% 9% 14% 16% 5% 2% 1% 2% Currently describes community Wish my community was more We need more forgiveness in the world We need more forgiveness in America We need more forgiveness in my community I need more forgiveness in my personal life We need more meaningful love in the world We need more meaningful love in America We need more meaningful love in my community I need more meaningful love in my personal life 48% 40% 31% 24% 56% 50% 38% 32% 42% 48% 49% 38% 39% 43% 50% 36% 8% 10% 15% 26% 4% 4% 10% 20% 2% 2% 5% 12% 1% 2% 2% 11% Strongly agree Somewhat agree Somewhat disagree Strongly disagreeThe world is increasingly more fearful and violent I have spiritual needs and I don't know where to turn 88% 31% % Agree
  42. 42. 42 San Francisco 92% 88% 91% 91% 89% 83% 85% 88% 58% 67% 40% 24% 23% 17% 30% 25% 38% 30% 26% 20% 24% 14% 12% 17% 2% 1% 1% 1% Currently describes community Wish my community was more We need more forgiveness in the world We need more forgiveness in America We need more forgiveness in my community I need more forgiveness in my personal life We need more meaningful love in the world We need more meaningful love in America We need more meaningful love in my community I need more meaningful love in my personal life 46% 44% 27% 18% 56% 49% 34% 25% 47% 47% 51% 42% 38% 45% 56% 44% 5% 7% 19% 31% 4% 5% 8% 24% 2% 2% 3% 9% 1% 1% 2% 7% Strongly agree Somewhat agree Somewhat disagree Strongly disagreeThe world is increasingly more fearful and violent I have spiritual needs and I don't know where to turn 85% 24% % Agree
  43. 43. 43 Seattle 92% 88% 90% 89% 86% 84% 83% 84% 62% 65% 33% 20% 21% 13% 31% 19% 30% 24% 18% 15% 19% 14% 12% 13% 0% 1% 1% 0% Currently describes community Wish my community was more We need more forgiveness in the world We need more forgiveness in America We need more forgiveness in my community I need more forgiveness in my personal life We need more meaningful love in the world We need more meaningful love in America We need more meaningful love in my community I need more meaningful love in my personal life 50% 45% 33% 17% 54% 51% 37% 23% 43% 44% 47% 41% 37% 41% 47% 41% 4% 7% 16% 31% 6% 5% 12% 26% 3% 3% 4% 11% 3% 3% 4% 10% Strongly agree Somewhat agree Somewhat disagree Strongly disagree The world is increasingly more fearful and violent I have spiritual needs and I don't know where to turn to help me with them 88% 23% % Agree
  44. 44. 44 Washington, D.C. 91% 87% 88% 86% 80% 82% 81% 88% 68% 71% 35% 29% 27% 19% 28% 21% 36% 23% 16% 17% 23% 13% 13% 15% 1% 2% 1% 1% Currently describes community Wish my community was more We need more forgiveness in the world We need more forgiveness in America We need more forgiveness in my community I need more forgiveness in my personal life We need more meaningful love in the world We need more meaningful love in America We need more meaningful love in my community I need more meaningful love in my personal life 50% 46% 29% 18% 51% 47% 30% 22% 40% 43% 49% 39% 41% 42% 50% 41% 8% 10% 20% 34% 5% 7% 16% 27% 2% 1% 2% 9% 3% 4% 4% 10% Strongly agree Somewhat agree Somewhat disagree Strongly disagreeThe world is increasingly more fearful and violent I have spiritual needs and I don't know where to turn 84% 26% % Agree
  45. 45. 45 Demographics
  46. 46. 46 Demographics Gen Pop Business Influencers Community Influencers Age 18-24 14% 4% 10% 25-29 10% 9% 7% 30-34 10% 13% 8% 35-44 22% 22% 18% 45-54 22% 24% 21% 55-64 16% 19% 27% 65+ 6% 8% 11% Gender Male 45% 59% 41% Female 55% 41% 59% Region Northeast 24% 31% 26% South 29% 24% 25% Midwest 23% 17% 20% West 23% 29% 30% Metropolitan Areas Dallas 4% 11% 10% Detroit 3% 9% 11% NYC 16% 23% 18% San Francisco 5% 15% 16% Seattle 2% 10% 12% DC 4% 12% 13% None of these cities 65% 20% 20% Gen Pop Business Influencers Community Influencers Education High School or less 21% 9% 8% Some College 35% 22% 31% College graduate 29% 38% 35% Professional/Graduate School 14% 31% 26% Type of School Public School 82% 76% 77% Parochial/Religious School 10% 12% 14% Private School 5% 9% 6% Employment Status Employed Full-Time 40% 75% 46% Employed Part-Time 14% 14% 14% Part-Time Student 1% 0% <1% Full-Time Student 7% 3% 7% Retired/Semi-Retired 10% 4% 15% Unemployed, looking for work 13% 2% 9% Unemployed, not looking for work 2% 1% <1% Homemaker/Unpaid caregiver 8% 0% 5% Disabled 5% 1% 3%
  47. 47. 47 Demographics Gen Pop Business Influencers Community Influencers Ethnicity Caucasian 76% 78% 79% African-American 8% 6% 8% Asian 5% 8% 6% Hispanic 9% 5% 5% American Indian <1% 1% 1% Middle-Eastern <1% <1% <1% Other 2% 1% 2% Income Level >$20,000 15% 5% 8% $20,000-$34,999 19% 8% 12% $35,000-$49,999 17% 11% 15% $50,000-$74,999 21% 20% 22% $75,000-$99,999 14% 18% 18% $100,000-$149,999 8% 19% 15% $150,000+ 4% 17% 10% Voting Preference McCain 29% 29% 34% Obama 43% 56% 53% Other 4% 6% 5% Did not vote 23% 9% 8% Gen Pop Business Influencers Community Influencers Occupation Business 9% 27% 12% Education 8% 10% 12% Health 4% 7% 7% Government 5% 6% 6% Engineering 3% 6% 4% Labor 3% 2% 3% NGO/Non-profit 2% 5% 4% Communications 2% 5% 2% Law 1% 2% 2% Arts 1% 3% 1% Design 1% 3% 2% Sports 1% 2% 1% Natural Sciences <1% 1% 1% Religion 1% 1% 1% Social Sciences <1% 1% 1% Humanities <1% 1% 1% None of these 28% 28% 19% Not currently professionally employed 34% 0% 28%
  48. 48. 48 Demographics Gen Pop Business Influencers Community Influencers Professional Titles C-Suite 5% 31% 6% President 3% 20% 5% Executive Vice President 1% 7% 2% Senior Vice President 1% 4% 1% Vice President 1% 7% 2% Director 4% 31% 8% Manager 16% 0% 20% Other Professional Staff Member 32% 0% 37% Not currently professionally employed 13% 0% 5% None 23% 0% 14% Marital Status Married 47% 56% 52% In a relationship, but not married 13% 8% 10% Single 25% 22% 21% Widowed 3% 3% 4% Divorced 11% 9% 11% Prefer not to answer <1% 1% <1% Gen Pop Business Influencers Community Influencers Children in HH Yes 34% 39% 31% No 66% 61% 69% Religion Protestant / Christian 36% 26% 34% Catholic 22% 26% 24% Born-again 11% 8% 12% Jewish 4% 9% 7% Evangelical 2% 5% 4% Buddhist 1% 2% 2% Believe in God, but not organized religion 1% 4% 2% Hindu 1% 3% 1% Muslim 1% 2% 1% None/Atheist/Agnostic 9% 9% 10% Other 20% 20% 21% Don’t Know/Refused 7% 6% 5%

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